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5. Data landscape 2 years from now and how should VF gear up to win in that
scenario:
The number of 4G enabled handsets would have increased and the initial
low price strategy of 4G would have diminished so providing network
quality as well as network coverage will be important factor for the
network to be viable and attract customers in 4G services
Low quality data services and buffering would increase the customer
switching networks so micro level network devices like small cell, DAS etc.,
must be availed to plug the network gaps.
Usage of internet using stationary devices like Wi-Fi will increase so
providing network facilities through those personalized platforms is
important.
Introduction of Internet of things into the ecosystem will increase the
network utility thus the Vodafone must be equipped to handle it. The
accessory services like cloud services and data analytics will be in a
developing phase in India so development of capabilities in this sector is
important.
Gradual shift from the 2G services to 3G services as the core service by
shifting the 2G customers to 3G using low price and differentiation
strategies.
As the data market will be increasingly saturated network quality would be
an important factor for customer switching and it will be a more driving
force for network consolidation. Improved growth through Spectrum and
other player acquisition is also important for spectrum as well as
subscriber consolidation