Fresh Pick Wet Market Enterprise Business Plan PDF

1
TABLES OF CONTENTS
NO
LIST OF CONTENTS
PAGE
1.0
Table of Content
1.1
Cover letter
1.2
Acknowledgement
1.3
Executive summary
1.4
Introduction to the Business
1.5
Company Background
10
1.6
Company Mission, Vision and Objective
11
1.7
Company Logo
12
1.8
Partners Background
13
1.9
Location of Business
18
2 : ADMINISTRATION PLAN
2.1
Introduction to the Organization
20
2.2
Organizational Chart
21
2.3
List of Administration Personnel
23
2.4
List of Task and Responsibilities
24
2.5
Schedule of Remuneration
26
2.6
Contribution of Capital
27
2.7
List of Equipment
28
2.8
Administration budget
29
3 : MARKETING PLAN
3.1
Introduction
30
3.2
Product Description
32
3.3
Target Market
33
3.4
Market Size
34
3.5
Competitors Analysis
36
3.6
Sales Forecast
39
3.7
Market Share
40
3.8
Marketing Strategy
41
3.9
Marketing Budget
43
2
4 : OPERATIONAL PLAN
4.1
Introduction
4.2
Operation Process
-
44
45
Flow Chart
4.3
Direct Material & Material Requirement
55
4.4
Machine and Equipment
56
4.5
Operation Layout
58
4.6
Physical Location
61
4.7
Operation Hours
62
4.9
Operation Budget
63
5 : FINANCIAL PLAN
5.1
Introduction
64
5.2
Project Implementation Cost Schedule
65
5.3
Depreciation For Fixed Asset
67
5.4
Sources of Finance Schedule
74
5.5
Calculation of Direct Material & Goods Manufactured Cost
75
5.6
Performa Cash Flow Statement
76
5.7
Pro Forma Income Statement
78
5.8
Pro Forma Balance Sheet
80
5.9
Financial Ratio Analysis
83
6 : APPENDICES
3
Diploma in Agro Business
Kolej Profesional Mara Beranang
Lot 2333, Jalan Kajang/Seremban
43700 Beranang. Selangor
19 November 2009
Pn Anida binti Ismail
Kolej Profesional MARA Beranang
Lot 2333, Jalan Kajang/Seremban
43700 Beranang. Selangor
Dear Pn Anida
PREPARATION OF BUSINESS PLAN
With this letter we enclose a business plan for your attention to fulfill the requirements
of Entrepreneurship (ETR5113) subject.
2.
The business is provided for selling the wet daily products on the name of Fresh
Pick Wet Market.

3.
The preparation of this course work is very important to fulfill the schedule as
one of the subject that should be taken to complete the diploma course in Kolej
Profesional MARA.
4.
This business plan will discuss several aspects such as the administration,
operation, marketing and financial of the company. We hope this business plan will be
the guidelines in managing our business.
5. Hopefully you will be satisfied and approved this proposal. Thank you.
Yours sincerely
.
(MOHD AKMAL NIZAM BIN ALWI)
General Manager,
Fresh Pick Wet Market
ACKNOWLEDGEMENT
Assalamualaikum W.B.T
Bismillahirrahmanirrahim. First of all we would like to praise our great fullness to Allah
SWT the almighty for giving us strength, will and ways to complete this project
successfully. We would like to take this opportunity to gratefully acknowledge the
contribution of several people especially our lecturer, Pn Anida binti Ismail for giving us
the guidance, methods, motivation, and moral support. Special thanks to our friends
that has always been encouraging us and giving moral support towards the success of
finishing this task. Not forget to our parents that have always been behind all of our
success.
Finally, we would like to thank to those people that involve in helping us directly
and in directly in finishing this task.
EXECUTIVE SUMMARY
Fresh Pick Wet Market is created under the partnership agreement between
Mohd Akmal Nizam bin Alwi, Mohd Hafiz Mohed bin Mohed, Mohd Izzuddin bin
Kamarudin, Wan Husna Hafizan binti Wan Mustafa and Aimi Rasyida binti Abd Raof. This
agreement has been signed on 17 November 2009 and has come to an agreement to
starts our operation on 1 January 2010. This business is located at 67-G, Jalan Semenyih
Sentral 3, Semenyih Sentral, 43500 Semenyih, Selangor.To start up the business,
partners agreed to contribute RM89933.02 of the capital contribution according to the
percentage agreed with each partner will contribute RM17986.60. Profit is dividing with
ratio 1:1:1:1:1 for each partner.
As a new venture who involve in this business, Fresh Pick Wet Market Enterprise
focus on operation because it is very important to our business to give a perfect services
in fulfill customers needs. In operation, we are running the trading of daily goods
products such as vegetables, meat and fish. For vegetables we are selling vegetables
from conventional wholesalers and our own product from DFT hydroponic system.
Customers has given chance to choose and pluck their own vegetables through the
pluck and pay concept that we apply. For fish also we are applying the similar concept
that is chosen species of fish is selling freshly from the fiber tank. We are operating for
15 hours everyday from 6.30am to 9.30pm.
Administration of Fresh Pick Wet Market Enterprise has been given a
responsibility in managing all of organization needs such as facilities, human resources,
systemic flow of business and also the relationship between customers with the
organization. Our administrative management is to implement the planning, organizing,
leading, and controlling process to administer and efficiently to achieve and permanent
goals of the organization. Through administration, we know the work specialization of
the partners and employees, the business location and also the administrative expenses.
The success of business venture depends very much on the ability of that
business to offer the product or service that is demanded by the target customer group.
Marketing plan of Fresh Pick Wet Market is for play roles in attracting customers,
analysis the demand and pricing product according to the current market of our product.
6
In marketing plan, Fresh Pick Wet Market has analyzes the marketing strategies and
divided to 3 categories: Market analysis, sales forecast and market strategy. In market
analysis we are analyze where our market strategy is is relevant to a specific marketing
situation. Fresh Pick Wet Market Enterprise determines that sales forecast for the first
year (2010) is RM 271181 and increase to 20% in the following year and 30% in 2012.
In the market strategy to ensure the business successful our company use of this big
strategy price, place, promotion and services.
Financial planning it is important parts to ensure of well manage financial position of
Fresh Pick Wet Market Enterprise and financial analysis for economics decision making
towards the business. It was summarized into 5 categories; cash flow, depreciation of
assets, balance sheet, income statement and source of finance. Fresh Pick Fresh Market
Enterprise use straight-line method basis to calculate the depreciation of fixed asset. For
the first year of operation, Fresh Pick Wet Market Enterprise expected a little income
because a lot of expenses when staring the business. For the first year, our expected
net profit is RM 33269.55.
For the conclusion, we hope with this well manage business plan can be act as
guideline to drive this proposed venture towards the successful to fulfill it mission and
vision.
INTRODUCTION TO THE BUSINESS

Fresh Pick Wet Market provides customer with wet daily product such as
vegetables, meat, chicken, and fish. Source of supplies is get from conventional
wholesalers and propagate by own using the DFT hydroponic system (Deep Flow
Technique) installed in our premise and our growing areas. The DFT hydroponic system
is the most efficient system in producing vegetables in the factors of space and quantity
produced. For the vegetables from hydroponic system we are apply the pluck and pay
concept where is we give opportunity to our customers to pluck the vegetables from the
DFT hydroponic system by their self. But by the hydroponic system, we only produce the
high value vegetables such as kailan and salad to cover the operation cost. Besides
vegetables, we also selling other wet product such as meat, fish, and chicken make our
premise become a one stop centre to get daily product.
Factors that influencing the choice of this business is wet daily goods are needs
to all people. People cannot run from buying their needs for living. People will get this
product every day for the fresh guarantee. So, customer will find us every day to get
their needs. This type of business was started many years ago, but it no unique and
extreme innovation in developing of this industry. So, Fresh Pick Wet Market Enterprise
takes a granted to become a pioneer of new innovation of marketing agricultural
product by using pluck and pay concept. For the beginning, is about only 20% of our
trading operation using this concept. We hope in day to day we can apply the 100% of
pluck and pay concept in our trading operation.
Our premise is located at well developed area with comfortable facilities and
utilities such as electricity, telephone line, water source and parking lot. This area is also
became the peoples convergent area because of it has peoples attraction place such as
supermarkets and bank. Our premise is at 67-G, Jalan Semenyih Sentral 3, Semenyih
Sentral, 43500 Semenyih, Selangor. Semenyih Sentral.
Now days peoples are mentioned to get the quality product for their life, so,
producers must be take an action in supply goods especially for daily goods. This is
maybe caused by increase of social life status, family income and economics. From this
evolution, we are taking advantages to gain a profit from there. We are use the high
8
technology in producing vegetables to attract the consumers attention. The concept
pluck and pay itself can give a satisfaction to customers about the freshness of our
products. We hope our business will be give satisfaction to consumers in finding a better
live.
For the conclusion, we hope our business can operate smoothly and fulfill
customers needs and wants beside improve from day to day equal with development of
our country.
PURPOSE OF BUSINESS PLAN
This business plan is prepared by Fresh Pick Wet Market as a guide line for
managing the proposed venture. This business plan is for allow us to view and evaluate
the purposed business venture in an objective, critical and practical manner. The
collapse of many business ventures can be attributed to the decisions and planning of
the entrepreneurs who rarely more on emotions and gut feeling rather than objective
and rational considerations. With this business plan, Fresh Pick Wet Market has a more
realistic and practical business plan. The information gathering and analysis that is done
as part of preparing this business plan can give and early indication as to the viability of
our proposed venture and make a better judgment in managing the business. This
business plan is also as a reference to the strategy planned in applying it to become
reality.
10
COMPANY BACKGROUND
Company Name
: Fresh Pick Wet Market
Address
: Fresh Pick Wet Market Enterprise,

No 67-G, Jalan Semenyih Sentral ,
43500 Semenyih,
Selangor Darul Ehsan.
Telephone number
: Tel: 03- 3925 7657
Fax number
: Fax: 03- 3925 7668
Form of Business
: Partnership
Main Activities
: Selling the wet daily product
Business Operation Date
: 1 January 2010
Business Registration Number
: JM 0432964-H
Date of Registration
: 18 October 2009
Initial Capital
: RM 89933.02
Name of Bank
: Maybank Bhd
Type of Account
: Saving
Bank Account Number
: 1515 9035 5886
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MISSION, VISION AND OBJECTIVE OF THE COMPANY

Vision
Become the one of largest fresh market in the agricultural industry.
Mission
To establish wet market in Semenyih within 2 years.
Become one stop centre of wet market products.
Application of new technology and concept in agricultural industry.
Objective
To give consumers satisfaction in get fresh goods product daily
Selling only the quality product to customers.
To become one of the largest fresh market in Malaysia.
To be one of the best wet market which provide a good quality of food.
Goals
Customers satisfaction is our priority rather than our profit
Motto
Pick it Fresh Taste it Fresh
12
COMPANY LOGO
- The symbolic of mint leaves represent the

freshness there is shows that we only selling the
fresh product.
Pick it Fresh,Taste it Fresh
Fresh Pick is the name and brand of our

company. Green colour is the symbol of
agriculture and nature shows that we are selling
an agricultural product
This is our motto as an organization that take

care of customers satisfaction by providing only
the fresh products.
The two tones of green colour is shows that we

are trying to move forwards from day to day in
fulfill customers needs and wants.
13
PARTNERS BACKGROUND
Position
: General Manager
Name
: Mohd Akmal Nizam Bin Alwi
Identity Card
: 840502-59-5707
Permanent Address
: No. 22 Jalan 4/7 Taman Tasik Kesuma, Bandar

Tasik Kesuma, 43700 Beranang Selangor Darul Ehsan
Office Address
: Fresh Pick Wet Market Enterprise, No 67-G, Jalan

Semenyih Sentral 3, 43500 Semenyih, Selangor Darul
Ehsan.
Date of Birth
: 2 May 1984
Age
: 25
Telephone No
: (HP) 017-2882133 (O) 03-3925 7657

(Fax) 03-3925 7668
Email
: akmal_fpwme@yahoo.com
Marital Status
: Single
Academic Qualification
: i. Bachelor of Business Administration (BBA) at UiTM

Shah Alam (2006-2009)
ii. Diploma in Agro-Business (DAB) Kolej Profesional
MARA Beranang (2002-2005)
Courses Attended
: a. Business management course organized by MEDEC

2008
b. Seminar on entrepreneurship organized by MARA2008
Skills
: i. Good Organizational skills

ii. Good Communication skills
Present Occupation
: General Manager.
Previous Business Occupation: NIL
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Position
: Administration Manager
Name
: Wan Husna Hafizan Wan Mustafa
Identity Card
: 840311-06-5766
Permanent Address
: No. 20, Jalan 4/7, Taman Tasik

Kesuma, Bandar Tasik Kesuma 43700 Beranang, Selangor
Darul Ehsan.
Office Address

Semenyih Sentral 3, 43500 Semenyih, Selangor Daru
lEhsan.
Date of Birth
: 11 March 1984
Age
: 25
Telephone No
:( HP) 017-3009815 (O) 03-39257657(Fax) 03-3925 7668
Email
: husna_fpwme@yahoo.com
Marital Status
: Single
: i. Bachelor of Business Administration at University

Putra Malaysia (2006-2009)
ii. Diploma in Agro-Business at Kolej Profesional MARA
Beranang (2002-2005)
Courses Attended

2008
b. Seminar on entrepreneurship organized by MARA2007
c. Seminar on Counseling and Motivation-2008
Skills

Present Occupation
: Administration Manager.
15
Position
: Marketing Manager
Name
: Mohd Hafiz Bin Mohed
Identity Card
: 820326-14-5221
Permanent Address
: No. 22 Jalan 4/7 Taman Tasik

Kesuma, Bandar Tasik Kesuma, 43700
Beranang Selangor Darul Ehsan
Office Address

Ehsan.
Date of Birth
: 26 March 1982
Age
: 27
Telephone No
: (HP) 013 6962473 (O) 03-3925 7657

(Fax) 03-3925 7668
Email
: hafiz_fpwme@yahoo.com
Marital Status
: Single
: i. Bachelor of Business (Hons) (Marketing) UMS Kota

Kinabalu (2004-2008)
ii. Diploma in Agro-Business in at Kolej Profesional MARA
Courses Attended
: a. Seminar on Marketing and Development organized by

MARA-2007
b. Business Management Course organized by MEDEC
2008
Skills
: Leadership Skills
Present Occupation
: Marketing Manager.
16
Position
: Operational Manager
Name
: Aimi Rasyida Binti Abd Raof
Identity Card
: 840204-07-5686
Permanent Address
: No. 20, Jalan 4/7, Taman Tasik

Kesuma, Bandar Tasik Kesuma 43700 Beranang, Selangor
Darul Ehsan.
Office Address

Semenyih Sentral 3 ,43500 Semenyih, Selangor Darul
Ehsan.
Date of Birth
: 4 February 1984
Age
: 25
Telephone No
: (HP) 017 4935949 (O) 03-3925 7657

(Fax) 03-3925 7668
Email
: rasyida_fpwme@yahoo.com
Marital Status
: Single
: i. BBA (Hons) (Operations Management) at UITM

Dungun (2006-2008)
ii. Diploma in Agro-Business at Kolej Profesional MARA
Courses Attended
: a. Seminar on leadership organized by TEKUN-2008

b. Seminar on entrepreneurship organized by MARA-2007
Skills

Present Occupation
: Operational Manager.
17
Position
: Financial Manager
Name
: Mohd Izzuddin Bin Kamaruddin
Identity Card
: 840328-11-5491
Permanent Address
: No. 22 Jalan 4/7 Taman Tasik

Kesuma, Bandar Tasik Kesuma,
43700 Beranang Selangor Darul Ehsan.
Office Address

Ehsan.
Date of Birth
: 28 March 1984
Age
: 25
Telephone No
: (HP) 017 7510717 (O) 03-3925 7657

(Fax) 03-3925 7668
Email
: din_fpwme@yahoo.com
Marital Status
: Single
: i. Bachelor of Accountancy (Hons) at Uitm, Shah Alam

(2006-2008)
ii. Diploma in Agro-Business (DAB) Kolej Profesional
MARA Beranang (2002-2005)
Courses Attended

2008
b. Seminar on Malaysian Institute of Accountants-2008
Skills

iii. Computerize system skill (MYOB & UBS)
Present Occupation
: Financial Manager.
18
BUSINESS LOCATION
Business Address:
Fresh Pick Wet Market Enterprise,
No 67-G, Jalan Semenyih Sentral 3,
43500 Semenyih,
Type of Building:
Ground floor shop lot.
Infrastructure:
Our Fresh Pick Wet Market Enterprise is located in Semenyih Sentral which is
near the supermarket such as The Store (M), Pasaraya Sakan, and several restaurants
such as Restaurant Ibrahim Maju. In our shop lot, there are enough facilities.
Furthermore, our site location is near bus central at Semenyih.
19
LOCATION MAP
20
INTRODUCTION TO THE ORGANIZATION

Administration of our company plans to supply the best quality of services to the
customers with the good facilities provided, systematic organization system, good
environment and good relationship between customers and employees. It is very
important element in every business because it can ensure success in the business. Our
management is to implement the planning, organizing, leading, and controlling process
to administer and efficiently to achieve and permanent goals of the organization.
Through administration, we want to know the work specialization of the partners and
employees,
the
business
location
and
also
the
administrative
expenses.
In
administration, our company also can:

Ensure that all activities of our business are done systematically.
To be a good Bumiputera business and role model to other business.
Build up good and stable business in term of management.
To achieve business mission in build good relationship between workers and
maximum profit to higher level.
To manage the budget, workers agency and benefit.
To ensure the employees welfare such as remuneration as fulfill.
Smooth the flow of the business activities in order to fulfill customers needs,
satisfaction and to achieve a business a good quality.
As a new in this field, the management gives the beginning salary to all the partners,
which help in order to running the business, and also to the employees. The salary will
increase from time to time accordance to our business operations. The profit and loss
will be share according to the contribution of capital of each of the members.
21
ORGANIZATIONAL STRUCTURE
Our organizational structure is based on function of managers. An organizational
structure is needed in order to assure that the whole organization will function
accordingly.
This is one of the formal functions that will help to achieve the objective and to
have a control on the organization itself. Its one of the ways, to indicate the job that
everyone needs to carry in order to achieve organizational objective and mission
statement.
ORGANISATION CHART
GENERAL MANAGER
MOHD AKMAL NIZAM BIN ALWI
ADMINISTRATION
MANAGER
MARKETING
MANAGER
OPERATION
MANAGER
WAN HUSNA
HAFIZAN BINTI
WAN MUSTAFA
MOHD HAFIZ BIN

MOHED
AIMI RASYIDA
BINTI ABD RAOF
FINANCIAL
MANAGER
MOHD
IZZUDDIN BIN
KAMARUDIN
22
ADMINISTRATION PLAN OF FRESH PICK WET MARKET

Fresh Pick Enterprise is located at 67-G Jalan Semenyih Sentral 3, 43500
Semenyih, Selangor Darul Ehsan. We have chosen this location because it is strategic
location, mainly because it is near to main roads that connect from main road to
highway. Many people used the road near this area.
We administrate this business basically on partnership based and our duties are
mainly segregated by department. In this administration plan, we have included all the
information related to the administration of this business.
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LIST OF ADMINISTRATION PERSONEL

POSITION
General Manager
Administration Manager
Marketing Manager
Operation Manager
Financial Manager
TOTAL
NAME
Mohd Akmal Nizam
bin Alwi
Wan Husna Hafizan
binti Wan Mustafa
Mohd Hafiz bin Mohed
Aimi Rasyida binti Abd
Raof
Mohd Izzuddin bin
Kamaruddin
NUMBER OF STAFF
1
1
1
1
1
5
24
SCHEDULE OF TASK AND RESPONSIBILITY

JOB TITLE
General Manager
JOB DESCRIPTION
Coordinate
business
JOB SPECIFICATION
management Degree
process and decision making process.

Manage the work and subordinate.
in
Business
Administration or related field.

Diploma in Agro-Business
As a cashier in Fresh Pick Wet Market Must have experiences.

Enterprise.
Administration
Controls the companys management.
Manager
Assistant to General Manager.
Degree
in
Business
Administration or related field.
Responsible on paying workers salary Diploma in Agro-Business.

based on their position.
Good communication skills.
Have good relationship between the Fluent in Malay and English.

workers and management.
Take care of welfare of the workers such
Experiences
in
administrative
in
Marketing
field.
as SOCSO, EPF and bonus.

Dealing with supplier.
Marketing
Manager
Identify the target market and planning Degree

of strategies.
Management or related field.
Identify the customers needs, planning, Diploma in Agro-Business.

and effective strategies and choosing the Marketing
best alternative in order to attract
customers.
process
and
leadership skill.
Good interpersonal skill.
Generate and promoting continuously Able to communicate with strong

and actively.
Established marketing goals to ensure
the customers satisfaction.
Promotion strategies.
command of Malay and English.
25
Operational
Manager
To ensure the operation management in Degree

the company by follow the guideline.
in
Operation
Management or related course.
To ensure the operation in good flow.
Diploma in Agro-Business.
Prepare time table of work.
Have experiences.
Recognize and ensure that quality of Competent

work is always good in fulfill the level
to
work
under
pressure.
that was required.

Manage the product.
Financial
Manager
To ensure the cost that using by Degree in accountancy or related

company is minimum to achieve profit
maximization.
course.
Diploma in Agro-Business.
Responsible in manage a business cash Commitment to work responsible

flow.
and quality.
Prepare annual companys report.

Provide
account
for
accommodation and references.
business
Fluent in Malay and English.
26
SCHEDULE OF REMUNERATION
JOB TITLE
General
Manager
Administration
Manager
Marketing
Manager
Operational
Manager
Financial
Manager
TOTAL( RM )
NO. OF
WORKERS
MONTHLY
SALARY
( RM )
TOTAL
( RM )
1200
1200
1000
1000
1000
1000
1000
1000
1000
1000
5200
5200
All of our managers will be placed in an office building on the same land as our market
premise. We should work everyday but there is a day that the managers will of duty in a
week but not at the same day but we rotate our managers turn to have a holiday. All of
partners salary will be paid RM 1000 per month except General Manager which is RM
1200 per month.
27
CONTRIBUTION OF CAPITAL
CAPITAL
PERCENTAGE
(RM)
(%)
General Manager
17986.60
20%
Administration Manager
17986.60
20%
Marketing Manager
17986.60
20%
Operation Manager
17986.60
20%
Financial Manager
17986.60
20%
TOTAL
89933.02
100
POSITION
28
OFFICE EQUIPMENT
NO.
1
2
ITEM
QUANTITY
Computer
All in One
Printer With Fax
PRICE/UNIT
(RM)
TOTAL
COST
SUPPLIERS
(RM)
1200
1200
500
500
All IT Mart
Telephone
120
120
Telekom Malaysia
Stationery
20
Pustaka Rakyat
100
100
Lembah Khazanah
Fire
extinguisher
First Aid
30
30
Toiletries
30
30
Dustbin
15
30
Fan
225
450
TOTAL
Enterprise
JayaRia Trading
KSO Electrical &
Hardware Sdn Bhd
2480
FURNITURE AND FITTING

Price/Unit
Total Cost
(RM)
(RM)
150
150
Banquet table
65
65
Plastic Chair
12
60
No.
Item
Quantity
2 Ways Desk
2
3
Total
275
SUPPLIERS
Wah Seng Furniture
29
ADMINISTRATIVE BUDGET
FIXED ASSET
MONTHLY
OTHER
EXPENSES
EXPENSES
EXPENSES
(RM)
(RM)
(RM)
Fixed Assets:
1. Office Equipment
2480
2. Furniture & Fitting
275
Monthly Expenses:
1. Salary
5200
2. Rent
2500
3. Electricity
350
4. Water
300
5. Insurances
200
6. Telephone
150
Other Expenses:
1. Business Registration Fees
70
2. Stamp Duty
10
3. Calculator
35
4. Road tax and insurances
1530
for lorry
5. Signboards license
80
Deposit:
1. Water
100
2. Electricity
100
3. Rent
5000
4. Telephone
100
TOTAL
2755
8700
7072
30
INTRODUCTION TO MARKETING PLAN

Marketing can describe as the process of planning and executing the conception,
pricing, promotion and distribution of ideas, goods and services to create exchanges that
satisfy individual and organizational objectives. It also the activities that are carried out
systematically to encourage and increase the sales of services as long as the activities
are in line with religious and ethical practices. So to make sure the process of marketing
running smoothly, the marketing plan should be prepared 1 st.
Marketing plan is the key of successful of the business. The element of
successful marketing plan knows demand of costumer; identify demand costumer,
expectation and related demand costumer for this business. After identifying the factor,
we develop marketing strategy to raise this business.
In Fresh Pick Wet Market, marketing is one of the plans that play an important
role to run our business smoothing. It consists of the goods we provided, price, location
of the business and also the promotion that we can use to attract customers.
Fresh Pick Wet Market is a business that provides service that sold a lot of fresh
item includes vegetable and fish. So it will become one of our strength that can be
applied as one of our marketing strategy.
31
OBJECTIVE OF MARKETING PLAN
Maximizing Consumption
-
To attract costumer to choose our product with a large of choice that perhaps all
customers can make their choice which want their likes.
Maximizing Customer Satisfaction

-
costumer always right, we will give maximize service through our costumer impression,
opinion or suggestion everything about Fresh Pick Wet Market
Maximizing Choice
-
We provide a variety of choice for our goods such as beef, chicken, fish, squid, cockle,
prawn, and herb also vegetable.
Maximize Quality
-
All the food that we serve to the costumer is fresh and clean. Including our staff and our
equipment is on clean condition every times. It will make customer fell comfortable
when want to buy our product.
32
PRODUCT DESCRIPTION
Fresh Pick Wet Market is the shop that was produce and selling lot of wet product to
the market. There are lots of wet products in Fresh Pick Wet Market. Furthermore we
were trying to make Fresh Pick Wet Market come as one stop centre to someone that
like to get wet product.
Fresh Pick Wet Market not only the right place to get wet product but on the same
time can become the right place for someone that like to get wet product on fresh
condition. It is because we produce and sell our product just on fresh condition only.
We use hydroponic system in producing our vegetable products. By this hydroponic
system the freshness was guaranteed. Beside that customers may plug the vegetables
by their self from the hydroponic system.
Besides vegetable we also provide fish that mostly still on fresh condition. Means
that fish still alive. For the information, we not were selling a frozen fish. We try as hard
to get a supplier that can supply us the fresh fish. Even sometimes it need some extra
cost, we still make it as our priority.
Other products that we sell are like beef, chicken, squid, cockle, prawn, and culinary
herbs.
33
TARGET MARKET
The target market is defined as the group of customers with need and wants
that can be satisfied by the business through the supply of goods and services.
Marketing efforts are usually targeted toward a particular, which is a group of individuals
with similar traits who may particular product.
Fresh Pick Wet Market was sell product that everyone needs to get it. So we
apply the target market of Fresh Pick Wet Market can be categorized with in the
following ways:
o
Residents in Beranang and Semenyih

Residents in this area will able to the many type of wet product from our shop.
The customers will save their time to buy wet product when their went to our shop. It is
because we produce lot of wet product such as fish, meat, egg, chickens, and also
vegetable.
34
MARKET SIZE
The total percentage of market before Fresh Pick Wet Market enters the business is as
follow:
No.
Name Of Competitors
Market Share
Sales Forecast Per Year

(RM)
1.
The Store
17.2%
280500
2.
My Mydin
17.8%
292000
3.
Econsave
17.8%
292000
4.
Pasar Basah Semenyih
23.9%
390200
5.
Tesco
23.3%
380900
As a new comer in this business, we anticipate that we will obtain 16.58% market share
by end of the first year of operation. The total percentage of market share after Fresh
Pick Wet Market entrance is as follow:
Sales Forecast Per Year
No.
Name Of Competitors
Market Share
1.
The Store
14.34%
234495
2.
My Mydin
14.85%
243000.2
3.
Econsave
14.85%
243000.2
4.
19.94%
326063.3
5.
Tesco
19.44%
317860.3
6.
16.58%
2771181
(RM)
35
PIE CHART OF MARKET SIZE
MARKET SIZE BEFORE ENTRANCE
23.30%
17.20%
The Store
17.80%
My Mydin
Econsave
23.90%
17.80%
Tesco
MARKET SIZE AFTER ENTRANCE
16.58%
14.34%
The Store
14.85%
19.44%
My Mydin
Econsave
14.85%
19.94%

Tesco
36
COMPETITORS ANALYSIS
From our research, we found that, we have two direct major competitors all around
Semenyih. According to this research, we also made an evaluation of their strength and
weakness:
1. Competitors Details:
Name:
TESCO Semenyih hypermarket

-1, Jln TPS 1/1, Tmn Pelangi Semenyih,
43500 Semenyih, Selangor
Level of competitive in the market medium

Strength:
- Well known company in the area

- Variety of product and service offered
- Often make price promotion
- make Clearance Product on certain time
Weaknesses: - Far away from Bandar Semenyih

- Just almost a year operation till nowadays
Name:
My Mydin Hypermarket

Strength:
- systematic services
- Lot of workers
Weaknesses: - No After-Sell Service of wet product

- Dont have lot of fresh item
37
Name:

Strength:

- Variety of product and service offered
- Adjustable Price
Weaknesses: - Uncomfortable environment

- limited of time operation
- Prefer sell with big scale of quantity
Name:
The Store

Strength:
Weaknesses: - less of choice on wet product

- Less of fresh product
Name:
Econsave Supermarket

Strength:

- can sell with lower price than other competitors
Weaknesses: - Unwell of product arrangement

- The place too crowded
- Less of fresh product
38
SWOT ANALYSIS
Strengths
o
We can produce fresh product included fish, meat and also vegetable that as
growth with hydroponic system.
Bumiputera equity
Long time operation
Strategic place
One stop centre of wet product
Weaknesses
o
We take time to be familiar
Small capital used to start the business
Need more workers
Opportunities
o
Can be a right place for someone that like and prefer to get a fresh wet product
Threats
o
Lot of competitor that was been established around the area
Hard to get fish on rainy season
39
SALES FORECAST
EXPECTED SALES FOR THE YEAR ENDED 2010, 2011, 2012
MONTH
SALES
(RM)
JANUARY*
22680
FEBRUARY**
22005
MARCH***
22750
APRIL
22794
MAY
22995
JUNE
22295
JULY
23005
AUGUST
23019
SEPTEMBER
22305
OCTOBER
23025
NOVEMBER****
22100
DECEMBER
22208
TOTAL SALES FOR THE YEAR ENDED 2010
271181

(INCREASE 20%)
325417.20

(INCREASE 30%)
423042.40
* We started business on January 2010

**just 28day on February 2010
***The rate of sales showed stabilization
****rainy season started November till February
40
MARKET SHARE
Market share is an estimated potential sale of the business after taking into
consideration the market size and competitors influences in the same market. Usually
market share often represented in terms of percentage of potential market size.
Before Entrance
After Entrance
% Loss
Competitor
RM
RM
The Store
280500
17.2
234495
14.34
2.86
My Mydin
292000
17.8
243000.2
14.85
2.95
Econsave
292000
17.8
243000.2
14.85
2.95
390200
23.9
326063.3
19.94
3.96
380900
23.3
317860.3
19.44
3.86
271181
16.58
1635600
100
1635600
100
16.58
Pasar Basah
Semenyih
Tesco
Fresh Pick Wet

Market
Total
41
MARKETING STRATEGY
1) SERVICES
We provide after-sale service such as cleaning of fish product. So the customers
dont need to clean up at home.
2) PLACE
The operation place of our shop is in Semenyih area. The shop is located in:
NO 67-G,
JALAN SEMENYIH SENTRAL 3,
43700 SEMENYIH,
SELANGOR
Fresh Pick Wet Market had chosen to operate around Semenyih and Beranang area
because:
Strategic place because come as a centre between Beranang, Bangi, and

Kajang
Near to main road
Have lot of parking car area around our shop
Nearest resident area
Develop area
More infrastructures around our shop such as bus station and many
more.
3) PRICING
Our pricing overall is based on our cost. We decided to put a price after make some
mark up about 10%-15% of our cost that also depend on current market price. But on
certain item, we can gain till 40% because we get a supplier that can give us a special
price. We also alert of the changes the price in the market to make sure our price
always been up dated.
42
4) PROMOTION
Our promotional activities can be summarized as follows:
I.
Signboard
In front of our premises, we put the signboard that includes our companys name,
address, and contact number and our business activity. Our signboard also have
lighting that can make our signboard still can been seen on night.
II.
Business Card
We use business card to promote the services of our company by distributing it to the
public and our fellow client, which is include our companys name, address, contact
number, email and business activity.
III.
Flyers
We also use flyers to promote our company to our target market. We sent flyers from
house to house by put the flyers inside their mail box. The flyers include the latest
product and also the special price of our product. We will send flayers every month.
IV.
Direction Signboard
A few signboards that show a direction to our shop have been put behind main road.
It will help and guide our target customers to easily find our shop
43
MARKETING BUDGET
MONTHLY
ITEM
FIXED ASSET
EXPENSES
COST (RM)
(RM)
Signboard
OTHER EXPENSES
(RM)
2500
1000
Business Cards
150
Flyers
80
Questioners
Banner
1000
TOTAL
4500
80
155
Direction
Signboard
TOTAL
4735
44
INTRODUCTION OF OPERATION PLAN
Our business and operation office is situated at 67-G Jalan Semenyih Entral 3,
Semenyih Sentral, Selangor.
Operational plan is an activity of planning and controlling using all of the
resources that already have to produce the product to ensure that the business will
meet customers expectation, which include production parameter such as quantity and
time.
The target of the operation planning is to create one system where product
required can be found with the need quality, have simultaneously quality, exactly with
economic cost and with optimum ability of profit.
Our business is using a quality control procedure in which item that are send by
the supplier will be checked promptly to ensure the product received in a good condition
and need to care of the product.
Our operation objectives are:
1. Supply the quality of goods with high commitment to fulfill our customers
satisfaction.
2. Ensure business operation operate smoothly and efficiently.
45
OPERATION PROCESS
Our operation is divided by four processes:
1. Process fresh vegetables from Deep Flow Technique System (DFT
System).
Processes involve seed germination to products using hydroponics system that
we construct by own. Germination is done at ours house under protected
structure. Vegetables yields from the DFT system will be transport to our shop
premise after mature.
2. Process for conventional vegetables.
Processes involve dealing with supplier to provide fresh vegetable to our shop.
We will process it by cleaning and grading then place it to the display area for
vegetables. There is also packaging process for some vegetable.
3. Process for meat and chicken
Processes involve dealing with supplier to provide fresh meat and chicken with
the reasonable price. Supplier will sent according to our order and we will make
grading and storage before selling.
4. Process for fish
Processes involve dealing with supplier to provide fresh fish. We will put at
display area for fish and also in aquarium and fiber tank. Customer have option
whether to buy fish at display area or from aquarium.
46
OPERATION PROCESS FLOW CHART

PROCESS 1
Germinate the vegetables seed in tray under protected structure
After 2 weeks, vegetables will be transferred to DFT system under protected structure
After 6 weeks, vegetables yield will be transferred to DFT system at shop
Customer picks up fresh vegetables from DFT system by workers supervision
Workers measure the weight
Customer pay at counter
47
PROCESS FLOW CHART FOR PROCESS 1
Germinate the vegetable seed in tray under protected structure
After 2 weeks, vegetables will be transferred to DFT system under protected

structure
After 6 weeks, vegetables yield will be transferred to DFT system at shop
Customer picks up fresh vegetables from DFT system by workers supervision
Customers pay at counter
48
PROCESS 2
Purchase order
Deal with supplier
Pay purchase order
Stock received and checked by workers
Cleaning and grading the vegetable
Put vegetable at display area
Customer pick vegetable
Customer pay at counter cashier
49
Purchase order
Deal with supplier
Pay purchase order
Stock received and checked by workers
Cleaning and grading the vegetable
Put vegetable at display area
Customer pick vegetable
50
PROCESS 3
Order meat from supplier
Suppliers send meat
Worker checked the product sent
Pay to supplier
Classify meat according to beef, according to beef, lamb or chicken
Cut meat into segment
Keep refrigerated in store
Customer picks meat to buy
Measure the weight at weight measure counter
51
Order meat from supplier
Suppliers send meat
Worker checked the product sent
Pay to supplier
Classify meat according to beef, according to beef, lamb or chicken
Cut meat into segment
Keep refrigerated in store

Customers pick meat to buy
Measure the weight at weight measure counter
52
PROCESS 4
Order fresh fish from supplier
Suppliers send the order
Workers checked the order
Pay to the supplier
Grading fish into their size and type or put in aquarium
Customer choose to get fish in aquarium or from display area
Customer will bring it to measure weight counter
Workers will cut the fish if customer request
53
Order fresh fish from supplier
Suppliers send the order
Workers checked the order
Pay to the supplier
Grading fish into their size and type or put in aquarium
Customer choose to get fish in aquarium or from display area
Customer will bring it to weight measure counter
Workers will cut the fish if customer request
54
LEGEND (SYMBOL)
SYMBOL
TYPES OF ACTIVITY
DESCRIPTION
Operation
Activity that modify, transform or give values to

the input
Transportation
Transport activity occurs when materials are

transported from one point to another
Inspection
Activity that measures standard of the in

process material, finished products or services.
Delay
The symbol is used when in-process material is

restrained in a location waiting for next activity
Storage
The symbol is used when the in-process

materials or finished products are stored in the
storage area.
55
DIRECT MATERIAL REQUIREMENT

Types
Sponge
Quantity
Price/Unit (RM)
Total (RM)
100
RM 1
100
Seed
Green Petiole
Mustard
10 pack
RM 2
20
Kailan
10 pack
RM 2
20
Lettuce
10 pack
RM 2
20
TOTAL
Supplier
Lembah Khazanah
Enterprise
160
MATERIAL REQUIREMENT
Types
Chemical for
hydroponics
Plastic bag
TOTAL
Quantity
Price/Unit (RM)
Total (RM)
Supplier
1 set
RM 1530
1530
Lembah Khazanah
Enterprise
10 pack
RM3
30
JayaRia Trading
1560
56
MACHINERY
Quantity
Price/Unit
(RM)
Total (RM)
Refrigerator
1600
3200
Water pump
800
1600
Water filter with

pump (1 set)
300
300
Casio retail counter

scale
540
1080
Cash machine
359
359
Types
TOTAL
6539
Supplier
Sin Huat Hin Machinery (M)

Sdn Bhd
Leonett Retail Solution Sdn

Bhd
57
TOOLS AND EQUIPMENT

Quantity
Price/Unit
(RM)
Total (RM)
Vegetable
200
400
Germination
100
200
Stainless steel table

with show case
345
1725
Information & schedule

white board
258
258
Rain shelter
2500
5000
Aquarium 4x2
90
180
Aquarium stand 8x2
140
140
EC meter
1 set
122.50
122.50
Small pots
2590
0.10
259
DFT System
34
180
6120
Cutting shears
15
Water tank 600 gallon
550
1100
Blue fiber tank 4x8
300
900
1 set
149.50
149.50
Fish net
9.50
19
Small basket
30
150
Tray
20
2.50
50
Chopping board
25
25
Pail
5.50
11
Basket for vegetable
30
23
690
Types
Supplier
Rack for:
Chopping knives
TOTAL
17514
Sin Huat Hin Machinery (M)

Sdn Bhd
Wah Seng Furniture
Lembah Khazanah
Enterprise
Kasaf Hardware & Trading

Co
KSO Electrical & Hardware

Sdn Bhd
JayaRia Trading
58
SHOP PREMISE LAYOUT PLAN
900mm
RM
TOILET
900mm
KG
KG
59
SHOP PREMISE LAYOUT PLAN LEGEND

Symbol
Description
Description
DFT System
Fish, meat, chicken

showcase table
Vegetables racks
Fish tank & filter pump
Fish aquarium
900mm
Symbol
KG
RM
Measurement scale &

cash machine
Printer & fax
Computer
Chair
Trash bin
Door
Roller shutter door
Tables
Washing bowl
Telephone
Pilaster
60
GROWING AREA LAYOUT PLAN
2500.00
LEGEND:
DFT System
Water pump
Door
Rain shelter
2500.00
Water tank
Pipeline
61
PHYSICAL LOCATION
Our location for business operation is at 67 G Jalan Semenyih Sentral 3, Semenyih.

Our minor operation that is germination processes at (partners house) No 20& 22 Jalan
4/7, Taman Tasik Kesuma, Bandar Tasik Kesuma 43700 Beranang, Selangor. The
following are the reason for our business location:
Distance from customer
Our shop is near to the The Store Semenyih which will be our main competitors and
also main attraction as customer parking at parking area provided by The Store
Supermarket
Distance from source of raw materials
Our business needs raw materials that are perishable as example vegetable. We found
that this location near to the supplier and customer because this area close to
residential area.
Transportation facilities
Transport is important in our business operation to bring hydroponic vegetable from

the germination process to the shop. Transportation is also for transport selling
materials from supplier to our premise.
62
OPERATION HOURS
Our business operations hours will be start operate from 9.00am until 9.00pm
during weekdays. On weekend our operations from 7.30am until 6.00pm. The time stated
is including time for rest, lunch, pray and others. The time stated also divided by 2 that is
time at germination area and at shop. The actual operation schedule is as below:
DAY
OPERATION HOURS
MONDAY to THURSDAY
FRIDAY to SUNDAY
Germination area
Shop
6.30 am to 9.30pm
Germination area
7.30am to 8.30am
Shop
6.30 am to 9.30pm
Break on 1p.m until 2.30p.m for Friday prayer

Duty
Name
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Akmal
Din
Hafiz
Husna
Aimi
Legend:
M Morning
(6.30am to 2pm)
A - Afternoon (2pm to 9.30pm) **

O - Off day
AL - Annual leave
EL - Emergency leave
*The following week rotate the worker
** The afternoon duty must be present at shop from 6.30 am 9 am and continue at 2
pm to 9.30 pm except off duty day.
63
OPERATION BUDGET
TYPES
FIXED ASSET
COST
(RM)
MONTHLY
EXPENSES
(RM)
OTHERS
EXPENSES
(RM)
Fixed asset
Lorry
23000
Machinery
6539
Tools and Equipment
17514
Monthly expenses
Direct material
160
Diesel
600
Purchased ( average )
10169.29
Other expenses
Material requirement
Total
1560
47053
10929.29
1560
64
INTRODUCTION FINANCIAL PLAN
The financial plan is the final step in the preparation of a business plan. It is the
most crucial aspect of the business plan and involves determining the total project cost,
choice of source of financing and preparation of financial projections in terms of pro forma
statement, which includes cash flow, income statement and balance sheet.
The financial plant should be supported by depreciation schedules for every fixed
asset owned as well as amortization schedules for loan and hire purchase repayment. The
financial plant is prepared after all budgets pertaining to marketing, operations and
administrative aspect are completed.
A financial plant incorporates all financial data derived from the operating budgets,
marketing, production and administrative budgets. The financial information from
operating budget is then translated into a financial budget. Based on this financial data,
projections are then prepared via several pro forma statements, namely cash flow, income
statement and balance sheet.
Importance of financial plan
To determine the size of investment, examples the project implementation cost.
To indentify and propose the relevant source of financial.
To ensure that the initial capital is sufficient.
To appraise the viability of the project before actual investment is committed.
To be used as a guideline for implementation.
65
PROJECT IMPLEMENTATION COST SCHEDULE
RM
RM
RM
Capital Expenditure
Machinery
6539
Tools and Equipments
17514
Furniture and Fixtures
275
Office equipment
2480
Vehicle (Lorry )
23000
Signboard
2500
Direction signboard
1000
Sub- total
53308
Working capital
Marketing
80
Operating
10929.29
Administrative
8700
Sub- total
19709.29
Other Expenditure
Pre-operating
Business registration
Road tax insurance for lorry
Stamp duty
70
1530
10
66
Calculator
35
Material
1560
Business card
150
Questioners
Signboard license
80
3440
Deposits
Utilities ( telephone / water /
electricity)
300
Rent
5000
Sub-total
Grand total
8740
81757.29
Add; contingency cost (10%)
8175.73
TOTAL PROJECT
IMPLEMENTATION COST
89933.02
67
DEPRECIATION SCHEDULES FOR FIXED ASSETS
Annual depreciation = Original cost of asset --- Scrap value

Assets economic life
Type of asset : Machinery
Cost (RM)
: RM 6539
Economic life : 5 years

Scrap value
Method
: RM 0
: Straight line
ANNUAL
DEPRECIATION
( RM )
ACCUMULATED
DEPRECIATION
( RM )
BOOK VALUE
( RM )
6539
1307.8
1307.8
5231.2
1307.8
2615.6
3923.4
1307.8
3923.4
2615.6
1307.8
5231.2
1307.8
1307.8
6539
YEAR
68
Type of asset : Tools and Equipments
Cost (RM)
: RM 17514

Scrap value
Method
: RM 0
: Straight line
YEAR
ANNUAL
DEPRECIATION
( RM )
ACCUMULATED
DEPRECIATION
( RM )
BOOK VALUE
( RM )
17514
3502.8
3502.8
14011.2
3502.8
7005.6
10508.4
3502.8
10508.4
7005.6
3502.8
14011.2
3502.8
3502.8
17514
69
Type of asset : Furniture and Fixtures
Cost (RM)
: RM 275

Scrap value
Method
: RM 0
: Straight line
ANNUAL
DEPRECIATION
( RM )
ACCUMULATED
DEPRECIATION
( RM )
BOOK VALUE
( RM )
275
55
55
220
55
110
165
55
165
110
55
220
55
55
275
YEAR
70
Type of asset : Office Equipment
Cost (RM)
: RM 2480

Scrap value
Method
: RM 0
: Straight line
ANNUAL
DEPRECIATION
( RM )
ACCUMULATED
DEPRECIATION
( RM )
BOOK VALUE
( RM )
2480
496
496
1984
496
992
1488
496
1488
992
496
1984
496
496
2480
YEAR
71
Type of asset : Vehicle (lorry)
Cost (RM)
: RM 23000

Scrap value
Method
: RM 0
: Straight line
ANNUAL
DEPRECIATION
( RM )
ACCUMULATED
DEPRECIATION
( RM )
BOOK VALUE
( RM )
23000
4600
4600
184OO
4600
9200
13800
4600
13800
9200
4600
18400
4600
4600
23000
YEAR
72
Type of asset : Signboard
Cost (RM)
: RM 2500

Scrap value
Method
: RM 0
: Straight line
ANNUAL
DEPRECIATION
( RM )
ACCUMULATED
DEPRECIATION
( RM )
BOOK VALUE
( RM )
2500
500
500
2000
500
1000
1500
500
1500
1000
500
2000
500
500
2500
YEAR
73
Type of asset : Direction signboard
Cost (RM)
: RM 1000

Scrap value
Method
: RM 0
: Straight line
ANNUAL
DEPRECIATION
( RM )
ACCUMULATED
DEPRECIATION
( RM )
BOOK VALUE
( RM )
1000
200
200
800
200
400
600
200
600
400
200
800
200
200
1000
YEAR
74
SOURCES OF FINANCE SCHEDULE
NAME
POSITION
SHARE
( RM )
PERCENTAGE
( %)
Mohd Akmal Nizam
General Manager
17986.60
20%
Wan Husna Hafizan
Administration
Manager
17986.60
20%
Aimi Rasyida
Operation Manager
17986.60
20%
Mohd Hafiz
Marketing Manager
17986.60
20%
Mohd Izzuddin
Financial Manager
17986.60
20%
89933.02
100%
TOTAL SOURCES OF FINANCE
75
CALCULATION OF DIRECT MATERIAL COST

RM
Opening stock (beginning of year )
Add; Purchased of raw material (for the year )
1920
Raw materials available for manufacturing
1920
Less; Closing stock ( end of year )
20
Cost of Direct Material
1900
CAICULATION OF COST OF GOODS MANUFACTURED

Raw Materials Used;
Opening stock
RM
0
Add; Purchased of raw materials
1920
Raw materials available
1920
Less; Closing stock
RM
20
Direct material
1900
Prime cost
1900
Manufacturing overheads
1560
Work-in process
Add; Work-in process
Less; Work-in process
o
o
Cost of goods manufactured
3460
76
PRO FORMA CASH FLOW STATEMENT (MONTHLY)
Month
Cash Inflow;
Equity - Cash
Cash Sales
Total Cash Inflow
Cash Outflow
operational expenditure;
Direct material
Purchased
Diesel
Material
Administrative expenditure
Salaries
Rent
Electricity
Water
Signboard license
Insurances
Telephone
Calculator
Marketing expenditure;
Flyers
Business card
Questioners
Capital expenditure;
Machinery
Office equipment
Vehicle ( lorry)
Signboard
Direction signboard
Pre-operational expenditure
Deposits
Total cash outflow
Cash Surplus/ Deficit
Beginning cash balance
Ending cash balance
Pre-Operation
Jan
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Year 1
22680
22005
22750
22794
22995
22295
23005
23019
22305
23025
22100
22208
89933.02
271181
22680
22005
22750
22794
22995
22295
22295
23019
22305
23025
22100
22208
361114.02
160
10206
600
160
9902.25
600
160
10237.5
600
160
10257.3
600
160
10347.75
600
160
10032.75
600
160
10352.25
600
160
10358.55
600
160
10037.25
600
160
10361.25
600
160
9945
600
160
9993.6
600
1920
122031.45
7200
1560
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
5200
2500
350
300
200
150
200
150
200
150
200
150
200
150
200
150
200
150
200
150
200
150
200
150
200
150
200
150
62400
30000
4200
3600
80
2400
1800
35
80
80
80
80
80
80
80
80
80
80
80
80
89933.02
89933.02
1560
80
35
150
5
960
150
5
6539
17514
275
2480
23000
2500
1000
1610
5300
62048
27885.02
0
27885.02
7759
16294
275
2480
23000
2500
1000
1610
5300
298559.45
2674.4
0
62554.57
19746
2934
27885.02
30819.02
19442.25
2562.75
30819.02
33381.77
19777.5
2972.5
33381.77
36354.27
19797.3
2996.7
36354.27
39350.97
19887.75
3107.25
39350.97
42458.22
19572.75
2722.25
42458.22
45180.47
19892.25
3112.75
45180.47
48293.22
19898.55
3120.45
48293.22
51413.67
19577.25
2727.75
51413.67
54141.42
19901.25
3123.75
54141.42
57265.17
19485
2615
57265.17
59880.17
19533.6
2674.4
59880.17
62554.57
77
Year
Cash Inflow;
Equity - Cash
Cash Sales
PRO FORMA CASH FLOW STATEMENT (YEARLY)

Year 1
Year 2
year 3
89933.02
271181
0
325417.2
0
423042.4
361114.02
325417.2
423042.4
1920
122031.45
7200
1560
2010
146437.74
7300
1560
2200
190369.08
7450
1560
62400
30000
4200
3600
80
2400
1800
35
65400
30000
4300
3700
80
2400
1800
0
68400
30000
4350
3850
80
2400
1800
0
960
150
5
1000
150
0
1020
150
0
6539
17514
275
2480
23000
2500
1000
1610
5300
298559.45
62554.57
0
62554.57
0
0
0
0
0
0
0
1530
0
267667.74
57749.46
62554.57
120304.03
1600
0
0
0
0
0
0
1530
0
316759.08
106283.32
120304.03
226587.35
Total Cash Inflow

Cash Outflow
operational expenditure;
Direct material
Purchased
Diesel
Material
Administrative expenditure
Salaries
Rent
Electricity
Water
Signboard license
Insurances
Telephone
Calculator
Marketing expenditure;
Flyers
Business card
Questioners
Capital expenditure;
Machinery
Office equipment
Vehicle ( lorry)
Signboard
Direction signboard
Pre-operational expenditure
Deposits
Total cash outflow
Cash Surplus/ Deficit
Beginning cash balance
Ending cash balance
78
PRO FORMA INCOME STATEMENT AT END OF THE YEARS

2010
RM
RM
Sales
RM
271181
Cost of goods sold;

Opening stock for finished goods
Add; Cost of good manufactured
3460
Add; Purchasing of finish goods
122031.45
Goods available for sales
125491.45
Less closing stock
2020
123471.45
Gross profit
Less; Operating expenses
Administrative
147709.55
104515
Marketing
1115
Operation
7200
Miscellaneous
1610
114440
Depreciation;
Machinery
1307.8
Tools and Equipment
3502.8
Furniture and fixtures
55
Office Equipment
496
79
Vehicle
4600
Signboard
500
Direction signboard
200
Total Operating expenses

Net profit before tax
10661.6
125101.6
22607.95
80
PRO FORMA BALANCE SHEET AT THE YEAR 2010

FIXED ASSETS
Machinery
Less ; Depreciation

Less ; Depreciation

Less ; Depreciation
Office equipment
Less ; Depreciation
Vehicle (Lorry )
Less ; Depreciation
Signboard
Less ; Depreciation
Direction signboard
Less ; Depreciation
RM
RM
6539
1307.8
5231.2
17514
3502.8
14011.2
275
55
220
2480
496
1984
23000
4600
18400
2500
500
2000
1000
200
800
42646.4
CURRENT ASSETS
Cash
Closing stock finished goods
Closing stock direct material
62554.57
2020
20
81
OTHER ASSETS
Deposit
5300
69894.57
TOTAL ASSETS
112540.97
EQUITY
Capital
89933.02
Accumulated profit ,
22607.95
TOTAL EQUITY AND LIABILITY
112540.97
82
FINANCIAL RATIO ANALYSIS 2010
PROFITABILITY RATIO
Gross profit margin
= Gross profit
Sales
= 147709.55
271181
= 54.47 %
Net profit margin
= Net profit
Sales
= 22607.95
271181
= 8.34%
Return on investment = Net profit

Total assets
= 22607.95
112540.97
= 20.09%
Return on equity = Net profit
Equity
= 22607.95
112540.97
= 20.09%
83
CALCULATION OF DIRECT MATERIAL COST 2011

RM
20
2010
2030
15
2015
84
CALCULATION OF COST OF GOODS MANUFACTURED 2011

Raw Materials Used;
RM
Opening stock
20
2010
2030
Less; Closing stock
15
RM
2015
Direct material
2015
Prime cost
1560
Work-in process
0
3575
85
PRO FORMA INCOME STATEMENT AT END OF THE YEARS 2011
RM
RM
RM
325417.20
Sales
Cost of goods sold;
2020
3575
146437.74
152032.74
2000
Less closing stock
150032.74
Gross profit
175384.46

Administrative
107680
Marketing
1150
Operation
7300
Miscellaneous
1530
117660
Depreciation;
Machinery
1307.8
Tools and Equipment
3502.8
55
Office Equipment
496
86
Vehicle
4600
Signboard
500
Direction signboard
200
10661.60

128321.60
47062.86
87
FIXED ASSETS
RM
Machinery
Less ; Depreciation
5231.2
1307.8
3923.4

Less ; Depreciation
14011.2
3502.8
10508.4

Less ; Depreciation
220
55
165
Office equipment
Less ; Depreciation
1984
496
1488
Vehicle (Lorry )
Less ; Depreciation
RM
18400
4600
13800
Signboard
Less ; Depreciation
2000
500
1500
Direction signboard
Less ; Depreciation
800
200
600
31984.8
CURRENT ASSETS
Cash
120304.03
2000
15
88
OTHER ASSETS
Deposit
5300
127619.03
159603.83
TOTAL ASSETS
EQUITY
Capital
89933.02
22607.95
47062.86
159603.83
89
PROFITABILITY RATIO 2011
Gross profit margin
= Gross profit
Sales
= 175384.46
325417.2
= 53.90 %
Net profit margin
= Net profit
Sales
= 47062.86
325417.2
= 14.46%

Total assets
= 47062.86
159603.83
= 29.49%
Return on equity
= Net profit
Equity
= 47062.86
159603.83
= 29.49%
90
PRO FORMA INCOME STATEMENT AT END OF THE YEARS 2012
RM
RM
RM
423042.4
Sales
Cost of goods sold;
2000
3755
190369.08
196124.08
Less closing stock
2000
194124.08
Gross profit
228918.32

Administrative
110880
Marketing
1170
Operation
7450
1530
Miscellaneous
121030
Depreciation;
Machinery
1627.8
Tools and Equipment
3502.8
55
Office Equipment
496
Vehicle
4600
91
Signboard
500
Direction signboard
200
10981.6
132011.6
96906.72
92
CALCULATION OF DIRECT MATERIAL COST 2012

RM
15
2200
2215
20
2195
93
CALCULATION OF COST OF GOODS MANUFACTURED 2012

Raw Materials Used;
RM
Opening stock
15
2200
2215
Less; Closing stock
20
RM
2195
Direct material
2195
Prime cost
1560
Work-in process
0
3755
94

FIXED ASSETS
RM
Machinery
Less ; Depreciation
5523.4
1627.8
3895.6

Less ; Depreciation
10508.4
3502.8
7005.6

Less ; Depreciation
165
55
110
Office equipment
Less ; Depreciation
1488
496
992
Vehicle (Lorry )
Less ; Depreciation
RM
13800
4600
9200
Signboard
Less ; Depreciation
1500
500
1000
Direction signboard
Less ; Depreciation
600
200
400
22603.2
CURRENT ASSETS
Cash
226587.35
2000
20
95
OTHER ASSETS
Deposit
5300
233907.35
256510.55
TOTAL ASSETS
EQUITY
Capital
89933.02
22607.95
47062.86
96906.72
256510.55
96
PROFITABILITY RATIO 2012
Gross profit margin
= Gross profit
Sales
= 228918.32
423042.4
= 54.11 %
Net profit margin
= Net profit
Sales
= 96906.72
423042.4
= 22.91%

Total assets
= 96906.72
256510.55
= 37.78%
Return on equity
= Net profit
Equity
= 96906.72
256510.55
= 37.78%
97
The Partnership Act, 1961

Malaysia
Partnership Agreement Between

And
MOHD HAFIZ BIN MOHED
And
WAN HUSNA HAFIZAN BINTI WAN MUSTAFA
And
AIMI RASYIDA BINTI ABD RAOF
And
MOHD IZZUDDIN BIN KAMARUDIN
Of
Fresh Pick Wet Market Enterprise
17 November 2009
98
PARTNERSHIP AGREEMENT
Of
FRESH PICK WET MARKET ENTERPRISE
This partnership agreement is made on 17 November 2009 between:
840502-59-5707
840328-11-5491
WAN HUSNA HAFIZAN BINTI WAN MUSTAFA
840311-06-5766
AIMI RASYIDA BINTI ABD RAOF
840204-07-5686
820326-14-5221
All of them are satisfied and agreed to follow the rules and regulations that had been
stated in this agreement:
1) Name of the business is FRESH PICK WET MARKET ENTREPRISE
2) The partnership shall begin on 1 January 2010, and shall continue until
terminated as herein provided.
3) The business is located at No 67-G, Jalan Semenyih Sentral 3, 43700 Semenyih,
4) All the partners agree that the profit sharing ratio will by 1:1:1:1:1.
5) A separate capital account shall be maintained for each partner. Neither partner
shall withdraw any part of his capital account. Upon the demand of either
partner, the capital accounts of the partners shall be maintained at all times.
6) For salaries and drawing, neither partner shall receive any salary for services
rendered to the partnership. Each partner may, from time to time, withdraw the
credit balance in his income account.
7) For books and records of account, The Partnership books and records shall be
maintained at the principal office of the Partnership and each Partner shall have
access to the books and records at all reasonable times.
8) All asset the have been bought within the partnership duration under the name
of the partnership are declared as the partnership property and the ownership of
99
the property will be transfer to the each partners according the profit sharing
ratio after dissolutions.
9) Upon the death of either partner, the surviving partner shall have the right either
to continue or terminate the partnership with the majority voice.
This Agreement contains the entire agreement of the Partners with respect to the
Partnership and may be amended only by the written agreement executed and delivered
by all of the Partners.
IN WITNESS WHEREOF, the Partners have executed this Agreement the date first above
written.
_______________________
(GENERAL MANAGER)
840502-59-5707
_______________________
(OPERATIONAL MANAGER)
AIMI RASYDA BINTI ABD RAOF
840204-07-5686
_______________________
(ADMINISTRATION MANAGER)
WAN HUSNA HAFIZAN BINTI WAN
MUSTAFA
840311-06-5766
______________________
(FINANCIAL MANAGER)
840328-11-549
_______________________
(MARKETING MANAGER)
820326-14-5221
100
BUSINESS CARD
101
102
LIST OF SUPPLIERS
1. Lembah Khazanah Enterprise
5. Wah Seng Furniture
- P3-3, Plaza Dwitasik,
- Lot 4436, Jalan Semenyih,
Bandar Seri Permaisuri,
43500 Semenyih, Selangor.
56000 Cheras,
- Supplying Furniture
Kuala Lumpur.
6. Kasaf Hardware & Trading Co
- Supplying agricultural product and

other industrial goods
2. JayaRia Trading
- 63-G, Jalan Semenyih Sentral 3,
-
Supplying
accessory.
plastic
goods
and
3. Sin Huat Hin Machinery (M) Sdn. Bhd.
- Lot 221, Jalan Sg Jai,

43700 Beranang, Selangor.
- Supplying construction hardware
goods
7. KSO Electrical & Hardware Sdn Bhd
- 58-G, Jalan Semenyih Sentral 3,
43500 Semenyih, Selangor.
- Supplying hardware tools
- No 674, Taman Chip Aik, Taman

Tun Dr Ismail, 70200 Seremban,
Negeri Sembilan.
8. All IT Mart Sdn Bhd
- Supplying industrial machineries

and furniture
4. Leonett Retail Solution Sdn Bhd
- Plaza Metro Point, Kajang

Supplying
accessory
computer
and
9. Pustaka Rakyat Sdn Bhd
- No 122M, Mezzanine Floor, Jalan

SS21/35
Damansara
Utama,
47400 Petaling Jaya, Selangor.
- No 8G & 10G, Jalan Semenyih

Sentral 6, Semenyih Sentral,
- Supplying business equipments.
Supplying
office
stationery
103
PURCHASE FORECAST PRICE DETAILS

Detail of purchase price from supplier and selling price (PASAR BORONG PUCHONG)
Chicken and meat (AVERAGE)
Fresh chicken
Meat
Chicken egg
Cost per kg
RM 4.10
RM 11.60
RM 0.20 (each)
Sale per kg
RM 5.90
RM16.50
RM 0.30 (each)
Cost per kg
RM 8.50
RM 4
RM 12
RM 4.20
RM 9
Sale per kg
RM 14
RM 5
RM 18
RM 6
RM 15
Cost per kg
RM 6
RM 6
RM 4.50
RM 5
RM 3
RM 3.50
RM 3.50
RM12.50
RM 14
RM 14
Sale per kg
RM 7
RM 7
RM 6
RM 6
RM 4
RM 5
RM 5
RM 15
RM 16
RM 16
Cost per kg
RM 5.50
RM 8.50
RM 11
RM 1.60
RM 7.50
Sale per kg
RM 7
RM 10
RM 12
RM 10
RM 18
Fresh water fish (AVERAGE)
Puyu
Keli
Haruan
Talapia
Patin
Sea fish (AVERAGE)
Kembong
Kerisi
Sardin
Selar
Selar kuning
Tongkol
Cencaru
Parang
Tenggiri
Merah
Other seafood (AVERAGE)
Small prawn
Medium prawn
Crab
Kerang
Sotong
104
OPERATIONAL EQUIPMENTS
Vegetables racks design
DFT Hydroponic System
Fish, meat and chicken stainless steel

showcase
Tool for DFT system
Water pump
EC meter
105
Lorry for Transportation
4x8 Blue Fiber Tank
Digital Weighing Scale

Cash Machine

Fresh Pick Wet Market Enterprise Business Plan PDF

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1

Introduction to the Business

Company Mission, Vision and Objective

Introduction to the Organization

List of Administration Personnel

List of Task and Responsibilities

Direct Material & Material Requirement

Machine and Equipment

Project Implementation Cost Schedule

Depreciation For Fixed Asset

Sources of Finance Schedule

Calculation of Direct Material & Goods Manufactured Cost

Performa Cash Flow Statement

Pro Forma Income Statement

Pro Forma Balance Sheet

Financial Ratio Analysis

Pick Wet Market.

INTRODUCTION TO THE BUSINESS

PURPOSE OF BUSINESS PLAN

: Fresh Pick Wet Market

: Fresh Pick Wet Market Enterprise,

: Tel: 03- 3925 7657

: Fax: 03- 3925 7668

: Selling the wet daily product

Business Operation Date

Business Registration Number

Bank Account Number

: 1515 9035 5886

MISSION, VISION AND OBJECTIVE OF THE COMPANY

To establish wet market in Semenyih within 2 years.

Become one stop centre of wet market products.

Application of new technology and concept in agricultural industry.

To give consumers satisfaction in get fresh goods product daily

Selling only the quality product to customers.

To become one of the largest fresh market in Malaysia.

Pick it Fresh Taste it Fresh

- The symbolic of mint leaves represent the

Pick it Fresh,Taste it Fresh

Fresh Pick is the name and brand of our

This is our motto as an organization that take

The two tones of green colour is shows that we

: Mohd Akmal Nizam Bin Alwi

: No. 22 Jalan 4/7 Taman Tasik Kesuma, Bandar

: Fresh Pick Wet Market Enterprise, No 67-G, Jalan

: (HP) 017-2882133 (O) 03-3925 7657

: i. Bachelor of Business Administration (BBA) at UiTM

: a. Business management course organized by MEDEC

: i. Good Organizational skills

Previous Business Occupation: NIL

: Wan Husna Hafizan Wan Mustafa

: No. 20, Jalan 4/7, Taman Tasik

: Fresh Pick Wet Market Enterprise, No 67-G, Jalan

:( HP) 017-3009815 (O) 03-39257657(Fax) 03-3925 7668

: i. Bachelor of Business Administration at University

: a. Business management course organized by MEDEC

: i. Good Organizational skills

: Mohd Hafiz Bin Mohed

: No. 22 Jalan 4/7 Taman Tasik

: Fresh Pick Wet Market Enterprise, No 67-G, Jalan

: (HP) 013 6962473 (O) 03-3925 7657

: i. Bachelor of Business (Hons) (Marketing) UMS Kota

: a. Seminar on Marketing and Development organized by