UNIVERSIDAD AUTNOMA DE NUEVO LEN

FACULTAD DE CIENCIAS FSICO MATEMTICAS

BUSSINESS MODEL
Apple case report

Kevin Humberto Mireles C.

Enrollment: 1597187

Date of delivery: September 11, 2016

History
Steve Jobs and Steve Wozniak were friends since high school, both had interest in
electronics. In 1976 Wozniak design what now is known as the Apple l and Jobs
insisted that they had to sell it, for their fate managed to do so and thus was born
Apple on April 1, 1976.
However, was until 1977 when the company Apple took off thanks to the launch of
the Apple ll. It was something completely innovative since it was the first personal
computer with the exteriors, manufactured with plastic and color graphics.
He increase of them sales caused that the company grew and when is launched
the Apple lll in 1980, the company already had with several thousands of
employees and buyers in the foreigner. However, a year later in 1981, Apple had
some problems with their sales and are saw forced to dismiss to 40 employees.
Apple began in the market of them computers, but along the years is was dabbling
in other markets. Now lies in the market of the computer, phone cellular, software,
etc.

Costumer value proposition

The value proposition of Apple since its inception has been the invention, design
and manufacture of equipment and the best quality innovative technological
services. His brand provides a high status social since has with the best
technology also provides a software very intuitive what it makes very easy of use
by any person of any age.

Key resources
The resource key more important of Apple from its creation certainly was Steve
Jobs, he was the responsible of position to Apple an of them companies more
important to level global. In the appearance technological their resources key are
the technologies that implement in their products and services what of the hand of
Steve Jobs have caused a great impact in the innovation of products and services
of technology mobile.

Key processes
Them three processes key of Apple that has gone implementing along the time are:
the Apple Stores, the guarantees in their products and services and the
presentation of their products.
The Apple Stores have been very important in the field of advertising since here
potential customers can learn all specifications through products and services from
Apple specialists
Warranties are handled in Apple are simple, users do not have to perform
bureaucratic processes to make these guarantees, thanks to the high guarantees
that Apple offers, if any user has a problem with any product simply valid is a small
survey of the use that was made to the product since its acquisition and proceeds
to a total replacement of the equipment. In case of any problem with any of their
services only enough with contact to the support by means of telephone or email
for solve the problem. Even if you wish to return any single product simply return
the product.
Regarding the form in which it presented its products, we can say that it does so in
a very unusual way but still effective to easily capture the attention of
people. These not are the typical presentations in where only is show slides with
text eh images, are mostly videos in where is show the specifications of their
products. This, thanks to the unusual form of think that had Steve Jobs on the
presentations of others products of other companies, has generated a great impact
in the marketing of them products of Apple

Profit formula
Apple is companies with more sales at a global level, but the range of products and
services offered by this company include three which are presenting the largest
profit company. These are: the IPhone, the computer Mac and the App Store.
He iPhone from its launch in 2007 thanks to its new technology and its wide
provision of services, represent a great innovation that is saw reflected in their
sales, which it makes until today the product that generates greater profit to the
company with a 58%.

In second place, have them computers Mac that represent the 20% of the utilities
of the company. With the great success of the iPhone, Apple decided to put in
second plane the Mac, but without losing the great quality of these. Persons or
institutions who purchase this product are mostly specialists in professional
software that thanks to technology and the Mac OS, the professional tasks are
easier to perform.
Although it does not represent a large percentage of sales in the company, the App
Store if it represents a large percentage of profit since it is only a platform that
developers of any kind can offer their work. Sales made Apple Gets a percentage
of the profits, and since the platform does not represent a high cost makes it a very
useful service.