Professional Documents
Culture Documents
up toasters and tea kettles, but also ugly-looking coffee machines. And the
car industry also has examples of this. When the industry began to
understand that the design of the products form and technology could be
forged together, sales were suddenly considerably better. Marketing,
production method, but also the appearance were part of an integral process,
in which form, material and construction method became a whole.
In the 1990s, there was subsequently still the boom in Dutch Design on top of
that, self-producing designers who managed to get their own products on the
market and came up with new ideas conceptually in terms of how to treat
material, processes and use differently. They gave an enormous boost to
product design culturally, economically and in terms of use. Dutch design has
become a global brand. It is a lesson that the building industry, but definitely
also the Dutch architecture world, can take extremely seriously. It briefly
seemed that Dutch architecture, at the time of the publication of the book
Super Dutch, would experience similar international progress. That was in the
1990s, the time that the building, the environment and the design of the city
was also an administrative assignment: architectural quality as assignment for
the public administration.
Nowadays, the question is how Dutch politics views the quality of architecture.
Is the architect still the most suitable person to bear the responsibility first?
Following the real estate fraud and crisis, people also started looking
differently at the quality of architects work. There is a tendency to see the
architectural component as a part that you cannot manage. The position of
the Dutch architect has been eroded in recent decades and has suffered even
more serious blows as a result of the recent crisis.
That brings me to the heart of the question: Who will make the building of the
future? The architect, the real estate owner or the society by means of
participation? Who has final responsibility?
There is hope. Nowadays, you see young, mostly newly graduated architects
designing and producing their own buildings or building components through
trial and error as their own boss. A very interesting trend in which the architect
appropriates his or her traditional core task in essence and experiments with
new methods and technologies.
At the same time, the engineering firms appear to be experiencing good
growth again and there is an opportunity for architects as seasoned designers
to enclose themselves in an environment of strong engineers. And that is
what we need to arrive at a good design: integral design and engineering.
Well educated and professionally experienced architects must be the pioneers
of good buildings and urban structures, which also have an added value from
a cultural perspective. This must be stimulated. We are not finished building,
as the former chief government architect stated last year. We have only just
started and the complexity of the assignments is enormous. Large
architectural questions relating to urban and landscape environments are
waiting for us, in which it is important that these can be taken on by the right
talents with the right attitude.
Moreover, we must not only focus on the results, thinking that there are
advances within universities. The new architect must also be trained by
inspired teachers, a few of whom also know the ropes from practice. If that is
approach, there will still be a future for architecture as added value for our
society.
These are new times, and they are about new content and searching for
innovations, and creating new value to make progress.
However, the building industry in the Netherlands could well be the next
Vroom & Dreesman (V&D), the large Dutch department store that latched on
to online shopping and other innovations too late. Falling sales and tighter
margins have led to the retail sector not making room for investments in
innovations.
So all architects are warned: innovate and go for the renew assignment.
Thijs Asselbergs
Chair of architectural engineering
TU Delft
Summer 2016