Chapter 1Project SummaryIntroduction

Computer shop business is one of the most in demand businesses here in Bulacan. Nowadays, internet
cafes are really in demand because of the fast changing technology that the people embraced just like here
in the Philippines. Some have their own laptops and bring it tocoffee shops so that they could relax and at
the same time prepare their assignments and paper works. The people today are very busy and would
want to do their jobs in a beautiful andinnovative environment that could satisfy their needs and lessen
their stress due to busyschedule.
Name of the Firm
The proposed name of the firm is AC COMPUTER SHOP. The owner will register thefirm with the
Department of Trade and Industry (DTI) and Local Government Unit (LGU)concerned. The firm will be
registered as single proprietorship. The business is about computer shop
Location
The business will be renting a space along Hi-way near to Government Office, andschools. The target
consumers are students, teachers, office workers, and nearby neighborhoodespecially those people whose
relatives or loved ones are abroad.The two hundred (200) meter radius requirements as provided in the
existing zoning code andother applicable rules and regulations wherein computer shops and other similar
establishmentsand places of amusements should be put up or constructed at least two hundred (200)
metersaway from the church, schools, hospitals and other government offices shall be strictly
compliedwith
Long Range Objectives of the Project
The AC Computer Shop looks forward to be the most competitive shop in Bocaue andnearby towns of
Bulacan. The proponent dreams of making profit and staying long in the business.For operating and
establishing AC COMPUTER SHOP, I am having some objectives.
1.To earn profit at less i nvest ment s.
2.To satisfy our customers providing best quality service at effective price.
3.Providing the service at low cost by providing the best quality at affordable price.
4.To know a fair return on the capital invested by the owner
Feasibility Criteria
The following are the most important criteria by which almost every subject is beingmeasured:
1.Raising Funds or Capital this is the number one need of a business
m a n i n putting up a business. Whether he will produce the money by his own pocket or hewill have a
business loan in a bank.
2.Recognize profit from the business the main reason of a person for
g o i n g i n t o business is profit. People tend to enter into this kind of business because of
their expectation to earn money or have an income.
3.It helps the economic growth of the area this company will give a
j o b opportunity to the resident of bulacan.4 . E n h a n c e t h e a v a i l a b i l i t y o f t h e c o m p a n y
t h e c o m p a n y w i l l b e c o m e s t a b l e i f i t has the ability to compete to his competitor
and ability to continue operations yetthere is expected risks in a business.
Market Strategies
To penetrate the target market, different marketing strategies and promotions will beconsidered. Leaflets
will be distributed and handed out to various business establishments,offices, schools, bus and jeepney

stations, friends, and relatives. Games and services offered will be displayed on the store window. I will
offer promos to attract the consumer like cheaper ratefor computer rental, and membership card. I will
put a tarpaulin on the place itself where myshop is standing, promoting the opening of my computer shop
also one month before theopening. To let the people know that there will be a new Computer Shop on the
vicinity.Lastly, I will keep developing my skills by attending seminars to improve my knowledgeand to be
updated in this business.
Chapter 2Market Study
As the popularity of the Internet continues to grow at an exponential rate, easy andaffordable access is
quickly becoming a necessity of life. AC Computer Shop providescommunities with the ability to
access the Internet and share Internet experiences in acomfortable environment.People of all ages and
backgrounds will come to enjoy the unique, up to date, andinnovative environment that AC Computer
Shop provides.
Service Description
AC Computer Shop will provide its customers with full access to the Internet andcommon computer
software and hardware. Some of the Internet and computing servicesavailable to AC Computer Shop are
listed below:
Surf the web at warp speed!
Chat online using Instant Messenger, Yahoo, IRC or Pal Talk.
Have a video conference with a business associate, family member or friend.
Experience hot Internet games like World of Warcraft, Warcraft III, Counter-Strike,Battle Realms and
Dance Audition and autojam (3Mbps downstream and upstream) withoutrageous ping times.
Hook up your laptop to our Internet connection via Ethernet cable. You can even send a print job from
your laptop to our network color laser printer.
Rent AC Computer Shop for your late-night or all-night gaming party.
Send and receive email using your home or business account, or set up a free emailaccount using Yahoo,
Hotmail or any other web-based service.
Create your own greeting cards, flyers, school reports or presentations using Print Shop,Microsoft
PowerPoint or Microsoft Publisher and print them in color.
Download shareware programs in the blink of an eye and copy them to a CD or Zip Disk.
Scan a picture using one of our self-service photo scanners and send via email.
Plan your next vacation or print out driving directions.
Listen to music clips and watch videos from your favorite performers with iTunes, YahooMusic or
RealVideo/RealAudio.
Type resumes, letters and term papers with Microsoft Word.
Send and receive faxes on AC Computer Shops color fax machine.
Find that dream job using CareerBuilder or Monster Jobs.
Check out continuously updated news, sports highlights, weather, and stock quotes.
Enjoy quiet online board games from Yahoo. You can even join a Yahoo league!
AC Computer Shop will also accept computer repair.You'll appreciate surfing and gaming at AC
Computer Shop. It has super-fast Internetconnection; you'll be visiting all your favorite sites in record
time. Multi-player gaming is quicker and more exciting when you and your friends are able to do battle
with no lag and plentyof bonding for everyone.My friendly staff is ready to help with your computer
needs.

Guidelines of Business
All malicious sites are blocked.
Were not allowing inserting flash drive or any storage device without the consentof the shop staff.
Eating and drinking in the gaming and typing area is not allowed, they are onlyallow to eat and drink in
the waiting area.
One person for one unit to maintain orderliness.
Ambiance
Not too dark and bright because we want the shop more encouraging to work and play.
Our computer tables have a board between users for privacy purposes.
All furniture are fully furnished and labor included.
Price Study
It is one of the considerations of the customer that enhance them to rent computers. If the price is lower
they will rent.The following services are:
Amount
Factors Affecting the Market
Factors that I consider while putting up my own Computer Shop:
Location picking a good spot is an advantage for me.
Competition most business minded people think of competition as a race to chargethe lower prices in
order to win the customers.
Software Licensing its really important to have an original operating system, because pirated OS can
eventually damage the system.
Expected ROI investing money in a business is a risk in my case the well tabulated if financial
statement is my major concern.
Internet Connection
The major cost of a computer shop is the internet connection. For providing better service, the proposed
project will use a high band width connection for better speed as the project is going on to provide service
of video chat. It is recommended that the internetconnection should be taken from the best internet service
provider.
Recommended Connection
If the project is set up in area, where DSL Internet connection is available, it isrecommended to use DSL
Internet connection instead of any other Internet connection. This willimprove the speed of internet,
which will improve the performance of video chat and will alsoreduce the telephone expense.
Marketing Program
AC Computer Shop has three main strategies. The first strategy focuses onattracting novice Internet users,
by providing a novice friendly environment, AC Computer Shophopes to educate and train a loyal
customer base.The second, and most important, strategy focuses on pulling in power Internet users.Power
Internet users are extremely familiar with the Internet and its offerings. This group of customers serves an
important function at AC Computer Shop. Power users have knowledge andweb-browsing experience that
novice Internet users find attractive and exciting.The third strategy focuses on building a social
environment for AC Computer Shopcustomers. A social environment, that provides entertainment, will
serve to attract customers thatwouldn't normally think about using the Internet. Once on location at AC
Computer Shop, thesecustomers that came for the more standard entertainment offerings will realize the
potentialentertainment value the Internet can provide
Attract Power Internet Users
AC Computer Shops second strategy will be focused on attracting power Internet users.Power Internet
users provide an important function. AC Computer Shop plans on attracting thistype of customer by:

Providing the latest in computing technology.

Providing scanning and printing services.
Providing access to powerful software applications

The large student and nearby neighborhood population will become an important part of the AC
Computer Shop customer base. The student population continues to grow with thesuccess of the
educational institutes. Access to the internet, entertainment, and the upscaleambiance will attract the
students. Business community is growing rapidly with the addition of new companies day by day.AC
Computer Shop will provide an opportunity to local and traveling professionals tocheck their e-mails
communications; this will be an attracting entity for the middle income groupand for the residents of
Bocaue as they do not have access to the internet at their living places.
Market Growth
The market for the services AC Computer Shop will offer is growing rapidly. Thecomputer shop hasn't
come to this area yet, but similar services are growing rapidly on a globalscale. Large cities that cater to
large numbers of traveling business people have been saturatedwith businesses offering the services AC
Computer Shop will offer. Business people use theInternet services to catch up on email and
communications with their family. My area supports a population that has many of the same needs and
interests of this larger group. The student population continues to grow as the University grows in
popularity with high-school graduatesfrom out of state. These students tend to have money and an interest
in up-scale social centers.AC Computer Shop will target these groups with the use of fliers and tarpaulin
SWOT Analysis
The SWOT analysis provides us with an opportunity to examine the internal strengthsand weaknesses AC
Computer Shop must address. It also allows us to examine the opportunities presented to AC Computer
Shop as well as potential threats. AC Computer Shop has a usefulinventory of strengths that will help it
succeed. These strengths include: a knowledgeable andfriendly staff, modern computer hardware, and a
clear vision of the market need. Strengths arevaluable, but it is also important to realize the weaknesses
AC Computer Shop must address.These weaknesses include: a dependence on quickly changing
technology and the cost factor associated with keeping modern computer hardware. AC Computer Shops
strengths will help itcapitalize on rising opportunities. These opportunities include, but are not limited to,
a growing population of daily Internet users, and the growing social bonds fostered by the new
Internetcommunities. Threats that AC Computer Shop should be aware of include, the rapidly fallingcost
of Internet access, and rising local competitors.
Strengths

1.Knowledgeable and friendly staff Ive gone to great lengths at AC Computer Shop to find people with
a passion for teaching and sharing their Internetexperiences. My staff is both knowledgeable and eager to
please.
2.Modern equipment Part of the AC Computer Shop experience includes accessto modern computer
equipment. My customers enjoy beautiful and convenientunits displays, fast machines, and high-quality
printers.
3.Up-scale ambiance When you walk into AC Computer Shop or even sit at mywaiting area, you'll feel
the technology. Great sound background, nice lightingthat sets the mood and the whole area was clean.4.
Clear the vision of the market need AC Computer Shop knows what it takesto build an upscale computer
shop. I and my staff know the customers, thetechnology, and how to build the service that will bring the
two together.
Weaknesses
1.A dependence on quickly changing technology
AC Computer Shop is a placefor people to experience the technology of the Internet. The technology that
is theInternet changes rapidly. Product lifecycles are measured in weeks, not months.AC Computer Shop
needs to keep up with the technology because a lot of the ACComputer Shop experience is technology.2.
Cost factor associated with keeping state-of-the-art hardware
Keeping upwith the technology of the Internet is an expensive undertaking. AC Computer Shop needs to
balance technology needs with the other needs of the business. Oneaspect of the business can't be
sacrificed for the other.
Opportunities
1.Growing population of daily Internet users
The importance of the Internetalmost equals that of the telephone. As the population of daily Internet
usersincreases, so will the need for the services AC Computer Shop offers.2.
Social bonds fostered by the new Internet communities
The Internet is bringing people from across the world together unlike any other communicationmedium.
AC Computer Shop will capitalize on this social trend by providing a
place for smaller and local Internet communities to meet in person. AC Computer Shop will grow some of
these communities on its own by establishing chat areasand community programs. These programs will
be designed to build customer loyalty
Threats
1.Rapidly falling cost of Internet access
The cost of access to the Internet for home users is dropping rapidly. Internet access may become so
cheap andaffordable that nobody will be willing to pay for access to it. AC Computer Shopis aware of this
threat and will closely monitor pricing.
2.Rising local competitors Currently, AC Computer Shop is enjoying a first-mover advantage in the local
computer shop market. However, additionalcompetitors are on the horizon, and I need to be prepared for
their entry into themarket. Many of my programs will be designed to build customer loyalty, and it ismy
hope that my quality service and up-scale ambiance wont be easilyduplicated.
Market Needs
As the popularity of internet continues to grow at an exponential rate, easy and affordableaccess is
quickly becoming a necessity of life. Public wants access to the methods of communication and volumes
of information now available on the internet, and access at a costthey can afford and in such a way that
they are not socially, economically, and politicallyisolated.
Market Trends
More than ninety percent of my customers are youngsters and their only objective to getto these is to get
enjoyment.
Marketing Strategies

I create some advertising strategies like I will print a thousand of fliers printed with thetotal cost of Php.
908.00 (500 pieces on small fliers that cost Php. 220.50, while the second fliersare also 500 pieces with
the cost of Php. 687.50), a month before the opening me and my staff will distribute the fliers. I will also
put tarpaulin on the place itself where my shop is standing amonth before the opening. It will promote the
services offered and also the opening of myComputer Shop. To let the people know that there will be
a new Computer Shop on the vicinity.The tarpaulin size is 64 x 100and amounting Php. 497.75.
Management Strategies
Maintain a focus on quality products with bottom-line growth through cost reduction andoptimal
performance. I also focus on technology and innovation to make sure our employeesskills are up to
standard with todays mode of production
Demand
Demand in Internet Services for the last five years
As you can see there is 8.08 percent of demand in internet service in year 2004
andincrease of 6.6 percent on the next year. In 2006 there is 17.28 percent of
demand in internetservice and increase of 6.14 percent in year 2007 and in the year
2008 theres a demand of 36.54 percent in internet services.I will use the
Arithmetic Straight Line method in projecting the demand for the next five years.
As you can see there is 8.21 percent of supply in internet service in year 2004
andincrease of 5.47 percent on the next year. In 2006 there is 16.09 percent of
supply in internetservice and increase of 5.05 percent in year 2007 and in the year
2008 theres a supply of 41.87 percent in internet services.I will use the Arithmetic
Straight Line method in projecting the supply for the next fiveyears
Demand and Supply Analysis
The table and figure below will shows the projected demand and supply of AC Computer Shop for the
next five years in percentage
The figure 3 shows the projected demand and supply of AC Computer Shop for the
nextfive years.In year 2009 there is a 15.08% of demand on internet services, thats
why AC Computer Shop needs a 14.98% to supply the demand. In 2010 there is
17.54% in demand and 17.49% insupply, while in 2011 it has a 20% both in demand
and in supply. And in 2012 there is 22.46% in demand and 22.51% in supply. For the fifth
year 2013 it has a 24.92% in demand and 25.02% of supply.In totality, every year AC Computer Shop will
increase of 2.46% in demand and 2.51%in supply.

Chapter 3 Technical Feasibility

In this chapter, I will discuss the product, the manufacturing process of my businessincluding the plant
size and production schedule. I will also discuss the machinery andequipment and also the other computer
application that I will use in the business.

In order for me to lessen my expenses, I purchase equipment in packages. I focus much inthe hardware
and software. I research on how much the hardware and software will cost me,through net surfing.
The Services
The following services of AC Computer Shop are listed below:
Gaming
Typing
Searching the net
Printing/ Photocopying/Fax/Scanning
Down loads
Cd burning
Computer Repair
For gaming I will install popular online games like Warcraft, Counter strike, BattleRealms, Dance
Audition, and Autojam. In typing I will install original Operating System of MSOffice Professional 2007
like MS Word, Excel, Power point, Access, Desktop Publishing. I willhave printer, Scanner, Photocopier,
and Fax Machine for the Printing, Photo copying, and faxing.AC Computer Shop will also offer other
services like DVD/CD burning, Pay phone, andComputer Repair.
Manufacturing Process
This is the AC Computer Shops manufacturing process

The AC Computer Shop will provide the product and services to the customers, andthen the customer
will give income or profit to AC Computer Shop in return. The income or profit that the customer gave in
return will used to provide the product and services.
Plant Size and Production Schedule
The AC Computer Shop will operate seven days a week. AC Computer Shop opens at8:00 am ahead to
the other competitors. This will lead my shop of being known. My goal is togive the needs of the students
and others in early manner of time.
AC Computer Shops Time Schedule
Furniture and Fixtures
The project is based on Pentium-4 computer systems. Second hand systems are alsoavailable in the
market at much lower prices. The reason for using the latest system is the newsoftware coming in the
market that requires more powerful systems which will provide better service to the customer. The price
of computer systems varies with the introduction of newtechnology in the market

Plant Location

Plant Layout

Waste Disposal
AC Computer Shop can manage the waste disposal properly, because every Monday,Wednesday, Friday
and Sunday is the schedule in collecting all the garbage in barangayPoblacion, Bocaue