Business

Assignment
Instructor Name

Student
Name

Table of Contents
Introduction................................................................................................................ 3
Name and Logo:...................................................................................................... 4
Mission, Vision, and Values:..................................................................................... 4
Slogan and/ or Motto:.............................................................................................. 5
Objectives:.............................................................................................................. 5
History:.................................................................................................................... 6
Awards and Testimonials:........................................................................................ 6
How culture is communicated- Orientations:..............................................................7
Elevator Speech:..................................................................................................... 7
STRATEGY................................................................................................................... 8
SWOT Analysis:....................................................................................................... 8
Core Competences:................................................................................................. 8
Strategies and Tactics............................................................................................. 9
Goals and Milestones:............................................................................................. 9
Structure:................................................................................................................. 10
Job Descriptions and Dr. GRAC:.............................................................................11
Recruiting Plan:..................................................................................................... 12
Control:..................................................................................................................... 13

Policies:........................................................................................................... 13

Monitoring`..................................................................................................... 13

Accountability........................................................................................................ 13
Technologies:......................................................................................................... 13
How is accountability done in this organization?......................................................14
Change..................................................................................................................... 15
Defining the Problem................................................................................................ 15
Causes!.................................................................................................................... 16
Conclusion:............................................................................................................... 17

Business Assignment
Introduction
The company that I have chosen for my OB project is Maaden. Maaden is the number one
mining company in Saudi Arabia. It started as a small business during 1997, and now, with a
small help from the Saudi Government, is one of the most powerful companies in all Saudi
Arabia. Its main focus was the expansion of gold but now with the operational experience of
its partners, SABIC and Alcoa, Maaden has developed a Phosphate company and it has

started an Aluminum project which is still under construction. In 2011, the phosphate
company started its production, and in 2012, the Aluminum project started being under
construction. In 2013, the company reported an increase of its net profit of more than a
360%. No other company in Saudi Arabia has ever experienced such a huge increase in its
net profit in such a short time. The company actually expects to increase its net profit even
more when the Aluminum project is finished. The CEO of the company told in an interview
that Maaden is expecting to triple its net profit in less than one year after the Aluminum
company starts producing.

Name and Logo:

Maaden Gold is the company that I have chosen for my analysis. Its logo has a strong
representation of its culture. Maadens main goal, when it first started, was to become the
most well-known gold company in Saudi Arabia. Maaden decided to represent its main goal

in its logo by drawing a yellow spark on the top of its logo. The yellow part of its logo
represents the spark of pure gold when it is exposed to the light. Another representation of
its culture is the green letters of its logo. Maaden chose green because green is the color of
the national flag of Saudi Arabia, and also because it represents peace for Saudi Arabians.
The founder of the company wanted to show people that this company was proud of being
from Saudi Arabia and that it was such a peaceful company that customers from all around
the world could trust it.

Mission, Vision, and Values:

The mission of this company is to maximize the value of the mineral resources for its
stakeholders and to adopt the best practices possible.
The main vision of Maaden is to become the most well-known mining company worldwide. It
wants to keep its reputation untouchable so customers can feel safe doing business with
Maaden.
One of the most important things for this company is its core values. Its core values have
been created to fortify the companys culture and future developments. Its main three core
values are: integrity, care, and teamwork. With integrity, this company wants to provide the
highest ethical standards for not only its stakeholders but also for all its customers. Maaden
also wants to take care of all its customers because if it wasnt for them Maaden would not
be as successful and profitable as it is today. Also teamwork is important for this company.
Maaden wants to work together with its customer so they can have a good communication
that will help the company and its customer to succeed in their business.
The following real stories will show how this company has put into practice its ideals:
1. During 2008, the economy was going through hard times. The prices were going up
and Maaden did not have other option but to increase its prices. After one year, the
company came up with a plan that would decrease its prices. Maaden came up with a
new machine that decreased it energy costs in more than 50%. This helped reduce the
price for its customer while the quality stayed the same. This proved the companys
integrity and also it proved how much the company cares about their customers.
2. In 2011, the company developed a phosphate company. With this, the company
maximized the mineral value for its stakeholders.

3. Maaden uses only high technology which has helped it achieve Health and Safety
excellence. By achieving Health and Safety excellence, Maaden has been able to
proveits ethical responsibility and to ensure its environmentally friendly operations.

Slogan and/ or Motto:

Its slogan is: Saudi Arabian mining company. This slogan might sound very simple and
weak for many people, but it has helped Maaden bring an enormous pride to every Saudi
Arabian people. By bringing pride to the citizens of Saudi Arabia, the company has been
able to have free advertisement. People have started a word-to-mouth marketing that has
helped the company be recognized for everyone in Saudi Arabia as a great, ethical, and
successful company. Without spending any money, Maaden has been able to advertised
its company for free and to become one of the most ethical and trustable companies in
Saudi Arabia.

Objectives:
Some of the main objectives of this company are: To be the dominant player in the mining
industry, to have a competitive cost of energy, to continue having a good position in the
market for its products, and to use only the most advanced technology.
Maaden is trying to accomplish all its objectives by developing and/or strengthening
existing project that can help them maximize the value of its company. By doing this, the
company expects to become the dominant player in the mining industry. Another thing
that the company is doing to accomplish its objective is to invest millions of dollar on R&D
so that the company can have the best technology in the country that can help the
company to minimize costs. By having the best technology in the country, Maaden will be
able to keep a competitive cost of energy and to continue having a good position in the
market.

History:
The company was first started in 1997 by the Saudi Arabian Government and Tadawul.
When they first decided to create this business, they wanted to create a strong company
that could be well known in many foreign countries. They felt the necessity to show other
people that their country was able to have a reliable company. They did not have any role
models but they said in an interview that their people, Saudi Arabians, were their main
inspiration. They wanted to make them proud. This is why they decided to use green color
for the letters of the companys logo. From the day they founded this company, they have

also try to be ethical, treat their customers with respect, and to achieve their main of
becoming the dominant mining company in the world.

Awards and Testimonials:

1. Award of Contract to Construct Ammonia Plant: Maadem awarded Daelim Industrial
Co Ltd (OOK) & Daelim Saudi Arabia Co Ltd (IK) for building the ammonia plant at
Ras Al Khair. The company was really thankful to these two construction companies
for helping them with the phosphate project. The CEO of the company said: This
project will greatly contribute to the economic and social development of the
northern region of Saudi Arabia while creating significant value for Maaden
shareholders.
2. Maaden Health and Safety Recognition Award: Maaden has created this award to
increase awareness among the company project site and to increase fair
competition. This award is conducted annually and it is awarded to employees who
have demonstrated a high level of safety awareness during the year.

How culture is communicated- Orientations:

Maaden invites every year its major shareholders to attend a general assembly
meeting to go over some important information about the company. During this
meeting, they also make decisions about the future actions that the company should
take. This year the meeting was held on Feb. 27. Some of the most important
pointsdiscussed in this meeting were: to approve Financial Statements, to approve
some of the Audit recommendations, to decide who will be the future member of the
Board of Directors, etc.
By having an annual meeting, Maaden has proven how important is for the company
to work in teamwork (one its core values) with its Shareholders. The company really
cares about the ideas and expectations that each of its major Shareholders have about
the company. Maaden has clearly shown that it continues following its core values
which are the keys for the success of this amazing company.

Elevator Speech:
In summary, Maaden is a very successful company that has been able to become one
of the most powerful companies in Saudi Arabia. This company has a very unique
culture because it is one of the few companies that truly wants to use the experience
and skills of every of its employees and Shareholders to maximize the value of the
company. For Maaden, every member of its company is an important and unique piece
in the future success of the company. Maaden is also really focus on providing the best
quality service and products to its customers, and to become the strongest mining
company in the world.

STRATEGY

SWOT Analysis:
1. Strength: Maaden has a very strong mission, visions, and values. For the
company, it is very important to follow their vision and values so that it can
accomplish its main mission (to become the most powerful mining company in
the world). Maaden has successfully followed its visions and values which has
helped the company be now the second most powerful company in Saudi Arabia.
2. Weakness: The biggest weakness that the company is facing right now is the
conflict of interest among its shareholders. During this year, the company has
experienced some conflict of interests that has caused Maaden to delay some
important future projects.
3. Opportunity: Saudi Arabia geology is its biggest opportunity. There is a large
portion of the kingdom that has not been explored yet and that could provide
Maaden with the opportunity to expand and diversify into different minerals. The
company could actually add more value to potential downstream by expanding
and diversifying into other minerals.

4. Threat: The biggest threat that this company has is the commodity price
volatility of Gold and Phosphate. With this volatility, there is a huge threat on the
companys revenue, mine optimization, contracting, and transactions. This
volatility could have a negative impact on the operating results of the company
that could cause severe problems for Maaden.

Core Competences:
Maaden has done many useful things that have helped in the success of the company.
One of the many things that this company has done very well is to be committed in many
corporations such as Corporate Social Responsibility (CSR). These corporations have
allowed Maaden to contribute in a positive way to the well-being of people, environment,
and economy. Maaden has been categorized as a responsible company which not only
cares about making profit, but also cares about its employees, environment, and its
shareholders. Thanks to this, the companys reputation has increased enormously which
has helped Maaden to succeed in the market very easily.

Mission and Objective:

The main mission of this company is to become the most powerful mining company in the
world. Some of its main objectives are: To be a dominant player in the mining industry, to
have a competitive cost of energy, to continue having a good position in the market for its
products, and to use only the most advanced technology.

Strategies and Tactics

Some of the strategies and tactics that the company will apply to accomplish its mission
and objectives are:
1. Invest money on explorations that can provide the company with the
opportunity to expand and diversify in other minerals. This would help the
company keep a good position in the market.
2. Maaden is spending millions of dollars on R&D every year. The company wants
to create a high advanced technology that can cut the time of mineral extraction
and can also cut the cost of energy.
3. Maaden wants to focus only on projects with high returns and low risks. By
doing this, the company expects to reinforce its leadership in the mineral
industry and its global competitiveness. Its latest high return project is the
Aluminum Company which is under construction right now.

Goals and Milestones:

During the last annual meeting of the company (Feb. 27, 2014), the CEO of Maaden
announced to its Shareholders that the main goal of the company will be to build capacity.
SPECIFIC: The CEO, Eng. Khalid, explained that if the company wants to be the world class
mineral industry, Maaden needs to have a large capacity ready. MEASURABLE: Capacity
should be increased in more than a 70% before 2022 and the goal will be reached when they
have built an employee base of 14,000 people. ATTAINABLE: Its plan is to hire more than
2,000 Saudis who are currently studying abroad on the Kind Abdullah Scholarship. RELEVANT:
This is extremely relevant because it will directly help accomplish the company main
mission. TIME-BOUND: This goal should be reached before 2022.

Structure:

Maaden Organizational Chart:

Maadens Board of Directors includes the CEO, Chairman of the board, and 7 directors. They
are in charge of the overall performance of the company and only the CEO is directly
monitoring the performance of the sublevels of the company. N-1 is the next organizational
level of the company. Here we can find the vice presidents of the sublevels. Each vice
president is responsible for the performance of a specific area of the company. The next level
is N-2 where we find Sales Representative for Phosphate, Treasurer, Investor Relations
Officer, and the External Communication Manager.

In Maaden, the CEO, Directors, and Chairman decide what it is best for the company and its
shareholders. When they make a decision, the CEO communicates the decision to each vice
president individually. Then, each vice president organizes a meeting in his or her own area
where they make a plan to accomplish the goals given by the CEO. When the plan is ready,
the vice president sends a copy of the plan to the CEO who revises it and once it is approved,
the vice president puts the plan into action. Also, the vice president of the Phosphate area
(most profitable area of the company) works together with the sales representative to make
sure they meet the estimated sales for year. The Financial area works together with the
treasurer and investor relations to make sure that the company is financially stable.
In my opinion, Maadens organizational structure is not well aligned with its strategy.
Maaden wants to invest money on explorations that could allow the company to diversify in
other minerals. This diversification strategy is really important for the future success of the
company. However, as we can see from the chart above, the exploration area does not have
any direct communication with the financial area of the company. It is impossible to be
investing millions of dollars on exploration when there is not communication between these
two. Maadens diversification strategy could increase the companys revenue in more than
90%, but if this communication issue between these two areas (Exploration and Financial)
continues, it will be hard for the company to accomplish its future plans.
Another thing that I didnt like about Maadens organizational structure is that it is too
broad. It does not provide all the levels of the company and, just by looking at it, it is really
hard to understand it.

Job Descriptions and Dr. GRAC:

1. Chairman, Abdullah Saif Al-Saif: He is the most important person in the company. He
is responsible of creating companys policies, organizing the Board of directors, and
hiring CEOs. The Desire Results of a Chairman is to keep the company as much
profitable as possible. His Guidelines are to create companys policies that can be
understood and followed by the employees of the company. Resources, before the
Chairman makes any decision and/or approves any project, he has the duty of
making sure that the company has enough human and material resources to
accomplish all the projects (he does this through the CEO who informs the chairman
about everything). Accountability, the Chairman is responsible of hiring a CEO
who will be in charge of all the aspects of the company. Finally, the Chairman need

to evaluate the Consequences that his decisions have had for the company
(creating policies, hiring CEO, etc). If the Chairman sees that the CEO is not focus on
the strategies of the company or that the CEO is not doing a good job at running the
company, the Chairman is allowed to fire the CEO immediately.
2. Vice President of Finance, Khaled bin Saleh Al-Rowals:

To be qualified for this

position, the person needs at least 10 years of experience in the field of finance.
The vice President of Finance is in charge of all the financial transactions of the
company and to create a budget that can ensure the financial stability of the
company. The Desire Results of the Vice President is to avoid bankruptcy and to
make sure that the company continues being financially stable. Guidelines, the
Vice President of Finance has to follow and make sure all the employees of his area
follow the guidelines and policies given by the CEO of Maaden. Resources, before
the Board of Directors makes any decision about a new project, the Vice President
needs to provide a budget to the Board that will tell them whether it is a good idea
to put into action a new project. Accountability, whatever happens in the financial
area of the company, the vice president is responsible for it. If the financial
department gives the board a non-accurate budget that causes major financial
issues to the company, the vice president will be accountable for it and he will be
terminated immediately. Consequences, if the Vice Presidents keeps good track of
the finance of the company, Maaden should keep growing as a profitable company.

Recruiting Plan:
Maaden is interested in hiring people who have good problem solving skills, analytical skills,
people skills, excellent communication, energy, passion for results, and high values similar to
Maadens. Maaden is committed to the Government announced Saudization program which
gives preference to provide jobs to Saudi Nationals. When the company cant find a Saudi
who is qualified for the job, Maaden invites people from all over the world to join the
company. In this case, Maaden announces the job opening in international websites and
newspaper of different countries.
To attract and to keep the best people in the company, Maaden offers unparalleled job
security, high level of job satisfaction, strong relationships and teamwork, attractive
remuneration, and attractive lifestyle opportunities.

To apply to this amazing company, the only thing that a person needs to do is to upload a CV
to the companys website. Once they review the application, the applicant has an
introductory interview face-to face with the Human Resources Team. If the applicant passes
to the next level, he or she will have a final recruitment interview.

Control:

Policies: there are several policies where Maaden is working like disclosure, interest and security
policies
o Disclosure policies: basic aim of Maaden is providing transparency and revelation facts about the
companys goals. Its take initiate that provide every stakeholders a complete range of information
about companys initiative etc.
o Security Policy: the company is aggressively designed a system that provide necessary step to provide
health and safety measures for its workers
o EHS Policy: the company wants to establish new ways regarding to EHS Policies so that they are safe
from any inconveniences.

Monitoring`12: the company join collaborate to US company Alcoa to built its first venture of
establishing wetlands in Saudi Arabia

Accountability:

the company is accountable for achieving collective goals, the company do not

accepts no responsibilities of loses, legal issues etc., regarding individually and collectively.

Technologies: the company has established modern technologies related to mining industry.
Processes: the process is clear and merit base every application is face clear scrutiny and then pass the criterion.
Required Commentary

How is accountability done in this organization?

What does the company do to communicate acceptable behavior?

We are responsible behavior generates, it is greater value for our stakeholders and earns their trust level of
our employees,

Change
It is an OB problem, not Finance, Sales, etc.
Organizational behavior (OB) is a field of study that develops to understand, explained, and improves the
attitudes and behaviors of individuals and groups in Regarding the company.
State problem, what is causing it, and why it needs to change?

Defining the Problem: first we define the problems. Prepare the statement on the basis of the
following question:

What is the problem?

Is it my problem?

Can I solve it? Is it worth solving?

Is this the real problem, or merely a symptom of a larger one?

If this is an old problem, what's wrong with the previous solution?

Does it need an immediate solution, or can it wait?

Is it likely to go away by itself?

Can I risk ignoring it?

Does the problem have ethical dimensions?

What conditions must the solution satisfy?

Will the solution affect something that must remain unchanged?

Causes!
When the problems are solved, and then identify the causes to solve the issue.

Identify causes of your problems

List and organize the causes of the problem

how things would look after a change

Steps to implement change with goals and timeline

Stakeholder and opinion leader management plan

How to convince others of urgent need to change

What are the underlying causes and consequences of the problem?

The consequences and causes are finding then take the steps to resolve the issues
What will the organization look like after the successful change?
The organizations are in good position after the change if the changes are good and creative manners then company
are in sound position, if it is in wrong way then it is harmful for company
What do you need to do to gain the support of key stakeholders?
We need complete views of market and stakeholders reservation. After this we resolve contradiction issues
then make it helpful for stakeholders
How will you convince others of the urgent need to change?
To build a strong IT base system and usage of technology management we convince others for any change that
relates to urgent bases in the company environment

Conclusion:
Maaden is a mining company its main goal is establishing itself as a well-known gold company in the region. The
mission of the company is to maximize the mineral resources just for its stakeholders and willing to adopt the best
possible way to achieve it.

The vision of Maaden is becoming the well-known mining company of worldwide level. It wants to keep its
reputation in high level so customers can feel safe doing business with it.
The important and main thing regarding the company is its core values that are created to fortify the companys
culture and future developments. The three core values are: integrity, care, and teamwork. With integrity, this
company wants to provide the highest ethical standards for not only its stakeholders but also for all its customers.
Maaden wants to take care of all its customers because if it wasnt for them Maaden would not be as successful and
profitable as it is today. Also teamwork is important for this company. Maaden wants to work together with its
customer so they can have a good communication that will help the company and its customer to succeed in their
business.
We analyze the whole companys working scenario then realize the working relation, behavior and other issue that
are related to the company. Organizational behavior is compulsory for understanding the companys behavior and
working of company.