A report on

4 Ps of iPhone5

Course Description
Marketing
(BUMKT5901)

Presented by

(Student Name)
(Student Number)

Presented to
(Lecturer Name)

Due Date: ???? April 2013

Presented on: ???? April 2013

(Student Number) How 4 Ps of iPhone5 deliver value to the customer

Executive Summary
The assignment requires to pick a product or service and describe
how it delivers value to the customer through the 4Ps function of
marketing. Product selected for this assignment is Iphone5 by Apple
Inc. Report contains the introduction, brief history of Apple Inc. its
products, history of Iphone and Iphone5 specifically in detail. Report
describes the functions of marketing through 4Ps i.e. product, price
place and promotion and Apples vision of continuous innovation
and its marketing strategy to partner with other channels to create
value for the customer. Report also discusses how value is delivered
through each of the 4 Ps. Report briefly concludes the discussion
and proves that effective marketing of Iphone5 through the use of 4
Ps delivers value to the customers and customer satisfaction is
guaranteed through effective customer services by Apple Inc.

(Student Number) How 4 Ps of iPhone5 deliver value to the customer

Table of Contents
Introduction:..................................................................... 1
Apple The Company:.......................................................2
IPHONE5 The Product:.....................................................2
4Ps of Marketing:..............................................................2
Product:....................................................................................................... 2
Price:........................................................................................................... 2
Place:........................................................................................................... 2
Promotion:................................................................................................... 2

Conclusion:.......................................................................2
Reference List...................................................................3

(Student Number) How 4 Ps of iPhone5 deliver value to the customer

Introduction:
Apple Inc., formerly Apple Computer, Inc., is a multinational
corporation that creates consumer electronics, personal computers,
computer software, and commercial servers, and is a digital
distributor of media content. Apple's core product lines are the
iPhone smart phone, iPad tablet computer, iPod portable media
players, and Macintosh computer line. Founders Steve Jobs and
Steve Wozniak effectively created Apple Computer on April 1, 1976,
with the release of the Apple I, and incorporated the company on
January 3, 1977 in Cupertino, California (Wikipedia). Steve Jobs left
the company in 1985 and came back as CEO of the Apple Inc. in
1996 when Apple took over his company NeXT in 1996. After the
return of Steve Jobs to Apple, company went through heavy
restructuring from its vision to its infrastructure. Steve Jobs vision of
innovation was focused on creating new and innovative products
without waiting for the customers to ask for them. This vision was
the power behind the innovative philosophy at Apple Inc. which
helped them successfully launch IPoD in 2001 and Itunes Music
Store in 2003. These innovations recognized apple as the leader in
consumer electronics and media sales industries. Since then Apple
has launched many innovative products which include its iOS range
of iPhones

(Student Number) How 4 Ps of iPhone5 deliver value to the customer

Apple The Company:

IPHONE5 The Product:
4Ps of Marketing:
Product:
Price:
Place:
Promotion:

Conclusion:

(Student Number) How 4 Ps of iPhone5 deliver value to the customer

Reference List

Boynton, R. E. (1970). Policies of the successful manager.

California management review, 8(1), 38-44.

Devidson, P. & Griffin, R. W. (2006). Management (3rd Ed.).

Australia: John Wiley & Sons

Ghena, C. (2012). General notions about human resource

management. Metalurgia international, 17(4), 209-212.

Pritchard, K. (2010). Becoming an HR strategic partner: tales

of transition. Human resource management journal, 20(2),
175-188.