Professional Documents
Culture Documents
Steve Farra
Annotated Bibliography
Walters, Kirsten S. Ultimate spin: Contesting the rhetoric, countercultural ethos and
commodification
Kyle. Developing A New Media Model For Ultimate. Ultiworld, 20 Oct. 2016,
ultiworld.com/2016/10/20/developing-new-media-model-ultimate. Accessed 24 Oct. 2016.
Weisbrod points out the shortcomings in ultimates media coverage a critical component
of a sports growth and public perception and suggests fixes to make the sport more
accessible for viewers of all kinds.