Professional Documents
Culture Documents
25,
New in Marketing
Narketing High Trdmcdogy
WiUttB L. ShaaMbi juid Jdui K. ffymt^ Jr.
Kfcnt State University
i ,
A pioneering book showing whaTconciepts, -~
techniques, and activities to use <or not useMn
successful high-technology tnarketing, Combiniitf
theory as well as practical material, the bode
discusses ail the activities in which high-tech
marketers need to engage: establishing market
priorities, researching and developing new product
ideas, and estimating market demand,
256 pp.
ISBN 0^69^06914-0 . $24.00
\
The Advances in Retailing Series, The Institute of Retail Managermnt, New York University
Penonti SeVUng Theory, Research ami Practice
Jacob Jacoby, Institute of Retail Management, and C. Samuel Craig, New York University, editors
-B*
psychological underpinnings of personal selling persuasion and discuss approaches to closing.
Additional topics are adaptation to situationai demands, negotiation,.and time allocation and
personal selling style, as well as a discussion of the life insurance industry.
\336pp.
ISBN 0-^9^7606-6
$32.00
.
.
.
,
The Service Eneoimter
/
^
Joha A. Cteplel New Yori( Universi^, Michael R
StdouHHi, Institute of Retail Management, Carol
Snrinreiiaiit, New York University, editors
Expbres the important service encounter as an ' .
opportunity for customer satisfaction or as-a problem
of quality maintenance. Prominent psychologists, ^
marketing and management scientists, and executives
discuss the latest ideas and research findings on the
various approaches used to attract and serve the
customer,
ISBN 0-669m273-2
September ca. $30.00
APPAREUTEXTILES
MEN'S TAILORED APPAREL: audit
three times a year of purchaaes of
suits, sports coats and separates.
WOMEN'S TAILORED APPAREL:
audit three times a year of
purchases of skirts, suits, slacks and
coordinates.
_
WlbiMt*,JN,
Syhdicated Services
From NFO Research
Protection against surprises is
perhaps the best insurance a marketer can have. And that s what
NFO Research s TRAC Division offers continuous monitoring of
whole industries so that the decision-makers can spot trends in time
to react effectively.
Quarterly and annual syndicated
data from TRAC's on-going household audits are helping a wide
range of marketers keep an eye on
purchases by brand, type, outlet,
BY TERRY P. HAUJER