Hospitality Consultant

Exceed Expectation

UPSCALE RESORT

CLASSIFICATION SOCIAL MEDIA OPERATOR LUXURY CAF

RESTAURANT OPERATOR BOUTIQUE HERITAGE UPSCALE ECONOMIC
CAF LUXURY CONCEPT RECRUITMENT DESIGN FRANCHISING RESORT MANAGEMENT

WHO WE ARE
Founded i n 2005, Exceed Hospitality is a leading focused hospitality consultancy offering
unparalleled expertise to the hospitality as total solutions for hotels, tourism, restaurant, caf,
franchising

PROJECT ADVISORY
Operating as project development advisory, we provide clients with a comprehensive service
from concept to operational handover with the added value advantage of ensuring best use
of land, concept design efficiency and engineering value.
Our focused approach, when combined with our expertise in managing specialist consultants,
architects and designers, means we deliver an optimal return on investment from the outset
and always act in the best interest of our clients.

HOTEL & TOURISM CLASSIFICATION SYSTEM

Our team enjoys a long track record in creating, revising and updating hotel and tourism classification
system in the industry. The system we create covers many areas of hotel, tourism and food and beverage
to enable tourism authorities to rate and evaluate considering international benchmark. Methodology
applied is new in the market considering dynamic service, quality, quantitive, and most important
development of social media. This will include international analysis of criteria, market trend, industry
survey, social media analysis, and new innovative concepts in the industry.
Our qualified Local and international teams are specialized in setting up and upgrading Hotel and Tourism
Classification rating system for Government and Authorities to evaluate and maintain hospitality sector
standard in an efficient manner.
Countries serviced: Qatar, Indonesia, Bahrain, and Emirate of Abu Dhabi.
Our services include

-
-
-
-
-
-
-
-

Stakeholders forum and survey

International Benchmarking
Social media analysis
Legal frame work
Developing existing & new classification system
Special Classification system for 5+ hotel, Boutique Hotel, Heritage Hotel
Test Run for Hotel and accommodation related
Training for staff

BUSINESS FINANCIAL CONSULTANCY

We act as advisors for the owners and investors with objective to maximize the performance and
growth of their business.
Our Services Include
-
-
-
-
-
-

Business Plan
Feasibility and marketing study
Competitive analysis
Market research
Performance analysis
Financial sensitive analysis

FOOD & BEVERAGE

CONSULTANCY

- Services provided
- Space identification
- Location review, feasibility studies and advice
on market trends
- Concept development and implementation
- Development of business plan

From space identification, overseeing market

research, and concept brand development, to design,
menu engineering, pricing, staffing and recruitment,
food and beverage services are designed to create
trendsetting products that deliver optimum returns
for operators and owners alike.

- Assistance, advice and monitoring of

interior design
- Advice on the procurement process
- Branding process
- Menu engineer and tasting
- Identify relevant health, hygiene and safety regulations
- Recruitment process, recommendations on
salary for each post, bonus schemes, service charge
- Assisting in developing operations manuals and SOPs
- Training program development
- Restaurant management and operational assessments

TIMELINE

Kitchen &
operation layout

Implementing &
operation manuals

Recruitment, training
& menu tasting

Preparation
for Opening

Concept branding &

design process

BRANDING

OUR WORK
Consultancy

Al Areen Palace & SPA

10

THE LOST PARADISE OF

DILMUN WATER PARK

11

Al Ehsaa Mall Saudi Arabia

12

PATTIS FRANCE CAF

AL Khober Saudi Arabia

13

VAVIN CAFE
Lagoon
opening December 2012
French Caf

14

15

ANGELO CAF
Project 2013 Italian Caf

16

BRASA DE BRAZIL
Jeddah 2012

17

NEW YORK COFFEE

Upgrade 2013

18

19

BRASA DE BRAZIL
Jubail 2013

20

BU ZABOUN RESTAURANT
Muharraq City

21

FRANCHISING
Many clients ask whether they can franchise their business. Our
experienced team can absolutely help. We will assess your
business and recommend minor or major changes to
adopt to international franchise system.
Exceeds franchisability process consists of looking
at a broad spectrum of business factors in a systematic
approach. We help clients look at where their business is today and
what additional infrastructure and support will be needed to implement
a franchise structure and achieve franchisability. Looking at ones franchise
feasibility, also confirms that a business has a measurable set of results and the
business operating acumen to successfully franchise their concept and assist
their franchisees.

22

FRANCHISE SERVICES
Website design and information to be implemented
to reflect the brand and contain information to
attract and support franchisee.

Agreements:
NDA None Discloser Agreement, MOU
Memorandum of Agreement, MFA Main
Franchise Agreement.

Franchisee
information:

Brand information
How to become our partner franchisee
Franchise fee structure
Financials and audited report example

Human
Resources:

Offer letter
Employee agreement
Release and discharge letter

Job
description and specification:

Manager
Assistant Manager
Supervisor
Barista
Waiter/waitress
Sous Chef
Chef de partie
Commies

Performance review
On the job training
Training program

Master
Manuals:

List of Approved Suppliers

List of Equipments
Design and Architecture Manual

Branding:

Logo, color theme, etc.

Retail items
Cups, cutlery, crockery, glassware, etc.
Uniform Manual

List of Stationary
Guest Questionnaire and Evaluation
POS Point of Sale and system used
Brand Music
Advertising and Marketing

Manager manual
Barista manual
Waiter manual
Retail manual
Menu & Recipes

23

ARCHITECT & DESIGN

24

PROJECT & OUR CLIENTS

Exceed creating a worlds leading Classification & Rating System
for Bahrain
We have been assign to execute a new state of art Classification & Rating system for
hotels in Bahrain, aims to upgrade the standard of hotels offering quality standard,
control, transparency, comfort to tourist arriving Bahrain. The system will be linked to
social media via Olery system to monitor the services offered and guest satisfaction.

Enhancement of the Classification for Hotels in the Emirate

of Abu Dhabi
Work commenced on 23rd October 2012 and will be completed by 01st May 2013.
This project, executed by Exceed Hospitality, aims to enhance the existing Hotel
Classification system in the Emirate of Abu Dhabi to become a Worlds leading system.
Project objectives include the addition of a 5 star plus awards program, tailor made
product classification, and the use of social media in the system. Guiding principles are
transparency, control, sustainability, and exclusivity.

Wyndham Grand Hotel project at Bahrain Bay

Exceed Hospitality is the Hospitality Consultant for the Twisted building 5 star Wyndham
Grand Hotel at Bahrain Bay Currently under development, the five-star Wyndham Grand
Manama is expected to open by the end of next year with more than 260 spacious
guest rooms ranging from 46 to 120 square metres (approximately 495 to 1,290 square
feet). Covering 14 floors of a 50-storey mixed use development, it will also comprise
500 square metres (nearly 5,400 square feet) of meeting space and a 900-square-metre
ballroom (equivalent to nearly 9,700 square feet) on the buildings top floor, offering
stunning sea views. Complemented by indoor and outdoor infinity swimming pools
and separate health clubs for men and women, the development will also include five
food and beverage outlets catering to a variety of tastes.

HOTEL GROUP

25

PROJECT & OUR CLIENTS

Deal signed with Jenan Real Estate Saudi Arabia to develop
Ehsaa Mall
Exceed will provide its expertise and consultancy to Jenan Real Estate to develop
their first food & beverage mall in Ehsaa City Saudi Arabia. Aiming to attract anchor
concepts in F&B with its unique Californian design mall.

Vavin Caf
Type: French Caf
Location: Lagoon Amwaj Island
The inspiration for the brand obtained from many French elements to reflect the
true French caf starting from color, pattern and name chosen extended to the
dcor, which is enriched with macaroon color and Versailles pattern creating a
warmth, comfort and welcoming atmosphere.
Exceed is responsible for the full scope of work for this unique project from
branding, Architect, construction, kitchen design, menu engineer, operating
equipment, manuals, recruitment, training, until opening on 20th January 2013.

Bin Faqeeh:
Hotel Service apartment Seef District with 35 stories tower.

Arcapita
Consultancy for F&B at new building Bahrain Bay.

26

PROJECT & OUR CLIENTS

Tea Club
Creating Franchising system with full branding upgrade to launch it to
international market.
Consultancy Service for KPMG in Hospitality.
Advisory work for Taamer Kuwait in Hospitality and Real Estate

Al Kooheji Family Advisory

-

-
-
-

Mixed used mega project at Bahrain Bay 5 & 4 stars hotel, Serviced apartment,
furnished apartment, office, Commercial
Boutique Hotel 98 Rooms at Seef District.
Muharraq Bazar with F&B and Retail Mall.
Hotel Service Apartment Al Azizia, Saudi Arabia.

MIA Holding
Consultancy for New York Coffee and Brasa de Brazil.

Individual Investors
Snatch n Snack at Riffa and Angelo Caf at Sanad area.

Shk. Ebrahim Centre

Bu Zaboun Restaurant Consultancy Muharraq

27

HOTEL OPERATORS

HOTEL GROUP

Hotels Resorts
and Palaces

28

29

OUR EXECUTIVE TEAM

Our team has over 100 years combined regional and international hands-on
hospitality experience and direct access to the industrys leading consultants. We
provide: total hospitality advisory, total management and development solutions;
concept inspiration, and the skills that every developer and owner requires to realize
their vision.

30

Dr. Essa Faqih

Dr. Wouter Hansen

Dr. Yahya A. Kader

Managing Partner
PhD in Hospitality

Project Advisor
PhD Hotel Classification

Project Consultant
PhD Hospitality Management

P. O. Box 75363
Manama, Kingdom of Bahrain
Tel: +973 17 500 170
Fax: +973 17 500 172
www.exceedhospitality.com