Professional Documents
Culture Documents
TM
Innovation in Learning
Business people
Lesson code: I47U-QJ8B-E1LF-X
ELEMENTARY
1 Vocabulary
Match the words and phrases to the definitions:
1. an entrepreneur
a. leaving a job
2. an inventor
3. a co-founder
4. funding
5. resignation
2 Collocations
Match the verbs on the left with the nouns on the right. Then complete the sentences below.
1. take
a. a break
2. attend
b. a company
3. invent
c. a meeting
4. receive
d. a new product
5. found
e. a salary
6. earn
his own
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every day.
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2. Mr Small
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Business people
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Innovation in Learning
3 Business profile
Look at the picture. Who was this person? What do you know about him? Read the text.
Steve Jobs was a famous American entrepreneur and inventor. He was the co-founder and chairman of
Apple Inc.
He was born in San Francisco, California in 1955. He lived with his adoptive parents Paul and Clara Jobs.
Paul worked as a mechanic and a carpenter, and Steve learned how to work with his hands. Paul showed
Steve how to build electronics such as radios and televisions.
Steve Jobs' career started in 1972. He worked as a technician for Atari. After taking a break to travel to
India, Jobs returned to Atari in 1974. In 1975, he attended meetings of the Homebrew Computer Club
with Steve Wozniak. In 1976, Jobs and Wozniak started their own business, which they named "Apple
Computer Company", remembering a happy summer when Jobs picked apples.
In 1976, Wozniak invented the Apple I computer. They received funding from an Intel engineer and
started to sell the computers. However, because of disappointing sales and Jobs's difficult relationship
with the company, he stopped coming to work and resigned as chairman in 1985. Jobs founded NeXT
Inc. after his resignation with $7 million. In 1996, Apple decided to buy NeXT for $427 million and Jobs
returned to the company that he co-founded.
With Jobs as chairman, the company increased sales significantly with the introduction of the iMac, the
iPod portable music player and other new products. On June 29, 2007, Apple entered the cellular phone
business with the introduction of the iPhone.
Jobs earned a salary of only $1 per year as CEO but he was worth $8.3 billion in 2010 according to
Forbes. In August 2011, he resigned as CEO of Apple and he died of cancer in October 2011.
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Business people
Innovation in Learning
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There are three ways to pronounce the -ed ending of regular verbs. Listen to your teacher and repeat.
/d/
/t/
/id/
lived
learned
showed
worked
picked
increased
started
attended
invented
Now listen and read the words below. Which category do they belong to?
wanted
corrected
offered
loved
liked
fixed
hated
played
repeated
asked
stopped
5 Anita Roddick
Complete the facts about the British businesswoman Anita Roddick (1942-2007), founder of The Body
Shop. Use the verbs below in the past.
divorce
die
marry
found
offer
open
promote
train
purchase
travel
as a teacher.
4. They
9. In 2007, Roddick
10. During her life, she
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8. In 2006, L'Oral
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7. In 1990, she
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Innovation in Learning
B:
No, he didn't live with his real parents. He lived with his adoptive parents.
A:
B:
Yes, it did.
A:
B:
A:
B:
A:
B:
affirmative forms
negative forms
questions
I worked
You worked
He/she/it worked
We worked
You worked
They worked
I didn't work
You didn't work
He/she/it didn't work
We didn't work
You didn't work
They didn't work
Did I work?
Did you work?
Did he/she/it work?
Did we work?
Did you work?
Did they work?
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Short answers
Yes, I did. / Yes, you did. / Yes, he did ...
No, I didn't. / No, you didn't. / No, he didn't ...
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Innovation in Learning
8 Practice
Form questions like in the example.
Anita Roddick's parents / divorce / when she was nine?
Did Anita Roddicks parents divorce when she was nine?
1. Anita Roddick / train / as a nurse?
. ......................................................................................
2. she / marry / Gordon Roddick in 1970?
. ......................................................................................
3. they / open / a sauna?
. ......................................................................................
4. the first Body Shop / offer / a wide range of products?
. ......................................................................................
5. Anit Roddick / found / a charity / in 1990?
. ......................................................................................
6. L'Oral / purchase / the Body Shop / for $10 million?
. ......................................................................................
7. Anita Roddick / die / in 2007?
. ......................................................................................
In pairs, ask and answer the questions like in the dialogue.
9 Flashcard review
Don't forget the words from today's lesson! Go to www.linguahouse.com/ex and enter Lesson code:
I47U-QJ8B-E1LF-X
Use Expemo often if you want to remember all the new words from your lessons.
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Review your flashcards at least 3-5 times a week for 20 minutes to keep the material fresh in your memory.
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Image of Steve Jobs by Matthew Yohe licensed under CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0/)
Image of Anita Roddick by openDemocracy licensed under CC BY-SA 2.0
(https://creativecommons.org/licenses/by-sa/2.0/)
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Innovation in Learning
1- Vocabulary
Go through the terms and model correct pronunciation. Have the students translate them if necessary.
1. e
2. c
3. d
4. b
5. a
2- Collocations
Go through the phrases and check understanding. Have the students translate them if necessary. Students can
complete the sentences individually and check in pairs.
1. a
2. c
3. d
1. take a break
4. receive funding
4. f
2. earns a salary
5. invent a new product
5. b
6. e
3. attend a meeting
6. found (his own) company
3- Business profile
Students read the text in preparation for the follow-up grammar exercises. Be prepared to answer questions about
difficult vocabulary (e.g. `adoptive parents') and check understanding.
4- Past simple - regular verbs
Draw attention to the regular past simple verbs in the text. Ask students to work out the simple rules for forming
the past simple of regular verbs.
1. we add -ed
2. we add -d
3. 1: learned, showed, attended, picked, invented, stopped, resigned, founded, entered, earned; 2: died
Be prepared to point out that when a verb ends in a consonant + vowel + consonant, e.g. `stop', we double the
final consonant when adding an ending such as -ed and -ing (`stopped'). Also point out that when a verb ends in a
consonant + -y, e.g. `marry', we change -y to -ied.
Read out the words and have the students repeat. At this stage, students only need to know that it is easier to
pronounce -ed as /d/ after words like `live', /t/ after words like `watch', etc. Read out the past forms below and
have the students put /d/, /t/ or /id/ next to each word.
/d/ offered, loved, played
/t/ liked, stopped, fixed, asked
/id/ wanted, hated, repeated, corrected
5- Anita Roddick
Go through the verbs, checking understanding. Students can complete the sentences individually and check in
pairs.
2. trained
7. founded
3. married
8. purchased
4. opened
9. died
5. offered
6. promoted
10. travelled (Am Eng:
traveled)
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Review your flashcards at least 3-5 times a week for 20 minutes to keep the material fresh in your memory.
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Have the students read the dialogue in pairs and work out the rules for forming questions, negative sentences and
short answers in the past simple.
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Innovation in Learning
9- Flashcard review
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Review your flashcards at least 3-5 times a week for 20 minutes to keep the material fresh in your memory.
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Students who register on our website can revise the material from this lesson using the Expemo spaced repetition
learning platform. Visit www.linguahouse.com/ex for more information.
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