Linkedin

personal profile migration guidelines

With the launch of the MADJOR website, we will be migrating our personal Linkedin
profiles to MADJOR. This will require all of you to change your Linkedin profile.

Step 1: edit your current position

The MADJOR change will not appear as a new job but simply as a change in your
current position. Simply go in your Linkedin profile and click edit on your current
position. You can see the screenshots below for further explanations.

Step 2: edit your position description

It is best if our Linkedin position descriptions have at least a common structure and
introductory paragraph. Please follow the following structure

Introductory paragraph

MADJOR is the digital transformation agency of the Labbrand group. Headquartered
in Shanghai, we use a brand-led approach to elevate your digital thinking. We
articulate insights, strategy, creative, and technology to conceptualize and deliver
comprehensive brand transformation. We change the way brands work and the way
people experience them

Position description

Set up Labbrands digital strategy division which was subsequently spun off as an
independent business unit

Manages a cross disciplinary team of strategy consultants, UX specialists,

designers, researchers, project managers and copywriters
As director sets MADJORs growth strategy, leads business development, oversees
financial performance and manages employee development
Project experience include: digital transformation strategy, investment planning,
UI/UX design, product design, internal engagement, digital platform development
(websites, mobile applications, e-commerce platforms etc), analytics, digital
content production, qualitative market research (focus groups, in-depth
interviews, video ethnography, semiotics and online customer communities)
Industry experience includes: hospitality, consumer electronics, FMCG, F&B,
automobile, cosmetics, construction materials, luxury goods

Sample projects

Projects managed include

Digital strategy for a leading Chinese electronics brand to support global
expansion
Consumer experience digitization strategy for a top international hospitality
group
Design of new concepts for connected products and business models for a
leading home appliances brand
Consumer research and e-commerce innovation strategy for a large luxury
group
Design and development of a new online booking experience for one of the
largest luxury hospitality brands
Creation of an innovative digital retail experience for a major beauty retailer
Digital innovation roadmap for a major European F&B brand
Semiotics research and new product development for a leading F&B brand

Other bragging rights

Regularly quoted in various publications (Ex: CBN Weekly, LeMonde, Campaign
Asia, eMarketer) and a frequent guest of conferences about digital innovation and
digital in China. Member of the Campaign Asia Digital A List 2014 and 2015.

Link to website

Discover more at www.madjor.com

Step 3: advertise the launch of MADJOR

When the website goes live we should send out a message with our individual accounts.
You can choose the CN or EN version depending on what you think would work best
with your personal LinkedIn network.

Were proud to announce that the Labbrand digital team is becoming MADJOR, an
independent digital transformation agency part of Labbrand. It is with great enthusiasm
that we open this new chapter in our development and we look forward to working with
our clients to explore new horizons for digital brand transformation. Learn more at
www.madjor.com
Labbrand
MADJOR
MADJOR
:www.madjor.com