Katelyn A.

Auchenbach
katieauchenbach@gmail.com (717) 304-2433
Online Portfolio: http://auchenbach.weebly.com
EXPERIENCE
National Disability Institute
Communications Specialist, February 2016 Present
Oversee and create all content for organizational social media properties (Facebook, Twitter, YouTube, LinkedIn and
Tumblr); Edit and format monthly and quarterly e-newsletters, writing content as needed; design and disseminate HTML
emails via email marketing platforms; write and edit communications copy, including blogs, press releases and news updates;
use content management systems to update website content and perform regular maintenance; monitor and provide social
media metrics to senior staff; design graphics for social media and website use, including banners, infographics, posters, etc.
Increased Facebook followers by 36.8% and impressions by 43.1%
Increased Twitter followers by 11.9% and number of impressions per tweet by 207%
Sun Realty, Inc.
Digital Marketing Specialist, August 2015 February 2016
Curated and monitored content across a variety of company social media channels; implemented advertising campaigns on
social media; tracked social media analytics; collected and responded to client inquiries regarding marketing initiatives;
wrote and edited blog posts for publication on the company website; provided photography services as needed
Office of University Communications, Susquehanna University
Web/Social Media Communications Assistant, August 2013 August 2015
Implemented strategic social media management plan by creating and monitoring content across various channels; wrote
and edited website content; created website pages using Ingeniux CMS; provide live social media coverage of university
events; track weekly and monthly social media and web analytics; write news stories, feature articles and profiles for web
and print publications
The Crusader, Susquehanna University
Editor (Forum/Digital Media/Photography), October 2011 April 2015
Curated content for Susquehanna University's weekly newspaper; edited all submissions for AP style and other appropriate
guidelines; posted and monitored content on Crusader social media sites; implemented initiatives designed to increase both
print and online readership; wrote articles for publication
Concepts, Inc.
Communications Intern, May 2014 August 2014
Contributed campaign materials for federal clients, such as the Department of Labor and Disability.gov; designed
promotional materials and website graphics in Adobe Creative Suite; spearheaded the design of promotional factsheets for
the 2013 No Boundaries Photo Project; edited business proposals and created Quality Control Plans per SOW specifications;
wrote and edited website content, including blog posts and monthly newsletters; wrote and scheduled weekly tweets
targeting people with disabilities and other health conditions; created outreach lists for promotion of federal agency
crowdsourcing events
CSAAC (Community Services for Autistic Adults and Children)
Development Intern, July 2013 August 2013
Collected research on prospective donors and organized information in outreach catalogs; provided written
correspondence with individual donors; edited and assembled informational materials on autism related services and
fundraising events; conducted cold calling campaigns to recruit new donors
The National Civil War Museum
Public Relations Intern, June 2011 August 2011
Collected and organized data from visitor surveys; updated museum social media sites; advertised museum events; created
email newsletters via Constant Contact

SKILLS & SOFTWARE EXPERTISE

Adobe Creative Suite (Photoshop, InDesign, Illustrator, Dreamweaver, Lightroom); Microsoft Office Suite; HootSuite; Sprout Social;
Mail Chimp; Ingeniux CMS; Wordpress; Squarespace; Constant Contact; Salesforce

EDUCATION
SUSQUEHANNA UNIVERSITY Bachelor of Arts in Communications
Minors in Photography and Women's Studies
Honors: Summa Cum Laude, University Scholar, Dean's List, Lambda Pi Eta Honor Society (National Communication Association),
Alpha Lambda Delta Honor Society, Who's Who Among Students in American Colleges & Universities