INTRODUCTION

We are now in the era of human history is the most innovative, fastest-changing era. Industrial
innovation and the development of information technology at an unprecedented rate. At the same
time, cultural integration and demography change have brought unprecedented challenges to
today's business organizations. We need to analyze the biggest trends from the intricacies of
change and find their fusion points. This kind of analysis has great practical significance to the
commercial organization.(Gratton, 2010)
This paper begins with trend analysis and converged trend, analyzes several significant trends of
contemporary business, and how these trends interact to bring together the future work
environment and business models of business organizations.

Trend Analysis and The Convergence of Trends

Trend Analysis
In general, trend analysis is the practice of gathering information and trying to discover patterns
or trends in information. In some areas of research, the term "trend analysis" has more formally
defined meanings. For example, in the stock analysis, trend analysis is a kind of technical
analysis. In statistics, trend analysis is a kind of time series analysis. (SETA, 2006)
This thesis focuses on business organization. We define trend analysis as an analysis of the forces
and changes that affect the future of business organizations by examining the impact of market
and behavior on the face of business organizations.

Trend analysis will include the following three steps. First, find the power to influence the future
of business organizations. Second, determine what these forces will bring to business
organizations. Third, give advice on how business organizations will respond.
(Gratton, 2010) has done a trend analysis through cooperation with more than 20 multinational
companies, the simultaneous case analysis, to find the impact of the future work of the five
forces, and finally summed up the future work of the five trends.

The convergence of Trends

Convergence of trends, in addition, describes several trends in integration and interaction.
Because the current business environment trends have a common background, we believe that
they are driven by the same forces behind them, which is the development of human society.
Therefore, a variety of different trends will be integrated together.
Three major convergence trends are analyzed. They are infusing and augment; combine and
transcend; counteract and reaffirm. At the same time, the article provides a four-step process to
understand and solve trends.

Difference Between Trend Analysis and The Convergence of

Trends
Trend Analysis and The Convergence of Trends are closely related and different.
First, convergence of trends is based on trend analysis. Trend analysis confirms trends affecting
business. Convergence of trends discusses the interaction and convergence between trends.
Second, convergence of trends focuses on the relationship between trends, and their ultimate
direction. Trends in Convergence Suppose that the major business environment trends will

eventually converge and have the same or similar impact on the business sector. Thus, trends that
affect the business environment can not be studied separately, but rather focused on their
interactions and synergies. (Chudzicka, 2013)
Finally, trend analysis and convergence of trend are to study the business environment factors
change for the future impact of business organizations. The trend analysis tends to be linear, ie
the factors that influence the change (the cause of the trend), the process of change (the
expression of the trend), and the outcome of the change (the method of dealing with the trend in
business). And convergence of trend using interactive research and classification studies, namely:
what are the business trends; in-depth exploration of the causes of the trend, purpose and
similarities and differences; comparative summary of the results; put forward common solutions.
(Ofek & Wathieu, 2010)

Mega-Trends of Business in The Last Decade

(Ian Altman, 2016) listed ten major business trends in todays world. These trends include
connecting customers, smart business and innovative organizations, leadership change,
commodity products value change, the importance of corporate culture, etc. However, many of
these trends overlap with each other. (Gillen, 2015) focused on the technological trends of
business, and listed several trends both affect business and lead innovation. Entrepreneurship
meets sustainability. (2015). Discusses that the development of both entrepreneurship and
sustainability would converge and become the largest trend for the current business situation.
Here I listed three Mega-trends that each of them converged several forces. I think they are the
largest trend for todays business.

Business becomes smarter

The 21st century is a new era of the Internet and information industry. With the development of
information technology and computer science, business has become more and more. Whether it
is the development of e-commerce, information systems management, or the popularity of large
data analysis to participate in the daily business analysis. These signals that we are now
becoming more and more intelligent business organizations. In the future, with the breakthrough
in the field of machine learning and the popularity of the big data revolution, more and more
intelligence analysis will be done by the computer. The computer will replace many of the
current high-level white-collar work or management work, including management accounting,
corporate financial analysts, market financial analysts, middle managers and so on. The work is
either replaced by a computer or further depended on a computer. (Gillen, 2015)
At the same time, large data technology and machine learning technology will bring new
business opportunities for the future. Contrary to previous mass production, future products and
services will become more responsive to consumers, and even appear to be customized and
recommended for the individual. These will be products and services to the production process to
a new height, but also for enterprises to bring new competition and challenges.

Business becomes more diversified and normalized

Diversification and normalization seem to conflict, in fact, does not conflict. With the further
development of globalization, people of different cultures, religions, nationalities and ages work
and live together. This fact will become the norm. This fact will bring new challenges to the
management of business organizations, product marketing and services.

The process of diversification will continue. At the same time, business organizations are also
experiencing normalization. Standardized and efficient business processes, not only conducive to
improving the efficiency of business organizations, but also conducive to dealing with the issue
of diversity. This is another major manifestation of convergence of trend. With the
standardization of management and standardization of the popularization of goods, conflicts
between different cultures will be reduced, employees of different nationalities will use the same
system and standard work to reduce the contradiction between and unfair. At the same time, the
standardization of products will help the company to cater to different cultural areas of
consumers.

Entrepreneurship, innovation and sustainability

I put these three factors together, because these three factors have some common ground. They
formed a larger trend.
First, innovation and entrepreneurship are becoming increasingly important in today's business
environment. Innovative companies can now start in five years time to the market value of 10
billion; this is so difficult to imagine the previous generation. The current innovation is
inseparable from the popularity of entrepreneurship. The popularity of entrepreneurship has
changed the past that the central, step by step approach to management. Finally, the need for a
low carbon economy and the importance of environmental protection are further enhanced. Now
more and more attention to the sustainability of enterprises. While sustainability is inseparable
from the entrepreneurial spirit and corporate social responsibility.

Apple: An Organization Example

Apple is a great example of the convergence of these three business trends. Apple is a high-tech
company; is the world's largest market value of the company, with the largest cash reserves.
Finally, Apple is a young company, now less than 40 years old. Now we analyze how Apple is
responding to these three trends.(Apple, 2016)
First, Apple is a smart business leader. Apple's success is the main factor in business intelligence.
Apple by leading consumers to accept smart phones, forward-looking to occupy the market.
Apple to create consumer demand rather than solve consumer demand as the goal. At present, all
Apple products are intelligent products. Apple through large data analysis to optimize the supply
chain, so that it occupies an excellent advantage in the industrial chain. Although Apple does not
have a factory, a core technology of hardware manufacturing, Apple by software and design
advantages ahead of the industry's second. All this comes from Apple's relentless pursuit of smart
business.(apple inc., 2016b)
Second, Apple attaches great importance to the diversity of employees. Apple has special
training programs for female employees and minority employees. Apple attaches great
importance to the male-led technology industry to enhance women's participation and leadership.
Apple in the Gulf region in 2015 diversified business report among the ranking of 25, Facebook
ranked 30th, Intel ranked 48, Google is ranked 68th. Currently in Apple's official website on the
management profile page, there are three women, they are retail and online store, senior vice
president Anji bit Arundez, vice president of environmental protection Lisa Jackson, and vice
president of global human resources Dennis Young Smith. Apple has promised, Apple has been
trying to attract and maintain a variety of talent, regardless of gender, regardless of race,
regardless of sexual orientation, regardless of religious background, which is Apple has could
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maintain the internal driving force of innovation.(ANDREW THOMPSON, 2015)(apple inc.,

2016b)
At the same time, Apple has been to maintain the normalization of products. Most of Apple's
product line has the same high-definition appearance, including iphone, ipad, macbook and so
on. This aspect is related to Apple's corporate culture, which is simplicity is the ultimate
simplification. On the other hand, it is also a perfect example of using standardization to lay
down user recognition rates and meeting different user needs.(John Dudovskiy, 2016)
Finally, Apple has been leading innovation, and attention to sustainability. Apple's first use of
renewable energy in its stores. In 2015, Apple announced that 93% of the energy is renewable
energy. At the same time, Apple also pay attention to environmental protection and low-carbon
industry chain. Apple's new headquarters will be fully in accordance with environmental
protection and low-carbon design requirements. At the same time, Apple is the industry's first
launch of old mobile phones and old product recycling program. Apple heavily invests in product
dismantling and recycling. This series of sustainable development steps not only bring new
benefits to Apple in the long term, but also help build Apple's brand image and make free
advertising for Apple.(apple inc., 2016a)

Conclusion
Finally, Apple has been leading innovation, and attention to sustainability. Apple's first use of
renewable energy in its stores. In 2015, Apple announced that 93% of the energy is renewable
energy. At the same time, Apple also pay attention to environmental protection and low-carbon
industry chain. Apple's new headquarters will be fully in accordance with environmental
protection and low-carbon design requirements. At the same time, Apple is the industry's first
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launch of old mobile phones and old product recycling program. Apple heavily invests in product
dismantling and recycling. This series of sustainable development steps not only bring new
benefits to Apple in the long term, but also help build Apple's brand image and make free
advertising for Apple.

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