Professional Documents
Culture Documents
NATURE OF BUSINESS
Flower Retailing
LOCATION OF BUSINESS
2-A Reynoso Building Ascension Avenue Lagro Quezon City
COMPETITION
Boys Over Flowers does not have any direct competitors in their location, as they
are the only retail florist in the Lagro- North Caloocan Area. The nearest competitor
is the flower at our location is the Tecson Flowershop that is located inside the SM
Fairview. 20 minute drive from our target business location.
MARKETING STRATEGY
MISSION
To provide good quality of flowers and unique flower arrangement for very
affordable prices for our beloved and valued customers.
VISION
To become one of the most prestigious flower shop and be able to expand in other
places.
SWOT ANALYSIS
STRENTHS
The customers are able to select and
WEAKNESSES
Boys Over Flowers is still a new
business.
reputation.
Competitive Pricing
The only florist in the area
OPPORTUNITIES
THREATS
the area.
brands
MARKET SEGMENTATION
The market can be categorized into four main market segments for Boys Over
Flowers Flower Shop. These are:
Funeral
Weddings
Birthdays
Customised
Researched
Quality of Product
Cost
CUSTOMER PROFILING
Male
Working
21 60 years of age
COMPETETIVE ADVANTAGES
MARKETING OBJECTIVES
To achieve the objectives of Boys Over Flowers will need to adjust its
marketing mix to ensure that it can increase its market share and it
overall sales.
PRODUCTS
Bouquets
Wreaths
Vases
Plants
Package Deals
Easy to access
PRICES
PLACE
PROMOTION
Outdoor signage
Sponsoring events
Local publicity
Social networks
MARKET MIX
The market mix of Boys Over Flowers will focus on targeting the
Wedding and Special Occasions segment, and also focusing on establishing ties with
organisations to supply them with an on-going service.
DISTRIBUTION CHANNELS
Currently Boys Over Flowers has main distribution channel which is its retail
shop. It wants to establish other ways to reach its customers. We considered
establishing an online service where customers are able to view their products,
select and order what they want and get it delivered.
The cost of setting up a website can cost around 700 pesos and will need ongoing support to maintain and update the service. This would bring another
advantage to the business, as the competitors are trading online it puts Boys Over
Flowers on a level playing field to market its product outside of its current
demographic.
Boys Over Flowers aim to give customers a high level of service, and taking
customer service to the next level by getting to know certain details of a customer
to make them feel more valued, for example remembering a customer's birthday or
anniversary, gives the impression that you have taken time to listen to the
customer. Also offering regular custom store discounts or free delivery on their
purchases, this is to ensure that they are rewarded for the loyalty to the brand.
PROMOTIONAL ACTIVITIES
The promotional activities that Boys Over Flowers has undertaken are having
indoor floral displays for customers in store to give them visual choices. There is
also the use of outdoor signage and window displays to be visual enticing to people
walking past the shop front. They have also distributed flyers and catalogues which
are put in people's letter boxes.
NAME
Manager
RESPONSIBLE
Documenting the customers needs and when they want it.
Arrange Flowers
Consulting with the customer on floral arrangements
Assistant/
Delivery Guy
Part Time
Florist
Arrange Flowers
They are to also display business cards, flyers and brochures at front of desk
and are to encourage customers to take one. The staffs that are hired must be
competent at flower arrangements and must have a strong customer background to
ensure that customers are dealt with appropriately and given a good experience.
PRODUCTION PROCESS:
FIXED COSTS
RAW MATERIALS:
RAW MATERIALS NEEDED
Flowers
Anthurium
Calla Lily
Chrysanthemum
QTY
1
1
2
each
COST / DOZEN
PHP 75.00
PHP 100.00
Short stem PHP
220.00
Long stem -PHP
TOTAL COST
PHP 75.00
PHP 75.00
PHP 980.00
Gladioli
Heliconia
Orchid
Roses
1
1
1
3
each
Stargazer
Malysian Mums
1
4
each
Daisies
Sun flowers
Carnation
Fiji
Balls
2
2
4
6
6
270.00
PHP 75.00
PHP 100.00
PHP 200.00
Short Stem - PHP
75.00 / bundle (2-3
dozen)
Long stem PHP
100.00/ bundle (2-3
dozen)
PHP 200.00
Ordinary - PHP 80.00
Green House PHP
120.00
PHP 270.00
PHP 270.00
PHP 100.00
PHP 270.00
PHP 80.00
PHP 75.00
PHP 75.00
PHP 75.00
PHP 525.00
PHP 200.00
PHP 800.00
PHP 540.00
PHP 540.00
PHP 400.00
PHP 1, 620.00
PHP 480.00
TOTAL: PHP
6,460.00
COST
TOTAL COST
PHP 375.00
PHP 30.00
PHP 45.00
PHP 50.00
PHP 50.00
PHP 45.00
PHP 900.00
PHP 810.00
PHP 1,050.00
PHP 660.00
PHP 210.00
PHP 980.00
PHP 105.00
PHP 75.00
PHP 30.00
Shears
Plastic pots (small)
Plastic pots (medium)
Plastic pots (large)
Clay pots (small)
Clay pots (medium)
Clay pots (large)
Basket (small)
Basket (medium)
Basket (large)
Kawayan Stand
PHP 225.00
PHP 180.00
PHP 210.00
PHP 300.00
PHP 300.00
PHP 360.00
PHP 540.00
PHP 180.00
PHP 300.00
PHP 420.00
PHP 900.00
TOTAL COST: PHP
9,690.00
APPLIANCES USED
ITEM
WHERE TO BUY
QUANTITY
Abenson Puregold
North Commonwealth
Abenson Puregold
North Commonwealth
41,
398.00
41, 398.00
ACE Hardware SM
Fairview
1, 250.00
1, 250.00
ACE Hardware SM
Fairview
499.00
499.00
ACE Hardware SM
Fairview
1,050.00
2,100.00
ACE Hardware SM
Fairview
ACE Hardware SM
Fairview
ACE Hardware SM
75.00
150.00
125.00
250.00
89.00
356.00
GE Circline4-Pin
12
Monoblock chair
PRICE
PER
UNIT
55,
950.00
TOTAL
55, 950.00
Fairview
TOTAL:
101,953.
00
VARIABLE COSTS
UTILITIES
UTILITIES
Rent
Electricity
Water
Pone bill
TOTAL:
LABOR
PERSONEL
Manager/ Full Time
Florist
Assistant / Delivery
Guy
Part Time Florist
DAILY
500.00
MONTHLY
15, 000.00
YEARLY
180, 000.00
250.00
7, 500.00
90, 000.00
400.00 / day
1, 600.00
REFRIGERATOR
AIRCON
SURVEILLANCE
344.98
10.42
EMERGENCY LIGHT
(499/ 2) / 12
20.79
POST RIVET
CFL BULBS
(150/ 2)/ 12
6.25
PINLIGHTS
(250/ 2)/ 12
10.42
17.50
MONOBLOCKS
(356/ 10) / 12
2.97
TOTAL
879.575
6, 460 X 4
SUB-MATERIALS
9, 690
9, 690.00
DELIVERY
1000X 4
4, 000.00
UTILITIES
RENT
25, 840.00
7, 500.00
ELECTRICITY 4, 228.98
WATER BILL
PHONE BILL
LABOR
900.00
799.00
13, 427.98
MANAGER/
FULL-TIME FLORIST 15, 000
ASSISTANT/
DELIVERY GUY
TOTAL
7, 500
22, 500.00
75, 457.98
879.575
VARIABLE COSTS
TOTAL
75, 457.98
76, 337.555