Professional Documents
Culture Documents
For growing businesses looking to interact with their customers, our mobile messaging
platform enables conversation through messaging apps. Within messaging apps 98% of
messages are read within 3 minutes.
Males
15+ years old
Females
15+ years old
Survey demographics
4.8%
3.6%
8.4%
15 - 24 years old
25 - 30 years old
31 - 40 years old
20.5%
41 - 50 years old
36.1%
51 - 60 years old
61 + years old
26.5%
Entering a new
and untested
channel
They think it
would be
expensive
They doubt an
ROI and
increased
engagement
Email trends
9
8
Percentage of use
7
6
5
4
Messaging applications
2
1
0
13-24
25-44
45+
Age group
Consumers under 24 use email 3.5 times less frequently than other means
of communication. For 25-44 year olds, its almost 2 times less. Data courtesy of App Annie
Q1
How would you prefer
to make initial contact
with a company?
30.1%
Messaging Application
69.9%
Q2
What do you think of the
marketing emails you
currently receive?
They are bad
2.4%
6.0%
12.0%
19.3%
24.1%
36.1%
Email insights
When asked what they thought of marketing emails, not a single
person answered they are good.
Here are some of the free-field responses
They are mostly spam. I didnt
ask for the information.
Too impersonal. Too jargon-y.
Too much self back-patting.
Q3
Before buying something,
how do you do research?
4.8%
28.9%
63.9%
2.4%
Q4
A business should respond
to me 24 hours a day, 7
days a week
3.6%
Strongly agree
Agree
22.9%
28.9%
Undecided
27.7%
Disagree
16.9%
Strongly disagree
Q5
Assuming both are free and
possible, how would you
rather talk to a business?
34.9%
Phone call
SMS
65.1%
Q6
Assuming both are free and
possible, how would you
rather talk to a business?
Website online chat
SMS
19.3%
80.7%
Q7
Businesses should be
available and contactable
via SMS
Strongly agree
2.4%
10.8%
19.3%
Agree
Undecided
Disagree
Strongly disagree
37.3%
28.9%
SMS insights
Compared to making a phone call, SMS is more appealing to
more than a third of the people we surveyed. Why?
Sending an SMS requires little effort, provides high anonymity and little social
commitment. A phone call has potential to be put on hold, finding the right
department and talking to someone.
When offered the choice between SMS or website online chat, over 80% of people
picked online chat. Why?
It requires little social interaction, provides much anonymity and no commitment.
Almost 50% of consumers surveyed said they they think businesses should be
contactable via SMS.
Q8
Assuming both are free and
possible, how would you
rather talk to a business?
49.4%
A phone call
Q9
Assuming both are free and
possible, how would you
rather talk to a business?
45.8%
54.2%
Q10
Businesses should be
available and contactable
via messaging applications
Strongly agree
2.4%
8.4%
21.7%
Agree
25.3%
Undecided
Disagree
42.2%
Strongly disagree
Final thoughts
Convanut is the first ubiquitous mobile messaging platform. Our powerful solutionallows
businesses to gather subscribers and communicate using Facebook messenger.
The companys patent pending technology, comprehensive features, and expert guidance are
helping businesses like yours to conquer the emerging and exciting channel
of mobile messaging.
For inquiries contact Jover Nuevaespana- 0910 000 4878