GRAPHIC COMMUNICATION & SIGNAGE

UNIT I
GRAPHIC COMMUNICATION

History of :
Communication
Visual communication
Communication design
Graphics

Graphic design
Typography
Visual arts
Page layout
Graphic representation
Graphicacy.

HISTORY OF COMMUNICATION

The history of communication dates back to prehistory

communication as a system / tool influenced
Politics
Economy
System of Power

Communication can range from

Subtle processes of exchange --------- Full conversations

Human communication
speech --- 100,000 years ago.
Symbols --- 30,000 years ago.
Writing --- 9000 years ago

--------- Mass communication

HISTORY OF COMMUNICATION

Cave Paintings ---- 40, 000 years ago

Cave or rock paintings are paintings painted on cave or rock walls and ceilings, usually
dating to prehistoric times.

HISTORY OF COMMUNICATION

A pictogram
also called a pictogramme, pictograph, or simply picto, and
also an 'icon, is an ideogram that conveys its meaning through
its pictorial resemblance to a physical object.

An ideogram
or ideograph is a graphical symbol that represents an idea.

A logogram
or logograph, is a single grapheme which represents a word or
a morpheme (a meaningful unit of language). This stands in
contrast to other writing systems, such as alphabets, where
each symbol (letter) primarily represents a sound or a
combination of sounds.

HISTORY OF COMMUNICATION

* Presentation Theory By Susana Gonzalez Ruiz

HISTORY OF COMMUNICATION

HISTORY OF COMMUNICATION

VISUAL COMMUNICATION

VISUAL COMMUNICATION

COMMUNICATION DESIGN

COMMUNICATION DESIGN

GRAPHIC DESIGN

HISTORY OF GRAPHICS

HISTORY OF GRAPHICS

The word '''Graphics''' is rooted in the ancient Greek word of Graphikos

which means: able to draw or paint

The term graphic designer first coined by American designer William Addison Dwiggens in 1922
Europe took 60 years to establish the profession after it was terms around 1960s

A graphic designer reflects upon how to visually communicate a perception using

-collective memories
-human sensitivities
-cultural norms
-historical experiences of triumphs and tragedies.

Using visual grammar of

-Geometry
- texture
-Gravity
-Completeness
-tension
-harmony and colours

HISTORY OF GRAPHICS

Today Graphic Design may be defined as the art of creating visual statements by artistic
compositions of images and/or writings.

Graphic Designer uses various elements that are related to

-creation of signs
-charts, logos, graphs
-drawings
-line art
-symbols
-geometric designs
-photographic collages
-and so on in an artistic paradigm.

HISTORY OF GRAPHICS

HISTORY OF GRAPHICS

Origin : this illustration by American founding father Benjamin Franklin was printed as a political cartoon well
before the existence of the modern-day poster, its function was similar.
Its message was that the American colonies must unite if they wish to successfully fight the British for
independence a bit of propaganda and a memorable image to mobilize it.

HISTORY OF GRAPHICS

Massimo Vignelli is considered by many as one of the most influential designers of the past century.
Vignelli endeavoured to condense large, busy ideas into more digestible, understandable formats through
design.
This is highly evident in his 1972 redesign of the New York City Subway Map whereby he chose an experimental,
abstracted design that was heavily debated but later proved incredibly effective.

HISTORY OF GRAPHICS

Origin: a motivational poster produced by the British government in 1939, meant to buoy civilian morale
amidst devastating German air raids on London
(it was never actually distributed, however, until being rediscovered in 2000).

HISTORY OF COMMUNICATION

HISTORY OF COMMUNICATION

HISTORY OF GRAPHICS

Max Miedinger was a Swiss typeface designer known for creating one of the most well known typefaces in the
world, Helvetica (or as it was formerly known, Neue Haas Grotesk).
Helvetica itself is a paragon of Swiss design clean, legible, flexible, and it had no sight of serifs anywhere, so
naturally it caught on pretty quickly.
Miedingers contribution to the development of Swiss design helped shape the movement in an immeasurable
way.

PAGE LAYOUT

PAGE LAYOUT

GRAPHIC REPRESENTATION

HISTORY OF COMMUNICATION

GRAPHIC REPRESENTATION

BRANDING

BRANDING

http://www.pentagram.com

BRANDING

ASSIGNMENT

Graphic Design (2-D, Applied Design) Design

Brief : Restaurant/ Cafe Logo
Branding excercise
Background: This thriving business in town processes is popular restaurant or
cafe of some name ( that you would choose), offering a wide menu at midrange prices. it could also have one food that is quiet popular ( this could be
your choice!)

for example: since Chennai is a coastal area , sea food (fish ) could be famous
in this restaurant. Similarly you could choose any one that can help you
develop the Logo/ Branding for your restaurant/ Cafe.
Requirements:
-Design one single, corporate logo or mast-head for overall application to all
aspects of this business, ie packaging,
-The restaurant sign, menus and napkins.
- The sticker labels for food,
- All business stationary,
- Staff uniforms

ASSIGNMENT

Your design should be based either on one of, or a combination of a

1. Graphic : Typography or any shape of food or any produce that relates to a
restaurant
2. Colour-scheme that relates to your theme
Constraints:
Imagery should capture the ethos of the business.
The name of the restaurant/ Cafe chosen by you must feature alongside any
imagery on the logo in clear and appropriate lettering.
The final 2-D design.
above exercise to be Submitted by 05-08-2015.

REFERENCES

http://www.historian.net/hxwrite.htm
https://en.wikipedia.org/wiki/History_of_communication#Writing
http://guity-novin.blogspot.in/2010/02/history-of-graphic-design-medium-is.html
The stories behi d historys ost fa ous posters Alex Bigman Creative inspiration / Jul 23, 2013

Mary StribleyOctober 23, 2015 Design Inspiration 13

40 Crucial Lessons From The Most Famous Graphic Designers in History