Appendix

Questionnaire 1: For Potential Customers

Name:
Email id:
Contact no:
Age group: (a) 18-22

(b) 22-26

Are you looking to buy a backpack: (a) Yes

(b) No

1. Rate the following the information that is required to make a purchase decision on

2.
3.
4.
5.

backpacks: (Rate from 1 to 7 with 7 being Very Important and 1being Least Important)
a) Size
b) Liter Capacity
c) No. of Compartments
d) Presence of organizer compartment
e) Presence of Side stash pockets
f) Water resistance
g) Laptop Compatibility
h) Presence of Rain Cover
i) Back Panel
j) Ergonomically designed shoulder straps
k) Adjustable Shoulder straps
l) Presence of Wheels
m) Information on other Technical features
Generally how do you refer the size of the backpacks?
(a) With S/M/L
(b) With Liter Capacity
(c) Both
Do you count organizer compartment as one among the major compartments?
(a) Yes, Count it in no. of compartments (b) No, Count it separately.
How Important a factor is design in your purchase decision?
(a) Very Important (b) Important (c) Neutral (d) Less Important (e) Least Important
If Design Is very important / Important for you, Rate the following designs that always
entice you while purchasing.(Rate from 1 to 5 with 5 being Very enticing and 1being
Least enticing)
(a) Solids
(b) Graphic Prints
(c) Geometric Prints Stripes, Checks and other

(d) Logo Printed/ Embroided

(e) Animal Print
(f) Floral Print
(g) Print Inspired by Travel
(h) Camouflage print
(i) Contrast Color detailing in Zipper, Straps, Panels, Pockets.
6. Do popular collections of well known brands entice you to buy?
(a) Yes, I go for them
(b) Not much, they earn my consideration
(c) No, They never entice me

Questionnaire 2
Name:
Email id:
Contact no:
Age group: (a) 18-22

(b) 22-26

Are you looking to buy a backpack: (a) Yes

(b) No

1. Rate on ease and comfort on searching relevant Backpacks in Myntra?

(Rate from 1 to 5 1- least comfortable and difficult, 5 Very Easy and Comfortable)
(a) 1 (b) 2 (c) 3 (d) 4 (e) 5
2. Rate the following the information that is required to make a purchase decision on
backpacks: (Rate from 1 to 7 with 7 being Very Important and 1being Least Important)
a) Liter Capacity
b) No. of Compartments
c) Presence of organizer compartment

3
4
5
6

d) Presence of Side stash pockets

e) Presence of Rain Cover
f) Back Panel
g) Ergonomically designed shoulder straps
h) Adjustable Shoulder straps
i) Information on other Technical features
Generally how do you refer the size of the backpacks?
(a) With S/M/L
(b) With Liter Capacity
(c) Both
Do you count organizer compartment as one among the major compartments?
(a) Yes, Count it in no. of compartments (b) No, Count it separately.
How Important a factor is design in your purchase decision?
(a) Very Important (b) Important (c) Neutral (d) Less Important (e) Least Important
If Design Is very important / Important for you, Rate the following designs that always
entice you while purchasing.(Rate from 1 to 5 with 5 being Very enticing and 1being

Least enticing)
(a) Solids
(b) Graphic Prints
(c) Geometric Prints Stripes, Checks and other
(d) Logo Printed/ Embroided
(e) Animal Print
(f) Floral Print
(g) Print Inspired by Travel
(h) Camouflage print
(i) Contrast Color detailing in Zipper, Straps, Panels, Pockets.
Do popular collections of well known brands entice you to buy?
(a) Yes, I go for them
(b) Not much, they earn my consideration
(c) No, They never entice me