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Gateway to New Europe

Licensing NewEurope 2010 is in a perfect position to serve as a hub for the transfer of licensing and merchandising know-how with Russia,
Central and Eastern Europe, Southeastern Europe and CIS region.
Croatia is the New European country (and exhibition center) with established, long-standing ties to other markets in the region of 400 million
people and also has traditionally played an important role in the exchange of goods and ideas between East and West.
As a result, Licensing NewEurope has become the gateway to the economies in this large part of the emerging world.

Organizer: Kindly supported by:

http://www.licensingfactory.com
 New Europe is an exciting economic area with a population of 400.000.000 (four hundred million)
that stretches from Zagreb to Vladivostok, from Vienna to Tel Aviv. The territories of New Europe are Albania, Austria, Azerbaijan, Armenia,
Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Greece, Hungary, Israel, Kazakhstan,
Kyrgyzstan, Latvia, Lebanon, Lithuania, Malta, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey,
Tajikistan, Turkmenistan, Ukraine, Uzbekistan

Show and conference is dedicated to Licensing NewEurope is:

1) Helping professionals and brand owners in New Europe
understand and make the most out of licensing
2) Helping those involved in licensing business to
understand and make the most in New Europe.
The purpose of this event is to promote licensing as a
powerful marketing and business tool and demystify the
process of launching a licensing program.
Exhibition (Trade fair) focusing on Russia, Central
and Eastern Europe, Southeastern Europe
and CIS region: Business contacts, information
and marketing opportunities...
Conference which give you knowledge and skills:
reliable and relevant information and know-how
about licensing & merchandising business as well
as about New European countries and markets

Networking between worldwide known specialists -

range of professionals in licensing business -
and retailers, manufacturers, people from
marketing, communications and consulting firm,
brand managers, people from film and television,
publishers, creative people, entrepreneurs, lawyers
specialized in intellectual property, trademarks,
copyrights and other interested in licensing
business from New Europe.

We provide business professionals and everyone interested with comprehensive information on what’s
going on in the international and New European world of licensing.

Here you will find latest news about the licensing marketplace – about brand licensing, brand extension, trademark and
character licensing, celebrities and charity organizations, promotion activities and merchandising campaigns as well as
latest product news.

http://www.licensingfactory.com
 General Information
Dates & Location:
From 11th to 13th November 2010, Hypo Expo XXI Centre, Zagreb, Croatia

Show Floor Hours:

Thursday*, 11th November 2010 10:00 - 18:00 Trade only
Friday*, 12th November 2010 10:00 - 18:00 Trade only
Saturday, 13th November 2010 9:00 - 19:00 Trade and Public
*No one under the age of 18 will be admitted to the exhibit hall before Saturday, 13th November 2010.

Conference Hours:
Thursday*, 11th November 2010 9:30 - 17:30
Friday*, 12th November 2010 10:00 - 16:00
Saturday, 13th November 2010 10:00 - 13:00
*No one under the age of 18 will be admitted to the licensing conference program.

Getting to Hypo Expo XXI Centre could not be easier. The modern conference centre is conveniently located in the centre of Zagreb with
convenient transport links.

Organizer: Kindly supported by:

http://www.licensingfactory.com
Who should exhibit at Licensing New Europe?

- Licensors and agents representing entertainment, trademark, brand, characters, personality, sports, fashion, lifestyle, art,
non-profit and other property sectors
- Licensees - manufacturers of consumer products
- Brand and property owners
- Artists and Designers
- Video Games creators and publishers
- Television, film and entertainment production companies
- Everybody else interested in growing their licensing activities in Russia, CIS region, Central, Southern and Eastern Europe

Who should attend Licensing New Europe?

- Manufacturers of consumer products including toys, apparel, publishing, video games, stationery, giftware, home furnishings,
accessories, footwear, infant products, toiletries, food and drink and other sectors interested in using licensing to increase their profits.
- Retailers from all types of retail outlets including department stores, variety stores, online retail, supermarkets,
hypermarkets, wholesale and mail order
- Marketing Executives
- Advertising Agents
- Licensors and agents
- Brand Owners and Developers
- Business Development Executives
Exhibitor Booths Packages
Our experienced team will help your make participating in Licensing NewEurope a success story. Superior-quality exhibition services and rental
fees for booth space that are affordable by international standards. Reserve your booth!

Exhibiting Cost*:
ALL PRICES ARE INCLUDING SPACE RENTAL + BOOTH CONSTRUCTION WITH BASIC EQUIPMENT + LIGHTING + ELECTRICITY.

Booth price per 1m²:

Early birds (until June 15th): 110 €

Regular (after June 15th): 130 €
Space only / Customized booth
Available upon request
*V.A.T.@ 23% not included.

Turnkey Booth Packages:

Turnkey Booth TYPE A / 3m x 3m (10’ x 10’)

Early birds (until June 15th): 990 €
Regular (after June 15th): 1.170 €
Turnkey Booth TYPE B / 5m x 3m (16’7 x 10’)
Early birds (until June 15th): 1.650 €
Regular (after June 15th): 1.950 €
Special Booth TYPE C / Space only / Customized booth
Available upon request
*V.A.T.@ 23% not included.

PDF EXHIBITOR REGISTRATION FORM is available at www.licensingneweurope.com

To find out more about exhibiting, please contact our Sales team.
Send us your inquiries to licensing@creata.hr and we will respond in 24 hours.
 FLOORPLAN
9 10 11 12 13 14 EXHIBITION - SHOW HALL
8

7 15
A2 B2
6 A1 A4 B1 B4 16
A3 B3
5 17

4 18 BOOTH DIMENSIONS:
C2 D2
= 3m x 2m
C1 C4 D1 D4 19
3 C3 D3
= 3m x 3m
2 20
= 5m x 3m
1 E1 E2 E3 E4 E5 21
ENTRANCE

ENTRANCE

= 6m x 3m
Venue
Hypo Expo XXI Centre
The new HYPO EXPO XXI Centre is considered one of the most attractive show and conference centers in Croatia and this part of Europe.

Getting to Hypo Expo XXI Centre could not be easier. The modern expo and conference centre is conveniently located in the centre of Zagreb with
convenient transport links. Only 20 minutes from airport and up to 20 minutes from hotels.
 ZAGREB
The classy and refined city of Zagreb is much more than Croatia's capital.

Zagreb (Croatian pronunciation: [‘zâ:greb]) is a modern European metropolis, with a beauty and charm. Today the city is a bustling, cultural haven
that both locals and visitors alike have fallen in love with. By its historical tradition, cultural relations, and above all, its urban planning Zagreb is
a distinctly central European city. Situated in the middle of the triangle of Vienna, Budapest and Venice, it always has been and remains a part
of the cultural circle of central Europe. It is only a two-hour drive from the Adriatic Sea.
A city of a million inhabitants that has managed to stay romantic, clean, and which offers visitors pleasant walks and enjoyment in a city full of parks
and pedestrian zones. In short, it is a city that has managed to preserve its soul and identity, its cultural and historical heritage.
Zagreb has proven to be a great host to many international congresses, corporate meetings, cultural and sporting events, and a place where true
professionalism is combined with an honest and open heart. Zagreb has been the foundation from which many excellent scientists and artists have
ventured out into the world; it is also the birth place of some of the world’s most important heritage items like the cravat (necktie) and ball-point pen,
both of which have become traditional symbols associated with the business world.
Here, Close to You!
Zagreb, the capital of Croatia, is a Central
European city that has excellent air, road and
train connections to other European
and non-European cities. For instance,
it is only 390 km away from Vienna, 576 km
from Munich, 380 km from Budapest and
420 km from Venice.
For those who live in some other, more distant
metropolitan cities, it is best to arrive by plane.

The city center is only 17 km away from a

well equipped and modern airport which is
connected to numerous European cities such as
Paris, London, Rome, Zurich, Vienna, Moscow,
Prague... and it is through these
cities that you are linked to the entire world.
When travelling from any European city, you
arrive in Zagreb in less than two hours.
In association with the country’s national
airline, Croatia Airlines, there are many other
regular flights that include foreign airlines and
numerous low-cost carriers.
Over the past few years, Croatia has constructed
a web of new, state of the art, modern motorways and
if you are coming to Zagreb via Italy, Austria, Slovenia or Hungary, you will arrive quickly and safely.

Hotels in Zagreb
Licensing NewEurope participants can take advantage of special savings rates or extended stay packages in landmark hotels centrally located
in the very heart of Zagreb. For detailed information's please call us at +385 1 6608 733 or send as an e-mail at licensing@creata.hr .
 Croatia
Croatia lies at the meeting point of the Mediterranean, the Alps
and the Pannonia plains. The characteristics of each have merged into
a unique and charming harmony of opposites. In addition to its
variety and natural beauty, Croatia is also favored by an unspoiled
environment.
Croatia has what is considered as one of the most advanced market
economy in South-Eastern Europe. Its transportation system and
roadways have recently been modernized and it has become a
favorite vacation spot for most Europeans.
Going to Croatia is pretty easy with its network of airports and most
visitors use Zagreb, Pula, Split or Dubrovnik to get to the country. If
you want to go on a driving adventure, the Adriatic highway from
Italy to Albania which passes through the steep slopes of Croatia is
considered to be an exciting one.
Ferry rides are also available if you are travelling among the islands
of the Adriatic Sea. With the immaculate view and the peaceful
waters, this is a great way to relax and enjoy your visit.
Of course, accommodation is bountiful as Croatia is already one of
the favorite tourist spots in Europe since it is the home of seven
World Heritage Sites and eight national parks.
People who have
been to the country say that it is a piece of heaven on earth. With its
pristine beaches and historic villages, Croatia is truly a place to
explore.

http://www.licensingfactory.com