CAMDEN FC

Summary Background of CAMDEN FC :

Recent performance in football :
Very successful in UK and Europe
Recent performance in business :
Commercially very successful
Footballing Success due to :
Cristos Sroda, Manager, and his strategy of promoting young players and buying some
international ones.
Commercial due to :
Sophie Legrange, commercial director, and her strategy of increasing profits through :
1.
2.
3.
4.

Corporate hospitality
Sponsorship
Conferences
Diversification, travel agency, etc.

One lucrative source of income :

TV right.

CAMDEN FC

Summary of current situation :

Current sponsorship deal with :
Insurance company
Possible now deal with other income from United medias interest in Camden due to United
medias :
United media plc other activities potentially large audience (advertiser will be interested-not
specifically started)
Key factors in negotiations between Camden and United media :
1. Camden feel they are in a story position
2. Some say Camden really too much on their star players Paolo Rossetti he is now 30, is
unreliable, has been. Getting bad publicity recently, and he has personal problems.

CAMDEN FC

AGENDA :
Date

: 10 May

Time

: 10am

Venue
ground

: Conference room; Camden Football

Negotiation result between Camden FC and United Media Plc :

1. Give a contract E40m for 4 years, includes facilities, such as : car, travel trips, etc.
without paying E20m in the first year as a simplicity.
2. Use the players to promote something, e.g : product. And advertisements about the club is
limited just two times a month for 4 year of a contract.
3. The payment must be paid on time. we dont need reason for it.
4. Paolo rossetti not needed in the team, because it can damage the image of United Media.
even though he is a good player.
5. Give a maximum additional payment of E4M to buy star players, to become champions
in Europe.

Camden FC
Leicester 13
1234 England

Mr. Jemmie TRS

United Media Plc
Box 51
France
17 March
Dear, Mr Jemmie
I was very pleased to have met you again at the negotiation we held in our Camden Football
ground last month. I hope you enjoyed yourself and felt that your visit was useful.
I found our negotiation fail to reach agreement. There are several points in the
negotiations that we can not accept. Such as : payment, advertising and about the players. It can
be renegotiated in detail, within a few months to reach an agreement.
I hope this suggestion is of interest and look forward to hearing from you.

Yours sincerely

Pahabol Alacarte
Director of Camden FC

Summary of video :

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