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Affective Turn?
This essay, which is the second in a four-part series, introduces the genealogy, theoretical scopes
and key thinkers of the so-called affective turn, arguably the biggest development in media and
cultural studies in recent years. The concept of affect allows us to analyze bodily and non-linguistic
dimensions of culture and media that have been relatively neglected by mainstream Birmingham
cultural studies, which is more focused on discourse, narrative and language. Drawing on a case
study of contemporary technological devices, this essay argues that affect will open up a new
space in which to analyze the emerging forms of capitalist production, social and technological
forms that are increasingly operating and controlling us at the level of affect, sensation and bodies.
The focus on affect also enables us to forge new and hitherto unimagined connections with other
disciplines and cultural practices.
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emotion
feeling
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Cu l t u ra l St u d i e s: T h e s to r y of S o ny
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world glue
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http://interbrand.com/assets/uploads/
Interbrand-Best-Global-Brands-2013.pdf
2014 11 22
2
http://itpro.nikkeibp.co.jp/article/
COLUMN/20111115/374507/2014 11 22
SNS
References
*1 Adkins, L. and C. Lury (2009). "Special Issue:
The Empirical." European Journal of Social
Theory 12(1).
*2 Ahmed, S. (2007/2008). "Special Issue:
Happiness." New Formations 63(Winter).
*3 Ash, J. (2012). "Attention, videogames and
the retentional economies of affective
amplication." Theory, Culture & Society
29(6): 3-26.
*4 Blackman, L. and J. Cromby (2007). "Special
Issue: Affect and Feeling." International
Journal of Critical Psychology 21.
*5 Blackman, L. and C. Venn (2010). "Special
Issue: Affect." Body & Society 16(1).
*6 Boehner, K., R. Depaula, P. Dourish and P.
Sengers (2005). Affect: from information to
interaction. Proceedings of the 4th decennial
conference on Critical computing: between
sense and sensibility, New York, ACM Press.
*7 Clough, P. T. and J. O. M. Halley (2007). The
affective turn: theorizing the social. Durham,
Duke University Press.
*8 Damasio, A. R. (2010). Self comes to mind :
constructing the conscious brain. London,
William Heinemann.
*9 Davidson, J., M. Smith and L. Bondi (2005).
"Emotion, Space and Society: Editorial
Introduction." Emotion, Space and Society
1(1): 1-3.
*10 Ekman, P. (2007). Emotions revealed :
recognizing faces and feelings to improve
communication and emotional life. New
York, Owl Books.
*11 Fraser, M., S. Kember and C. Lury (2005).
"Inventive Life: Approaches to the New
Vitalism." Theory, Culture & Society 22(1).
*12 Fritsch, J. and T. Markussen (2012).
"Exploring Affective Interactions." The
Fiberculture Journal (21): http://twentyone.
breculturejournal.org/#sthash.joMfgqNF.
dpbs2014 11 22
*13 Galbraith, P. W. (2010). "Moe: exploring
virtual potential in Post-Millennial Japan."
The Electronic Journal of Contemporary
Japanese Studies (2009).
*14 Gilbert, J. (2004). "Signifying Nothing:
'Culture', 'Discourse' and the Sociality of
Affect." Culture Machine 6.
*15 Gilbert, J. (2006). "Dyer and Deleuze:
Post-structuralist Cultural Criticism." New
Formations 58(Summer): 109-127.
*16 Gilbert, J. (2013). Hegemony Now: Gramsci,
Guattari, Deleuze.
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