January 27 - February 16, 2015 - Privacy Panel #4 - Topline

PEW RESEARCH CENTERS INTERNET PROJECT/GFK PRIVACY PANEL
SURVEY #4 TOPLINE
JANUARY 27-FEBRUARY 16, 2015
TOTAL N=461 ADULTS, AGES 18 AND OLDER
SURVEY CONDUCTED ONLINE
MARGIN OF ERROR FOR ALL ADULTS IS +/- 5.8 PERCENTAGE POINTS
[SP; RANDOMIZE Q1A-Q1I AND SHOW 3 PER PAGE]
AMONG ALL ADULTS [N=461]
Q1 Privacy means different things to different people today. In thinking about all of
your daily interactionsboth online and offlineplease tell me how important each
of the following are to you . . .
a.
b.
c.
d.
e.
f.
Being in
control of who
can get
information
about you
Not having
someone
watch you or
listen to you
without your
permission
Controlling
what
information is
collected about
you
Having
individuals in
social and
work situations
not ask you
things that are
highly personal
Being able to
have times
when you are
completely
alone, away
from anyone
else
Being able to
share
confidential
matters with
someone you
trust
Very
importan
t
Somewhat
important
Not very
importan
t
Not at all
importan
t
74
19
67
20
65
25
44
Dont
know
/
doesn
t
apply
Refused
NET
Importa
nt
NET
Not
import
ant
93
88
90
36
13
79
15
55
30
85
10
72
21
93
g.
h.
i.
Not being
monitored at
work
Not being
disturbed at
home
Being able to
go around in
public without
always being
identified
28
28
22
15
56
27
56
29
85
11
34
29
25
63
31
[SP]
SMART. Which of the following best describes the type of cell phone you have?
29
30
<1
3
3
26
7
1
iPhone
Android
Blackberry
Windows Phone
Some other kind of smartphone
I have a cell phone, but it is not a
smartphone
I dont own a cell phone
Refused
[DISPLAY]
Sometimes people are willing to share some personal information in exchange for
certain benefits. For each of the following scenarios, please indicate whether
or not you would be willing to share information about yourself in exchange
for getting something you might need or enjoy
PROGRAMMING NOTE: RANDOMIZE Q2A-Q2G SETS]
[Q2A SET=Q2A, Q2AA, Q2AB]

[SP; PROMPT]
Q2a. A grocery store has offered you a free loyalty card that will save you money
on your purchases. In exchange, the store will keep track of your shopping habits
and sell this data to third parties. Would this scenario be acceptable to you, or not?
47
32
20
1
52
Yes
No
It depends
Refused
NET
No/Depends
[IF Q2A=2,3; TEXTBOX]
AMONG NOT ACCEPTABLE TO EXCHANGE PRIVACY FOR FREE LOYALTY CARD / DEPENDS [N=236]
Q2aa.
A grocery store has offered you a free loyalty card that will save you money on your
purchases. In exchange, the store will keep track of your shopping habits and sell
this data to third parties.
Could you please tell us why this would [IF Q2A=2, INSERT: not be acceptable, IF
Q2A=3, INSERT: depend] for you?
[MEDIUM TEXTBOX]
OPEN-END RESPONSES NOT SHOWN
[IFQ2A=1, SP]
AMONG ACCEPTABLE TO EXCHANGE SOME PRIVACY FOR FREE LOYALTY CARD RESPONSE [N=222]
Q2ab. A grocery store has offered you a free loyalty card that will save you money on your purchases. In exchange,
the store will keep track of your shopping habits and sell this data to third parties.
Does this situation sound similar to something you have already experienced or agreed to use?
79
21
0
Yes
No
Refused
[Q2B SET=Q2B, Q2BB, Q2B2]

[SP; PROMPT]
Q2b. A new health information website is being used by your doctors office
to help manage patient records. Your participation would allow you to have
access to your own health records and make scheduling appointments easier.
If you choose to participate, you will be allowing your doctors office to upload
your health records to the website and the doctor promises it is a secure site.
Would this scenario be acceptable to you, or not?
52
26
20
1
46
Yes
No
It depends
Refused
NET
No/Depends
[IFQ2B=2,3; TEXTBOX]
AMONG NOT ACCEPTABLE TO EXCHANGE SOME PRIVACY FOR USE OF DOCTORS PATIENT RECORDS
SITE / DEPENDS [N=196]
Q2bb. A new health information website is being used by your doctors office to
help manage patient records. Your participation would allow you to have access to
your own health records and make scheduling appointments easier. If you choose to
participate, you will be allowing your doctors office to upload your health records to
the website and the doctor promises it is a secure site.
Could you please tell us why this would [IF Q2B=2, INSERT: not be acceptable, IF Q2B=3,
INSERT: depend] for you?
[MEDIUM TEXTBOX]
[IFQ2B=1, SP]
AMONG ACCEPTABLE TO EXCHANGE SOME PRIVACY FOR USE OF DOCTORS PATIENT RECORDS SITE
[N=262]
Q2b2 A new health information website is being used by your doctors office to help manage patient records. Your
participation would allow you to have access to your own health records and make scheduling appointments easier.
If you choose to participate, you will be allowing your doctors office to upload your health records to the website
and the doctor promises it is a secure site.
70
29
1
Yes
No
Refused
[Q2C SET=Q2C, Q2CC, Q2C2]

[SP; PROMPT]
Q2c. A new social media platform is being used by your former high school to help manage
communications about a class reunion. You can find out the basic information about the reunion
over email, but your participation on the social media site would reconnect you with old friends
and allow you to communicate more easily with those who are attending. If you choose to
participate, you will be creating a profile using your real name and sharing a photo of yourself.
Your access to the service is free, but your activity on the site would be used by the site to deliver
advertisements it hopes will be appealing to you. Would this scenario be acceptable to you, or
not?
33
51
15
Yes
No
It depends
1
66
Refused
NET
No/Depends
[IF Q2C=2,3; TEXTBOX]

AMONG NOT ACCEPTABLE TO EXCHANGE SOME PRIVACY FOR ACCESS TO HS REUNION SOCIAL MEDIA
SERVICE / DEPENDS [N=305]
Q2cc. A new social media platform is being used by your former high school to help
manage communications about a class reunion. You can find out the basic
information about the reunion over email, but your participation on the social media
site would reconnect you with old friends and allow you to communicate more
easily with those who are attending. If you choose to participate, you will be
creating a profile using your real name and sharing a photo of yourself. Your access
to the service is free, but your activity on the site would be used by the site to
deliver advertisements it hopes will be appealing to you.
Could you please tell us why this would [IF Q2C=2, INSERT: not be acceptable, IF Q2C=3,
[MEDIUM TEXTBOX]
[IFQ2C=1, SP]
AMONG ACCEPTABLE TO EXCHANGE SOME PRIVACY FOR ACCESS TO HS REUNION SOCIAL MEDIA
SERVICE [N=153]
Q2c2 A new social media platform is being used by your former high school to help manage communications about
a class reunion. You can find out the basic information about the reunion over email, but your participation on the
social media site would reconnect you with old friends and allow you to communicate more easily with those who
are attending. If you choose to participate, you will be creating a profile using your real name and sharing a photo
of yourself. Your access to the service is free, but your activity on the site would be used by the site to deliver
advertisements it hopes will be appealing to you.
51
48
<1
Yes
No
Refused
[Q2D SET=Q2D, Q2DD, Q2D2]

[IF SMART=1-5,SP; PROMPT]
Q2D. A GAMING APPLICATION (APP) THAT YOURE INTERESTED IN USING IS FREE TO DOWNLOAD, BUT
REQUIRES ACCESS TO YOUR CELL PHONES CAMERA AND YOUR CURRENT LOCATION. THESE FEATURES
ARE ESSENTIAL TO THE APPS FUNCTIONALITY AND CANT BE DISABLED. WOULD THIS SCENARIO BE
ACCEPTABLE TO YOU, OR NOT?
13
Yes
76
9
1
86
No
It depends
Refused
NET
No/Depends
AMONG SMARTPHONE OWNERS [N=300]
16
72
12
1
83
Yes
No
It depends
Refused
NET
No/Depends
[IF Q2D=2,3; TEXTBOX]

AMONG NOT ACCEPTABLE TO EXCHANGE SOME PRIVACY FOR FREE GAMING APP / DEPENDS
[N=396]
Q2dd. A gaming application (app) that youre interested in using is free to
download, but requires access to your cell phones camera and your current
location. These features are essential to the apps functionality and cant be
disabled.
Could you please tell us why this would [IF Q2D=2, INSERT: not be acceptable, IF Q2D=3,
[MEDIUM TEXTBOX]
[IFQ2D=1, SP]
AMONG ACCEPTABLE TO EXCHANGE SOME PRIVACY FOR FREE GAMING APP [N=62]
Q2d2 A gaming application (app) that youre interested in using is free to download, but requires access to your cell
phones camera and your current location. These features are essential to the apps functionality and cant be
disabled.
50
49
1
Yes
No
Refused
AMONG SMARTPHONE OWNERS AND ACCEPTABLE TO EXCHANGE SOME PRIVACY FOR FREE GAMING
APP [N=47]
50
48
2
Yes
No
Refused
[Q2E SET=Q2E, Q2EE, Q2E2]

[SP; PROMPT]
Q2E. YOUR INSURANCE COMPANY IS OFFERING A DISCOUNT TO YOU IF YOU AGREE TO PLACE A
DEVICE IN YOUR CAR THAT ALLOWS MONITORING OF YOUR DRIVING SPEED AND LOCATION. AFTER THE
COMPANY COLLECTS DATA ABOUT YOUR DRIVING HABITS, IT MAY OFFER YOU FURTHER DISCOUNTS TO
REWARD YOU FOR SAFE DRIVING. WOULD THIS SCENARIO BE ACCEPTABLE TO YOU, OR NOT?
37
45
16
1
62
Yes
No
It depends
Refused
NET
No/Depends
[IF Q2E=2,3; TEXTBOX]

AMONG NOT ACCEPTABLE TO EXCHANGE SOME PRIVACY FOR CAR INSURANCE DISCOUNTS /
DEPENDS [N=277]
Q2ee. Your insurance company is offering a discount to you if you agree to place a
device in your car that allows monitoring of your driving speed and location. After
the company collects data about your driving habits, it may offer you further
discounts to reward you for safe driving.
Could you please tell us why this would [IF Q2E=2, INSERT: not be acceptable, IF Q2E=3,
[MEDIUM TEXTBOX]
[IFQ2E=1, SP]
AMONG ACCEPTABLE TO EXCHANGE SOME PRIVACY FOR CAR INSURANCE DISCOUNTS [N=181]
Q2e2 Your insurance company is offering a discount to you if you agree to place a device in your car that allows
monitoring of your driving speed and location. After the company collects data about your driving habits, it may
offer you further discounts to reward you for safe driving.
23
77
0
Yes
No
Refused
[Q2F SET=Q2F, Q2FF, Q2F2]

[SP; PROMPT]
Q2F. SEVERAL CO-WORKERS OF YOURS HAVE RECENTLY HAD PERSONAL BELONGINGS STOLEN FROM
YOUR WORKPLACE, AND THE COMPANY IS PLANNING TO INSTALL HIGH-RESOLUTION SECURITY
CAMERAS THAT USE FACIAL RECOGNITION TECHNOLOGY TO HELP IDENTIFY THE THIEVES AND MAKE
THE WORKPLACE MORE SECURE. THE FOOTAGE WOULD STAY ON FILE AS LONG AS THE COMPANY
WISHES TO RETAIN IT, AND COULD BE USED TO TRACK VARIOUS MEASURES OF EMPLOYEE ATTENDANCE
AND PERFORMANCE. WOULD THIS SCENARIO BE ACCEPTABLE TO YOU, OR NOT?
54
24
21
1
45
Yes
No
It depends
Refused
NET
No/Depends
[IF Q2F=2,3; TEXTBOX]

AMONG NOT ACCEPTABLE TO EXCHANGE SOME PRIVACY FOR WORKPLACE FACIAL RECOGNITION
TECHNOLOGY / DEPENDS [N=213]
Q2ff. Several co-workers of yours have recently had personal belongings stolen
from your workplace, and the company is planning to install high-resolution security
cameras that use facial recognition technology to help identify the thieves and
make the workplace more secure. The footage would stay on file as long as the
company wishes to retain it, and could be used to track various measures of
employee attendance and performance.
Could you please tell us why this would [ IF Q2F=2, INSERT: not be acceptable, IF Q2F=3,
[MEDIUM TEXTBOX]
[IFQ2F=1, SP]
AMONG ACCEPTABLE TO EXCHANGE SOME PRIVACY FOR WORKPLACE FACIAL RECOGNITION
TECHNOLOGY [N=245]
Q2f2 Several co-workers of yours have recently had personal belongings stolen from your workplace, and the
company is planning to install high-resolution security cameras that use facial recognition technology to help
identify the thieves and make the workplace more secure. The footage would stay on file as long as the company
wishes to retain it, and could be used to track various measures of employee attendance and performance.
37
63
<1
Yes
No
Refused
[Q2G SET=Q2G, Q2GG, Q2G2]
[SP; PROMPT]
Q2G. A NEW TECHNOLOGY COMPANY HAS CREATED AN INEXPENSIVE THERMOSTAT SENSOR FOR YOUR
HOUSE THAT WOULD LEARN ABOUT YOUR TEMPERATURE ZONE AND MOVEMENTS AROUND THE HOUSE
AND POTENTIALLY SAVE YOU ON YOUR ENERGY BILL. IT IS PROGRAMMABLE REMOTELY IN RETURN FOR
SHARING DATA ABOUT SOME OF THE BASIC ACTIVITIES THAT TAKE PLACE IN YOUR HOUSE LIKE WHEN
PEOPLE ARE THERE AND WHEN THEY MOVE FROM ROOM TO ROOM. WOULD THIS SCENARIO BE
ACCEPTABLE TO YOU, OR NOT?
27
55
17
1
72
Yes
No
It depends
Refused
NET
No/Depends
[IF Q2G=2,3; TEXTBOX]

AMONG NOT ACCEPTABLE TO EXCHANGE SOME PRIVACY FOR THERMOSTAT SENSOR / DEPENDS
[N=326]
Q2gg. A new technology company has created an inexpensive thermostat sensor
for your house that would learn about your temperature zone and movements
around the house and potentially save you on your energy bill. It is programmable
remotely in return for sharing data about some of the basic activities that take
place in your house like when people are there and when they move from room to
room.
Could you please tell us why this would [IF Q2G=2, INSERT: not be acceptable, IF Q2G=3,
[MEDIUM TEXTBOX]
[IFQ2G=1, SP]
AMONG ACCEPTABLE TO EXCHANGE SOME PRIVACY FOR THERMOSTAT SENSOR [N=132]
Q2g2 A new technology company has created an inexpensive thermostat sensor for your house that would learn
about your temperature zone and movements around the house and potentially save you on your energy bill. It is
programmable remotely in return for sharing data about some of the basic activities that take place in your house
like when people are there and when they move from room to room.
21
78
1
Yes
No
Refused
[SHOW Q3A-D ON THE SAME PAGE; SP]
[RANDOMIZE ORDER OF ITEM A-D INSERTS]

Q3 In the course of making decisions about what personal information to
share with various companies, at any point in the last month have you felt
any of the following things?
First at any point, have you felt...

Yes
No
Refuse
d
a. Discouraged with the amount of effort needed to

understand what would be done with your data
35
61
b. Confused by the information provided in a privacy

policy
38
59
c. Confident that you understood what would be done

with your data
50
47
d. Impatient because you wanted to learn more but

needed to make a decision right away
29
68
Next at any point, have you felt... ...

[MEDIUM TEXTBOX]
Q4 Could you please give us an example of a recent time where you considered whether
or not to share information about yourself in return for something. What did you decide
and why? [OPEN-END]
IF SMART=1-5
[SP]
AMONG SMARTPHONE USERS [N=300]
APP4 Have you ever downloaded any apps yourself, or do you only use the
apps that came
preloaded with your phone?
77
23
0
Yes, have downloaded

apps
No, have not downloaded
apps
Refused
IF APP4=1:
[SP]
AMONG SMARTPHONE OWNERS WHO HAVE DOWNLOADED APPS [N=242]
APP1 How many applications or apps do you currently have on your cell phone? Just
your best guess is fine
30
32
16
10
5
7
0
38
1-10
11-20
21-30
31-40
41-50
More than 50
Refused
NET More than
20 apps
IF APP4=1
[NUMBERBOX, RANGE 0-999]
APP2a How many of these apps do you use regularly (that is, at least once a week)?
___
3
46
35
16
0
[numberbox]
None
1-5
6-10
11+
Refused
IF APP4=1 AND xparent=1

[NUMBERBOX, RANGE 0-999]
AMONG SMARTPHONE PARENTS WHO HAVE DOWNLOADED APPS [N=93]
least
APP2b How many of these apps does your child (or children) use regularly (that is, at
once a week)?
__
[numberbox]
51
39
6
3
1
None
1-5
6-10
11+
Refused
IF APP4=1
[MP]
APP3a Which of the following types of apps do you currently have on your cell
phone?
1. Banking or finance
2. Child-oriented
3. Dating and
relationships
4. Email
5. Games
6. Health or fitness
7. Maps and navigation
8. Messaging
9. Music
10.News
11.Productivity
12.Real estate
13.Shopping or daily
deals
14.Social networking
15.Sports
16.Travel
17.Video calling
18.Video or movies
19.Weather
Yes
No
61
17
5
39
83
95
Refuse
d
0
0
0
80
69
35
75
35
54
37
46
4
30
20
31
65
25
65
46
63
54
96
70
0
0
0
0
0
0
0
0
0
0
61
22
12
34
38
68
39
78
88
66
62
32
0
0
0
0
0
0
IF APP3A=1-19
[MP]
AMONG SMARTPHONE OWNERS WHO HAVE RESPECTIVE APP ON THEIR PHONE
APP3b Which of these types of apps have you used within the last week?
1. Banking or finance
[N=145]
2. Child-oriented [N=36]
3. Dating and relationships
[N=12]
4. Email [N=196]
5. Games [N=164]
Yes
No
73
27
Refuse
d
0
20
69
80
31
0
0
83
80
17
20
0
0
6. Health or fitness [N=84]

7. Maps and navigation
[N=195]
8. Messaging [N=82]
9. Music [N=125]
10.News [N=101]
11.Productivity [N=116]
12.Real estate [N=13]
13.Shopping or daily deals
[N=71]
14.Social networking
[N=149]
15.Sports [N=56]
16.Travel [N=35]
17.Video calling [N=73]
18.Video or movies [N=94]
19.Weather [N=169]
47
51
53
49
0
0
74
54
65
73
25
39
26
46
35
27
75
61
0
0
0
0
0
0
86
14
68
29
35
41
72
32
71
65
59
28
0
0
0
0
0
IF APP4=1
[APP5A-APP5D, SP, RANDOMIZE AND DISPLAY ON ONE PAGE]
APP5 When deciding whether or not to download an app, how important is it that
a.
b.
c.
d.
The app has positive ratings

and reviews from other users
The app has been
downloaded a certain number
of times
The app provides clear
information about how it will
access or use your data
Someone you know has used
the app
Very
importa
nt
Somewh
at
importan
t
Not
very
importa
nt
Not at
all
importa
nt
Refuse
d
NET
Import
ant
NET
Not
import
ant
51
37
88
12
22
36
28
14
<1
57
42
59
31
90
10
17
38
26
18
56
44
IF APP4=1
[SP]
PAY1 Have you ever paid for an app, or do you only download apps that are
free?
39
61
0
Yes, have paid for

apps
No, have not paid for
apps
Refused
IF APP4=1
[SP]
PAY1a
How many of the apps on your phone came with the phone or
cost you nothing to
download:
36
38
14
9
3
0
74
12
All
Most
About half
A few
None
Refused
NET All/Most
NET Few/None
IF PAY1=1
[SP]
AMONG SMARTPHONE OWNERS WHO PAID FOR APPS [N=106]
PAY2 What is the most you have ever spent to purchase an app?
10
27
19
19
25
<1
Less than $1
$1.00-$1.99
$2.00-$2.99
$3.00-$4.99
$5 or more
Refused
IF APP4=1
Display APP7a and APP7b on same page
[SP]
APP7a Have you ever decided to not install an app when you found out how
much personal
information you would need to share in order to use it?
60
39
<1
Yes
No
Refused
IF APP4=1
[SP]
APP7b Have you ever uninstalled an app from your cell phone because you found out it
was collecting personal information that you didnt want to share?
43
56
1
Yes
No
Refused
IF APP4=1
[SP]
APP7c Have you ever uninstalled an app from your cell phone because you
heard that user
information had been compromised, stolen or shared
improperly?
20
80
0
Yes
No
Refused
IF APP7A=1 OR APP7B=1 OR APP7C=1

[TEXTBOX]
AMONG SMARTPHONE OWNERS WHO DECIDED NOT TO INSTALL AN APP OR UNINSTALLED AN
APP [N=169]
APP7abc. What is the most recent app you either uninstalled or decided to not install
because of concerns about your personal information?
[TEXTBOX]
IF APP4=1
[SP]
APP7d Have you ever turned off the location tracking feature on your cell phone or in an
app because you were worried about other people or companies being able to access that
information?
59
41
0
Yes
No
Refused
IF SMART=1-5
[GRID, SP ACROSS]
AMONG SMARTPHONE OWNERS [N=300]
PROBS Have any of the following things ever happened to you?
a. You lost your cell phone

b. Someone stole your cell phone
c. Someone accessed your cell phone without your
permission
Yes
No
Refuse
d
18
8
8
82
92
92
0
0
0

January 27 - February 16, 2015 - Privacy Panel #4 - Topline

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January 27 - February 16, 2015 - Privacy Panel #4 - Topline

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PEW RESEARCH CENTERS INTERNET PROJECT/GFK PRIVACY PANEL

[Q2A SET=Q2A, Q2AA, Q2AB]

[Q2B SET=Q2B, Q2BB, Q2B2]

[Q2C SET=Q2C, Q2CC, Q2C2]

[IF Q2C=2,3; TEXTBOX]

[Q2D SET=Q2D, Q2DD, Q2D2]

AMONG SMARTPHONE OWNERS [N=300]

[IF Q2D=2,3; TEXTBOX]

[Q2E SET=Q2E, Q2EE, Q2E2]

[IF Q2E=2,3; TEXTBOX]

[Q2F SET=Q2F, Q2FF, Q2F2]

[IF Q2F=2,3; TEXTBOX]

[Q2G SET=Q2G, Q2GG, Q2G2]

[IF Q2G=2,3; TEXTBOX]

[SHOW Q3A-D ON THE SAME PAGE; SP]

[RANDOMIZE ORDER OF ITEM A-D INSERTS]

First at any point, have you felt...

a. Discouraged with the amount of effort needed to

b. Confused by the information provided in a privacy

c. Confident that you understood what would be done

d. Impatient because you wanted to learn more but

Next at any point, have you felt... ...

Yes, have downloaded

IF APP4=1 AND xparent=1

6. Health or fitness [N=84]

The app has positive ratings

Yes, have paid for

AMONG SMARTPHONE OWNERS WHO HAVE DOWNLOADED APPS [N=242]

IF APP7A=1 OR APP7B=1 OR APP7C=1

PROBS Have any of the following things ever happened to you?

a. You lost your cell phone

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