Professional Documents
Culture Documents
Assignment
Ltd.
Professor
Mr. D M Marathe
Class
Group
01
Roll No
02,03,05,06,07,08,09,10
Popular Motors Ltd has hired a marketing firm Ad factors to develop an advertising
strategy for promoting its used-car sales. Ad factors has recommended that
company use spot announcements on both television and radio as the advertising
media for the proposed promotional campaign. Advertising strategy guidelines are
expressed as follows:
Popular Motors president believes the television station will consider running the
Popular Motors spot announcement on its highly rated evening news program (at
the same cost) if Popular Motors will consider using additional television
announcement.
Solution:
Formulation
Radio
Television
Objective
Constraints:
1. Use at least 30 announcements for combined television and radio coverage.
X+Y>=30
2. Do not use more than 25 radio announcements.
X<=25
3. The number of radio announcements should be at least the number of
television announcements.
X>=Y
4. The Cost per spot for Television is 1200/- and for Radio is 300/- and total
budget is 25500/300X+1200Y<=2550/-
25
Radio(
X)
200
15
Television
(Y)
600
Constraints
1
1
1 GE
0 LE
30
25
1 GE
300
1200 LE
25500
14000
40
25
40
25500