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HAYLEY WARD

PUBLIC RELATIONS & MARKETING PROFESSIONAL


hayleylyn.ward@gmail.com | (516) 521 - 6148 | linkedin.com/in/hward1
P R O F E S S I O N A L

E X P E R I E N C E

Marketing Coordinator
Sept 2015 - Aug 2016
Vine Van Gogh
hello@alexandraweigmann.com

alexandraweigmann.com

+44 5298 5279


Design and develop monthly e-newsletter and email marketing campaigns to distribute to over 5,000 subscribers.
- Click rate of 4.6%, well above the Entertainment & Events industry standard at 1.8%.
Increased followers on social media by 31%, and increased reach by 59% over the course of a 6-month period (Facebook,
Instagram, Twitter), which resulted in a surge of sales, brand awareness, and recognition.
- Utilized Facebook/Instagram Ads to generate revenue.
Crafted content for the launch of a new website while liaising with our graphic designer to re-brand our current marketing
materials to match.
Maintain, update and monitor WordPress website daily.
Research, oversee and manage relevant sponsorship opportunities and expo events based on our target market, and liaise
with organizing partners.
Oversee the monthly marketing budget, and deliver marketing activity within agreed budget.
Monitor and distribute relevant event information to press outlets and local resource databases within 9 counties in our
New York, Connecticut, and Pennsylvania territories.
Unit Marketing Coordinator/Public Relations and Marketing Intern
Jan 2014 - Feb 2015
Sodexo
Streamlined marketing materials throughout campus dining locations to create and sustain brand awareness
and recognition of Marist Dining Services.
Create monthly marketing calendars to engage both student and employee participation.
Promote various limited time offers, events and engagement throughout social media.
Maintain, update & scan website on as needed basis in order to keep information up to date and relevant.
Developing & executing various campus events in order to increase customer engagement and satisfaction.
Development and Marketing Intern
June 2014 - Aug 2014
Read Ahead FKA Everybody Wins! NY
Conduct prospect research on individual, foundation, and corporate donors.
Assist in entering, and updating information in GiftWorks, Read Ahead's donor database.
Contributed to overall re-branding of Everybody Wins! NY to Read Ahead.
Collaborate with staff on new ideas, directions & outlets for marketing & social media after rebranding.
Lead transition of email marketing services from iContact to MailChimp.

E D U C A T I O N / C E R T I F I C A T E S
2011 - 2014

S K I L L S

Bachelor of Arts in Communication


Concentration in Public Relations
SUNY New Paltz
GPA: 3.6

&

E X P E R T I S E

Proficient in Microsoft Word, Excel, PowerPoint, Outlook


and Publisher, GiftWorks, Salesforce, MailChimp, iContact,
FirstGivng, extensive internet research, Google Docs in
cloud, social media strategies for Facebook, Twitter,
Instagram, Pinterest, Meetup.com, WordPress, Hootsuite,
SEO, Facebook Advertisement, Canva

P U B L I C A T I O N S
Flayhan, Donna, Public Relations Campaigns 101:
Traditional and Social Media Strategies in a
Liberal Arts Context, Linus Publishing.
- Full Public Relations Campaign
assignment for Minnewaska State Park
Preserve included in text

A C T I V I T I E S

&

O T H E R

Saturdays of Service Volunteer: Feeding the Hudson Valley: Food


Insecurity and Sustainability
I Love My Park Day 2013, Make a Difference Day 2012, 2013 and 2014,
New Paltz Chamber of Commerce Annual Business Showcase Volunteer
SUNY New Paltz Advertising and Promotions Club

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