Professional Documents
Culture Documents
take
part
in
this
important
survey
measuring international
market
demand
of
IPhone and Samsung
Today we will be gaining
your thought and opinion
in order to better serve
you in the future."
(comparison
between IPhone
& Samsung)
Data report
RAFTAAR GROUP
SURVEY ON
GROUP
LEADER)
Elahi
Danish
Rizvi
Muzamil
Rashdi
sodhar
Ahsan
Khoso
(2k13/BBA/63)
Arifa Rind
Submitted To:
INSTITUTE OF BUSINESS
ADMINISTRATION
Western
and
Asian
opinoin survey for
demand
IPhone and
Samsung
___Report___
4. Limitation of
study___________________________________________________
5. Originality of
study___________________________________________________
Questionnaire Data
analysis________________________________________________
Which smartphone brand are you using?
2. Why do you want to choose above brand?
3. What is your main purpose of using your selected brand?
4. How dependent on smartphone are you in your daily life?
5. IPhone is expensive, does it effect on your purchasing power?
6. IPhone has a worldwide public image, this is a reason for which you
purchase it?
7. Special Specification like IOS (iPhone operating system) is better than
android?
8. Samsung is friendly user, is this only reason to choose this brand?
9. As people wants innovative & technological products, does Samsung
always bring its best?
10.
Samsung best phone of 2015 Galaxy S6, does it attracts you?
11.
Does IPhone summarize whole the universe in one S6 plus?
12.
IPhone always brings out its best as compare to Samsung?
13.
Users always want privacy therefore IPhone is more preferred?
14.
Does it affect the sales that IPhone is not connected to other
devices without their original cable?
15.
The great advantage of Samsung that it can easily transfer data
with every device through Bluetooth which IPhone cannot transfer it?
16.
Samsung have better touch sensitivity as compared to IPhone?
17.
Do you have complete trust on IPhone that it was not hacked?
18.
Expensive, difficult to use, apps purchasing is the only reason
that mostly Asian users do not prefer to buy IPhone?
19.
If you will get a chance to suggest your best friend while buying
a smartphone, what will you prefer Samsung or IPhone and why?
1.
INTRODUCTION:
1. BACKGROUND OF THE STUDY:
The main purpose of this
study is to evaluate results of the survey which was conducted on
the comparison between IPhone and Samsung in the eastern and
Asian countries of the world and another reason of this study is
that it was an academic requirement. It has been observed by the
author that in comparison to Eastern countries IPhone is more
preferred by the people where as in Asian countries Samsung is
more preferred. So Author researched on what are that problems
that are occurring in the success of Samsung in Eastern countries.
The basic reason of collecting statistical data from respondents of
Eastern and Asian countries is too aware about the
3. RESEARCH METHODOLOGY:
Basically there are two types of research methodology
1. PRIMARY METHOD
2. SECONDARY METHOD
In primary method of data collection the data is collected for the
first time and by researcher himself.
In secondary method the data is already available because it was
collected by another researcher for another purpose.
In this survey the researcher has used the primary method of data
collection because the problem is not highlighted before.
Whatever the response of respondent are it is collected by
researcher by sending links and E-mails them about their survey
and try to get maximum accurate output from them.
(a) Refusal
(b) Successful interviews
Overall response rate = (b) / [(a) +
(b)] x 100%
No.
of
individuals
148
505
77%
Table 1 Gender
(%)
Male
62.4
Female
37.6
Total
100
Table 2 Age
(%)
12-19
3.8
20-29
23.0
30-39
33.9
40-49
25.7
50-59
8.1
60 or
above
5.5
Total
100.0
4. LIMITATION OF STUDY:
5. ORIGINALITY OF THE STUDY:
The research which we carried out was purely primary we
didnt look any sort of help from secondary data, the question was
made and filled in purely by the team and the respondents of the
Asian & Western countries. All the data collected is based on facts
and figure, we have enclosed the responses as well in the report.
DATA ANALYSIS
UNIVERSITY
OF SINDH JAMSHORO
Text Responses:
IPhone
Samsung
IPhone
IPHONE
IPhone
Samsung
IPhone
IPhone
IPhone
IPhone
IPhone
IPhone
IPhone
IPhone
IPhone
IPhone
Samsung
Samsung
IPHONE
IPhone
IPhone
IPhone
Samsung
Samsung
iPhone
HTC
EVO 3d
J7
Samsung
Samsung
Samsung
Galaxy Grand
Prime Samsung
Galaxy Grand
Prime Nokia
Samsung
Samsung
IPHONE
IPHONE
Samsung
Samsung
Samsung
IPhone
Samsung
Samsung
IPhone5
Nokia
Apple
Samsung
Samsung
Samsung
Samsung
This
brand is
popular
All
Dat
a
12
(24%)
Standard
Deviation
Reasona
ble price
9
(18%)
Qualit
y
22
(45%)
Service Other
s
s
5
(10%)
1
(2%)
7.14
Explanation:
Respo
nse
49
Browsing
touching
Internet
with friend &
family
All
Data
22
(45%)
12
(24%)
Standard
Deviation
Respon
ses
4.19
49
Entertainm
ent
15
(31%)
Strongly
agree
All
Data
26
(53%)
Agree
Sometim
es
17
(35%)
6
(12%)
Strongly
Disagre disagree
e
0
(0%)
Sometimes
0
(0%)
Disagree
Standar
d
Deviatio
n
Respon
ses
10.21
49
Strongly disagree
13
(27%)
Strongly
agree
Agre
e
Sometim
es
13
(27%
)
Agre
e
Disagree ngly
disagree
13
(27%)
Someti
mes
8
(16%)
2
(4%)
Disagre
e
Standar
d
Deviatio
n
Respon
ses
4.35
49
Strongly
disagree
All
Data
agree
16
(33%)
A
gree
16
(33%
)
Stro
Sometim
es
11
(22%)
Disagr
ee
5
(10%)
ngly
disagree
1
(2%)
Standard
Deviation
5.98
Respon
ses
49
Agree; 33%
Sometimes; 22%
Disagree; 10%
Strongly disagree; 2%
All
Data
12
(24%)
Strongly
Agre
e
17
(35%
)
Sometim
es
13
(27%)
Disagr
ee
5
(10%)
disagree
2
(4%)
Standa Respon
rd
ses
Deviati
on
5.49
49
Agree; 35%
Sometimes; 27%
Strongly agree; 24%
Disagree; 10%
Strongly disagree; 4%
All
agree
15
Strongly
Agre
e
13
Sometim
es
9
Disagr
ee
10
disagree
Standa
rd
Deviati
on
Respon
ses
4.45
49
Da
ta
(31%)
(27%
)
(18%)
(20%)
(4%)
Disagree; 20%
Sometimes; 18%
Strongly disagree; 4%
Strongl
y agree
All
Dat
a
12
(25%)
Stron
Agre
e
16
(33
%)
Sometim
es
gly
Disagre disagree
e
12
(25%)
7
(15%)
1
(2%)
Standard
Deviation
5.16
Agree; 33%
Disagree; 15%
Strongly disagree; 2%
Respon
ses
49
Stro
All
Dat
a
Strongl
y agree
Agree
11
(22%)
12
(24%)
Sometim
es
6
(12%)
ngly
disagre
e
Disagr
ee
15
(31%)
Standard
Deviation
5
(10%)
3.76
Disagree; 31%
Agree; 24%
Strongly agree; 22%
Sometimes; 12%
Stronglydisagree; 10%
Respon
ses
49
Stro
Agre
e
14
(29%)
23
(47%
)
Sometim
es
8
(16%)
Disagr
ee
4
(8%)
ngly
disagree
0
(0%)
Standard
Deviation
8.06
Agree; 47%
Sometimes3; 16%
Disagree; 8%
Strongly disagree; 0%
Respon
ses
49
Strongly
Agre
e
17
(35%)
19
(39%
)
Sometim
es
6
(12%)
Disagr
ee
6
(12%)
disagree
1
(2%)
Standard
Deviation
6.97
Agree; 39%
Strongly agree; 35%
Sometimes; 12%
Disagree; 12%
Stronglydisagree; 2%
Respon
ses
49
Strongl Agree
y agree
Sometim
es
All
Dat
a
17
(35%)
19
(39%)
6
(12%)
Disagr
ee
6
(12%)
Standard
Deviation
Strongly
disagree
1
(2%)
6.97
Agree; 40%
Sometimes; 14%
Disagree; 12%
Strongly disagree; 1%
Respon
ses
49
8
(16%)
Agre
e
19
(39%
)
Sometim
es
15
(31%)
Disagr
ee
6
(12%)
Strongly
disagree
1
(2%)
Standard
Deviation
Respon
ses
6.43
49
Agree; 39%
Sometimes; 31%
Stronglydisagree; 2%
Agree
Sometim
es
Disagr
ee
Strongl
y
disagre
e
Standard
Deviation
Respon
ses
All
Data
18
(37%)
14
(29%)
9
(18%)
8
(16%)
0
(0%)
6.08
49
Agree; 29%
Sometimes; 18%
Disagree; 16%
Stronglly disagree; 0%
Samsung
have
better touch sensitivity as
compared to IPhone?
Str
ongly
Disagree Strongly
Standa
rd
Respon
ses
agree
All
Data
5
(10%)
Agre
e
Sometim
es
7
(14%
)
9
(18%)
disagree
22
(45%)
6
(12%)
Deviati
on
6.24
49