Ban Thao Sach Facebook Marketing A Z

Mc Lc
I. LI NI U .......................................................................................................................................................................................................... 3
1.1.
Facebook Marketer ....................................................................................................................................................... 5
1.2.
Facebook User ............................................................................................................................................................... 6
1.3.
Facebook Marketing Strategy ...................................................................................................................................... 7
1.4.
EdgeRank ..................................................................................................................................................................... 12
1.5.
Tm lc ni dung ..................................................................................................................................................... 13
II. FACEBOOK TERMS .......................................................................................................................................................................................... 18

2.1.
Quyn v trch nhim ................................................................................................................................................ 19
2.2.
Nguyn tc qung co trn Facebook ....................................................................................................................... 19
III. FACEBOOK GRAPHSEARCH ......................................................................................................................................................................... 27

3.1. S dng Facebook Graph Search...................................................................................................................................... 28
3.2. ng dng Facebook Graph Search ................................................................................................................................... 43
IV. CUSTOM AUDIENCES ...................................................................................................................................................................................... 54
4.1.
User ID Facebook ........................................................................................................................................................ 54
4.2.
GET User ID.................................................................................................................................................................. 55
4.3.
Audiences .................................................................................................................................................................... 56
4.4. Retargeting Audiences ...................................................................................................................................................... 58

V. ADVERTISING ON FACEBOOK ..................................................................................................................................................................... 60
5.1.
Image dimensions ....................................................................................................................................................... 60
5.2.
Ad Sets .......................................................................................................................................................................... 63
5.3.
Add Payments ............................................................................................................................................................. 66
5.4.
Create Boost Post ........................................................................................................................................................ 67
5.5.
Create Facebook Ads .................................................................................................................................................. 69
5.6. Ad Manager Error .............................................................................................................................................................. 77

VI. FACEBOOK ON YOUR WEBSITE.................................................................................................................................................................. 82
6.1. Facebook Open Graph Meta Tags .......................................................................................................................................... 82
6.2. Button LIKE & SHARE ....................................................................................................................................................... 84
VII. FANPAGE........................................................................................................................................................................................................... 86
7.1. Danh mc Fanpage ............................................................................................................................................................ 86
Facebook Marketing: tn ti v chin thng!
Trung c | Copyright 2014 T R U N G D U C . N E T
7.2. Suggest Page ....................................................................................................................................................................... 88

7.3.
Ch s Reach................................................................................................................................................................. 96
7.4. Tng Organic Reach cho Fanpage .................................................................................................................................. 104

7.5. Quy trnh pht trin Fanpage ......................................................................................................................................... 111
VIII. PROFILE ....................................................................................................................................................................................................... 121
8.1. S dng Facebook Profile hiu qu ............................................................................................................................... 121
8.2. Promote Post Profile ....................................................................................................................................................... 130
8.3. Certificate Pages Expert & Ads Expert ........................................................................................................................... 134
8.4. Bo mt ti khon ............................................................................................................................................................ 137
IX. POWER EDITOR ............................................................................................................................................................................................ 141
9.1.
Tng qun v Power Editor ..................................................................................................................................... 141
9.2. Lookalike Audiences ....................................................................................................................................................... 159

X. FACEBOOK MEASUREMENT ....................................................................................................................................................................... 167
10.1. Facebook Ads Reporting ............................................................................................................................................... 167
10.2. Facebook Marketing vi Google Analytics.................................................................................................................. 170
10.3. Tracking Facebook Ads................................................................................................................................................. 179
XI. FACEBOOK RESEARCH ............................................................................................................................................................................... 188
11.1. Facebook Trends ........................................................................................................................................................... 188
11.2. Facebook Insights.......................................................................................................................................................... 198
11.3. Research Facebook Marketing ..................................................................................................................................... 204
XII. STRATEGY & TACTICS............................................................................................................................................................................... 214
10.1. Facebook Marketing Process ....................................................................................................................................... 214
10.2. Facebook Circle Focus................................................................................................................................................... 215
10.3. Conversion Rate ............................................................................................................................................................ 217
10.4. Target Audiences........................................................................................................................................................... 218
10.5. Brand .............................................................................................................................................................................. 219
10.6. Customer ........................................................................................................................................................................ 220
10.7. Sale .................................................................................................................................................................................. 221
I. Li ni u
Facebook cho n thi im hin ti c coi l mt mng x hi ln nht th gii, h gn
nh l mt quc gia thu nh, gp phn vo vic to t do cho con ngi v n lc trong vic to
ra mt th gii phng, ni khng c khong cch gia th gii thc v th gii Internet.
Di y l s liu thng k thng 8/2013 ca Facebook v ngi dng v xu hng ngi dng ca
h:
H c n 1,15 t ngi dng v 699 triu ngi dng s dng hng ngy.
Trung bnh 1 ngi c tham gia v like 89 group/fanpage.
Thi gian trung bnh ca mt ngi s dng Facebook cho 1 ngy l 20 pht.
Trung bnh mi ngi c 141,5 ngi bn.
C tt c 50 triu fanpage.
Tng cng 240 t bc nh c upload ln.
350 triu bc nh c upload hng ngy.
Tng s bi ht v album c chia s ln ti 110 triu lt.
48% nhng ngi t 18-34 tui ngh n vic check facebook u tin khi h thc dy mi sng.
250 triu ngi dng chi game trn facebook mi thng, game c chi nhiu nht: Candy
Crush Saga, TripAdvisor v Farmville 2
C kt ni ti 130 triu ti khon Instagram, ng nhiu hn 40 triu bc nh mi ngy t

Instagram.
Thng qua cc s liu trn chng ta c th thy v mc ph bin ca Facebook ln n nhng no,
v vic g chng ta phi c gng th tng tng ra vic Facebook khng tn ti lm g? Khi m iu
l v l, hoc nu c, chc hn phi c 1 mng x hi tt hn c Facebook th tng lai. Cn c nhn
ti th khuyn cc bn hy ngh, hy tng tng n vic Facebook c th gip c g cho chng ta?
Nhiu hn l relationship, conversation ?
Theo s liu thng k nm 2013, Vit Nam c ti 31 triu ngi s dng Internet, 66% truy cp
Internet mi ngy. V 86% ngi dng Internet c thi quen truy cp mng x hi. Tc l c
n26,66 triu ngi dng mng x hi. n thng 8/2013, ti Vit Nam c 19,6 triu ngi
dng Facebook, chim 21,42% dn s v chim ti 71,4% ngi s dng Internet. Vit Nam ang l
nc ng th 16 trn th gii v t l tng trng lng ngi s dng Facebook tnh n thng
7/2013 (Theo kt qu nghin cu ca Socialbakers & SocialTimes.Me -2013).
Facebook cn gip chng ta lm MARKETING hiu qu hn!
Bn c bit l c 3s li c mt ngi dng mi trn Facebook, v 81% s dng mng x hi xc
nhn quyt nh mua hng?
u tin, chng ta phi hiu lm Marketing trn mng x hi Facebook, hay Facebook Marketing l
g?
(1) Facebook Marketing l vic bn c sn phm, dch v, (2) bn tm ra nhu cu ca ngi dng,
khch hng i vi sn phm, dch v ca bn l g, h thc s cn iu g hoc c th nhn c g t
sn phm dch v , (3) v p ng nhu cu ca h, (4) nhm tng li nhun hoc tng li ch, (5)
thng qua mng x hi Facebook.
C rt nhiu cch bn c th n c vi ngi dng cui (End-User): Follower, Fan, User,
Customer, Bn c th i vo cm xc ca h, bn c th i vo tri thc ca h, bn i kiu g cng
c Min l khng phi hack, spam, break the law, th l bn ang lm Facebook Marketing.
S tng quan v Facebook Marketing 2013 2014

Trong Facebook Marketing chng ta s chia ra lm 2 nhm i tng, 1 nhm l nhng ngi c nhu
cu lm Marketing (Facebook Marketer), 1 nhm l ngi dng (Facebook User).
1.1. Facebook Marketer

l nhng ngi mun
Mun pht trin thng hiu c nhn (hnh tng c nhn) thng qua ti khon c nhn (profile).
Mun tng hiu qu kinh doanh hoc li ch thng qua ti khon c nhn (profile).
Mun pht trin thng hiu doanh nghip thng qua ti khon c nhn (profile) thng t dng.
Mun pht trin thng hiu c nhn (hnh tng c nhn) thng qua fanpage thng dnh cho
ngi ni ting, c sc nh hng.
Mun pht trin thng hiu doanh nghip thng qua fanpage brands ln u c mt trn y.
Mun pht trin kinh doanh thng qua fanpage rt nhiu cng ty, ca hng, c nhn c chn knh
ny.
Mun pht trin k hoch phi li nhun (i n li ch v sau) thng qua fanpage nhng fanpage
tnh yu, ngh thut sng
Mun pht trin cng ng nhm xy dng v cng c thng hiu c nhn (hnh tng c nhn).
Mun pht trin cng ng nhm xy dng v cng c thng hiu doanh nghip.
Mun pht trin cng ng nhm phc v ngi dng sn phm ca ti thng qua Group
Mun pht trin cng ng vi mc ch phi li nhun (i n li ch v sau) thng qua Group
Mun pht trin thng hiu doanh nghip thng qua Event t chc cc s kin,
Mun pht trin thng hiu c nhn thng qua Event.
Mun pht trin kinh doanh thng qua Event.
Mun pht trin trin thng hiu c nhn (hnh tng c nhn) thng qua cc cuc thi (contest)
trn cc profile/group/fanpage/event.
Mun pht trin trin thng hiu doanh nghip thng qua cc cuc thi (contest) trn cc
profile/group/fanpage/event.
Mun pht trin kinh doanh thng qua cc cuc thi (contest) trn cc
Mun pht trin cng ng vi mc ch phi li nhun (i n li ch v sau) trn cc

V bn ang phn no trong danh sch trn?

Ngoi ra cn kh nhiu ci mun bt chnh khc, nh vic mun pht trin cng ng chi bi, lm
tr nhm, mun tng nhiu bn b bng cch to profile girl xinh, nhng ci ny ti xin php b qua.
1.2. Facebook User

Khi chng ta bit ti mun g l mt thnh cng, v vic tm ra mt (hoc nhiu) ngi chng ta
c th tha mn nhu cu ca h li l mt thnh cng mi, hay n gin l tm ra nhu cu ca ngi
dng i vi sn phm ca chng ta tt nhin l trn knh Facebook.
V mc ch cui cng l gi tr chuyn i (convert):
Profile: user-follower, user-friend, follower-friend, user- customer, follower-customer, friendcustomer.
Fanpage: user-fan, user-customer, fan-customer.
Group: user-member, member-customer.
Event: user-member, user-customer
Contest: user-member
Tc l t nhng ngi dng Facebook xa l, t nhng khch vng lai u , iu m 1 ngi

Facebook Marketer cn l bin ngi dng thnh ngi like fanpage ca ti, thnh ngi follow ti,
thnh member trong cng ng ca ti, tham gia vo s kin ca ti, tham gia vo cuc thi ca ti,
V lm sao lm c iu , khi chng ta xc nh c mc tiu v i tng mc tiu?
1.3. Facebook Marketing Strategy

C rt nhiu cch nhng Facebook Marketer c th i c n tri tim, hay ti tin ca Facebook
User, v chng ta c th tm gn n li trong 3 cch:
a. Application
Chin lc Facebook Marketing c s dng Apps l chin dch rt
hiu qu v cng rt di hi. Trong chin dch Facebook Marketing
Application thng s c 3 nhm chnh: User-Marketer-Developer
App.
Facebook Application s c chia lm 2 loi chnh theo nhu cu ca
Facebook Marketer:
+ App Quality: Vi nhng app cht lng, chi ph v thi gian b ra
l rt ln, v th nn vic ca ngi lm Facebook Marketer l nghin
cu c tinh sn phm/dch v, tm ra im khc bit. Nghin cu
su v hnh vi v nhn thc ca ngi dng trn Facebook, th hin r thng ip, im khc bit, hay
vic p ng c nhu cu ngi dng ra bn ngoi, mi th u cn phi ng quy trnh v chun
xc. V khng c ai mun tin ca ti b ra nhiu m khng thu v c nhiu c.
c im ca nhng App ny l mang li gi tr cho ngi dng (tin thng, qu tng,), chi ph u
t ln, u t xy dng ni dung, giao din ha p mt, c kh nng tng tc, c yu t lan
truyn cao, hiu ng tch cc, v ng dng hot ng ngay trn nn facebook
+ App Low: Vi nhng app km cht lng, chi ph v thi gian b ra l t, khng ng k, app dng
ny mc ra nh nm, bin thin cc tr, nhng bin kiu g th bin cng ch dng li mc hin th
nh dng Text, hoc Image. Nhng app dng ny thng c xu hng la ngi chi, to cho h mt
cm xc t m, v d nh nhng app: Lc no bn cht, Ai hay vo tng nh bn, Mch nh,
Tuy khng mang li gi tr cho ngi dng nhng nhng app dng ny cng nh c vo tm l ca
ngi dng, cng vi vic s dng mt s th thut, app low c yu t lan truyn kh cao, v ng dng
thng khng hot ng trn nn facebook m hot ng mt trang no , nn trng tinh v c 1
hnh c nhim v CTA (Call to action) chnh gia mn hnh.
b. Ads
Vi nhng u im vt tri ca ti v ngi dng, mc tng tc, l mt th trng bo b vi tt
c cc bn. Khng c l do g Facebook b qua dch v cho php ngi dng mua qung co sn
phm/dch v ca h.
+ Cch thc hot ng ca qung co facebook

Cc doanh nghip tr tin cho Facebook hin th qung co cho nhng ngi c th quan tm n
tin nhn ca h.
u im ca qung co facebook
a.
Lun hng n ng i tng l khch hng tim nng
Bn hon ton c th iu chnh hng i tng cho cc chin dch qung co facebook ca ti.
Trong bao gm vic nh hng cc i tng no s thy c qung co nh: gii tnh, tui,
a l, ngn ng, s thch. Hay nhm trc tip n nhng i tng (ngi dng) bn ch nh.
b.
Ch tr tin khi c ngi mong mun s dng dch v ca bn
Facebook cho bn la chn hnh thc qung co CPC (cost per click) hoc CPM (cost per impression).
Vi CPC, bn ch phi tr tin cho nhng ngi click vo qung co ca bn m thi. Vi CPM bn cng
ch tr ti thiu t 0.03$/1000 ln hin th mu qung co (tng ng 600/1000 ln hin th). y
l mc chi ph rt hp l.
c.
Tnh linh hot cao:
iu chnh chin dch d dng. Bn hon ton c th chuyn i gia 2 hnh thc tr ph t CPC
sang CPM v ngc li. Hn na, cc thng s khc cng c iu chnh d dng chin dch
ca bn ti u hn.
Ni dung qung co facebook hin th hnh nh v li gii thiu km theo. y l mt hnh thc
qung co tin tin v c nhiu cng ty p dng a hnh nh doanh nghip n vi nhiu
ngi.
Ni dung qung co facebook c th km theo c cc tng tc ca bn b ngi dng vi sn

phm/dch v tng tin cy.
d.
Khng ph thuc ngn sch
Bn khng nht thit phi tr mt ngn sch c nh. Ty vo tnh hnh thc t, bn c th yu cu iu
chnh ngn sch hng ngy hoc hng thng cho ph hp vi chin dch ca ti.
e.
Phn phi qung co hp l
Facebook lun m bo rng qung co trn facebook c phn b u n da trn ngn sch ca
bn. S khng c trng hp qung co tp trung qu nhiu vo ngi ny v khng xut hin ngi
khc. Do , Qung co ca bn s lun xut hin n cc khch hng tim nng.
Cc dng qung co facebook
Boost Post
L hnh thc qung b cc thng tin c cp nht t fanpage ti mt s lng ngi dng nht nh
Like page trc . Bi trn thc t, nu ngi dng Like page nhng khng tham gia tng
tc vi page, timeline Facebook (mn hnh hin th ni dung cp nht t bn b) ca h s khng hin
cc cp nht ca page.
Khi ngi qun tr page ng chi tr mt s tin nht

nh qung b ni dung va cp nht t page,
Facebook s m bo vic ni dung s c hin th
trn timeline ca nhng ngi dng Like page bt k
c tham gia tng tc vi page hay khng.
V thng thng, s lng view tng cng s ln hn s
lng view c nht do ni dung c qung b ny s
hin th nhiu ln trn timeline ca fan.
Facebook Ads
Facebook Ads hay cn c gi l Sponsored Ads (qung co c ti tr) l cc qung co c hin
th ti cc v tr t qung co c nh trn website. V im khc bit ln nht gia Facebook Ads v
Facebook Promoted Post chnh l vic Facebook Ads s c hin th i vi mt nhm ngi dng c
th vi cc tiu chun ra trc . Trong khi , Facebook Promoted Post ch hin th ti ngi
dng bm Like page.
V tt nhin, trong s nhng ngi dng nhn thy Facebook Ads, chc chn s c mt s lng ngi
dng nht nh l fan ca page. V cng ging nh hnh thc th 1, Facebook Ads c th c hin
th rt nhiu ln cho cng mt ngi dng.
Tham gia vo bi vit trn trang : Qung b bi vit c th

trn Fanpage ca bn tng lt view, share.
S lt thch trang : Tng like cho fanpage ca bn.
Truy cp vo trang web : To qung co mi ngi truy

cp trc tip vo website ca bn.
La chn qung co hin th ct bn phi hoc trn c bng

tin (nu bn c fanpage).
Chuyn i trang web : To pixel ly code add vo website

ca bn v theo di t l chuyn i n 1 trang m bn mong
mun. Qung co s c hin th.
Lt ci ng dng : To qung co khuyn khch mi

ngi ci t ng dng ca bn.
Tham gia ng dng : to qung co c thm hot ng

trn ng dng Facebook ca bn. Cch to qung co tng
t lt ci ng dng.
Tham gia s kin : To qung co qung b s kin
Yu cu nhn u i : To qung co qung b khuyn

mi.
c. Content
Phn cui cng, v cng l phn quan trng trong mi chin lc Marketing Online ni chung, hay
Facebook Marketing ni ring, l CONTENT (ni dung). Content l yu t d dng nht t c
n lan truyn ni dung, lan truyn cm xc (Viral Marketing).
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Mt s loi content ph bin:
Cp nht sn phm/dch v t cc store.
Ni dung u i.
Bi vit dng cu hi ngi c c hnh ng comment tr li.
T chc cuc thi
T chc s kin
Ni dung mang tnh x hi.
Thng tin v cc thng hiu.
Ni dung giao dch c th.
Cc loi ni dung khc.
V lm Content tt, ngoi vic phn tch Insight i tng mc tiu, bn cn phi c kh nng vit
tt (Copywriting).
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1.4. EdgeRank
a. Edgerank 1.0
Edgerank l thut ton c s dng bi facebook nhm xc nh Ni no ? v Nhng bi vit no
? s xut hin trn trang news feed ca ngi dng c nhn. Ban u c 3 bin chnh c c s
dng trong thut ton: Affinity, Weight, Time-Decay.
+ Affinity: im s li cun (s thn thuc)
Th hin mi quan h, tc l Facebook s xc nh u tin hin th trn News Feed ca bn nhng
ngi c mi quan h cht ch, y l anh em, b m, ng b, v chng, nhng ngi m bn thng
xuyn tng tc comment, like, share. Mi quan h cng cht ch, th khi ngi post bi, t l hin
th trn News Feed cng cao.
+ Weight: Trng s tng tc
Nh mnh ni bn trn, vi mi fan page hay ti khon c nhn, s c sp xp u tin v th loi bi
ng, ty vo tng tc ca ngi dng, Facebook s nh gi th loi bi post m fan page ny hiu
qu, qua s nh hng n tng th thut ton. Do vy, bt k mt th loi no cng c th c lng
Reach cao, ch khng ring g Photos hay Text.
+ Time-Decay
Ci ny n gin l Facebook s u tin hin th nhng thng tin mi, nhng thng tin mi th im s
Time-Decay s cao, v ngc li, thng tin cng c th ch s Time-Decay cng thp.
b. Edgerank 2.0
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Sau ny Facebook cp nht li thut ton Edgerank, c iu chnh v thm cc ch s.

+ Last actor: 50 tng tc gn nht.
+ Edge Weight: Trng s tng tc

+ Story Bumping: Hin th bi vit bn cha xem
V tt nhin nhng ch s khng c di y khng c ngha l khng c tnh n.
D hnh dung nht ca ch s Last actor l khi bn tng tc vi mt ngi no
(chat/like/comment/share) th lp tc khung chat ca bn s hin ln ngi mi khi h online.
Vic mt ngi khng online trong thi gian qu lu s dn n tnh trng b qua nhng ni dung hay,
ph hp vi h, facebook gii quyt vn bng vic a ra ch s Story Bumping.
c. NFO (New Feed Optimization)

Nu Google c nhng thut ton ring hin th kt qu tm kim hay thng c gi l SEO (
Search Engine Optimization) th Facebook c NFO ( New Feed Optimization). 2 cng vic ny c bn
ging nhau v mc ch: c gng tip cn user trang u tin ( page 1 on Google & new Feed); ging
nhau v cch thc thc hin: lm hi lng thut ton hay yu cu ca 2 bn Google & Facebook.
NFO n gin l cch tha mn EdgeRank tng t l hin th New Feed.
1.5. Tm lc ni dung
Nm 2013 nh du nhng bc pht trin mnh m ca cng ngh s, truyn thng a phng
tin, marketing online v facebook marketing. Facebook s tip tc thay i, h hoc l cn phi p
ng nhu cu ca ngi dng, hoc l cn phi to ra nhng nhu cu mi, v ngi dng lun lun c xu
hng thay i nhu cu ca ti theo thi gian, nhn thc, cng ng,
Facebook Marketing lc s thc s l mt chin trng dnh cho nhng ngi lm Facebook
Marketing, Facebook s thng minh hn, nhiu cnh tranh gia nhng Facebook Marketer hn, nhng
ngi h tr k thut cng s thng minh hn, ni dung s a dng hn, v quan trng l ngi dng
cng s thng minh hn.
V cho ni dung sch c xuyn sut, cng nh nhng hng dn c mch lc. Tt c nhng
thao tc v ni dung hin th trn hnh nh s mc nh l ngn ng English (US). Bn c th chuyn
sang ngn ng English (US) thao tc, hoc dch sang ting Vit vi nhng ty chn tng t.
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II. Facebook Terms
chng ta cng ng con ngi vn minh v pht trin c l nh nhng lut l, rng buc gia
quyn hn v trch nhim ca mi ngi, mi ngi u bit (hoc sp bit) mnh nn lm g, khng
nn lm g. Nh c lut l m x hi ca chng ta mi tin b v i ln c, v ai cng bit iu !
Tuy nhin, trong mi x hi o th khng phi ai cng bit, i khi chng ta ch l ngm hiu vi nhau
mt vi lut l m chng ta mang t x hi thc vo, nh khng c ng sex, khng c v l,
khng c ny, khng c kia. Nhng l mt cng ng, l mt sn chi chung, th khng th
khng c nhng lut l, thm ch n cn rt nghim ngt. Facebook cng c lut l, c Tuyn b v
quyn v trch nhim. Bi vit ny s ni v vn .
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2.1. Quyn v trch nhim

c ti ng dn: www.facebook.com/legal/terms
V sau khi c xong nhng lut l v chnh sch ny, liu bao nhiu ngi trong chng ta t tin rng
chng ta khng vi phm lut? V t nhng ln vi phm lut nh vy, chng ta to ra nhng hu qu
v h ly m chng ta (dng nh) chng h quan tm ti.
Chng ta ng k ti khon phi xc nhn email, phi xc nhn s in thoi. Chng ta chy qung co
th s (phi) b kha ln kha xung nhm mc ch xc thc ngi dng v chng gian ln. Mt vi
ngnh, mt vi nhm ngnh ang phi i mc gi thu trn mi tng tc cao vt, n gin v c
nhng ngi chy lu, chy n tin, h khng phi lo v gi v bid gi cao vt. V hnh chung, c
nhng tc ng xu n cng ng nh vy y.
R rng u cng c nhng lut ring nh vy, nu chng ta khng lm theo c, hoc thm ch
khng quan tm n vic c nhng lut l , th chng ta khng th (hoc khng th trch) nhng
ngi ch sn chi khi h x pht ti, i khi l rt nng. V tt nht l chng ta ng nn tham gia
vo sn chi na.
2.2. Nguyn tc qung co trn Facebook

Trch mc IV, V, VI trong ni dung Nguyn tc qung co trn Facebook:
www.facebook.com/ad_guidelines.php
IV. Ni dung qung co

Nh qung co phi m bo qung co ca h tun th tt c cc lut, quy nh v nguyn tc p
dng. Mi lun iu trong qung co phi c chng minh tha ng. Qung co khng c xc
phm ngi dng. Qung co v mi u i c qung b trong qung co khng c sai lch, d
gy nhm ln, la di hoc c cha spam. Qung co khng c cha hoc qung b cho cc sn
phm hoc dch v phi php. Qung co khng c vi phm quyn ca bt k bn th ba no. Cc
nguyn tc ni dung c th sau s c p dng:
A. Sn phm ngi ln
Qung co khng c qung b vic bn hoc s dng cc sn phm hoc dch v ngi ln, bao
gm nhng khng gii hn chi, video, n phm, chng trnh biu din trc tip hoc sn phm
kch dc. Qung co v k hoch ha gia nh v trnh thai c cho php nu qung co ny tun
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theo cc yu cu nhm mc tiu ph hp.

+ Ads v sponsored stories khng khuyn khch ni dung khiu dm di bt k hnh thc no,
cho d ngh thut hay thng mi. Ads v sponsored stories s khng u tin nh nude, chi
ngi ln, cc sn phm dnh cho ngi ln, hoc hnh nh ca nhng ngi tham gia mang tnh
cht gi tnh
+ Ads v sponsored stories cho php qung b sn phm hoc dch v sc khe sinh sn nh,
chng hn nh bin php trnh thai, cht bi trn, gel, v phi nhm mc tiu n ngi dng l
ngi trng thnh .
Ni dung c chp nhn
Bao cao su min ph ti trung tm y t hc sinh a phng.
tnh dc an ton vi bao cao su thng hiu ca chng ti
Ni dung khng th chp nhn:
Bao cao su tng cng nim vui ca bn.
B. ung c cn
i. Qung co qung b hoc gii thiu ung c cn b cm ti cc quc gia sau: Afghanistan,
Brunei, Bangladesh, Ai Cp, Gambia, Kuwait, Libya, Na Uy, Pakistan, Nga, Rp X t, Cc tiu
Vng quc Rp Thng nht, Yemen v bt k khu vc thm quyn no khc m qung co ny b
cm theo lut.
ii. Ti nhng ni c php, qung co qung b hoc gii thiu ung c cn phi: (i) Tun th
tt c lut a phng p dng, cc quy tc ngnh, nguyn tc, giy php v ph duyt bt buc hoc
c khuyn ngh v (ii) p dng tiu ch nhm mc tiu theo tui v quc gia ph hp vi
nguyn tc nhm mc tiu ca Facebook v lut a phng p dng. Nu khng th xc nh
tui hoc quc gia ca ngi dng, khng c hin th qung co cho ngi dng .
iii. Vui lng tham kho Trung tm tr gip c hng dn c th hn v ung c cn.
Ads v sponsored stories cho ru khng c:

- Bao gm ni dung nhm mc ch thu ht bt c ai tr hn so vi tui nhm mc tiu cho
php hoc c kt hp vi vn ha gii tr (v d , ng rng vic ung ru l thi trang
hay c chp nhn cho nhng ngi v thnh nin)
- Miu t hoc c nhm vo ph n mang thai hoc cho con b
- Miu t sai s tht hoc gy hiu lm v ru
- Khuyn khch ngi tiu th ru nhiu hn, thiu trch nhim
- Miu t king ung ru l khng nn
20
- Tch cc miu t sc mnh ca mt ung c cn
- Miu t tiu th ru gp phn tng thnh tch ca c nhn, tr tu, kinh doanh , x hi, th
thao, vt l , tnh dc, hoc thnh cng khc
- Miu t ung ru nh c khe mnh , cung cp phc li y t hoc iu tr , gip th gin,
gim cc vn c nhn hoc tp th, nh ng gp vo hoc l mt du hiu ca s trng
thnh , hoc c li ch khc
- Qung b bt khi hnh nh li xe no sau khi ung ru
- Kt hp hnh vi bo lc , nguy him hoc chng i x hi vi vic tiu th ru
Ni dung c chp nhn:
hy mua bia v ru ca ca hng Joe
hy ti l hi ru v thng thc nhng hng v k diu
Ni dung khng chp nhn:
ung say
di 18 tui cng c ung
Target i tng: theo lut quy nh, yu cu ca nghnh v hng dn ny, bn ch c
target ads and Sponsored Stories ru cho cc nhm sau:
- Ngi trn 25 tui n v thy in
- Ngi trn 21 tui ti Cameroon, micronsia, palau, qun o Solomon. Sri lanka v m
- 20 tui tr ln Nht Bn, Iceland , Thi Lan , v Paraguay
- 19 tui tr ln Canada , Hn Quc, v Nicaragua
- 18 tui tr ln trong bt k nc no khc (khng bao gm cc quc gia quy nh ti Mc
IV.Bi ca Nguyn tc Qung co ) .
* Lu rng Ads v sponsored stories c th khng c nhm mc tiu n bt k ngi s
dng ( khng phn bit tui ) Afghanistan , Brunei , Bangladesh, Ai Cp , Gambia , Kuwait,
Libya, Na Uy , Pakistan, Saudi Arabia , United Arab Emirates , Yemen, Nga , Th Nh K , hay
bt k th trng khc m qung co b cm .
C. Hn h
Qung co dnh cho trnh tm bn b ngi ln hoc cc trang web hn h c tnh khiu dm l
khng c php. Nhng qung co v cc dch v hn h trc tuyn khc ch c php khi c s
y quyn trc t Facebook. Nhng qung co ny phi tun theo cc yu cu nhm mc tiu hn
h v tn ca sn phm hoc dch v phi c a vo vn bn hoc hnh nh qung co.
21
Ads cho ngi tm ngi bn dnh cho ngi ln hoc cc trang web hn h nhng hy nh
rng tnh dc khng c php . Qung co cho cc dch v hn h trc tuyn khc ch c
php vi s cho php trc t Facebook. V phi tun th cc yu cu hnh nh , nhm mc
tiu , v ngn ng di y :
1- Hnh nh
ads v sponsored stories cho vic hn h,mai mi khng c s dng hnh nh kho thn ,
khiu khch hoc khu gi tnh dc. Hnh nh khng c php qu h hang, hoc l cc
b phn nhy cm trn c th.
chp nhn c :
(Nhng hnh nh miu t ngi trong mt cch no thch hp v hnh phc)

khng c chp nhn :
Cc hnh nh ny khng c php hot ng v mang tnh khiu khch, v th hin s quyn
r ca c th
2- Phn target
Nu ly relationship tham s mc tiu th phi chn single hoc not specified
Nu ly sex l tham sc mc tiu th phi chn nam hoc ph n khng th c nam v
n
Nu ly age l tham s mc tiu th phi chn trn 18 tui
Nu ly interested in l tham s mc tiu phi chn nam hoc n khng c c hai.
Nhng yu cu v tham s mc tiu ny phi c p ng nu bn mun ads v sponsored
stories hn h c Facebook chp nhn. V vy nu mun nhm mc tiu vo c nam v n
gii bn phi to ra cc qung co ring.
Lu : khng th nhm mc tiu ti Php v h c lut ring
3- Ngn ng:
Ads v sponsored stories khng c th tc, xc phm, hoc ngn ng xc phm. Vn bn
qung co hoc hnh nh phi r rng v i din cho cc sn phm hoc dich v m cng ty
ang qung co. Ads v sponsored stories c php khng nu r ngi s dng s
c gp g hoc kt ni vi cc c nhn c th hay h cu. Ads v sponsored stories c th
22
khng gi rng ngi dng c th c, s, ang, v c tm kim hay tng tc bng

cch no.
Qung co hn h mai mi phi bao gm tn ca dch v trong on qung co
Chp nhn:
Bn ang tm kim bn gi?
Tm kim mt cuc hn hm nay
Bn ang tm kim bn gi? Chng ti c cu tr li
Khng chp nhn:
Tr chuyn cng boys trn facebook
Bn c tin nhn
iu ny hm rng c mi lin h gia cc cuc tr truyn facebook, tin nhn v dch v
ca bn.
ang c thn v c n N bao hm mt ngha tiu cc cho ngi s dng.
B Cm:
Ads v sponsored stories hn h, mai mi mi dm nh cc trang cho cc cp cc nhm .
hoc thc y cc cuc hn c sp xp, mc ni bun bn mi dm
Ads v sponsored stories khng thc y dch v c du t hng qua th. Xin vui lng xem
v d qung co di y khng c chp nhn:
Nu bn mun tr thnh mt nh qung co c cp php, hy np n t ngy 15 thng

2 nm 2014. Nu bn c bt k cu hi v chnh sch ny hoc cm thy rng qung co ca
bn l ph hp v b t chi khng chnh xc, xin vui lng lin h vi chng ti.
D. Ma ty v Thuc l
Qung co khng c qung b hoc to iu kin cho vic bun bn hoc tiu th ma ty hoc
thuc kch thch, cc sn phm thuc l, dng s dng ma ty hoc thuc l.
23
E. nh bc v X s
i. Qung co qung b hoc to iu kin cho nh bc trc tuyn, cc tr chi k nng hoc x s,
bao gm sng bc trc tuyn, c cc th thao, bingo hoc poker, ch c php ti cc quc gia c
th vi s cho php trc t Facebook.
ii. Hot ng x s do cc t chc chnh ph iu hnh c th qung co trn Facebook, min sao
qung co c nhm mc tiu ph hp vi lut hin hnh ti khu vc thm quyn m qung co
c cung cp v ch c nhm mc tiu ngi dng ti khu vc thm quyn cung cp loi
hnh x s .
iii. Qung co qung b cho cc c s nh bc offline, chng hn nh cc sng bc offline, ph
hp vi lut v quy nh p dng, thng s c cho php nu qung co c nhm mc tiu
ph hp.
iv. Vui lng tham kho Trung tm tr gip c hng dn c th hn v nh bc.
F. Dc phm v Vi cht b sung
i. Qung co khng c qung b cho vic bn dc phm theo toa. Qung co cho cc nh thuc
trc tuyn b nghim cm ngoi tr qung co cho cc nh thuc c chng nhn c th c cho
php khi c ph duyt trc t Facebook.
ii. Qung co qung b vi cht dinh dng dng n king v tho dc thng c cho php,
min sao cc qung co ny khng qung b cho sn phm c cha steroid ng ha, chitosan,
comfrey, dehydroepiandrosterne, ephedra, hormone sinh trng ca ngi, melatonin v bt k
sn phm ph no khc c v khng an ton hoc ng ng theo quyt nh ring ca Facebook.
G. Phn mm
Qung co khng c cha hoc lin kt trc tip hay gin tip n mt trang web c cha bn ti
v phn mm gin ip/phn mm xu hoc bt k phn mm no dn n tri nghim ngi dng
khng mong i, d gy nhm ln hoc khng cng bng, bao gm nhng khng gii hn phn
mm:
i. truy cp ln h thng ca ngi dng;
ii. thc hin hnh ng m ngi dng khng bit;
iii. c th thay i, lm hi, v hiu ha hoc thay th bt k phn cng hoc phn mm no
c ci t trn my tnh ca ngi dng m khng c s cho php r rng ca ngi dng;
iv. c to gi di dng thnh phn n ca phn mm khc, cho d l min ph hay mt ph b
sung;
v. t ng ti xung m khng c ph duyt r rng t trc ca Facebook;
vi. hin th hp thoi ti xung m khng cn thao tc ca ngi dng; hoc
vii. c th vi phm hoc xm phm quyn s hu tr tu ca bt k bn th ba no, bao gm bn
quyn, thng hiu, bng sng ch hoc bt k quyn s hu no khc.
H. Dch v thu bao
Qung co cho cc dch v thu bao, hoc qung co qung b cho cc sn phm hoc dch v bao
gm ty chn t chi, gia hn t ng, cc sn phm lp ha n chuyn i t min ph sang tr
ph hoc tip th di ng phi tun theo cc yu cu sau:
24
i. Vn bn qung co phi cng b r rng v c th thnh phn thanh ton nh k (v d: thu

bao bt buc).
ii. Trang ch phi:
a. hin th gi v khong thi gian thanh ton bt k u ngi dng c nhc nhp thng tin
nhn dng c nhn;
b. bao gm hp kim ng k b chn; v
c. bao gm ngn ng thng bo cho ngi dng v cch hy thu bao hoc t cch thnh vin ca
h.
iii. Mi yu cu trn phi c t v tr ni bt trn trang ch ca bn, theo xc nh ca
ring Facebook, v phi d tm, d c v d hiu.
I. M hnh kinh doanh khng th chp nhn
Qung co khng c qung b cho m hnh hoc hot ng kinh doanh m Facebook, theo quyt
nh ring ca ti, coi l khng th chp nhn hoc tri vi trit l qung co chung ca Facebook
hay bt k lut p dng no, bao gm nhng khng gii hn m hnh tip th a cp hoc qung co
cho cc mu bt chnh.
J. V kh v Cht n
Qung co khng c qung b cho vic bn hoc s dng v kh, n dc hoc cht n.
V. Tiu chun cng ng qung co
Qung co, hoc cc loi qung co, nhn c nhiu phn hi tiu cc ca ngi dng hoc b coi
l vi phm cc tiu chun cng ng ca chng ti, u b cm v c th b xa. Trong mi trng
hp, Facebook bo lu quyn xc nh, theo quyt nh ring ca ti, xem ni dung c th c vi
phm tiu chun cng ng ca chng ti hay khng.
A. Hot ng phi php
Qung co khng c cu thnh, to iu kin hoc qung b cho hot ng phi php.
B. Quy ri
Qung co khng c lng m, cng kch, quy ri, bt nt, e da, h nhc hoc mo danh ngi
khc.
C. Ngn t kch ng th ch
Qung co khng c cha ngn t kch ng th ch, bt k hng ti mt c nhn hay mt
nhm, da trn t cch thnh vin trong mt th loi nht nh. Cc th loi ny bao gm nhng
khng gii hn chng tc, gii tnh, tn ngng, ngun gc quc gia, lin kt tn gio, tnh trng hn
nhn, khuynh hng tnh dc, gii tnh hoc ngn ng.
25
D. Tr v thnh nin
Qung co nhm mc tiu n tr v thnh nin khng c qung b cho sn phm hoc dch v
m tr v thnh nin khng c php s dng ti khu vc thm quyn ca h, hoc cc sn phm
hoc dch v c coi l khng an ton hoc khng ph hp.
E. Tnh dc/nh kha thn
Qung co khng c cha ni dung ngi ln, bao gm nh kha thn, hnh v m t con ngi
t th gi dc hoc cc hot ng kch dc qu mc.
F. Gi tr chn ng
Qung co khng c gy chn ng, git gn hoc thiu tn trng hay minh ha hnh vi bo lc.
VI. Gii thiu n Facebook
Qung co khng c ngm nh s bo chng hoc cng tc vi Facebook di bt k hnh thc
no. Qung co lin kt n ni dung mang nhn hiu Facebook (bao gm Trang, nhm, s kin
hoc cc trang web Kt ni) c th thc hin dn chiu c gii hn n Facebook trong vn bn
qung co vi mc ch lm r trang ch ca qung co. Tt c qung co v trang ch khc khng
c s dng bn quyn hoc thng hiu ca chng ti (bao gm Facebook, logo Facebook v logo
hnh ch F, FB, Face, Poke, Book v Wall) hoc bt k du tng t no gy nhm ln, tr khi c
cho php r rng bng Nguyn tc s dng nhn hiu ca chng ti hoc c vn bn cho php trc
ca chng ti.
26
III. Facebook GraphSearch

Facebook Graph Search l mt cng c tuyt vi cho nhng ngi lm Facebook Marketing trong
vic tm hiu thm v ngi dng ca mnh, h l ai, v h thch nhng g. Cc Facebook Marketer c
th s dng nhng thng tin ny xy dng mt tp khch hng tim nng da vo chnh nhu cu v
thng tin ca ngi dng, h chnh l i tng mc tiu mang li nhiu t l chuyn i nht.
Di y l mt s v d tm kim ti thc hin tm hiu thm v nhng ngi dng like
Fanpage Lp Hc Marketing Online C&MO (http://fb.com/MarketingOnlineCMO) ca ti.
Tuy nhin y l chc nng hin th di ngn ng ting anh (English), yu cu ti khon s dng ngn
ng English (US) mi hot ng c. Nu ti khon ca bn cha c cp nht GraphSearch, hy
chuyn sang ngn ng English (US).
27
3.1. S dng Facebook Graph Search

a. Pages liked by people who like
Nhng ngi like fanpage ca bn, h cn like nhng trang no na ?
28
b. Pages liked by people who like [two pages]

Nhng ngi like nhng fanpage ca bn, h cn like nhng trang no na ?
29
c. Favorite interests of people who like

Ngi dng ca bn h thch nhng g?
y l l do bn nn ngm n chnh xc nhng S thch ca ngi dng khi xc nh i tng mc
tiu Facebook Ads ca bn.
S thch v Marketing r rng khng phi l mt bt ng. Nhng 12 Cung Hong o v English th
sao? Th v y ch!
30
d. Groups of people who like

Rt c th bn nn tham gia mt s nhm ny, v y l nhng nhm c rt ngi ngi dng ca
bn tham gia.
31
e. Pages liked by Marketers who like

ng vy, bn ang tm kim nhng fanpage c nhiu ngi lm ngh Marketing (Marketers), v
nhng ngi c thch fanpage ca bn.
32
f. Pages liked by people over the age of 25 who like

Okie, by gi chng ta hy ch tp trung vo nhng ngi trn 25 tui
33
g. Pages liked by women who like

Hoc tm kim theo gii tnh
34
h. Pages liked by men over the age of 25 who live in H Ni and who like
c ri, chng ta hy th lc su hn na nh nh
Fanpage c nhiu n ng trn 25 tui, sng H Ni v thch Lp hc Marketing Online C&MO.
35
i. Favorite interests of women over the age of 25 who live in Hochiminh

City, Vietnam and who like
V nhiu hn na
36
j. Places visited by people who like

Nhng ngi dng ca ti rt thch cafe !
37
k. Restaurants in H Ni visited by people who like

V h H Ni, hoc rt gn
38
l. Movies liked by people who like

C th iu ny khng thc s hiu qu vi ngnh ca ti, nhng vi mt ngnh cng nghip gii tr th
sao ?
39
m. Games played by people who like

Mt ln na, trng hp ny s rt hu ch vi nhng cng ty ang c nh pht trin ng dng trn
Facebook, ngoi ra bn c th lc thm tui v gii tnh,
My Fans love Dragon City!
40
n. Favorite music of people who like

Vui mng v c nhiu ngi thch Trnh Cng Sn ging ti!
41
NO, GI TH N LT BN!
Nu cha th nm c ht cc cu truy vn tm kim trn Graph Search, th kh nng cao l bn
ging ti. Hehe.
Hy th nhn sang gc phi ca trang Graph Search, nu bn tm kim nhng truy vn a ra kt qu
l ngi dng th s thy khung More Than x People cho php bn lc su i tng ngi dng:
Vi cc truy vn tm kim a ra kt qu khng phi ngi dng th n gin hn 1 cht.

Trc tin, hy hc cch s dng Facebook Graph Search tm hiu ngi dng ca bn.
42
3.2. ng dng Facebook Graph Search

tm NGI YU th sao?
Haha, c v ci ch ny kh sc nh? Hoan nghnh bn n vi phn th v ny, y khng phi l

hnh trnh ca ti hay cu chuyn ca ti, n gin n l mt cch dn chuyn v mt ch m kh
nhiu ngi quan tm, l:
Ti cha c ngi yu, v mun c ngi yu.
V tt nhin l trn knh Facebook. Vic tm kim ngi yu l mt vic cn ch, ni dung ny
bn s hc c mt ng b kp hay ho.
No, gi chng ta hy th xem hnh trnh tm kim ngi yu trn Facebook n nh th no

nh.
43
a. Ai l Nng?
Trc khi tm kim mt ngi (nhm ngi) lm mc tiu tn tnh, bn nn bit tui ai hp vi
ti, hoc l ti thch nhng ngi nh th no, u, lm ngh g, cng tc u, Hy lit k ra, cng
chi tit cng tt.
V d trong trng hp ny:

Nam sinh nm 90, nh Sn La, ang lm IT ti H Ni mun tm mt s c gi sinh nm t 9295, nh Sn La hoc H Ni, hin ang sng ti H Ni.
P/s: Nu khng bit ti hp mnh, hp tui vi ai th th alo v hi ba m, th no cng bit
Lit k mc tiu c th
Mt vi trng hp quan nim rng mnh hp nhau, tui hp nhau khng quan trng, quan trng l c
duyn, nu ngh vy th li cng d la chn, tuy nhin hy t mc tiu c th, mi th s d dng hn,
1 c gi gn nh hn s c nhiu chuyn ni v d tm im chung hn l xa ch!
44
b. Lm sao Bn tm c Nng?
Mt cch n gin v hiu qu nht l s dng Graph Search.
u tin hy th tm kim tt c nhng ngi sng H Ni
Rt nhiu ngi, trong c c bn b ca ti, v khng phi bn b ca ti

Tip tc tm nhng ngi c gii tnh n
Hoc l nam (nu bn l n)

Ngi ta hay bo nh n c ch mi sng, ri th thay v phi tranh u vi nhiu ngi th ch
phi u vi 1 ngi,.. Ni chung l t huyn hoc nhau ht. trnh rc ri th bn nn chn nhng
ngi c tht.
45
Rt nhiu ngi ang FA!

Nu cng ty bn ln vi hng nghn nhn s, th bit u li c mt mi tnh cng s
y l ty chn tm kim theo cng vic.
46
Thnh ph hin ti l H Ni, qu nh l Sn La...
Sau ly nhau cng gn

Bn thch mt ci tn no hp mnh ti th th tm xem, bit u li c tin vui!
Ngoi ra, bn c th nhp chut vo SEE MORE FILTERS thm cc b lc, mi th s chnh xc v t
l thnh cng ca bn cao hn rt nhiu.
47
Tm khong tui t 18-22
Sau khi hon tt khu lc ngi, bn s c mt danh sch cc nng th rt tim nng.
OK, rt nhiu i tng trong tm ngm ri. Gi lm g tip y? Qu nhiu s la chn!
48
Bn hy vo Wall ca tng c gi, v c qua cc status ca c y, xem cch ngh, cch th hin ca c
y c hp cm xc vi ti hay khng. Nu bn qu thc t, hn bn s cm thy hi chng chnh vi
mt c gi sut ngy m mng phim Hn, nhc Hn. Hay bn l mt c gi hin lnh thng minh, bn s
khng th chp nhn c nhng cu trai chi by, ni tc
l cm nhn ban u m chng ta cn phi c. Tin ti i, v khi accept friend bn, h cng s lm
tng t nh nhng g ti va ni.
Vo About xem thng tin v c y, c y ang lm cng vic g, tn gio ra sao, nu c ngy sinh th
tin xem Horoscope lun xem cung mnh c hp nhau khng.
Vo Albums xem c y c xinh khng, dng c chun khng. Cch c y cm nhn v nh, v cuc
sng ra sao.
Cui cng l hy cht cho ti c 1 nng, hoc vi nng tim nng, v c c hi tr thnh ngi yu
ca bn nht. Kt bn vi h, mt s ngi s accept, mt s ngi , mt s ngi s khng
accept.
Nu ai khng accept th hy b qua (i cn di, gi cn nhiu, lo g). Lc ny, thc s bn v nng vn
ch l ngi l, bn b trn facebook ch l ci danh ngha, khng c gi tr.
49
c. Nng l ai?
Ngi ta hay ni con gi yu bng tai, con trai yu bng mt khng phi l khng c l, i khi n l
ci gic quan cm nhn cng vi s ng n ca xu hng. Nh kiu cc nng hay chp nh nng
bng, gi cm, cc chng hay th th nhng li ng mt, ngt cht c rui vy thi. Mi th tt nhin
u l tng i, nhng nu c th, hy ni ( y l vit) hay, ni p, ni nhng ci nng thch. S ch
c li cho bn m thi.
V lm sao bit nng thch ci g, n gim lm

Vo Friends xem c bn chung khng, v l ai. Nu l mt ngi bn quen, th iu qu
tuyt vi, hy i n tri tm c gi thng qua h (nn cng gii vi bn).
Vo Places xem nhng a im c y hay n, bit u mt ngy no bn bt ng phc kch v
to ra v tnh c nh duyn s t kip trc.
Vo Groups xem c y ang tham gia nhng Group no join vo cng. Mi ln nng c cu hi
hay tho lun, nhanh chn vo tham gia cng nng.
S dng Graph Search, tm kim tt c nh c lin quan n nng. Cuc sng ca nng s phi by
trc bn
50
Sau khi tm kim th c bit nng ang i du hc ti i Loan, thi chuyn i tng!
Sau khi chuyn sang i tng u tin trong danh sch kt qu tm kim th ti bit:
Nng thch i du lch (nh vo status & places)
Nh chung c An Sinh (places)
Thch i cha, nht l cha Hng (places)
Thch cafe, hay ngi Highlands Coffee (places)
Hc Hc vin bo ch v tuyn truyn (about)
Ting anh kh tt (status).
Nng thuc cung s t (about), nng rt c nng lc, rt t tin. t nht l nng mun to cho ngi
khc n tng nh vy. Chng hn, nng mun c ngi khc khen ngi, khng bao gi chu
sm vai th yu, m mun lm minh tinh, tr thnh k mnh. Nng rt t ph v cao ngo. Ch
nhng ngi c ti nng c bit hoc mang li cho nng cuc sng huy hong xn ln m
nng vn ti th mi chinh phc c tri tim nng. Nu tnh yu nng m c khng nh
nguyn th nng s tip tc phn u v m c v l tng mi ca ti bng bt c gi no
(horoscope).
Mt c nng rt tuyt, nhng hy cn thn, khng phi ai cng tn c nng, v khng phi ai nng
cng mt ti.
Sau khi bit r v nng nh vy ri, bn mi thc s tr li c cu hi: Nng l Ai? V ti c th
khng?
51
d. Lm sao Nng tm c Bn?

Ti ni ri, hy tm hiu tht k, hy bit nng l ai. Lc bn s d dng tr li c cu hi ny.
Thnh thong ng ln nhng dng status m bn bit chc nng s thch (k c nng cha c).
Hy m bo bn like status/nh ca nng thng xuyn, thm ch l mt vi comment hay ho.
Ri nng s n bn v mt ngy tnh c vo Wall ca bn, nng b cun ht bi chnh nhng dng
status bn vit trc , hay nhng bc nh m nng thch. Nh, lun t ra l mt ngi lch
s!
Ri li mt ngy tnh c na, hai a gp nhau Highland Coffee cng l mt s tnh c th sao ^_^!
V lc l lc nng s tm ra Bn.
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e. Kt c hu?
Ch, ti khng bit. Ci cn ty thuc vo bn. Nhng hy hiu nng, cng ging nh bn lm
Marketing, lm kinh doanh, hy hiu khch hng ca ti. Khch hng, ngi dng, h cng ging nh
ngi m bn tm kim lm ngi yu vy.
S l mt on kt c hu khi bn c c nng, hay khi bi vit ny mang li mt s iu g mi m

cho bn? Khng quan trng, quan trng l bn c ht bi vit ny.
Cm n bn, v hy l mt ngi yu tt.
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IV. Custom Audiences

4.1. User ID Facebook
UID (User ID) l m ID ca ngi dng trn facebook, v d link Facebook ca ti ban u
l facebook.com/1784513392, th UID chnh l: 1784513392
Facebook c 1 cng c c th GET UID l: developers.facebook.com/tools/explorer , bn ch cn nhp
link profile cn xem thng tin l cc d liu public s c show ra.
Ti sao li cn UID?
V d bn c 1 kha hc Marketing Online cho i tng l sinh vin v nhng ngi mi tm hiu v
Marketing Online, bn u t chy Facebook Ads, tuy nhin vn khng hi lng v hiu qu m
Facebook Ads mang li.
Bn tm thy c 1 vi page, 1 vi group m lng thnh vin trong rt cht lng, chnh xc cng
ng l i tng mc tiu ca bn. V d: Fanpage Cng ng Marketing (Cng ng nhng ngi
thch Marketing, Marketing Online), Fanpage YBOX (Chuyn trang chia s thng tin v khi nghip,
thng tin cc kha hc cho sinh vin) Bn s t hi lm sao qung co ca ti hin th chnh xc
vi ngi dng thuc cc Group, Fanpage, Place, ny thi ? Va nhm ng n i tng mc tiu,
54
va gim chi ph, t l chuyn i li cao.

____
Facebook h tr vic thm UID nh th no?

Hin ti cng c qun l Ads ca FB c h tr vic thm cc UID ty chnh vo i tng cn qung co
ti. Vic ly v thm UID hon ton c Facebook chp nhn v ng lut chi ca h.
4.2. GET User ID

Vic GET UID thc cht c rt nhiu cch, v rt nhiu gii php. ni dung ny ti xin chia s mt
phn mm c chc nng GET UID kh ni ting v chuyn nghip, l iTarget, bn c th ti bn dng
th:
http://isale.vn/phanmemitarget/
Hoc ti trc tip:
http://isale.vn/phanmemitarget/itarget.zip
Bn hy truy cp vo ng link ny v download ng dng v.
s dng c phn mm, bn phi ng k ti khon iSale.vn:
http://isale.vn/user/login
Sauk hi ng nhp, rt nhiu ty chn GET UID cho bn la chn:
V d vi Graph Search, bn ch vic nhp ng link c cha nhiu i tng mc tiu (UID)
55
v chn GET UID > Save.

4.3. Audiences
Vic ca bn sau khi c mt tp khch hng (ngi dng) tim nng, l thng bo cho Facebook
bit, bng cc thao tc di y:
u tin, bn hy truy cp vo Ads Manage:
https://www.facebook.com/ads/manage
Sau chn Audiences (i tng ty chnh) ct tri ca mn hnh:
Click chn Create Audience (to i tng ty chnh)
V chn Data File Custom Audience

-
Data File Custom Audience: Khp email, s in thoi, ID ngi dng Facebook, ID ngi
dng ng dng hoc IDFA cho ngi dng trn Facebook.
MailChimp Custom Audience: ng b ha vi MailChimp khp danh sch email ca bn

vi mi ngi trn Facebook.
Custom Audience from your Mobile App: To danh sch nhng ngi thc hin hnh
ng c th trong ng dng hoc tr chi ca bn.
Custom Audience from your Website: To danh sch nhng ngi thc hin hnh ng
c th trn trang web ca bn.
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Mt bng nhp liu s hin ra, bn hy nhp thng tin v tp khch hng (ngi dng) mc tiu ca ti.
-
Name: Tn ca tp khch hng (ngi dng) mc tiu, nn c cc thng s xc nh thi im

to.
Description: M t ca tp, nn chi tit v d hiu sau c th nhn li v phn tch.
Data Type: Chn User IDs (nu tp l cc User IDs).
Choosen File: Chn tp.
Click chn Create Audience

Khung loading s hin ra trong mt khong thi gian (ty vo lng UIDs ca chng ta). Sau tp i
tng mc tiu ca bn c to.
v vi pht sau s trong trng thi sn sng hot ng (Ready)

Vy l qu trnh to UID ca bn hon thnh. phn ti bn s hiu r cch s dng nhng tp UID
ny nh th no hiu qu nht.
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4.4. Retargeting Audiences

Nu bn c Website ring, nu bn cha gn m Retargeting Facebook, th c l l mt thiu xt cc
k ln. Bn b qua rt nhiu ngi dng mc tiu ca mnh, Retargeting Facebook nh mt ci
phu, gip bn to ra nhng tp ngi dng mc tiu tng hiu qu chy qung co trn Facebook,
thng qua chnh nhng lt truy cp vo website ca bn.
Hy hnh ng ngay thi, y l mt phn nh trong mc Audiences, hy chn Create Audiences v
chn Custom Audience from your Website.
Nhp tn v m t v Audiences, cng c th, cng khoa hc th lm vic cng d dng.
Click vo View Custom Audience Pixel ly m Code v gn vo website ca bn. Phn Header ca
website.
Sau khi gn m code xong, bn s c 2 ty chn v vic tn dng lu lng truy cp ca bn nh th

no.
-
All Website visitors: Tt c ngi dng c ng nhp Facebook, v truy cp vo website ca

bn s b lu thng tin phc v cho mc ch qung co ca bn.
People visiting specific pages: Bn s ch ly nhng ni dng c ng nhp Facebook, v
truy cp vo website ca bn thng qua mt (vi) ng dn c th.
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V d trong trng hp ca mnh, mnh s chn ty chnh th 2, l nhng ngi truy cp vo

chuyn mc Digital Marketing v cc chuyn mc con.
Thay v lu gi thng tin ngi dng trong 30 ngy, bn c th nng thi gian lu gi ln n 180 ngy
tng s lng ngi dng mc tiu.
Sau khi cu hnh xong xui, bn hy th kim tra xem cu hnh ny c ng khng.
Click chn Test This Rule
Nhp mt URL bn cn test vo khung Test URL, nu ng s c du tch mu xanh.
Nu ngi dng truy cp vo mt ng dn khc, khng lin quan n chuyn mc Digital Markeing,
s xut hin du (x) mu .
Sau khi hon thnh ci t, Audiences ca bn s c hon thin tng ngy, cng nhiu truy cp bn
cng c nhiu thng tin ngi dng (khch hng) mc tiu, phc v cho mc ch qung co hay bt c
mc ch no bn c th ngh ra.
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V. Advertising on Facebook
5.1. Image dimensions
Kch thc ca Timeline Cover Photo l bao nhiu? Kch thc nh Thumbnail ca mt link chia s
c ngh l bao nhiu? Lm th no hin th hnh nh c tt nht trn Timline, Newsfeed
trn my tnh hoc trn in thoi di ng?
Nhng thng tin hu ch ny s gip bn lm ch c vic qun l v chia s hnh nh trn Facebook.
a. Desktop News Feed

Di y l mt s khuyn ngh ca Facebook i
vi kch thc nh trn News Feed :
Text: 500 Characters Max.
Title: 1-2 Lines
Domain: 1 Line
Description: 2-3 Lines
Image Size: 400209 pixels
Nu kch thc hnh nh khng t c t nht 400

209 pixels, Facebook s thay i kch thc nh
thnh 154 154 hoc 90 90. l mt s khc
bit ln!
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V d:
nh c kch thc cha iu kin nh.
nh c kch thc iu kin rt TO.
b.
Mobile
Di y l mt s khuyn ngh ca Facebook i
vi kch thc nh trn News Feed giao din
Mobile:
Text: 110 Characters Max.
Title: 1-2 Lines
Domain: 1 Line
Description: Up to 1 Line
Image Size: 560292 pixels
Nu kch thc hnh nh khng t c t nht

560292 pixels, Facebook s thay i kch thc
nh thnh 100100.
Ti bit nhng g bn ang suy ngh: Ti sao hnh nh hin th trn Newsfeed ca in thoi li ln
hn ca my tnh? Gi nh ca ti c th l do khng c sidebar trn giao din Mobile.
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c. Sidebar Ads
d. Facebook Ads
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5.2. Ad Sets
Vo ngy 4/3/2014, Facebook thng bo cho ngi dng mt tin vui, khi h quyt nh thay i v
cp nht li cu trc ca trnh to qung co bao gm Ads Create Tools, Ads Manager, Power Editor v
cc ng dng t bn th ba c xy dng bi cc i tc PMDs, FBX v cc i tc trn nn tng
mobile.
1. Campaign: Thng k o lng hiu qu chin dch v tng hiu sut qung co hn bng vic cha
ton b Ad set.
2. Ad Set: Dng xc nh ngn sch hng ngy hoc trn i, ngy bt u v ngy kt thc ca
chin dch qung co. V trong mi Ad set c th c rt nhiu Ads
3. Ad: Dng to qung co, sng to, v tr, mc tiu, v u thu.
Tnh nng cho tng tng trong mt chin dch qung co
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Run Status: Hot ng/dng hot ng
Objective: Mc tiu chin dch (click to website, page like,)
Schedule: Ln lch chy qung co
Budget: Qun l ngn sch u t ti a
Bidding: t gi thu cho mi qung co
Targeting: Xc nh i tng mc tiu (thnh phn nhn khu hc, v tr,)
Creative: Vit ni dung cho cc mu qung co (content, hnh nh, call to action,)
Reporting Avaiable: Thng k/Bo co
V d v vic s dng cu trc qung co Facebook mi
Ti c 2 mc tiu cn phi lm cho 2 sn phm ring bit l:

1. Website trungduc.net: Click to website -> Campagin Website TrungDuc.Net
2. Fanpage Trung c: Like Page -> Fanpage Trung c
.
trong Campaign Fanpage Trung c l 2 Ad Set:
1. Page like Target: Mc tiu Page like cho nhm i tng ty chnh t Custom Audiences.
2. Page like Not Target: Mc tiu Page like t ngi dng Facebook thng qua cc b lc tui, gii
tnh, s thch, v tr
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Ad Set ti t ngn sch ti a cho Ad set/ngy l 20k v t thi gian trn i.
Trong Ad set Page like Target li c 2 Ads. V chng ta c th ti u c gi thu hn na nh vo

vic chia nh Ads nh th ny.
V bn c thy khng?
Nh vic cu trc qung co c sp xp r rng v c th, v cc tnh nng b tr thm m vic to
v qun l qung co ca chng ta d hn bao gi ht.
Hon ton c th d dng xc nh c chin dch no hiu qu, chin dch no khng, qung co no
hiu qu, qung co no khng. V bn c th lm vic mt cch khoa hc, ti u c chi ph qun l
v thi gian ca mnh.
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5.3. Add Payments

chy Ads hay s dng bt c thao tc no lin quan n thanh ton trn Facebook, bn cn thm
phng thc thanh ton.
Yu cu cn c Credit Card (bn c th ra ngn hng gn nht yu cu lm).
Truy cp vo Setting ca ti khon c nhn. Chn menu Payments.
Chn danh mc Payments Method thm mt phng thc thanh ton (mi).
S c mt bng xc nhn thao tc thc hin bng vic yu cu bn nhp password hin ti.
Hy nhp thng tin Credit Card ca bn vo.
66
Sau khi thit lp phng thc thanh ton thnh cng, bn s thy cc hin th v thng tin th.
Vy l bn hon thnh bc thit lp phng thc thanh ton, ngay by gi bn c th chy Ads.
5.4. Create Boost Post

V mt l do no bn ch mun bi vit ny c cc thnh vin (nhng ngi like fanpage) nhn
thy? C th l mt tin khuyn mi chi n khch hng. C th l mt cch chm sc ngi dng ca
mnh D sao th Boost Post s gip ch cho bn!
Di mi bi vit Fanpage u c nt n Boost Post, bn hy click chut vo .
Mt bng to lp Boost Post s hin ra, bn cn ch n nhng ni dung sau:
a. Audience
67
People who like your Page and their friends: i tng c th xem c bi vit ny l tt c nhng
ngi like page v bn b ca h.
People you choose through targeting: Nhng ngi m bn trc tip mun bi vit hin th n.
Vi ty chn People you choose through targeting, bn c th qung co bi vit n nhng i

tng thuc cc t nc, vng min, lnh th. tui chi tit, gii tnh, thm ch l t 4-10 s thch
c trng ca h.
b. Maximum Budget
S tin bn s mt cho chin dch qung co ny.
Ty vo mc tiu Reach hay nh mc u t m bn c th chn nhng ty chn ph hp.
Thanh trng thi Est. People Reached th hin s ngi m bn mun h nhn thy (26000 - 69000)
bi vit trn tng s ngi c th nhn thy (14000000).
More Options gip bn c thm nhng ty chn nng cao.
68
Duration l thi gian bn thc hin Boost Post bi vit.
Payments (Change) l chn mt phng thc thanh ton khc.
5.5. Create Facebook Ads

m bo rng bn chun b sn gio mc vo trn mc, bit mnh cn qung co g, n i tng
no, h ra sao, mc tiu nh th no, ngn sch n khng, v nu chun b c tp Audiences l tt
nht. y s l cuc chin kh khn, c th khin mt chin binh dng cm nh bn nhiu lc cng
phi nn lng.
Truy cp vo Ads Manage: https://www.facebook.com/ads/manage
a. Mc ch to Ads
Loi kt qu no bn mun i vi qung co ca bn?
Nu l ln u tin bn chy Facebook Ads, hy chuyn ngn ng v Ting Vit, tt c cc ghi ch v

nh ngha cho cc thut ng s c ghi ra r rng, bn c th c hiu m khng cn phi s dng
Google Translate.
Cc thao tc ci t chin dch qung co gn nh l ging nhau cho mi ty chn ring bit.
69
y ti c mt website cn tng lt truy cp, ti s chn Click to Website.
b. Images Facebook Ads
Bn c th 6 ci nh khc nhau hin th cho mt qung co. Hy ch n kch thc nh m

Facebook khuyn khch: 600px x 315px.
Bn c th Upload Images mi,

hoc tm kim trong trnh qun
l th vin nh Image Libary
ca mnh bng cch click vo
Browser Library.
Hoc tm kim mt vi hnh nh

c sn trong h thng bng tab
Stock Images, hoc ty chn
Find Images bn ngoi.
nh ca bn nu khng ng
kch thc, nhiu kh nng n s
b hin th sai lch. Hy cn chnh
li bng ty chn Reposition
Images.
70
c. Text & Links Ads

y l phn rt quan trng, ni dung m bn cn a n khch hng, ngi dng ca bn, n s y
ht. Hy ch v cn thn tng chi tit.
Kt ni ni dung qung co n Fanpage ca

bn :
- Hin th Ads trn Newsfeed
- Thm nhiu gi tr chuyn i (Like
page)
Nu y l mt qung co b mt, hoc mt
qung co nh bn phi, bn c th Turn Off
News Feed Ads.
Bn c 25 k t hin th cho phn Headline,

dng ch ln nht (tiu ) hin th trong
Ads.
Ging nh mt ngi i gii thiu v cho

bn sn phm.
Bn c 90 k t ni cho khch hng
(ngi dng) bit rng h cn g, v c g
bn.
Hy s dng Call To Action tng thm t
l chuyn i, Learn More y l kch
thch khch hng (ngi dng) t m v c
thm na.
Mt vi dng m t nh v ng link ny s
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gip ngi dng nh hnh c, h s truy

cp vo u.
y chnh xc l nhng g bn va cu hnh

t cc thao tc trn, v cng l nhng ni
dung m ngi dng mc tiu, nhng ngi
bn mun qung co ti, nhn thy trn
Newsfeed.
V hin th bn pha ct phi.
72
d. Audience Ads
Gi l lc ai hn ai y, ni dung ca bn th no? Tt ch? Ca i th cng tt lm y. Vy tip
theo bn cn lm g y?
Bn hiu ngi dng (khch hng) ca bn nh th no? H tp trung u, tui bao nhiu, gii
tnh g, h ni ting vit ch, h thch g... Bn bit ch?
Hy ch n ch s Potential
Reach, y l nhng ngi c
th nhn thy qung co ca
bn, cng c ngha l, i tng
mc tiu ca bn l ngi.
Bn c mt tp d liu nhng
ngi dng (khch hng) mc
tiu, nh vo vic Retargetting
Facebook, hay GET UID ri ch?
Nu vy th cn chn ch g na
m khng s dng n.
Nu cha c, bn c th b qua
chc nng ny.
Tt nhin, nu bn c nhng
ngi dng (khch hng) tim
nng, th khng th thiu nhng
ngi trong danh sch hn
ch.
Nu c mt tp d liu nhng
ngi dng trong danh sch hn
ch, bn rt ght h, khng
mun qung co ca mnh hin
th vi h, th hy chn Exclude
This audience.
73
Ngi dng (khch hng) ca

bn h u? V bn mun
nhng ngi khu vc no s
nhn thy qung co ny?
H ch yu thuc nhm tui

no? Trong tm tui bao nhiu?
Gii tnh ca h nh th no, v
h ni ngn ng g?
More Demographics gip bn
tm kim chi tit hn na v cc
c im nhn khu hc ca
ngi dng (khch hng). H
tt nghip i hc hay cha, h
thch con trai hay gi,
Ngi dng (khch hng) ca

bn h thch g? H quan tm
n iu g?
H c quan tm n kinh doanh,
cng ngh nh ca ngi dng
mnh khng?
Nu ngi dng (khch hng)

ca bn l nhng ngi lc no
cng s dng in thoi, trn
tay lc no cng c nhng chic
in thoi Iphone, th ty chnh
n c l rt ph hp.
Tip cn mi ngi da trn hnh vi mua hng hoc s thch, s
dng thit b hoc hn th na. Mt s d liu hnh vi ch c sn cho
i tng ti Hoa K.
phn Connections, bn c th
chn All cho vic hin th qung
co n nhng ngi m bn
ty chnh pha trn.
Hay
chn
Advanced
connection targeting qung
co hin th n nhng ngi
dng (khch hng) mc tiu
trong cng ng m bn ang
qun l, hoc loi b bt, v h
nhn thy trc ri.
74
e. Campaign & Ad Set

Mt Campaign c th cha nhiu Ad Set, v 1 Ad Set c th cha nhiu Ads. iu c ngha l, bn
hy cho nhng con b vo ng chung b, nhng con heo vo ng chung heo, v nhng con g vo
ng chung g.
Chin dch ca mnh l pht trin website trungduc.net (Campaign), nhng pht trin website trn
facebook th cng c nm by ng, no th tng like fanpage, no th tng truy cp vo website, hay
thm ch l vic c s dng custom audiences hay khng (Ad Set), cui cng l thc hin A/B Testing,
chia nh, tht nh chin dch qung co ra, chia theo tng hnh nh hin th, tng v tr, s thch c
th, (Ads).
Vic quy hoch li cu trc cc qung co ca bn s gip bn qun l chng mt cch hiu qu, sau
na l vic c bo co v cng d dng v khng b ri.
Budget (chi ph u t) cho mi ngy, hay cho mt khong thi gian di.
Qung co s bt u ngay khi c xt duyt, hay s bt u vo ngy gi m bn nh sn?

Ngi dng (khch hng) ca bn h online nhiu nht trong thi im no? Thi im no h khng
online? Hay bn c lm vic vo 2h m c khng? trnh lng ph tin bc v cng sc, bn hy
tm n nhng khong thi gian cho chin dch qung co.
75
f. Bidding & Pricing

Cui cng l cch bn s tr tin cho Facebook, bn cn nhng click chut vo qung co ca bn hn,
hay bn cn tht nhiu ngi nhn thy qung co ca bn hn?
Nu bn chc chn rng ni dung ca bn rt tt, bn a qung co n ng ngi, th Bid for

Impressions (hin th) hn s mang li nhng t l chuyn i rt cao.
Nhng, lm sao bn bit rng qung co ny rt tt, nu bn cha c kinh nghim, cha th?
Vy nn, li khuyn ca ti l hy to tht nhiu qung co, mi qung co c nhng hnh thc thanh
ton v tr gi thu (bid) khc nhau. Nh vy bn s t rt ra c kinh nghim, v quy trnh lm vic
v cng khoa hc.
Nu bn chn hnh thc u gi th cng, v gi mc nh, s rt kh qung co ca bn c

hin th, tr trng hp ngi dng (khch hng) mc tiu ca bn cha c cc nh qung co khc
ngm n. Gii php cho vic ny l nng mc gi thu tng thm 50% kim tra hiu qu, v chc
chn l ch nn trong thi gian ngn.
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5.6. Ad Manager Error

S c kh nhiu trng hp chng ta b kha c ti khon ngi dng, tuy nhin l v bn cha nm
r lut ca Facebook, mt khi nm r ri th bn s chng bao gi lo b kha, m vic b kha cng
khng-bao-gi-l-vn-.
a. Nguyn nhn
Di y l mt trong nhng nguyn nhn chnh dn ti ti khon Facebook Ads b kho:
Ln u chy Facebook Ads
Tn Facebook khng trng vi tn Credit Card
Th Credit Card v ang c s dng chy Facebook Ads 1 ti khon Facebook ny, em
sang dng vo vo ti khon Facebook khc gian ln s dng Coupon.
B li sau khi Add Coupon.
To ti khon Facebook mi v Add Virtual Credit Card c th s dng Coupon Facebook Ads
nhm tit kim chi ph .
Ti khon Facebook Ads ang chy bnh thng, tn Facebook trng vi tn ca Credit Card
nhng bn phi di chuyn thng xuyn ti cc v tr khc nhau (qun cafe, cng ty, nh) dn n a
ch IP m Facebook xc nhn khng trng nhau.
Vi phm 1 trong bt c iu lut trong nguyn tc v qung co ca Facebook.
b. Hng gii quyt

Trong trng hp b Disable ti khon Facebook Ads bi 1 trong nhng nguyn nhn trn th bn c
th lm theo cc bc di y:
+ Truy cp vo Link ny (hoc trong khung bo li, click vo contacting Facebook):
www.facebook.com/help/contact/531795380173090
77
+ Tr li theo cc bc Facebook cp:
+ Giao din ting Anh
78
+ Giao din ting Vit
+ phn Your ID(s): Chn hnh CMT, li xe, h chiu, ca ti.

Yu cu:
- C mu
- R tn, ngy sinh, nh v phi trng vi tn trong ti khon Facebook ca bn
+ Click Send v ch kt qu
79
C. Kt qu
- Sau khi gi bn ch khong 2 3 ngy, nu thnh cng bn s nhn c 1 mail thng bo nh sau:
- Trong trng hp bn nhn c email nh trong hnh di y th cng ng nn lng, hy th li

cc bc trn, tr li chi tit, chnh xc v ng s tht ri gi cho Facebook h kim tra li.
Lu : Hin ti b phn Risk Management ca Facebook cha c ngi Vit Nam nn bn phi lin h
bng ting Anh v di y ti cung cp mt s mu email khiu ni n Facebook Help (dnh cho
nhng bn no ting anh cha tt, hoc ln u tip xc vi trng hp nh th ny v khng bit bit
vit nh th no).
80
Bn c th reply trc tip mail t chi m kha cho bn:

+ Mu Email lin h
Dear facebook team
I am newbie, my friend suggest me use facebook ads for my business
I ran ads for page facebook.com/abccxyz
I setted up get more like and boot promote campaign
I sent my identify card and visa card to confirm
However my ads account was stoped suddendly,and facebook that my facebook account was lockout.
They notice that it is the final decision
I think have some misunderstanding in this case
I hope you can review and open again my account as soon as you can, so I can continue to run my
business
Your sincerely
Cui cng, li khuyn ca ti l nu bn cha c v hiu lut ca Facebook, hy c tht k n.
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VI. Facebook on Your Website

Nu lm Marketing Online, hn bn phi ln k hoch chun b cho ti mt Website tht tt, tht
p, tht hu ch vi ngi dng. V phn ny s gip bn lm iu tt hn na nu bn c nh
hng ti knh Facebook Marketing.
6.1. Facebook Open Graph Meta Tags

Khng c g b mt m Facebook tr thnh mt trnh iu khin lu lng d liu ln cho tt c cc
loi trang web. Ngy nay, ngay c cc tp on ln u hng ngi tiu dng n vi trang Facebook
ca h thay v ca cc trang web ca cng ty. V tt nhin c Facebook widget Like v Recommend
trn tt c cc website. Mt vn lun lun tm thy vi chia s URL trn Facebook l bn thng
khng kim sot c hnh nh v vn bn m t i km vi URL. Nu bit v Facebook Open Graph
API th l gii php cho vn .
Giao thc Facebook Open Graph cho php cc nh pht trin web bin trang web ca h vo i
tng Facebook Graph, cho php mt mc nht nh tu bin thng tin c thc hin qua t
mt trang web khi mt trang c recommended, liked , hoc ch chia s chung chung. Thng tin
c thit lp thng qua cc th META ty chnh trn trang ngun. Chng ta hy nhn vo th META
Facebook khc nhau s dng cho php bn ty chnh nh th no trang web ca bn c chia s.
Tt c cc th meta Facebooks Open Graph ca Facebook c bt u vi og:, sau tip tc thit lp
vi cc gi tr c th. Cc d liu lin quan u thit lp ti sn trong thuc tnh content:
<meta property=og:{tagName} content={tagValue}/>
S dng th META n gin ny, bn c th ni cho Facebook nhng hnh nh, vn bn, v nhiu hn
na s dng khi chia s trang web ca bn. Chng ta hy xem xt mt vi th META quan trng.
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image
Th META hnh nh ch cho Facebook s dng hnh nh c th khi trang c chia s:
<meta property=og:image content=trungduc.net/wp-content/uploads/2013/11/bannerTD.png />
Tt nht l s dng hnh nh vung, nh Facebook s hin th chng trong vn ny. Hnh nh
phi c t nht 5050 trong bt k hnh thc hnh nh thng c h tr (JPG, PNG, vv)
title
Tiu i cng vi URL
<meta property=og:title content=Ngi chia s Trung c Marketing Online Expert Trung Duc />
Trong hu ht cc trng hp s l tiu bi vit hoc tiu trang.
url
URL phi l a ch ca mt trang nht nh:
<meta property=og:url content=trungduc.net />
site_name
Facebook cung cp cc tn m bn mun trang web ca bn c cng nhn bi:
<meta property=og:site_name content=Ngi chia s Trung c/>
iu ny l rt hu ch cho Facebook c th khng c cch no bit c ngoi th META ny.
type
Facebook cung cp cc loi trang web m bn mun trang web ca bn c phn loi theo:
<meta property=og:type content=blog />
Thm v Facebook Open Graph META Tags
Cc th META cung cp trn ch l mt vi trong s cc th Facebook Open Graph META Tags. N cn

quy nh cc th META cho:
Facebook ci t ng dng c th, nu trang web ca bn cng c mt ng dng Facebook.
Hot ng.
Doanh nghip.
Nhm
a im.
Truy cp vo trang Facebook Open Graph ly thm chi tit v mi th META. Facebook cng cung
cp mt cng c debugger gip bn xc nhn nhng g bn ang gi!
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Open Graph protocol l mt cch tuyt vi khng ch chia s thng tin ca mt trang nhng cng
kim sot thng tin trang web ca bn c chia s. S dng cc th META c th l s khc bit trong
vic thu ht khch hng n vi website ca bn. l iu m mt lp trnh vin khi lp trnh
website cn phi bit ngy nay.
6.2. Button LIKE & SHARE

Facebook v ang thu ht nhiu ngi tng tc hn vi x hi mi vi nt Like ( Like Button). Nt
Like ny cho php ngi dng tng tc vi mt trang web bt k v chia s vi chnh bn b ca h
trn Facebook. V s tht thiu st nu Website ca bn khng c nt Like & Share.
Pha trn bi vit
Pha di bi vit
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a. Button Like
Bc 1: Truy cp trang Facebook Developers - Like Button
Bc 2: Cu hnh v Get Code.

Bc 3: Thm vo m ngun Website ca bn.
b. Button Share
Bc 1: Truy cp trang Facebook Developers Share Button
Bc 2: Cu hnh v Get Code

Bc 3: Thm vo m ngun Website ca bn.
SEO, bn cn ti u Landing Page, lm Facebook Marketing bn cng khng th thiu vic ti u

Landing Page. Dng nh l iu hin nhin. Nhng c th bn cha bit mt iu rng, Landing
Page ca bn c ti u tt, n s l cu ni gia cc knh Marketing Online vi nhau, gip bn tit
kim rt nhiu cng sc, thi gian v chi ph.
85
VII. Fanpage
7.1. Danh mc Fanpage
Trc ht chng ta phi hiu danh mc l g v v sao Facebook li phn ra danh mc cho fanpage. Khi
bn to 1 trang bt k th s c 6 la chn cho bn: Doanh nghip a phng, a im; Cng ty t
chc hoc hc vin; Nhn hiu v sn phm; Ngh s, ban nhc, ngi ca cng chng; Gii tr; tng
hoc cng ng.
Ni s qua th cc loi danh mc ln ny u na n nhau, kh c danh gii phn bit chng, tuy nhin
chng ta li c th i danh mc fanpage bt k lc no nn cng khng cn phi lo lng qu nu ti
chn sai danh mc. Theo nh Facebook gii thch th danh mc page l ci m cho cc fan hiu
nhng g trang bn a ra thuc th loi g. Mi khi thay i danh mc th ci danh mc mi s hin th
trn trang cng vi trn kt qu tm kim.
Tuy nhin chng ta nn chn ng t u v mt l do, cng nh google phn loi cc website trong cc
nhm danh b, Facebook cng cn phn loi c th suggest page tng t cho user like ngoi ra
cng l d liu a thng tin qung co ca mt nh qung co cho user. Bn c th so snh cc
qung co hin th cho bn vi s fanpage m bn like. Chc chn l s c dy m d m vi nhau v
ni dung cng nh danh mc.
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Quay tr li cc loi danh mc m Facebook cung cp th ng nh tiu ch ci g tt phi cho ln u

tin, loi Doanh nghip a phng v a im c nhiu u th hn so vi cc dng page khc: c
check-in, c rate, c nhiu ch in thng tin hn v c thm Loi ph ca fanpage. N phi b sung
iu ny ti u sc mnh, c nhiu mt xch kt ni tng t vi cc trang khc khi c qung
co c th ngn nhanh hn, mc ti tin nhiu hn v c nhiu d liu hn so snh ra ngi dng
ph hp. V mt li ch lu di cho Facebook l n s c mt bn thng tin Internet y nht,
chi tit ha nht, tng lai c th n s c qung co nhm chn lun nhng ngi thch dng page g,
a im g.
Nhiu ngi hi ti l v sao khng c Loi ph, bn ch cn i sang dng ny, chn mc khc, thay
i a im ca ti sang a ch khc ri i li a ch ng l s c bn b sung.
Danh mc tip theo, t chc cng ty th dng nh l dnh cho nhng t chc lin quan ti chnh
ph nhiu hn, hu ht cc mc trong y u th hin nh vy. Danh mc ny ph hp vi cc c s
kinh doanh trn mng, khng c a im offline hoc c qu nhiu v tr.
V nhn hiu, sn phm, y l mnh t nhiu i gia theo bm v d nh: Samsung, BMW, Mercedes
hay cc nhn hiu ru: Chivas, Hennessy
Ngh s cng chng, Gii tr, Cng ng l nhng danh mc page gn nh dnh cho cc t chc tng
khng kinh doanh sn phm. Ti v sao nhng page ngh s, cng ng c xut nhiu v nhng
page kiu ny c nh hng ti fan nhiu, c nhiu ni dung a ln cho fan. Hn na vo ci thu
hng hoang Vit Nam ua nhau lp fanpage th hu ht u l cc page gii tr, cng ng, chim s
ng cc fanpage ti Vit Nam, suggest gia cc page th c qua li ln nhau.
Nhiu bn c phn Suggest Page my mc lo s khng c loi ph th khng c suggest. Ti xin tr
li trong bi vit ny, v bn phi hiu ng fanpage ca ti thuc dng g, trn th gii c rt nhiu
fanpage tt trong danh mc , tm c fanpage c cng tp fan ri chn danh mc ln l kh
tng ng ri, danh mc ph ch gip c th hn na, page ca bn bm theo c nhiu fanpage
na m thi.
Trong tng lai vi xu th qung co chi tit theo a im th c th danh mc page s mt ln na
thay i, c th cc fanpage s c gn a im ht. Nhng ngi ch iu th khng bng chng ta
ch ng chuyn v dng Local business n trc. Thc cht ti thy ch cn 2 nhm: 3 ci trn 1
nhm, 3 ci di 1 nhm ri cc mc ph l bao trm ht ri.
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7.2. Suggest Page

Nu mt Fanpage lc no cng phi tng fan bng ads th chc hn s rt tn km chi ph pht trin
Fanpage. chnh l lc bn cn kho lo a Fanpage bn vo cc trang c xut (Suggested
Pages). Lm c iu ny s gip Fanpage bn c th tng t vi nghn cho ti vi chc nghn like mi
ngy, tip cn nhiu hn na ngi dng trn Facebook.
Mt khi Fanpage c vo xut th ngoi lng like tng th lt xem nhng bi gn y nht cng
s tng ng k. V t nhin Fanpage bn c mt lng ln nhng ngi click vo xem Fanpage, theo
thi quen h s ko xung kim tra nhng bi vit ca page.
Chnh v nhng li ch nh vy m Suggest Pages l iu m bt c ngi admin, doanh nghip no
xut hin trn Facebook u mong mun thc hin c.
a. Tng quan v Suggested Page

Trc tin th chng ta s tm hiu v cc ngun like Fanpage, kim tra Tab Like trong mc Insights
Fanpage bt k s thy xut x lt thch fanpage ca bn:
C th:
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Page Suggestions: xut trang, ngi dng like Fanpage ca bn thng qua mc xut ca
Facebook.
On Your Page: Trn trang ca bn, ngi dng khi nhn thy qung co, bi vit ca bn thng
qua bn b h h cha thch ngay m vo tm hiu Fanpage ri mi bm Like.
Your post: Trn post Fanpage ca bn, khi bn ng 1 bi mi, thnh vin A nhn thy like
share khin bn b h l B nhn thy, B like Fanpage ca bn.
Uncategoried Mobile: Trn di ng cha phn loi, tng t trn, thnh vin B dng di ng
nhn thy ri like page t cc bi vit, ngi khc chia s Fanpage, mi like page ca bn.
Page likes: Lt thch trang, ngi dng A like Fanpage khin cho B nhn thy like Fanpage
theo.
Ads and Sponsored Stories: Qung co v cc cu chuyn c ti tr, ci ny hiu nm la l
dng tin tr cho Facebook Fanpage tng fan.
API: l ngun t app, t cc website khc c t nt like fanpage ca bn. (Ci ny d hnh
dung ging nh 2 cn nh hng xm ngoi i t cng chnh vo th cn cc cng sau i sang
nh nhau, nm k hn bn c th tm trn wiki v c chnh sch nh pht trin ca
Facebook - https://developers.facebook.com/ - cn phn ngun like cho fanpage th chng ta
tm hiu rng nhng lt like nh bn th 3 gii thiu, khng phi t Fanpage ca bn).
Post by other people: Post ca ngi khc, khi thnh vin A post ln tng Fanpage, bn b
ca h nhn thy like Fanpage ca bn.
Uncategorized Desktop: tng t Uncategorized Mobile.
Ngoi ra cn c ngun Other, tt c cc ngun khc m Facebook khng o lng chnh xc c th

cho vo mc ny.
Nh vy tng like ca mt Fanpage, tt c vic chng ta c th lm l tng cc ch s trn: thit lp
vo Suggest Pages, tng bi post hng ngy, tng kiu ni dung dnh cho di ng, tng qung co, tng
lin kt vi cc fanpage, ng dng khc ca Facebook hay Website lin quan.
C th hn ring y l Suggested Pages ( xut trang) th c cc hnh thc sau:

i.
xut pha ct phi: xut hin khi vo ni dung trang c nhn bn b, event, xem ni dung
1 fanpage khc
89
ii.
xut trn New Feeds: khi ngi dng like mt Fanpage, ni dung ca mt Fanpage h
tng like hoc Fanpage c qung co s xut hin cc Fanpage tng t (Similar Pages)
kch hot lm theo hng dn: https://www.facebook.com/help/514622715244231

iii.
xut ngay trn Wall Fanpage khc: xut hin khi vo wall Fanpage khc v bm like
b. Nguyn l ca Suggest Page

Vic a xut cho c nhn: da trn s thch, thng tin ngi ta khai bo, nu ht ch ny th tin
sang bn b h ang hot ng thch g, cui cng mi l page tng t page h like.
Kim tra ti: https://www.facebook.com/pages/
Nick mi khai s thch bng , xe c c xut: 3 page bng , 2 page xe
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Nick hot ng lu c xut cc trang bn b thch v hp vi s thch khai hay cc Fanpage

tng t Fanpage tng like.
c. Thit lp vo suggested pages

Bc 1: Chn danh mc chun cho Fanpage.
Vo chnh sa ni dung Fanpage, chn danh mc ng vi Fanpage v b sung thm cc danh mc ph,
ngoi danh mc chnh th mt Fanpage a im cn c ghi thm 3 danh mc ph. Fanpage Ti T
Lm l cng danh mc Sch & Nh xut bn ging Tiki, Nh Nam.
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Cc bn c th tm nhng Fanpage top hot ti Vit Nam v Th gii cng kiu ni dung nh bn
chn danh mc ging nh Fanpage y (Phn Facebook Trend)
Tip: Theo ti quan st th nhng page tng t nhau, ging tn th t l c xut s rt cao, l l
do v sao h thng cc fanpage ca Guu, Tp Ch Chim Ln, cc Fanpage Chim tinh li tng like nhanh
nh vy.
Bc 2: Tng tng tc cho Fanpage.
i.
ii.
iii.
iv.
nh hng ng ni dung a ln Fanpage (Xem quy trnh xy dng Fanpage), cht lc

cc ni dung c, l, hay.
Lun t cu hi v c nhn ha ti ngi dng, lm sao mi bi post member nhn thy
s tng tng nh ang hi chnh mnh ch khng phi ngi khc. V d: Bn ang lm
mn g? Nh bn c khung tranh th ny cha?
Tng cc bi mini game: vui, on ch, ui hnh bt ch, cc bi tng qu yu cu
member tham gia tng tc
Chy qung co cho cc bi vit.
Tt c nhm mc ch tng like, tng comment, tng share cc bi post v nh gi Fanpage.

Bn c th t chc mt s kin online nh thi vote nh, thi qua app, mini game theo chui ch hng
ngy tng tc tng nhanh hn. Ngoi ra th cc s kin Offline: ra mt sn phm mi, tm hiu v
cc ni dung lin quan ti Fanpage cng s gip tng tng tc Fanpage. Asbook thng 10/2013 t
chc lin tc cc s kin Offline tm hiu v cc cung hong o, ra mt sch bn cnh nhng cuc thi
online.
Bc 3: Ch u tin cc ni dung c bit cho di ng.
Hin ti di ng l mnh t mu m, ngi dng tht. Ni dung cho di ng ch cn n gin, ngn
gn, ph hp thi gian, hnh nh. Hy phn tch i tng dng di ng v tui bn mun lm fan
ca mnh a ra ni dung hp l, chn gi p post. V d Fanpage chim tinh c th ng nh ny:
92
Kt qu sau 1 thi gian:
Vic lm ny s tng thm lt thch t cc ngun di ng ng thi ci thin tng tc ca Fanpage.

Khi Facebook s nh gi rng Fanpage c mt sc ht hp dn vi ngi dng m a Fanpage
bn vo Suggested Pages.
Bc 4: Tng lin kt vi cc Fanpage, Website khc.
Mi nhng i tng cng ngnh ngh lm i tc t chc offline hoc hp tc chia s nhng ni dung
hay t Fanpage ca bn i li chng ta cng chia s ni dung ca h, ging nh hnh thc trao i lin
kt thng qua cc bi vit trong SEO. ti u lt xem cao nht th ta ti li nh, ng bi v
Fanpage B nhng tag Fanpage ca bn vo trch dn ngun.
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Tip nh: Vi mi bi ng chng ta c th lun thm a im ti chnh Fanpage mnh vo bi vit vi

cc Fanpage dng a im kinh doanh mi khi member thm tag ai vo chng ta s thm lt
check-in ti chnh Fanpage.
Vi cc website chng ta cng lm tng t, seeding trn cc Forum, cc trang mng x hi bo c
ni dung tng t nh Fanpage bn chng ta c thm fan ng i tng.
Bc 5: kim tra vo Suggested Pages
Kim tra ti:
fb.com/pages/?frompageid=xxxx
Thay xxxx bng ID page bn hay page bn mun theo. Khi bt u c xut hin page ca bn hoc
page mun theo kia trong y th bn thnh cng bc u.
94
Kim tra li Insights Fanpage thy mc ngun Suggestions tng dn cng ngy cng nhiu l chng ta
thnh cng.
Tip: Ly 1 ID khng c quyn qun tr chnh l on s cui cng ca 1 tm nh t Fanpage , v d

ca Hi c Thn l 109071846283. Khi c xut th hy tng thm lng bi post hng ngy
ko thm cc ngun like khc cng tng theo. Chng ta c th thm d s lng bng cch hi chnh
cc member. Ngoi ra nn l nhng ni dung s kin, c, l, hay trnh b coi l Spam bi vit.
V bn cht, a Fanpage vo Suggested Pages c ngha l chng ta xy dng mt Fanpage cht

lng, ni dung hu ch vi ngi dng v Facebook s gii thiu chng ta vi cng ng nhiu hn
na.
lm c iu th chng ta ng nhin l nn lm tt tt c cc khu t qung co ti su tm
ni dung, to ra nhng tin tc hu ch vi cng ng. Vi Fanpage brand, doanh nghip th m chn
c page tng t ti Vit Nam th dng nh kh hn so vi cng ng, lm ng bc ny th
vic chn ng xu hng, la chn tn hay ri xy dng Fanpage cng ng song song c ti tr bi
Fanpage Brand s d hn hn. Khi c nhiu Fanpage th vic t lin kt vi chnh mnh s thun li
hn nhiu so vi phi thng lng, mi cc i tc hp tc.
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7.3. Ch s Reach
Cng ng nhng ngi lm Facebook Marketing l mt hi kh tnh v hay i hi. Th cng chng
sao, nhng vn l i khi chng ta hi thi qu v hnh ng thiu hp l.
Nu xt ring v vic qun l s lng Reach ca cc bi vit, th khi phi bn v thi qu ca ci
hi ny. Mt phn li y l ca Facebook, mt phn khc l do s bo th ca chng ta vi mt s
kin c trong khi nhiu phng php tin b hn th li b b qua, v phn li cn li n gin l nm
s dt nt thun ty ca mt s ngi.
Ni tht l chng hn mt nm trc, khi lng Reach thp tr thnh l do khin cho nhiu FB
marketer quay sang xoy Facebook, ti cm thy rt bc ti. Theo quan im ca ti, Reach ch l
mt thng s rt nh v chng c ngha g my khi chng ta nhn vo s phi hp tng th ca rt
nhiu yu t. V hu ht chng ta ang s dng n theo cch hon ton sai lm.
96
a. Chng ta ang s dng thng s Reach nh th no?
Hy hi bt k mt ngi lm Facebook Marketing no v nhng thng s m h thng quan tm, v

gn nh chc chn Reach s nm trong top u danh sch.
Ti sao?
V n hin ngay di mi post, chng cn vo Insights cng chng cn phi ti export d liu fanpage,
li cn c cp nht theo thi gian thc.
Hu ht Facebook marketer khng th b qua n. Chng ta b m nh ti mc n quay li lm t lit v
thao tng mi hnh vi, v th l hin nay hu ht mi cuc tho lun xoay quanh ch ny u ch l
Post ny ca ti ch c X reach thi l sao hay Post trong fanpage ti thng reach c khong x%
fan thi.
R rng l chng ta qun l thng s ny nh mt yu t vi m, th m c h n gim l chng ta
li pht r ln?
97
b. Chng ta ang tr nn thiu hp l nh th no?

C rt nhiu l do, nhng trc ht cn phi hiu c Facebook lm vic vi thng tin nh th no.
Mi ngy, mt ngi dng thng thng c th nhn c n 1500 mu thng tin, nhng Facebook
ch chn hin th 300 trong s 1500 thng tin thi, cho nn s l 300 thng tin t nhng
ngi bn v cc fanpage thng hiu m ngi dng tng tc nhiu nht.
Gn y, sau khi thc hin mt quan st, ti thy rng trong vng 24 gi c khong 106 thng tin t
cc thng hiu c truyn ti n ti mt cch t nhin (Organic) trn Facebook. Con s ny l kh
ln, v chng thuc v 38 thng hiu. Nhng thng tin c u tin hin th trn Facebook ca ti
hn v ti c tng tc vi cc thng hiu ny theo mt cch no .
Ti thy rng ni dung ca bn phi tt lm th mi lt c vo con s 300 c u tin ny, ti l
phi tht s tt y. V k t khi c s ngi dng ca Facebook bt u tng ln mt cch chng mt
(gi l 1.19 t ngi dng) v ngy cng c nhiu ngi dng hot ng thng xuyn (active) hn bao
gi ht, cho nn l News Feed cht chi gi li cng thm cnh tranh. M qun mt, ti ni thm
l ngy cng c thm nhiu thng hiu nhy vo chin trng ny v chi tin ngy cng mnh tay
cha nh?
Facebook cn c News Feed em li tri nghim tt cho ngi dng, v r rng l h ang lm ng
khng th nghi ng iu ny. Facebook tng th nghim v so snh gia mt News Feed c b lc
v mt News Feed khng c b lc (ni dung lp li v s ln), v kt qu l cho ra phin bn News
Feed c b lc m chng ta ang s dng ngy nay vi t l thao tc ca ngi dng l cao nht.
Hy hc cch lm quen vi n!
K c khi khng c b lc, th lng Reach cng chng bao gi t n 100%. Chng bao gi c th tip
cn c vi tt c mi ngi. Thng th ch c mt na s fan trong page ca bn online hng ngy,
v mi post khi c ng ln ch c th tip cn c vi mt t l nh s lng fan ang online trong
khung thi gian l khong 2 ting trc v sau khi bi vit c ng.
Chng ta thng bc ti mi khi lng Reach ch di 5%, 10% hay mt con s no kh thp.
Nhng nu khng lm vic trn Facebook m thay vo l Twitter, lm th no m bit c
mt tweet c ng ln s tip cn c vi bao nhiu phn trm follower?
Chng ta cng c mt ng nhn sai lm rng mt ngi like fanpage ca ta c ngha l ngi mun
nhn thy mi th c ng ln trn fanpage. Hon ton v vn. Bn thn ti like khong vi trm
fanpage, ch yu l cc fanpage v nhc s ni ting, phim nh, cc chng trnh TV hoc cc sn phm.
Ni tht l ti chng thm quan tm my page cho hin ci g ln News Feed ca ti, v chnh l
cm gic ca mt ngi-dng-thng-thng. H khng phi l mt Facebook marketer nh chng ta,
h ch l mt ngi dng thng thng.
Chng ta hnh x thiu hp l v chng ta cho rng mi ngi u mun nhn thy nhng g chng ta
post ln, v chng ta cng cho rng h mun nhn thy mi th c post ln t cc thng hiu m
98
h Like. Cui cng, tht v vn, chng ta cn chc chn rng h mun xem mi bi vit m h b
l khi h khng online.
C v nh chng ta u k vng rng mi bi vit m chng ta ng ln u c truyn ti ht
cho mi fan, mt cch cn thn v chu o.
c. V sao Facebook li c li trong chuyn ny?

u tin, Facebook c li v h ngh ra thng s Reach ny. H khng cn thit phi th hin r rng
n mc , v nhng d liu ny cng khng nht thit phi cho hin th cng khai n vy. Nhng h
lm nh th .
Hn na, h khng ch to ra n vi vai tr l mt s liu n thun, m n tr thnh mt s liu
c xp vo hng cn bn bn khng th trnh n c. N mi ni: trong tng bi vit, trong
mi ch ca phn Insight. Facebook thuyt phc chng ta rng Reach quan trng bng cch cho n
xut hin gn nh mi biu v th, cha tnh n hng t ln xut hin khc trong cc tp tin
export.
V phn ny, Facebook to ra ri ro khng ng c, v mc d Reach c th l ng lc nh
qung co chi tin nhiu hn, nhng n cng khin h mt phng hng, gin d v ny sinh
ra nhng k vng thiu tnh hp l.
99
y na
v y
100
vn cn
na
Cc bn thy y, ngoi Facebook ra chng c mng x hi no cng khai kiu d liu ny cho ngi
dng. Nhng Facebook lm vy, v chng ta cy ci s Reach ny khng th nt hn c na.
Trc khi c bi vit ny m bn vn cha bit lng Reach ca fanpage ti l bao nhiu, th ti hi
vng rng bn c th tp trung vo nhng thng s thc s ra vn nhng thng s thc s
gip bn t c cc mc tiu kinh doanh ca ti y, v d nh s lt share, s lt click link v t
l chuyn i.
d. Reach cao khng c ngha l doanh thu khng

Reach chng c ngha g my v bn khng th nhn vo n on c vic kinh doanh ca ti c
tt hay khng.
Mt Facebook marketer chuyn nghip s nhn vo nhng yu t nh lu lng ngi truy cp vo
site thng qua Facebook, v s thanh ton thu c t lu lng ngi ny.
Nu theo di cc thng s mt cch cht ch, bn s thy l Reach cao chng bo m c bt k th
g va nhc n trn. Reach thp c th hiu l Facebook ch hin post ca bn cho nhng ngi
quan tm n ni dung fanpage ca bn nht, v n s to ra hiu qu cao.
101
B lc ca Facebook s lc lun nhng ngi khng quan tm n ni dung ca bn.

Bn vn khng tin l Reach chng c ngha g nhiu lm ?
Vy hy xem v d di y.
Trc khi bt u kha C&MO 03 ca Lp hc Marketing Online C&MO, ti c to Event v ng ln
Fanpage SinhVienIT (~500k fans), ti nhn c gn ~500 lt ng k mi, tuy nhin ti phi rt
vt v trong vic lc ngi iu kin i hc, v c nhng ngi c mi i hc ri th li b gia
chng v cm thy khng ph hp (bt k l do g!). Cui cng khng c 1 ngi no c gii thiu t
Fanpage SinhVienIT c th tham gia n cui kha hc ca ti.
Bn cnh , ti c ng ln Fanpage ca lp hc, v thng tin kha mi c chnh cc bn kha
trc truyn i, gii thiu li cho bn b ca ti. H l nhng ngi hc chm ch v cc vui v.
ng b chi phi bi Reach, thay vo hay quan tm n nhng hnh ng khc gip bn t
c cc mc tiu kinh doanh y. Nu chng i xung th mi l c vn .
e. Chng ta nn s dng Reach nh th no?

Thc ra ti nhn thy Reach cng c mt s gi tr nht nh mc d cch chng ta ang s dng n th
hon ton sai lm. Cn phi c mt s thay i hon ton trong chin lc ng ni dung in hnh.
Chng ta tp trung quan st lng Reach thay i theo tng post v trc y chng ta tng c ai
ni rng khng nn ng qu mt bi vit mi ngy, v i khi thm ch l ch nn ng 2 ln mt tun.
Vi lng bi t i nh vy, th lng Reach ca mi bi ng l c mt vn cn quan tm, v n
gin l chng ta t ht trng vo mt r v ri ro qu ln. Nhng gi ta s khng lm th na,
chuyn sang ng vi post mi ngy v li ch thu c s cc ln. Ti quan st thy mt s trang tin
tc cn ng hn 15 post mi ngy. Vi s lng post nhiu nh vy, th Reach ca tng post s khng
cn quan trng na. Mc tiu y l a fanpage ca chng ta tip cn c vi cng nhiu ngi
cng tt.
102
y l mt v d: vo ngy 14/11 ti chia s ni dung 5 ln vo 5 thi im khc nhau:
8:15am (2,385 Organic Reach lt hin th t nhin)
12:30pm (2,143)
4:50pm (3,006)
8:50pm (5,742)
11:25pm (2,334)
Trong s 5 bi vit ny, c 3 bi vit t Reach khng tt lm (ch hn 2000). T l Reach thp nht
trong 5 bi vit ny ch t 8.6% lng fan.
Tuy nhin nu xem trong ct Daily Organic Reach trong mc Page Level Export, thc ra ti tip cn
c vi 6709 ngi trong ngy - chim 26.8% lng fan.
V c tun ti t lng Reach t nhin l 17468 70% lng fan. Thy khng, nu thi sm soi
lng Reach ca tng post mt cch tiu tit, chng ta c th tht s nhn thy rng ni dung ca
thc s tip cn c vi nhiu ngi hn ti tng, c th l ch sau mt tun hay thm ch l mt
ngy.
Nu bn c th nhn nhn mt cch thc t v hot ng ca ngi dng v mc thng xuyn hin
th m h mun i vi ni dung ca bn, th vic nm bt nhng con s theo cch ny s c ngha
hn nhiu. Sp ca bn s chng c thi gian m quan tm n lng Reach ca tng post, thay vo
mt bc tranh ton cnh v tng s Reach t c trong c tun s c tuyt hn nhiu.
Cn bn th sao?
f. ng chy theo m ng
Hy nhn vo tng th cc con s, ng loanh quanh vi Reach na.
Hy bo m rng bn hon ton hiu c h sinh thi ca Facebook v hnh dung ra mt chin
lc hiu qu s trng nh th no.
Hy nh: Lun lun nhn vo kt qu.
m ng s lun lun hnh ng kh hiu v b m nh bi nhng th chng ng quan tm. Nhng
bn th khc, hy tin tng vo trc gic ca ti trong tt c chuyn ny.
103
7.4. Tng Organic Reach cho Fanpage

Thi gian gn y, nhiu ngi qun l fanpage rt au u khi nhn thy lng reach post trn
fanpage ca ti b gim ng k. l mt tin xu, tuy nhin tin tt l bi vit ny s gip cc bn vt
qua ni s hi .
D nhin, ti s hng n nhng tng tc ph hp v c li vi ni dung trn fanpage ca ti, c th
l cc tng tc c th (shares, link clicks, converstions,), v bn thng minh bit tng tc no
l tt nht vi ni dung fanpage ca bn. V vy, bi vit ny chng ta s coi mc tiu chung l cc ch
s Orgacnic Reach, cn tnh ton chuyn i no cho hiu qu l ty bn.
Di y l 6 bc bn c th lm tng Organic Reach (hoc thm ch Fan Reach, hy mt ci g
khc) ..
a. Bit khi no ngi dng online

Nu bn nh ng bi ln page, hy ng khi c nhiu ngi dng ca bn online nht, nht l khi
ngun ni dung ca bn ng khng c nhiu trong mt ngy.
V iu ny c v rt d hiu, tuy nhin khi ng bi khng ng thi im c th bn ang lm gim
lng tip cn m khng h hay bit. May mn l Facebook s gip bn khc phc iu ny bng cng
c Facebook Insights.
Qua nhiu phin bn ca Insights (cho bit d liu v trang ca bn), Facebook gii thiu mt biu
rt hu dng mang tn When your Fans Are Online (Khi no Fan ca bn online) c kh nng
thng k khong thi gian c nhiu ngi Online nht v khong thi gian t ngi Online nht trn
fanpage ca bn.
104
Biu ny nm trong phn Posts (Bi vit). Bn s c tm hiu r hn v Facebook Insights phn
o lng v bo co.
iu th v v biu ny l n cho bit ngi dng ca bn trc tuyn vo lc no trong 24 gi mt
ngy v 7 ngy trong mt tun.
i vi ti th thi im thch hp nht ng bi l t 8 gi sng n 10 gi sng (gi a phng).
V th khi ng nhiu bi mt ngy, ti c gng ng bi quan trng nht ca ngy, l bi blog mi
nht trong khong t 8 n 10 gi sng.
Hy bit khi no ngi dng ca bn online nhiu nht, c th tip cn vi nhiu ngi nht,
vi ni dung quan trng nht!
b. ng bi thng xuyn
c nhiu quan im v vn ng bi thng xuyn. Mi ngi cho rng bn nn hn ch ng bi
trnh lm phin ngi dng ca bn. Mt s th khuyn mt ngy ng mt bi hay mt tun ch
ng t thi.
V bn hiu ti ni g khng?
Mi ngy c xp x mt na s ngi dng ca bn online trn Facebook v online trung bnh t 30

n 60 pht.
Nu bn khng ng bi th r rng l khng th tip cn c vi ai c. Nu bn ng bi mt ln, bn
ch c th k vng vo s lt tip cn ca nhng ngi online trong 1 n 2 gi m thi.
ci thin s lt tip cn ngi dng khi h online, mt ngy bn cn ng nhiu ln. ng bao
nhiu bi cn ty thuc vo ni dung m bn ng, cng nh th hiu Fan ca bn.
Trong cng mt ngy bn khng nn ng li mt ni dung ging nhau. ng ng bi cho c. Nu
cht lng bi ng gim, ngi dng s khng quan tm n trang ca bn na u.
105
Nu bn c th duy tr c nhng bi ng c cht lng cao th ng ngi ng bi nh nu bn

mun th ng cng thng xuyn cng tt. Tuy nhin, ti khuyn bn nn t khong thi gian gia
cc bi ng l 1 gi.
C nhn ti c cch khong 4 gi l ti phi ng mt bi, mt ngy t 4 n 5 ln ng. Thm ch ti
cn t lch ng vo na m khi ti ang ng na. (xem tip bc 3).
y l vi s liu thng k v l do bn nn ng bi mt cch thng xuyn:
Nu hm nay bn khng ng bi th s 0 l s lt tip cn m bn s nhn c. Tuy nhin, do may
mn bn vn c th tip cn c nh nhng bi ng trc nhng s rt hn ch.
Nu bn ng bi mt ln, bn s tip cn c cng nhiu ngi nhn thy bi ng ny. Hn l th
phi khng?
Tuy nhin nu bn ng bi 10 ln trong mt ngy th bn s tip cn c bao nhiu ngi? Bn s
tip cn vn l nhng ngi nhng ch l mt s thi. Nhng nhn chung, s ngi bn tip cn s
tng vt.
V d, ngy 14 thng 11, ti ng 5 bi:
8h15 (2.385 organic reach)
12h30 (2.143)
16:50 (3.006)
20:50 (5.742)
23:25 (2.334)
y l iu m ti c gng thc hin v tn sut ng bi v phn b bi ng trong mt ngy. N

khng phi lc no cng kh thi.
i vi mt trang m c khong 25.000 fan th lt tip cn m ti c c khng gy ngc nhin lm.
Tuy nhin mu cht ca vn l ti ng vo 5 thi im khc nhau, cch nhau khoagr 3-4 gi v
kt qu l tip cn c vi nhiu i tng khc nhau ch trong 1 ngy.
Tng lt Organic Reach vo ngy 14/11: 6.709.
Hy tng tng nu ti ng bi vo lc 12h30 cng ngy th ti ch tip cn c 8,6% tng lng
ngi dng (nh rng s lt tip cn t nhin bao gm c nhng ngi cha l fan hm m ca bn).
Rt t phi khng?
Tuy nhin v vo ngy ti ng bi 5 ln nn cui cng ti tip cn hu c c vi 6.709 ngi,
bng 26.8% tng s fan ca page. y chnh l con s cui cng m cc thng hiu c th t c.
Bn c mun tip cn vi nhiu ngi hn khng? Th th mt ngy bn phi c c s ln ng
bi vi thi gian gia cc bi ng mt cch c chin lc!
106
c. Chia s li ni dung c
Mt ngy ti c th ng bi nhiu bi bng cch ln lch ng ni dng c. y l bi ng m ti cha
ng vo ban m khi ang ng.
C vi thng l ti s cp nht danh sch ni dung c cn hot v cn c gi tr, tip to mt bng tnh
excel lu ni dung cc bi vit vi mt s cp nht mi trn bi vit , v cho xut bn ln
Facebook. Ti chn thi im khc nhau mi m 22:00-02:00, chnh nhau 10 pht cng c, khng
nht thit phi chun chnh 00.
Khi c hn 50-70 bi vit cn phi sp xp lch ng th cng c hn gi ng bi hng lot tr nn cc
k c ch. Bn c th s dng PostPlanner, n s gip bn.
Ti cng ng bi mun vo ban m c th tip cn vi i tng mi. Ln u tin ti chia s bi
ng ny l khong t 8h sng n 10h sng. iu ny khng ch gip lng organic reach tng ln m
cn c th tip cn vi nhng i tng khc vn cn thc mi gi khc.
Ti thy cc k hiu qu trong vic phc hi ni dung ng trc . Nu tip tc duy tr vic chia
s ny vo ban m, ti s nhn c vi trm c nhp chut vo lin kt .
Bn c mun tip cn vi nhiu ngi hn khng? Hy sp xp lch ng nhng ni dung c vo
lc bn ang ng tip cn nhng i tng khc!
107
d. Ni dung hp dn hn
Khi quan st New Feeds (Bng tin), ti thy 106 posts ca 38 pages khc nhau. Khng r l ti
thy bao nhiu bi ng nhng c th chc chn rng 38 pages ny cung cp mt s ni dung ti thch.
Facebook bit r iu ny. Facebook bit ti ang tng tc vi fan page khi ti n like, bnh lun,
chia s, nhp chut vo lin kt, vo nh hay nhp chut xem bnh lun ca mi ngi.
V ti rt t khi bnh lun, like hay chia s nn nhng lt nhp chut v hnh ny ny tr nn quan
trng. Facebook ln theo nhng c nhp chut ny v vn c kh nng hin th nhng ni dung
ti quan tm trn Bng tin.
Facebook khng phi l bin qung co m l mng x hi v do Facebook khuyn khch hot ng
mang tnh x hi. Nu nh bn khng tng tc vi mt ngi hay mt page no th kh nng l h
s khng chia s vi bn u.
V nu bn l ngi qun l fanpage, bn hy c nhng thng ip, ni dung thc y hnh ng i,
ng ch l: n like nu, comment nu hoc share nu, n ci bp lm, v ch ai click vo
u. Hy mang li gi tr cho Fan ca bn.
Bn c mun tip cn vi nhiu ngi na khng? Hy to ra ni dung m mi ngi thc s
mun thy v tng tc v nhng ni dung phi c ch vi Fan ca bn, ch khng phi l
ch vi bn!
108
e. Nghin cu story bumping

Nghe c v hi c cht th thut mt t. Nhng Story Bumping c th rt hu ch khi n tip cn ti
nhiu ngi hn.
Ti khng chc chn nhng iu ti ni y l g? L EdgeRank n c cng b li vo thng 8
nh l cch lm ni dung c ni ln v s nhn c nhiu s tham gia hn.
Ti nhn thy ci ny rt nhiu t bn b ca ti trong nhng ngy gn y. H bnh lun mt bc
nh c, hay mt bi vit c (mt vi ci thc s rt c) v n xut hin trn cng News Feed ca ti.
Tht khng bit chnh xc iu ny khi no s xy ra. Nhng c kh nng bn s cn phi tr thnh
mt ngi dng v bnh lun vo bi vit trn fanpage m bn cn Bumping. Khng phi lc no
qu trnh Story Bumping cng din ra, nhng s hon ton c ch cho bn nu chnh bn to ra ni
dung m mi ngi khc s nhn xt v n.
Bn cn phi comment!
Thm vo , Story Bumping l mt thut ton c kt ni cht ch vi mt yu t c gi l Last
Actor. Do , facebook s u tin 50 tng tc cui cng vi bn, bt k ngi no hoc page.
Tm li, y l mt l do chnh ng khng nhng to ra ni dung hp dn cao m cn dng hin th
trn Newsfeed bn b thng xuyn.
Bn c mun tip cn vi nhiu ngi hn khng? Hy l mt ngi dng v bnh lun vo ni
dung , lun l ngi cui cng.
109
f. Xy dng fan cht lng

Bn c mun lt tip cn tng vt khng? Mua Fan i. Hoc l kim thm fan bng qung co. Hoc l
t chc cc cuc thi ri trao phn thng chng lin quan t no n thng hiu ca bn.
l cch git cht Fanpage ca bn nhanh nht!
Trc tin, hy to ra lng fan t nhin theo 5 bc trn. Nu bn thng xuyn c nhiu ni dung
cht lng cao, nhng ni dung ny s n vi nhng ngi khng phi l fan ca bn. V do , bn
s ngp chm trong Like.
Th hai, bn cn ch n mc tiu qung co. Hy tp trung vo nhng quc gia m bn qung co
ti thay v gi r nht v trnh nhng vng m bn ch thy spam vo bi ng ca bn. C th iu
ny s tn km hn nhng cng ng y ch.
S dng mc Custom Audiences (i tng ty chn) nhm n nhng ngi cha l fan ca bn
trong danh sch email. Hy bin h thnh fan!
S dng Graph Search v Lookalike Audiences (i tng tng t) tm kim nhng nhng
ngi tng t nh trong danh sch email ca bn. y l nhng ngi thch nhng trang v s thch
c th ph hp vi on th trng m bn ang hng n.
y l cch xy dng i tng ng n. Nu s dng cch ny, bn s d dng c c nhng

ngi dng ca bn thc s mun theo i nhng ni dung c ng ln trang ca bn.
Bn c mun tip cn vi nhiu ngi hn khng? Hy xy dng i tng thch hp trong tp
i tng mc tiu l nhng ngi thc s mun xem ni dung ca bn!
110
7.5. Quy trnh pht trin Fanpage

Trong qu trnh xy dng Fanpage chng ta s gp rt nhiu kh khn, bt u t vic xc nh mc
tiu, i tng ca Fanpage ri nhiu khi ti mt ngy khng bit phi ng ni dung g ln Fanpage.
trnh gp phi tnh hung th chng ta phi xy dng c mt k hoch t m t ngun ni
dung, nhn s ti cch thc truyn ti ni dung, thi im. C nh vy th sau mt thi gian vn hnh
chng ta s khng b ng trc cc tnh hung vp phi nh ngi qun tr ngh vic, ni dung km
hp dn, fan unlike nhiu Nu xy dng c mt fanpage ng mc tiu, i tng ngay t u th
s c rt nhiu ci li: chi ph qung co ti u hn, cng ng cht lng hn, fanpage s t vn hnh
v t l chuyn i s tt hn.
Di y l quy trnh ti p dng cho Ti T Lm v nhiu fanpage khc.
a. Xc nh mc tiu, i tng
y l bc khi im v cng quan trng, quyt nh mi vn sau ny nn chng ta phi cn trng
trong vic chn la. Rt nhiu ngi ch lm bc ny theo cm tnh dn n nhiu khu v sau phi
vt v. Chng ta phi tr li r nhng cu hi sau khi xy dng mt Fanpage.
Mc tiu xy dng Fanpage l g? lm cng ng, y thng hiu hay chuyn i bn hng lun
trn Fanpage? Rt nhiu ngi tham ghp nhiu mc tiu trong mt Fanpage m khng nh rng nu
mun t c nhiu mc tiu mt lc th thng s phi s dng nhiu ngun lc hn so vi gii
quyt tng vn mt. Chng ta c th lp 1 Fanpage chnh v nhiu Fanpage v tinh ch khng nht
thit phi dn tt c mt mc tiu vo mt Fanpage. Nu bt buc phi theo ui nhiu mc tiu th t
nht cng phi chia theo giai on, mi giai on hon thnh mt mc tiu l ph hp vi mt doanh
nghip va v nh mi bc chn vo Facebook, cn vi thng hiu ln th doanh s khng b b
buc trn knh Facebook nn h c th gp nhiu mc tiu trong 1 Fanpage v h mun ph mt lot
cc website khc na ch khng ring g Facebook.
Bn l ai? Th bn mun bn trn Facebook l g? Doanh nghip ln c cch lm cho doanh nghip
ln, doanh nghip nh, shop bn hng, start-up s c ngun lc khc nhau v cch pht trin fanpage
cng khc nhau. Vi mi loi hng th chng ta c cch trin khai trn Facebook cng khc nhau,
thi trang th c th ly tn theo t kha hng ha vng min lm tn page, ngi ln th chng ta
phi s dng 1 page cng ng iu hng sang v Facebook khng cho qung b nhng sn phm
thuc, sn phm c ni dung lin quan ti tnh dc, nhng sn phm cn uy tn c nhn cao nh xe c,
dch v tm l, ti chnh th li thch hp bn trn nick c nhn hay group.
T chnh mc tiu ny m chng ta s chn la tn Fanpage cho ph hp, tn theo kiu thng hiu v
d nh s Asbooks, Skybooks kh pht trin, tc tng like t nhin s chm hn so vi nhng tn
chung chung nh Thch c Sch, Ti T Lm, Yu Sch Vi nhng Fanpage m mong mun ti u
cho bn hng th tn kiu theo t kha nh Giy Converse H Ni, Knh Nam p H Ch Minhs gip
bn c li v tm kim cng nh gm t kha vo u khch hng khi c nhu cu.
i tng ca bn l nhm ngi no? Tui tc, v tr a l, gii tnh. l nhng ci m chng ta
phi bit khi xy dng Fanpage. Bn c th lm mt kho st nh trn cc khch hng ca bn trong
thc t, 100 ngi mua hng th t l l nh no. V i tng th chng ta s nghin cu su hn
nhng chng ta cn bit nhng thng tin c bn trn tin vo bc tip theo.
C th Fanpage Ti T Lm, ti chn tn ny v ngi ta tm nhiu t t lm , mc tiu l mt
cng ng yu handmade ln nht Vit Nam, i tng ch yu l n, 16+.
111
b. Xc nh t kha Fanpage
Da trn mc tiu ti xc nh nhng t kha s lin quan ti Fanpage ca ti nh: Handmade, t lm
, DIY, nu n, th cng.
Vi cc t kha ny ti s dng cng c Google Adwords Keyword Planner (Cng c lp k hoch t
kha ca Google Adwords) mc gi tng t kha.
S ra rt nhiu tng v cc t kha:
Ti tm mi t DIY khng c tm nhng g nc ngoi h cung cp ri li tm ngc li khi dch

nhng cm t y sang ting Vit, y l Diy Fashion, decor home (t lm qun o, ti ch cho thi
trang, trang tr nh ..)
V ti dng thm http://ubersuggest.org/ gi thm nhiu t kha hn na.
112
Ti dch sang cc ngn ng: Nht, Php v mt s lnh vc t nc ny l th mnh, ri tip tc

Keyword Planner, Ubersuggest.
Sau dng Keyword Planner kim tra s ln tm kim cc t kha ny v xut ra file Excel, lit k
s ln tm t cao ti thp.
Kt qu ring mc nu n ca ti l 5000 t kha:
113
Tr nhng ni dung trng lp i s c khong 3000 tng lm ni dung cho member Fanpage.
Vic nghin cu t kha ny nu bit qua SEO c th thc hin n gin, bn c th tm thu mt
SEOer lm ring vic ny ti Cng ng ISEO nu khng t thc hin c:
https://www.facebook.com/groups/congdongiseo/
c. Lit k cc ni tp trung i tng

Da trn bng t kha trn ti s tm c cc website cung cp ni dung bng Google, ti la chn 50
t nhiu ngi tm nht trn tt c cc mng t kha ti xc nh.
V d vi t DIY th s l cc website sau khi kim tra ni dung cc website trong trang 1:
www.diynetwork.com
www.diy.org/
www.doityourself.com
www.instructables.com
Trong ti c bit thch trang Instructables v gn nh h cung cp tt tt cc th ti cn.

Cng tm nh th trn Facebook ti c mt list Fanpage, group cung cp ni dung ny:
Ti tm ti t kha nhiu ngi tm th 10 th cc trang qu ging nhau v khng cn thit na.

Bc ny th ti c chia theo mc ch nh sau:
-
Cc trang, Fanpage ngun ting Anh s dng t kha ting anh, mc ch xy dng ni dung
dch cht lng, dn u v ngun ni dung ny ti Vit Nam.
Cc trang, Fanpage ting Nht s chuyn v cc mng origami, t st, tng sng to. Ty
mi lnh vc s c im khc bit, v ngun ni dung t mt ngn ng no s rt tt.
Cc trang, Fanpage Vit Nam s l i tc ti c th mi hp tc sau ny.
114
Ngoi ra khng b l mt ni dung hay no trn tt c cc mt trn, ti tm nhng t kha trng

im trn ti cc mng x hi khc nh: tumblr, weheartit, pinterest v y l ni c nhng tm hnh
tuyt p v rt nhiu lnh vc ly list cc tag ni dung ny.
Ri ti dng 1 email ring ng k nhn tin bi t cc website trn, to 1 list tin tc trn Facebook
bng cch vo link:
https://www.facebook.com/bookmarks/interests
To mt danh sch mi l nhng trang Fanpage c trn hng ngy vo list ny xem bi mi. Trong
danh sch ny l 333 Fanpage.
Vi group th chng ta phi trc tip tham gia, chnh ty chn nhn tt c thng bo:
115
Nh vy kt qu bc ny chng ta thu c cc ch d kin i tng quan tm thng qua xu

hng th gii, cch phn chia ni dung cc website nc ngoi. Vi mt lnh vc mi hon ton
hoc c th a phng khng c ngun nc ngoi tham kho th ta phi tm c cc ni dung
tng t m i tng c th quan tm. V d, vi mt Fanpage shop bn c sn mt a phng, ta
c th tm cc trang tin tc a phng, c sn cc ni ln cn, cc mn n tng t vi nguyn liu
tng t
V cng vi , chng ta s c mt KHO NI DUNG v tn c kh nng cao hp dn ngi dng.
d. Nghin cu chi tit v i tng.

Vi cc trang Fanpage, group ngi dng ti Vit Nam, ngoi mi hp tc th bc tip theo ti qut
ton b UID ca cc i tng ny. Sau ti ti ln mc i tng trong Facebook Ads Manager
nghin cu Demographic (chi tit xem phn Facebook Research)
Ngoi ra th chng ta c th thc hin thm 2 cch khc na bc ny nu chng ta c Fanpage
ca ring mnh tng tc n, hay mt Fanpage khc ti Vit Nam c cng nhm i tng.
Cch 1: dng Graph Search kim tra nhng ch m Fan ca mnh thch (Chi tit xem phn Facebook
Graph Search)
Cch 2: qut ton b UID ca Fanpage mnh hay Fanpage i th, dng tnh nng Users Comunities ca
Itarget kim tra i tng thch g
Kt qu bc ny chng ta s c d liu chun v i tng: tui, gii tnh, khu vc, s thch, tnh
trng hn nhn, gia nh rt hu ch cho vic lm ni dung hay chy cc chin dch qung co (Xem
phn quy trnh chy Ads).
116
e. Tuyn dng/o to nhn s

a ni dung ln Fanpage th chc chn chng ta cn c nhng admin, d l shop bn hng hay cng
ng, thng hiu. V thi gian mt ngy 24 gi nu chng ta khng dng ht th qu lng ph ngun
lc Fanpage hn na bt k Fanpage no th member cng online tri u vo cc khong thi gian

khc nhau trong ngy.
S lng th ty vo lng cng vic, tng tc vi member hay nhu cu v ni dung chng ta cn a
ti m, c nhn ti ngoi s ngi ti thiu cn thit vn c thm 1-2 ngi d phng.
Bn cn phi xy dng 1 bn tiu chun cng vic (KPI) hng ngy v bo co cng vic vi cc v tr
cng nh nhng xut m admin thu c t member, c bit vi page dng thng hiu. Cn vi
page cng ng th chng ta cn bit cc kin t member v cc ni dung ng ti cn iu chnh ni
dung nh no t vit tin tuyn dng ph hp.
C th th vi mc tiu 1 ngy post 8-12 bi ca Ti T Lm ti tuyn 8 admin t H Ni, Hi Phng ti
Thnh ph H Ch Minh mi ngy mi ngi ch cn post 1 bi v thun tin cho vic t chc offline
nu cn.
Cc knh c th tuyn admin:
-
Trc tip t member, group ca Fanpage (chi tit bc 8)

Gia nhp cc group chuyn mn v ng tin tuyn.
Qung co vo nhm i tng cc Fanpage Vit Nam tng t.
o to cc admin ny th chng ta lp 1 group ring tin nhc nh, ph bin cc nguyn tc.
Cho h tip cn cc kho ni dung bc 3 v phn chia lch ng bi hng ngy, hng tun theo ch
mnh nh sn. Yu cu cc admin np trc mt s bi d nh ng nh gi trc. C th cho th
lm ngi kim duyt kim tra vic h tr member sau mi nng ln lm admin. Sau mt thi
gian th nh gi cc ni dung h ng ti v chnh sa cho ph hp.
f. Lp k hoch pht trin Fanpage

Bc ny chng ta phc tho l trnh Fanpage, sau 3 thng bao nhiu fan, 6 thng, 1 nm l bao nhiu
fan? Da vo y chng ta s quyt nh xem cn chy ti thiu bao nhiu tin qung co mt ngy
t ch tiu tng like u n s lng nht nh.
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ng thi cc chin dch bn hng, s kin s c t chc vo mc no ca Fanpage hay khong thi
gian no ca thng, ngy no ca tun? Da trn Insight Fanpage th chng ta s la chn c thi
im ph hp.
chi tit c ci ny ph thuc rt nhiu vo mc tiu ban u ca bn. Chuyn nghip th lm k
hoch chi tit, t m tng mc thi gian c xen k cc chin dch bn hng hng thng, hng qu. Ti
thiu y ti a ra chng ta phi lm c l xc nh t l ni dung hng thng v lch chi tit
trong mt ngy.
T l ni dung bnh thng ti p dng cho Fanpage Ti T Lm l: 30% hng dn up dng link,
30% hng dn dng nh, 20% tin tc, cc hnh nh sng to, 20% nh member gi. Mi mt admin s
ph trch mt mng ring ca h.
C th 1 ngy:
Thi gian
S bi
Ni dung
Ngi thc hin
8h10 - 9h10
9h10 - 10h10
10h10 - 12h10
12h10 - 14h10
14h10 - 15h10
14h10 - 17h10
17h10 - 20h10
20h10 - 22h10
2-3
2
2
3
1
3
2
2
Thng bo, tin tc

Hng dn, nh sng to
Hng dn link web
Hng dn link web
Hnh nh sng to
Hng dn nh
nh mem gi
nh mem gi
Vi mi thng, tun chng ta c lng ni dung bn hng vo th chng ta cn lp 1 k hoch ni dung

ring cho tun vi cc cu chuyn b tr ni dung cho nhau v sau chin dch chng ta s cn o
lng phn hi ni dung ny ca cc member rt kinh nghim cho ln chy sau.
g. Chy cc chin dch

Mt Fanpage c th chy qung co lun nhng t nht nn trn 1000 Fan to n tng tin tng
cho member yn tm khi mua hng, th nn Fanpage no cng phi to Qung Co u tin l Page
Likes.
Tip theo l vi mi nhm i tng bc 4 chng ta s c cc chin dch ring cho h. y vi
Fanpage Ti T Lm ngoi ads tng like cho Fanpage, ti chy tt c cc bi vit mi bi 10-20 nghn
h tr vic page vo Suggested. Vi mi s kin Offline th ti thng chy trc 7-10 ngy, sau
xem thng k ( hng dn trong phn o lng) chnh sa ni dung, hnh nh cho ph hp.
V d vi mt chin dch offline ngy 20/10/2013.
S kin Offline dnh cho ngi dng Facebook ti H Ni, tui t 16-25.
c im ca nhm i tng ny khi ti dng Demographic check th c mt s c im: thch ni
dung sng to, thch mua hng gim gi, thc cht ngi quan tm ti c tui t 18-22, a phn l n.
D liu UID ti chun b sn Bc 4, c mt s Fanpage ln sau: Mintown, Chic&Cheap
Fleamarket, a im n chi H Ni, cc Fanpage trng THPT, i hc
Vi nhm cng chng Mintown ti to 3-4 mu qung co v s kin c nhng mn c cha tng
xut hin.
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Vi nhm Chic&Cheap Fleamarket ti to qung co vi ni dung hnh nh l s kin ny ang Sale off
rt nhiu mn , ln ti 40%
Vi nhm a im n chi H Ni, ti to qung co vi thng ip l c nhiu mn n ngon ca cc
ca hng ni ting.
Vi nhm hc sinh THPT ti to qung co thng ip c nhiu mn r, cc khu i rt si ng.
Sau 1-2 ngy xem bo co qung co trn ti s quyt nh l cn thay i hnh nh, ni dung hay
khng, vi cc nhm chi ph qu cao sau khi i 2-3 mu khc m khng thay i th ti loi ra khi
chin dch, dn tin vo nhm vi chi ph qung co tt hn. Ngn sch ban u th th bn c th
ch cn mc 100-200 nghn ng, da trn s ngi tng tc vi tin, ln sau bn mun bao nhiu
ngi nhn thy th c ly t l theo con s s c tng i.
Cng ngy da vo bo co qung co ti s bit c nhng ni dung ph hp, thi im, v i
tng ca s kin s chun hn.
h. Chm sc Member.
Sau 6 thng hot ng, ti qut ton b UID member ca Fanpage ri kim tra ai comment nhiu, hay
hi mi ngi trn tng, inbox hi Fanpage ly danh sch nhng ngi ny.
Ti dng 1 nick Facebook Ti T Lm kt bn vi h mi h vo group ring h c cng ng

h tr d hn, tng kt ni gia chnh cc member.
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Da vo group ny ti s c rt nhiu ni dung member khoe thnh tch, cng nh tng cho cc
ngun ni dung mi cp nht vo kho ni dung hay c nhiu cng tc vin tuyn admin, h tr cc
hot ng offline ca Fanpage.
Vi cc nhm ch khc nhau chng ta c th lp cc group khc nhau mi ngi d tham gia hn
cng nh ch ca group c thng nht t trn xung di.
i. Lan ta Fanpage
mt Fanpage khng nh c v th ca mnh, tc tng like nhanh hn na theo ti chng ta
phi c mt chui s kin online hoc offline. Vi Ti T Lm ti t chc mt cuc thi ln nht v
handmade Sng to Handmade Vit 2013 cc member lm cc mn chp nh ri gi Ban T
Chc. Shop bn hng th t chc Offine th sn phm, ra mt sn phm mi km khuyn mi Trong
thi gian lm s kin Offline th tng cng cc s kin minigame, event nh nh ui hnh bt ch,
vui tm hiu v ngy t chc s kin, sn phm trong s kin, cc u i tri n khch hng thm khi
mua hng
Bc ny t kt qu tt khi Fanpage c mt lng fan ln quan tm v ni dung s kin m bn
nh t chc, ngy ti thc hin cuc thi trn, Fanpage Ti T Lm c 50.000 member ch yu gy
dng t qung co.
j. o lng Fanpage
Sau mt khong thi gian vn hnh 2-3 thng chng ta cn phi nh gi Fanpage ca mnh thng qua:
-
Insights Fanpage: kim tra ng i tng, tui, khu vc a l so vi bc 1 v bc 4 hay

cha? Tng tc trong cc bi vit th no, lt thch c thm u n khng, tip cn hng
tun c tng dn khng ?
Cc admin cht lng bi ng th no, c c member yu qu khng?
Hiu qu ca ads/ t l chuyn i sang ngi mua hng th no.
Nu khng c ng mc tiu, mong mun th chng ta phi lm li t bc 7, thm ch l bc 2,

iu chnh li ngun ni dung, thay i i tng, thm ch i c tn Fanpage nu member thy kh
hiu hi ngha tn page, hot ng ca bn
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VIII. Profile
8.1. S dng Facebook Profile hiu qu
Bn ang t hi lm th no ti khon Facebook c nhn c th tc ng n hot ng kinh doanh
ca doanh nghip mt cch hiu qu nht?
Mt trong nhng l do c hiu qu nht l vic ti khon Facebook c nhn ca bn c kt ni v tng
tc vi nhiu ngi.
Trong bi ny ti s hng dn bn 10 cch bn c th ti u ha c Facebook Profile ca ti
nhm mang li nhng tng tc c nh hng tt nht n hot ng kinh doanh ca doanh nghip
hay c nhn.
a. Cho php ngi dng Follow

Chc nng Follow l mt chc nng cho php ngi dng trn Facebook theo di cc hot ng mt
ngi no public (cng cng) m khng cn phi gi yu cu kt bn vi ngi .
Kt ni vi bt c ai trn Facebook vi chc nng Follow.

tt bt chc nng ny, bn ny vo Setting/Followers, mc u tin Who can Follow me (ai c
th Follow ti) bn c th chn Everyone (tt c mi ngi) hoc Friend (ch bn b).
Sau khi bn bt ty chn cho php tt c mi ngi Follow, bn cn phi ch n cc ci t bo

mt trong cc bi vit m bn ng ln. Nu bn ty chn hin th bi vit ch vi bn b th ngi
Follow s chng th xem c. Hy chuyn thnh Public vi nhng bi vit khng mang tnh ring t.
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Khi ng bi vit ln Facebook, chn i tng ngi dng c th xem.

Mt iu tuyt vi khc v tnh nng ny l bt c ai bn khng chp nhn l Friend, th h s t ng
tr thnh mt ngi Follower, v vy bn c th nhanh chng v d dng xy dng mt s lng ln
Followers.
Bn c th nhanh chng c c nhiu followers.
b. Hy chia s cm xc
Lm th no bn c th thoi mi ni v cng ty hay nhng g bn ang lm m khng khin ngi
khc phi kh chu?
Chc chn bn s c nhng giy pht tuyt vi ti cng ty ca bn, v l tuyt vi chia s, mt
nim vui vo bui chiu th su, thng tin th v v mt dch v mi, hay nhng chia s cha y cm
xc ca cc thnh vin.
122
V v
Facebook Profile ca bn khng phi l mt thng co bo ch, v y khng phi l trang kinh doanh
cng ty ca bn. y l trang Facebook c nhn ca bn, v vy s dng ngn ng v ging iu l
ph hp vi bn, v c tnh ca bn.
Hy th chia s mt ci g , bn s thy n thc s hiu qu
T tri tim i n tri tim s l con ng ngn nht dnh cho bn

V ng qun tag doanh nghip hay dch v m bn cung cp vo nh, s chng sao c, mi th vn
tuyt vi.
c. Hy kt ni trc tip vi ngi dng

Hy s dng Facebook c nhn ca bn kt ni vi nhng ngi dng khc, hy tag nhn vin,
khch hng, bn b, hay ngi dng ca bn vo, hy khen khi c th, hy chc mng bt c khi no, v
hy kt ni mi lc mi ni.
Bn s khng bao gi phi hi hn v iu , ai cng mong mun c cng nhn, ai cng mun c
khen, ai cng mun c chia s cm xc. Hy tag tn ngi m bn cn cm n, cn khen, bn s thy
nhng hiu ng tch cc ngay lp tc.
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Hy cng nhn nhng ngi bn, v hy chc chn rng bn Tag h
d. S dng Graph Search tip cn Influencers

Vi Graph Search, bn c kh nng kt ni vi nhng ngi ang c nh hng trong ngnh ca bn.
C l bn mun tip cn vi mt ngi no mt cng ty khc, mt khch hng tim nn, mt nh
bo hay chnh nhng thnh vin trong cng ty ti.
(?) Nu cha hiu Graph Search l g th hy c bi: Facebook Graph Search v Facebook Marketing
Graph Search, bn g: My Friends of friends who work for (company).
C rt nhiu ngi lm ti Cc Cc Search m ti cha kt bn vi h, liu c phi l mt thiu xt

Tn dng cc kt ni ca bn b pht trin kt ni ca ti, vn l mt iu mi m trong th gii
Social Media, nhng trong cuc sng thc, chng ta lm iu ny trong nhiu nm. Khng phi bn
b ca bn cng phn ln l c gii thiu t mt ngi bn khc sao? Thm ch l c i tc cng
vy!
124
e. Cng thc chia s ni dung

* Cng thc tr thnh mt Influencers (dn dt cng ng) ng ngha s l 10% i t, 20% sn
phm thnh tch v 70% cho kin thc. Tt nhin, cc khi nim y s bin i linh hot ty theo
Thng hiu m chng ta ang cp thuc loi no.
* V bt m thm mt cht, cng thc ny lun lun ng vi bt c lnh vc no. N lun lun ng
vi c nhn bn, cng nh vi cng vic kinh doanh ca bn ngi ang c bi vit ca ti.
Trn y l trch on ti ly t bi vit Cng thc chia s ni dung trn Facebook ca anh Nguyn
Ngc Long Blackmoon. Bn c th c tham kho, n s c ch vi bn.
http://bit.ly/cong-thuc-chia-se-noi-dung
125
f. ng bao gi qun Tag nh

Khi bn tag ai , h s nhn c thng bo, n s c hin th timeline ca h, v ty thuc vo
thit lp ca h, h cng c th nhn c nhng cp nht tng tc mi nht t bc nh. iu ny
m rng s lng ngi xem bi vit, like/comment hin nhin s c c hi c tng.
Nhng, hy chc chn rng bn l ngi c trch nhim, v ch tag nhng ngi c trong bc nh.
g. Hy s dng Facebook Voice Messages

Mt trong nhng nng cp gn y ca Facebook Messenger l vic b sung cc tin nhn thoi. Tnh
nng ny rt d s dng, nhng li thng b b qua.
Ch cn vo tin nhn ca bn bng cch s dng ng dng di ng Facebook, hoc cc ng dng in
thoi di ng Facebook Messenger v thc hin ghi m li tin nhn.
Tip cn v gi cho ai li ni chc mng sinh nht thc s tt hn nhng on text . l mt iu
nh m hu ht mi ngi vn khng h bit, v l mt cch tuyt vi to bt ng ng nghip,
khch hng hoc ngi dng cho h bit bn ang ngh g v h.
126
Facebook voice messages gip mi ngi kt ni vi nhau mt cch d dng hn <3
h. n danh sch bn b
Chia s danh sch bn b i khi lm bn kh chu v nhng ngi khc quy ri bn b ca bn, hoc
bn khng mun chia s iu ny.
sidebar bn tri, ti box Friend, bn click vo hnh ci bt v chn Edit Privacy (ting vit lm tng
t)
Ai c quyn xem list bn b ca bn ? Ai c quyn xem nhng ngi m bn ang Follow? V ai

c quyn xem nhng ngi ang Follow bn ?
Cu tr li l: Ch ti ti. Li khuyn ca ti dnh cho cc bn.
127
Nhng ngi l khch hng, l i tc, l ngi dng tim nng ca bn, th cng l khch hng, l
i tc, l ngi dng tim nng vi i th.
i. Tm kim ngi dng

Trc khi bn nhc in thoi hoc gi email n mt khch hng tim nng, xin vic hoc tuyn dng,
sao bn khng th lm bn vi h trc? Hy th tm Facebook hay Google Profile ca h v kt bn
i!
iu s gip bn tm hiu thm v ngi , hiu thm v kinh nghim v chuyn mn ca h, nh
trn LinkedIn, hay xem nhng g h ng cng khai trn Facebook, cch nhn nhn ca h c ging ti
khng. Xem Facebook ca khch hng gip bn hiu h v hiu lm th no xy dng mt mi
quan h vi h.
Bn c th tm kim mt ngi no trn Facebook bng cch s dng Facebook Graph Search,
nhng i khi Facebook Graph Search cng khng cho ra kt qu chnh xc, v ti hi lng vi kt
qu tm kim t Google.
128
Hy th tm kim mt ngi no trn Facebook bng cng c tm kim Google, bn s thy rt hay
.
j. To Facebook Lists
y c l l mt chc nng hay m rt t ngi s dng n. Newsfeed ch gip bn nm bt c 10%
thng tin, t chnh nhng ngi bn ca bn v nhng ngi bn Follow, hay Fanpage. Cn Lists
Facebook s gip bn nm bt c 100% cc hot ng ca bn b, Fanpage, k c like/comment.
u tin, hy th to nhng Custom Lists bng cch click vo Create Lists. Chn nhng ngi m bn
mun cp nht thng tin t h, nhng bi vit t h lun c gi tr vi bn.
https://www.facebook.com/bookmarks/interests
Theo di nhng Fanpage nh th ny cho bn cp nht y thng tin v gii tr cha?
Thay v mi th ngu nhin, ti sao bn khng th ln k hoch xy dng nhng kt ni trn

Facebook Profile ca ti? Hy suy ngh vt qua khi nhng dng status, hay nhng cm xc nht thi,
chng c ngha hn rt nhiu ln y.
129
8.2. Promote Post Profile

Promote Post Profile l mt hnh thc qung co thng hng bi vit ca Facebook dnh cho ngi
dng c nhn. Th tng tng bn c rt nhiu bi vit hay, v bn mun bi vit ca ti c gi
n tt c bn b ca ti, 100% bn b ch khng phi l khong t l trn di 10% theo thut
ton NFO (Newsfeed Optimization), iu g s xy ra nu nhng ngi bn trc khng bao gi
thy c ni dung bn vit ra, m gi y t nhin li thy, bn s nhn c 3 gi tr ln:
Nu h khng thch ni dung bn vit, ngha l h khng thuc i tng mc tiu m bn ngm
n. H s UnFriend hoc UnFollow, list friend ca bn s c trong sch hn.
Nu h thch ni dung bn vit, h s tng tc vi nhng bi vit , v s follow bn su hn

na, thm ch h s share post vi nhng g h thy hay, gp 1 phn ln vo vic viral markering.
Nhiu ngi bit n s tn ti ca bn v yu thch bn hn (tr nhng thng unfriend), cng

thm 2 ci li trn, quy trnh ny gp phn ln vo vic pht trin thng hiu c nhn ca bn
trn Facebook.
Mt lu nh l chc nng Promote Post Profile cha c Facebook cho php s dng rng ri, hin
ti h mi th nghim trn 2 vng a l l Canada v Us. C nhn ti c nhng Tips nh, lm,
th nghim v sau mt thi gian o lng th thy cng c ny trong tng lai gn s cc k HOT!
i vi ngi dng Vit Nam, chng ta s khng c php s dng dch v Promote Post Profile ny,
nu bn xem phn Help Boost your Page Posts -> Promoting Posts From Your Personal Account th
tt c nhng g bn nhn c s l: This feature isnt available to everyone right now., nm na l
chc nng ny khng m cho tt c mi ngi.
Gi vic ca chng ta l c c quyn s dng chc nng Promote Post Profile ny, v chy n.
130
Bc 1: Chuyn a ch IP Adress sang US

1. Download cng c Hostpot Shield ti a ch www.hotspotshield.com/vi
2. Ci t
3. M ln v click vo Connect
Bc 2: Chy Promote Post Profile
Sau khi bn ci t v connect thnh cng th ngay by gi a ch Ip ca bn thuc v US. Ngha
l bn c php s dng cng c Promote Post Profile.
phn Help, cc thng tin c show ra:
How do I promote a post from my personal account?
1. From your News Feed or timeline, click Promote below something youve posted.
2. Add or choose a payment method.

3. Click Promote.
Youll receive a notification with your receipt, and your post will be labeled Sponsored.
131
Where can I see how a promoted post from my personal account is performing?
For most posts you promote, insights will be available about one day after you promote them. To view
insights for a promoted post, you can view it from your timeline by going to it and clicking Sponsored:
See what percentage of your posts views happened because you promoted it:
Regular Views shows the percentage of times someone saw your post organically
Paid Views shows the percentage of times someone saw your post because you promoted it
Insights for posts you promote from your personal account do not show the raw number of people
who saw your post. These statistics are currently only available for promoted Page posts.
By gi bn vo trang Profile, s nhn thy pha di bi vit c thm 1 dng link: Promote
1. Click vo link , ri chn cc phng thc thanh ton (nh nhn gi tin).
2. Th visa hoc paypal, bt buc phi cn tin.
3. Click Pay to Promote l xong. Ngi ch!
Bc 3: o lng nh gi
V l chc nng th nghim, i tng th nghim li khng phi l ngi VN, nn i khi bn s dnh
phi vic qung co vi chi ph cao qu, m hiu qu qung co khng c bao nhiu.
Sau khi bn chy qung co thnh cng, post s hin thm dng: Sponsored . Click vo s hin
ra bng thng k t l ngi truy cp Post t nhin (Regular Views) v truy cp Post c tr ph (Paid
Views). S liu ny s ng, v cc k hiu qu trong vic o lng khi bn c 1 bi vit v chy
promote lun, nh vy:
Regular Views s cho bn bit 1 post ca bn thng thng c bao nhiu ngi c c.
Paid Views s gip bn tnh c chi ph u t cho qung co v cc gi tr chuyn i hp l da

vo vic qung b trn chnh trang c nhn.
V d vi trng hp ca ti, ti c chy Promote Post
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V bi vit ng c 2 ngy ri ti mi bt u chy

Promote, nn n thi im chy lng Regular Views gn
nh cn kit (ch c 8% t cc ngun viral).
Bi vit hng n nhm i tng mc tiu c th l nhng

ngi chy qung co FB Ads hoc c nhu cu tm hiu v n,
nn chc chn nu gi n ton b ListFriend l khng hiu
qu, s tn tin.
Mt phn na l i tng mc tiu cho sn phm ny ca ti

h tng tc ht vi Post ny trc
(Like/share/comment) nn hiu qu li v sau gn nh rt
thp.
Chi ph: 149,000 VN.
Di y l thng k Download Ebook Power Editor ca ti t bit.ly:
Da vo thng k lt download v cc s liu lu trc , tuy kt qu khng mang li cho ti

nhiu n tng, nhng hiu qu ca n l c, nht l khi ti c mt k hoch v 1 chin lc qung b
bi vit hp l.
133
8.3. Certificate Pages Expert & Ads Expert

Hai ci chng nhn chuyn gia Facebook ny n c tc dng g?
Xin tha rng n khng c tc dng g, khng gip bn thao tc hay g ri vn tt hn, v cng
khng gip khch hng ca bn ra tin. Nhng n mang nhng gi tr tng trng, v vic bn tm
hiu rt k lng v c ch hot ng, qung co cng nh lut l ca Facebook, ngi dng ca bn
s c thm nim tin bn, t nht l nh vy. V m bo cho nim tin , Facebook xc nhn
vic bn hon thnh cc kha hc ca h vi dng xc nhn Expert (ngha l Chuyn Gia).
Sau khi hon thnh 2 kha hc ca Facebook th ti cng c mang danh Expert. Bn c th xem
ng dn pha di:
www.facebook-studio.com/directory/person/1784513392
Hoc, hnh nh trc tip:
134
Lm sao t c danh hiu Expert ca Facebook?

Bc 1: Truy cp vo www.facebook-studio.com/
Bc 2: Top menu / chn Education
Bc 3: Ti khung Get Studio Edge Access nhp Email ca bn vo.

Lu quan trng: Khng nhp Gmail, Yahoo hay bt c mail cng cng no, v facebook n yu cu
l mail kinh doanh!
Hy nhp 1 mail ring ca bn, nu cha bit cch to mail ring, hy c bi vit To Email vi tn
min ring hon ton min ph v chuyn nghip:
http://bit.ly/create-email-domain
Sau khi nhp Email xong, bn s nhn c thng bo cho mng t Facebook Studio
135
Bc 4: Bt u kha training ca Facebook ngay thi!
n y l xong ri, vic ca bn l ngi lm theo cc Quiz nh (rt d, ai cng lm c!), sau khi hon
thnh 2 kha Training ny bn s thnh Expert ca Facebook.
136
8.4. Bo mt ti khon
My ln i training cho cc kha hc hay cc doanh nghip, mi ngi u thc mc v t ra kh ngc
nhin vi ci hnh ng rt in thoi ra v ch i ca ti. Thc ra l ti ang ch m xc nhn
ng nhp truy cp vo ti khon c nhn.
Thao tc ny c gi l to mt khu cp 2, hay bo mt ti khon.
Mt s dch v, mng x hi, cng ng, ty vo mc quan trng cng nh b mt m c th c
nhng tng bo mt cao nh ch my tnh c a ch MAC c ng k mi truy cp c, c
nhng tng mt khu th 2, th 3, m PIN, s in thoi xc nhn, email xc nhn,
T trc n nay, lch s s dng Internet ca c nhn ti hay ca phn ln ngi dng khc chng
minh vic bo mt ti khon khng bao gi l tha. Ti phi khn n mt vi ln v b hack ti
khon ngn hng, vit th xin x hng chc ln v tic r ci nick yahoo ng k t nhng chc nm
trc, gi ngh l vn tic. Tt c ch v ti khng thc c vic bo mt ti khon.
Theo nh nh gi ca c nhn ti, th hin ti 2 trong s nhiu ti khon Internet ca ngi dng trn
th gii (trong c c Vit Nam) c bit quan trng, v c th nh hng nghim trng n cng
vic cng nh i sng c nhn, l ti khon Google v ti khon Facebook. Cn xt trn kha
cnh c nhn ca mi ngi th phi mi ngi t nh gi v nhn nhn xem ci no quan trng
hn vi ti thi.
phn ny, ti s hng dn mi ngi cch thit lp bo mt hiu qu ti khon Facebook, trnh
nhng ri ro xu nht, cng l li nhc nh vi nhng ngi dng Internet cn cha thc c vic
bo mt ti khon.
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u tin bn vo Thit lp (Settings)
Nu cha xc thc s in thoi vi ti khon th vo Di ng (Mobile) thm s in thoi.
Vo Bo mt (Security) cu hnh bo mt ti khon
Tch trn Xt duyt ng nhp (Login Approvals)
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Click chn Bt u (Get Started)

Chn in thoi bn ang s dng. Nu khng phi Android hay iPhone, iPod th chn other.
Ngay sau , Facebook s gi m code v s in thoi m bn ng k. Hy nhp n vo.
Hy bo mt ti khon ca ti ngay by gi!

n y coi nh bn xong bc bo mt ti khon Facebook c nhn, tuy nhin c th bn s gp
rc ri khi ng nhp.
139
Nu in thoi ca bn khng phi l Smartphone, khng ci ng dng Facebook, hoc khng c wifi
th hn l bn khng th nhn c code t Trnh to m. ng ch na, hy click vo Bn ang gp
s c?
Chn phn Gi tin nhn vn bn. 5s sau bn s nhn c m ng nhp.
Vy l xong, t gi mi khi truy cp cng cng, hay bt c ni no khng phi l nh bn, hoc thm ch
l nh bn nhng c nhng di IP hoc Browser bt thng, ti khon ca bn s lun c bo mt 2
lp. Ci in thoi ca bn s l ci cha kha ng nhp vo ti khon, v nu in thoi mt, bn
vn c th dng s in thoi d phng, email d phng, v c th thay i c thng tin.
Nu bn cha bo mt cho ti khon ca mnh, hy bo mt ngay lp tc, ngay hm nay. Nu khng
mun mt ngy xu tri no bn khng th truy cp vo ti khon ca ti, v mi thng tin i t
cng nh cng vic b n cp ht. iu l rt khng tt, ng khng?
140
IX. Power Editor

9.1. Tng qun v Power Editor
a. Ti sao bn nn dng Power Editor
Power Editor l cng c gip cc nh kinh doanh qun l nhiu chin dch hoc nhiu qung co.
Power Editor d dng to, sa i, qun l v ti u ha qung co, chin dch v bi ng qua nhiu
ti khon v nhiu Page. Ngi qung co c th mua v tr qung co trn New Feed v tr hin th tt
nht trn Facebook.
C th:
Tit kim thi gian bng vic chnh sa hng lot (mess-editing) qung co, Page post thng
qua cc chin dch, cc ti khon, cc Page, v to qung co vi s lng ln.
Ti u ha bng cch thng k cc hot ng ca ngi dng i vi qung co.
Tit kim thi gian vi vic sao chp d liu qung co, chin dch t Power Editor sang Excel,
v ngc li.
La chn v tr qung co thun li nht trn New Feed ca my tnh hay di ng.
D dng to Page post, thng tin post v ln lch post.
La chn ngi xem, qung co trc tip n khch hng mc tiu.
To cc qung co trn ng dng di ng v hin th trn trang ch Facebook c th tnh
ton v kim sot c lng ngi dng.
Dng kt qu c ti tr (Sponsored Results) mua qung co trong phn kt qu tm kim
thc y ng dng, trang ca bn.
Lp theo di chuyn i tnh ton ROI thng qua vic ghi li cc hnh ng quan trng m
mi ngi thc hin trn trang web ca bn sau khi h nhp hoc xem qung co.
141
b. Khi ng vi 5 bc n gin
1. M trnh duyt Chrome
2. Truy cp www.facebook.com/ads/manage/.
3. Ti sidebar bn tri Ads Manager, click vo menu Power Editor (Ngi
chnh sa c ti nng).
4. Trong phn Power Editor, click chn ti khon cha Ads cn qun l trn
PowerEditor.
5. V chn Download (Ti xung).
c. Ad Tools
gc tri mn hnh ca bn s c mt nt n Ad Tools
-
Image Library: Cha tt c hnh nh bn dng trong cc

qung co. Nhp chut 2 ln hin th qung co tng ng
vi bc nh .
Audiences: To v qun l ngi bn mun xem qung co ca
bn.
Campaign Dashboard: Thng k chi ph qung co ca bn.
Conversion Tracking: Theo di chuyn i qung co ca bn
bng cch ghi li hot ng ca ngi dng sau khi h xem
qung co.
Reporting: Qun l quyn hn ca admin v email thng bo.
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d. Tnh nng v cc nt trong Power Editor
Export & Import

Xut cc hng c chn trn list view thnh file CSV. File CSV bao gm ct tiu v thng s ca mi
hng c chn. Nhp d liu t file Excel vo Power Editor. Bn cng c th dng Bulk Import
nhp tng nh hoc mt file nh nn.
Download Power Editor
Cho php bn Download d liu t h thng qung co ca mt ti khon sang Power Editor . Nu bn
sa i t Power Editor, bn phi Upload trc khi Download mt ln na. Nu bn Download t
nhiu ti khon v sau chn Download t ti khon ring l, Power Editor s Download d liu t
ti khon v gi cc ti khon khc nh c.
Tips: Nt Ti xung cng c s dng xa ht d liu t Power Editor. Nu bn mun xa d liu
t Power Editor, click nt Option trn bn phm Mac hoc Alt trn PC, nt Ti xung s chuyn thnh
Gim. Click vo , d liu s c xa t Power Editor.
Upload Changes
Upload cc sa i t Power Editor. Nu c bt k li no xy ra vi chui (qung co hay chin dch),
bn c th chn khng Upload li. Cc li s c gn c v gii thch bn sa li.
Create Ad (tab Ads)
To mi qung co v chin dch. Khi bn ad tab, bn s c ty chn to qung co mi. Khi bn
campaign tab, bn s c ty chn to chin dch mi.
Revert
Cho php bn phc hi phin bn gn nht trc khi chnh sa c thit lp. Ngha l phc hi li
hon ton mi s thay i k t lc bn Download n Power Editor.
Duplicate
Sau khi chn 1 ad, Duplicate cho php bn to 1 bn sao ca ad , v t ng thm s vo sau tn ca
ad nh hnh trn.
List Settings
Cho php bn la chn hin th cc thng s theo khong thi gian
143
Field name
Sp xp cc hng trong list view theo ct tiu .
Search
Cho php bn lc cc hng trong list view theo mun.
Tips: Search rt hu dng khi bn c nhiu nhm chin dch hoc qung co c t ring bit trong tiu
. V d, qung co ca bn c lin quan n ngi, s (Male_18-25_productB), bn tm Male, tt c
cc qung co c t Male s hin ln.
144
Manage Pages
Chn Qun l cc trang, trang ca bn s xut hin pha bn tri mn hnh.
Create Post
To mi Page post. Bn c th chn t status, link, photo hoc video post.
Publish Post
ng bi vit cho Page ca bn. Bn c th chn ng ngay hoc hn gi ng.
Create Ad
To qung co cho bi ng ca Page ln News Feed. Qung co s xut hin trn bng ca Power
Editor. Post qung co phi c ng, nhng khng nht thit phi
cng khai hoc bn c th hn gi qung co.
View Ads
Lit k qung co hoc bi vit c ti tr m bn to.
Vi Power Editor, bn bit cch to mt qung co m khng cn phi ng bi ln Page. Rt thun

li cho vic qun l ni dung Page v qun l ngi xem post.
Vi qung co post khng cn ng ln Page, bn c th to nhiu qung co vi cng ni dung, cng
mt thng ip, sau chn ra c qung co no hiu qu,tit kim chi ph nht. Ngi dng vn c
th like hoc comment vo qung co .
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e. To bi vit n
1.
Chn Qun l cc trang gc trn bn

tri mn hnh.
2.
Chn To bi vit, in cc thng tin v

bi vit v n To bi vit. Nn nh l
bi vit ny s khng c hin th cho
n khi bn quyt nh cng khai v
xut hin trn timeline.
3.
In m bi vit bn mun ng v chn

ng bi hoc dng qung co.
4.
Bn c th chn ng ti ngay hoc

Ln thi gian cng b t ngy, gi
post bi.
146
f. Phn tch hiu sut

Trc khi dng Power Editor iu chnh hoc lm
mi qung co, chin dch ca bn, hy bt u phn
tch hiu sut qung co m bn chy.
trang ch, Stats > List Setting. Chn hoc hy chn
cc s liu bn mun phn tch.
Sau , nhn nt S liu thng k x xung trn thanh
iu hng chn ngy v ly s liu thng k ca
ngy .
Hiu sut bi ng
Bn c th xem hiu sut mi bi ng trong cc dng ca Page post tab ca phn Manage Pages.
Power Editor chia hiu sut bi ng thnh cc phn reach (tip cn), engagement (tham gia), people
talking about this (s ngi ni v iu ny).
g. Chnh sa qung co v chin dch

Vi Power Editor, bn c th chnh sa bt k qung co hay chin dch no trong mc Trnh qun l
qung co. Sau y l 2 cch thc hin:
1. Chnh sa mt hay nhiu qung co, chin dch cng mt lc trong vng lm vic
Click mt qung co, chin dch bt k trn list view, nu chn nhiu th gi phm Shift (nhm
gn nhau) hoc Ctrl (nhm xa nhau). Tip theo di chuyn n vng lm vic.
i vi qung co, bn c th chnh sa mc Qung co, i tng, Ti u ha v nh gi, v tr
qung co.
147
i vi chin dch, bn c th chnh sa ngn sch, hn lch v status.

2. Chnh sa qung co, chin dch bng cch xut sang hoc nhp t Excel
Bn c th xut cc nhiu qung co sang cng bng tnh. Mi hng s i din cho mt qung
co khc nhau trong mt chin dch. Bn c th chnh sa trn Excel, sau nhp li Power
Editor. Thc hin nh sau:
Chn mt hoc nhiu qung co, chin dch.
Chn nt Xut m file trong Excel.
Nu bn chn nhiu qung co, cc qung co s hin ln cng vi thng tin v chin dch.
Nu bn chn nhiu chin dch, tt c qung co ca cc chin dch s hin th ring bit trn
cc hng ca Excel. Bn c th sa i tt c ni dung ca qung co, chin dch, ngoi tr ad
ID, campaign ID v nh. Sau khi kt thc sa i:
Lu file Excel, click Nhp s lng ln nhp file Excel .

Ngoi ra, bn c th copy bng tnh s dng Ctrl + C, click Nhp s lng ln
trong Power Editor, chn Nhp Dn vo vng Text.
h. To chin dch, qung co v bi vit c ti tr

1. To qung co mi trong Power Editor
to qung co mi hoc bi vit c ti tr:
Nu bn mun to qung co mi trong mt chin dch mi, hy to Campaign v Ad
Sets trc, sau to qung co trong chin dch .
Mt dng qung co trng s xut hin trn bng xem. qung co cho mt website
bn ngoi, chn truy cp vo trang web trong list mc nh v lm theo cc bc to
qung co.
2.
chy qung co hoc bi vit c ti tr, chn mc ph hp trong cc mc cn li,

sau chn i tng Facebook (Page, ng dng hoc s kin).
in vo tn qung co, vn bn v trng ca nh qung co hoc bi vit c ti
tr.
phn v tr, la chn v tr m bn mun qung co ca ti xut hin.
Trong phn i tng, bn c th la chn hng i tng cho khch hng mc tiu
ca bn bng cch click chn S dng nhm nhm mc tiu hin c.
iu chnh ngi xem thng qua cc ty chn bn di.
To qung co hay chin dch mi bng cch xut sang Excel
Tt c qung co, chin dch mi to cn c thm vo ti khon ca bn.
148
1.
2.
3.
4.
5.
6.
Chn mt chin dch hoc mt qung co t list view.

Click nt xut xut sang file CSV.
M file CSV bng Excel ri lu li.
Xa ID chin dch v tn chin dch (hoc ca qung co) trong Excel v trng.
Vit li tn cho chin dch (qung co) v sa li tt c cc trng khc.
Khi to qung co mi, nu bn mun n trong cng mt chin dch c th khng c xa
ID, tn chin dch c, m ch xa ID qung co v vit li tn qung co mi. Nu bn mun n
khng trong chin dch c th hy xa ID, tn chin dch, qung co c, ri vit li tn chin
dch, qung co mi.
7. Sau khi hon thnh, lu li file Excel.
8. Trong Power Editor, click vo nt Import Ads Bulk trong phn Import & Export
Chn Import nhp d liu.
149
3. To bi vit c ti tr t bi ng trn Page
Chn Page bn mun to bi vit c ti tr.

Click vo bi ng bn mun qung co.
Click vo nt to qung co.
Chn ti khon m bn mun dng to bi vit c ti tr.
Chn chin dch bn mun bi vit ln .
Bi vit c ti tr ca bn s xut hin trn Ads tab v bn c quyn iu chnh nh
cc qung co khc.
i. Mua v tr qung co trn New Feed
2 bc mua v tr qung co:

1. To qung co theo cc bc trn
2. Ti vng lm vic, ko xung bn di, bn s thy phn v tr. Chn vo mc m bn mun
mua hin th qung co hoc bi vit c ti tr.
150
j. To ngi xem
To tp khch hng i tng mc tiu
Ty chn ngi xem gip cc nh qung co tm
ra khch hng mc tiu trn Facebook. Vi vic
dng email, s in thoi v Facebook user IDs
(user identifications: nhn dng ngi dng),
bn c th tm ra chnh xc khch hng m bn
mun hng ti, khch hng ang c nhu cu v
sn phm, dch v ca bn.
Tm hiu thm ty chn ngi xem ti Trung
tm tr gip:
https://www.facebook.com/help/4598929907
22543
Truy cp hng dn ty chn ngi xem
(https://www.fbrep.com//SMB/Custom_Audien
ces.pdf ) tm hiu cch ty chn ngi xem
trn Facebook, cp nht, v sau s dng danh
sch ngi xem nh du vo qung co.
To nhm ngi xem c lu
Cc nhm nhm mc tiu cho php lu li cc nhm m bn hay s dng. vic ny gip bn to ra
khch hng mc tiu d dng hn cho qung co v cc chin dch sau ny.
Bc 1: Ad Tools / Audiences
Bc 2: Create Audiences / Custom Audiences
Bc 3: Data File Custom Audiences
Cc thao tc ging vi vic s dng Audiences ti trnh qun l qung co mc nh Ads Manage.
151
k. To cc kt qu c ti tr
Cc kt qu c ti tr gip bn c kh nng mua qung co t kt qu tm kim, mang li nhiu lt
xem v truy cp hn n Page ca bn. Truy cp http://fbrep.com//SMB//Sponsored_Results.pdf
tm hiu thm.
V d v cch to mt chin dch qung co fanpage hng n lt like bng Power Editor:
1. To mi chin dch v qung
co trong chin dch
2. in vo Tn qung co.
3. nh du vo mc Cu chuyn
c ti tr v nhng ngi
thch Trang ca bn
4. La chn Page bn mun c
ti tr trong mc Trang/a
im trn Facebook
5. Ch xem nm ngang c th
chn Mc nh, Timeline,
Photo, Notes, Events
6. Tiu v Vn bn: s xut hin

trn qung co ca bn nh
hnh bn
7. Ti tab i tng, nhp a

im, thnh ph, tui, gii tnh,
s thch lc ngi xem. Tick
vo cc nhm bn mun ty
chnh.
8. Ti tab Ti u ha v nh gi,
chn CPC (tr tin theo click)
hoc CPM (tr tin theo s ln
hin th)
9. Xong! Ti ln v chy qung co

thi!
152
l. Thit lp theo di chuyn i

ROI (Return On Investment) : L t l hon vn khi bn u t mt chin dch no , v cng l
phng php chnh xc m bn s dng tnh ton ty thuc vo cc mc tiu c th.
VD : Bn u t 100 triu, sau mt chin dch u t bn thu v 150 triu, li nhun bn thu c l
50 triu. Lc ny ROI ca bn l 50%.
Theo di chuyn i gip bn o c ROI thng qua vic ghi li cc hnh ng quan trng m mi
ngi thc hin trn trang web ca bn sau khi h nhp hoc xem qung co. Bn c th to pixel
chuyn i, chn vo website, sau theo di chuyn i ca cc qung co m bn ang chy trn
Facebook.
1. Click To Pixel chuyn i , in tn, chn th
loi chuyn i trang web khc To pixel.
Sau copy on code, dn vo trang web ca
bn
2. To chin dch v qung co mi. Chn tab Ti
u ha v nh gi vng lm vic.
3.
Chn pixel bn to. Vic ny gip bn theo di

c chuyn i ngay trn trang web ca ti.
4. La chn ging hnh bn.

5. Ti ln v chy chin dch qung co v gim st
chng. Chuyn i qung co ca bn s c ghi
chp li.
m. Qung co ng dng di ng
1. Lp chin dch mi v qung co mi trong chin dch .
2. Sau khi vit tn qung co, chn Mobile only Ad phn type v chn For a native mobile
app.
153
3. Ti tab Qung co, ko xung phn App Name, chn ng dng ca bn, sau chn dch v no
trn di ng m bn mun qung co ca ti hin th. Tt c cc qung co trn ng dng s ch
c hin th trn New Feed ca di ng.
V d:
4. Ty chn ngi xem ti tab i tng.

5. Ti tab Ti u ha v nh gi, chn CPC (tr tin theo click) hoc CPM (tr tin theo s ln hin
th)
6. Tm hiu thm ti http://fbrep.com//SMB/Mobile_App_Install_Ad_Guide.pdf
n. Cc tnh nng nng cao

To nhiu thng s thay i cho mi chin dch, qung co
1. To mt chin dch mi trong Power Editor, sau lp qung co c ty chn thng s tui tc
(v d n t 20 n 25 tui).
2. Xut thnh file CSV v m bng Excel.
3. Xa ID, tn ca chin dch, qung co trong Excel.
4. Vit tn mi cho chin dch, qung co. t tn bao gm c thng s tui tc, v d
productA_PaloAlto_M_18F25.
5. trng trng ID chin dch, qung co.
6. Chnh trng age min v age max cho mi hng to nhiu hon v, mi mt khong
thng s (18F25, 26F32, 33F39).
7. Save file, close v Ti ln Power Editor.
154
Nhn bn chin dch cng qung co trong chin dch , nhng dng nh mi cho mi qung co:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Chn chin dch bn mun copy v xut ra file CSV.

M file CSV bng Excel, copy and paste tt c cc hng xung bn di.
Xa ID, tn chin dch, qung co.
Vit tn mi cho chin dch, qung co. C gng t tn m t, v khng trng vi tn khc.
trng ID chin dch, qung co.
Save, close v ti ln Power Editor. Bn s thy bn sao ca chin dch, qung co c trn Power
Editor.
Cp nht nh bng cch click Nhp s lng ln v bt u chn nh t my tnh ca bn. Bn
cng c th chn mt file nn nhiu nh.
Sau khi cp nht xong, bn c th s dng hnh nh cho chin dch, qung co mi.
Chn chin dch c bi m, chuyn sang tab Qung co trong Power Editor hin th cc
qung co ca chin dch .
Chn tt c qung co mi.
Ti vng lm vic, p dng nh mi bn chn cho cc qung co
o. Ti u ha nhiu qung co
t tn chin dch, qung co c cha cc thng s. v d productA_PaloAlto_M_18F25.

Nu bn mun dng cc qung co cha PaloAlto, bn ch cn serach PaloAlto. Sau chn cc
kt qu tm thy v dng li cng mt lc.
Nu bn mun tng gi thu cho qung co no hiu qu nht. V d productA, bn ch cn search
productA, sp xp cc kt qu tm c theo thng s, bn s tm thy qung co .
Nu bn mun qung co cho bi ng ring bit, bn s cn ID bi vit . tm ID, bn vo
Page, tm bi vit , nhn vo du thi gian.
ng link mi hin ra. Con s cui cng ca link chnh l ID bi vit.
Ch : Ch p dng vi bi ng khng c hnh nh. Bi ng c hnh nh s khng xut hin ID trn

ng link, v khng c cch no tm ID ca bi ng c hnh nh c.
p. Chuyn qung co gia cc ti khon trong Power Editor

1. Truy cp Power Editor bng Chrome.
2. Click Ti xung pha trn gc phi.
3. Ti xung ti khon c bng cch nhp ID. Ta s ly c thng tin v chin dch v qung co t
ti khon .
4. Chn tt c chin dch t pha bn tri.
5. Chn tab Chin dch pha trn ca trang.
6. Chn tt c chin dch.
7. Click nt Xut.
8. M file CSV bn va xut. chuyn cc chin dch sang ti khon mi, bn s phi xa mt vi
thng tin ring bit ca ti khon c, l:
a. ID chin dch (ct A)
b. ID qung co (ct K)
9. Chn tt c ni dung trong bng tnh, k c tiu .
10. Quay li Power Editor v click Ti xung ln na. Nhp ID ti khon mi chuyn thng tin
qung co sang.
11. Chn tab Chin dch pha trn ca trang.
12. Ctrl + P hoc n chut phi, Paste dn ni dung. Thay i chin dch theo mc ch ca bn.
13. Click Ti ln chuyn thng tin qung co sang ti khon mi.
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q. Dng Excel vi Power Editor

1. Khng bao gi c thay i ID ca chin dch v qung co (xa th c ). Cc gi tr ID c
to t ng, nu bn thay i ID th s xut hin li ngay khi bn Ti ln.
2. Nu xa ID chin dch, qung co nhng tn trng vi chin dch, qung co khc ang tn ti th
ID ca chng s c gn t ng vi chin dch, qung co .
3. Nu xa ID chin dch, qung co v tn khng trng vi chin dch, qung co khc th ID ca
chng s t ng c to.
4. Export & Import Export Selected ti file Excel y cc ct thng tin, v d cho qung co.
5. Copy chin dch t Power Editor v paste vo Excel s ch copy c cc trng lin quan n
chin dch, khng copy c qung co bn trong n.
6. Copy qung co t Power Editor v paste vo Excel th s copy c tt c cc trng thuc qung
co.
7. Khi xut t Power Editor sang Excel, ta s lun nhn c file CSV c y thng tin chnh xc v
chin dch, qung co . V d, bn c mt chin dch vi nm qung co, file CSV s to nm hng
ng vi nm qung co .
157
r. Trung tm tr gip
Help Center content: https://www.facebook.com/help/332626706817162
Help Center (Power Editor Field Definitions):
http://www.facebook.com/help/?page=223690654335281
s. Power Editor icon

Hng c li, li ny s khng c ti ln ti khon ca bn.
Nhm ti khon
Hng c chnh sa (qung co, chin dch hoc bi ng trn Page)
Hng mi (qung co, chin dch) c thm.
Bi ng c to, nhng c cng khai hoc ang ln lch.
Bi ng c ln lch.
158
9.2. Lookalike Audiences

a. Facebook Lookalike Audiences l g?
Chc hn bn bit mt tnh nng h tr qung co ca Facebook c gi l Custom Audiences. Vi
cng c ny, bn c th upload cc danh sch i tng mc tiu (vi a ch email, s in thoi hoc
facebook UID) qung co n nhng ngi s dng trong Facebook Ads.
y l mt cng c cc k mnh khi m n cho php nh qung co nhm mc tiu ti nhng ngi s
dng. Nu danh sch c phn tch tt, chng ta hon ton c th qung co theo a im nh l, s
thch, nhu cu, quan im, khch hng c, nhng ngi tham gia s kin
Vy Lookalike Audiences l g?
Theo nh Facebook:
Lookalike audiences gip bn tip cn ti nhng ngi ging nh nhng khch hng hin
ti ca bn, nhm phc v cho nhu cu qung co tip th hiu qu hn.
Facebook phn tch danh sch i tng ty chnh ca bn v to ra mt danh sch i tng mi c
ti u ha da trn s tng ng hoc do tip cn, tng tc ca ngi dng.
159
Chng hu ch nh th no?
Custom Audiences l mt cng c cc k hiu qu khi m chng cho php Facebook Marketer to
Facebook ads hng n ng i tng mc tiu, tuy nhin bn s gp kh khn khi Facebook Ads
chy ht danh sch i tng mc tiu ca bn, dng nh n qu t!
Nu bn chy mt chin dch tng Like Page bn s gp phi nhng tnh hung nh hng ngy phi i lc
danh sch UID (Custom Audiences) mi do danh sch c chy ht ri
Bn s dng ht danh sch v Lookalike audiences cho php bn m rng danh sch tip cn
nhiu hn, v ngi dng s c li ch tng ng, h cng s co nhu cu tng ng. Hay ni cch
khc, h cng l i tng mc tiu ca bn.
Theo InsideFacebook.com, mt web du lch thng bo chi ph qung co thp hn 70% khi s dng
Lookalike Audiences, trong khi mt trang web mua sm trc tuyn cho thy chi ph thp hn 94% cho
mi ln thanh ton khi s dng cng c ny.
Lm th no to ra mt lookalike audience?
To mt Lookalike audience thc s rt d.
Cch to mt lookalike audience:
1. M phn Power Editor ri chn menu Audiences pha bn tri.
2. To ra mt i tng ty chnh (Create Audience / Custom Audience) bng cch s dng mt danh
sch cc a ch email, s in thoi hoc ID ca ngi dng Facebook.
3. Chn la i tng ty chnh ny v nhp vo Create Similar Audience.
4. Sau , chn quc gia ni m bn mun tm mt nhm ngi tng t nu mun ti u
ha Similarity hay Greater Reach.
5. Cui cng l click vo Create to.
Click vo mc Audiences bn tri. Chn danh sch i tng bn mun Lookalike Audience. Sau , click
vo Create Similar Audience.
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Bn ch c th tag mt quc gia ti mt thi im, v vy c l bn cn phi to ra nhiu Lookalike Audiences

cho nhiu quc gia
Ti u ha Similarity hoc Greater Reach trong qu trnh lookalike audience l g?
Lookalike audiences s gip bn tm ra nhng ngi tng ng nht (chung s thch, chung c
im,) vi nhng ngi trong i tng ty chnh ca bn (custom audiences).
Khi bn ty chn ti u ha Similarity, lookalike audience ca bn s bao gm top 1% nhng ngi

quc gia m bn chn, l nhng ngi c s tng ng nht vi i tng ty chnh ca bn.
Lng i tng mi ny s nh hn nhng target chnh xc hn. Ty chnh ny tt nht l khi bn
mun c mt t l chuyn i cao, hoc c mt ngn sch hn ch.
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Khi bn ti u ha cho Greater Reach, lookalike audience ca bn s bao gm top 5% nhng ngi
quc gia m bn chn tng t vi i tng ty chnh ca bn nhng li t chnh xc hn. Ty
chnh ny l tt nht nu bn mun a qung co ca ti n nhiu ngi hn, tp trung vo
thng hiu.
Lu : Vi cc ty chn ti u trong lookalike audiences, ti u ha Similarity cha top 1% v Greater

Reach cha top 5% th Greater Reach audience s cha Similarity audience. Bn c th s dng php
loi tr b i nhng ngi trong Similarity audience trong khi nhm mc tiu ti Greater Reach
audience.
HY CHIA TR !
Nh thng l, cch tt nht l chia ra th nghim tm ci tt nht. Bn c th to nhiu Lookalike
Audiences, vi 2 ty chn Similarity v Greater Reach, theo sau l p dng nhng chin dch qung co
hp l nh ngm vo Like, Action hay Reach, v cch bn tr gi thu theo CPM hay CPC,
162
b. ng dng Lookalike Audiences hiu qu

Lookalike Audiences l mt tnh nng ca cng c chuyn su dnh cho ngi lm qung co trn
Facebook l Power Editor. Lookalike Audiences s gip bn tm c 1 danh sch i tng mc tiu
tng t danh sch i tng mc tiu c ca bn.
V d: Ti c mt danh sch UID nhng ngi thch Marketing, ti chy chin dch qung co tng like n
danh sch ny. Tuy nhin danh sch qu t, s like khng ch tiu, ti cn mt danh sch UID ln hn, l
nhng ngi thch Marketing nh th ny. Lc ti s dng n Lookalike Audiences.
Thm nhiu i tng mc tiu hn na
Bn c nhn thy khng?

Vi ty chn Similarity, bn c n 1% ngi dng Facebook ti VN, tt c nhng ngi c nhng
im chung v s thch, tng tc, nhu cu, vi danh sch i tng mc tiu ban u ca bn. Hay ni
cch khc, h cng l i tng mc tiu ca bn.
Vi s lng danh sch ngi dng cht nh th ny, mc tiu doanh s ca bn hon ton c
m bo.
Vi ty chn Reach th rng hn, bn c n 5% ngi dng trn Facebook ti VN, c th khng phi tt
c h l i tng mc tiu ca bn, nhng h c nhng im chung, v gn vi i tng mc tiu ca
bn, hn l qung co ca bn s hiu qu hn rt nhiu so vi 95% ngi dng cn li. Ty chn Reach
bao gm lun c ty chn Similarity.
Vi s lng danh sch ngi dng nh th ny, mc tiu thng hiu ca bn khng phi l iu
kh khn.
163
Lc i tng mc tiu chi tit hn na
Khi to Lookalike Audiences bn khng th ty chnh a l nh thnh ph, ngn ng, tui, V bn
cng khng bao gi phi lo v iu . V trong qu trnh to Ads, bn s lm n.
Vi danh sch Lookalike Audiences Similarity (224400 ngi) c to nn t danh sch ngi dng
thch Fanpage Cng ng Marketing (5000 ngi). Sau khi lc cc kiu t thnh ph, tui, ti vn c
n 42,000 ngi (i tng mc tiu).
T danh sch 5000 i tng mc tiu, vi lookalike audiences v 1 vi b lc, bn c n 42,000 i
tng mc tiu. Nh vy cng n y ch
164
Hy tn dng Emails v Phone Numbers ca khch hng
Trong qu trnh kinh doanh, bn thu thp c 1 s a ch Email hay s in thoi ca khch hng.
V vi Lookalike Audiences, danh sch thc s qu gi.
Gi d bn c danh sch 5000 email (hoc s in thoi) ca khch hng. H l nhng ngi mua hng
hay s dng dch v ca bn, v chnh xc l nhng Khch Hng Mc Tiu ca bn.
V bn c bao gi ngh n vic nhn rng danh sch ra khng? to thm nhiu gi tr cho ti, cho
ngi khc ?
Vy hy to Custom Audiences da trn danh sch email (hoc s in thoi). V s dng cng c
Lookalike Audiences, nhng ngi dng tng t nhng ngi ch s hu email (s in thoi) ,
nhng khch hng tim nng , tt c s v tay bn.
Lu : Vi nhng email hoc s in thoi cha c ngi dng ng k trn FB th FB s t ng b qua.
Nhng ng lo nh, v FB l mt mng x hi ln, qu ln, chng ta c qu nhiu khch hng tim nng. Hy
th nghim i.
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Hy p dng quy tc Chia Tr!
Khi bn chy 1 chin dch qung co, ng bao gi ch chy 1

qung co, hy chia nh n ra, v chy nhiu ci cng 1 lc.
Nhiu ngi ngi chia nh, v h ngh rng mc chuyn i
ca h tt, khng nht thit phi mt cng so snh, ty chnh
lm g.
OK, ti khng kin, nhng nu bn mun ng dng

Lookalike Audiences vo qung co ca bn, mun c nhiu
i tng mc tiu hn na, th hy dp ngay suy ngh i.
Khi bn chia nh chin dch ca bn ra thnh nhiu qung
co, bn s d dng bit c qung co no hiu qu hn,
qung co no t l chuyn i cao hn.
V d: hnh bn ti c 10 qung co cho 1 chin dch. Mi qung co ti hng n 1 danh sch Custom
Audiences (i tng ty chnh). Nh chia nh, ti bit c danh sch no cha nhiu khch hng tim
nng nht i vi mt hng ca ti.
Hy ly danh sch c cha nhiu khch hng tim nng nht , v to Lookalike Audiences cho
danh sch . Bn c rt nhiu khch hng mc tiu.
Hiu qu ni tip hiu qu!
166
X. Facebook Measurement
10.1. Facebook Ads Reporting
Nu u tin tin cho vic qung co trn Facebook, nu bn c nh mc v mc tiu r rng cho
mi chin dch, th vic c hiu bo co phn tch s liu l iu rt cn thit. Rt may l cc s liu ca
Facebook cung cp trong cc mu bo co cng kh r rng, v u bn cng thy.
Tuy nhin, phn bo co ca Facebook Ads khng phi ch c vy. Mt vi hng dn di y c th
khin bn bt ng y.
167
menu x xung Reports, bn c 4 ty chn, mi ty chn s gip bn hiu hn v hiu qu m chin dch
qung co bn ang () u t mang li:
Manage Scheduled and Recent Reports: Qun l bo co gn y v ln lch.

General Metrics: H o chung.
Website Conversion: Chuyn i trang Web.
Placement Based Metrics: S liu Da trn V tr.
Schedule (t lch): Ln lch bo co ny bo co chy thng xuyn v bn s lun truy cp khm ph

qung co quan trng mt cch d dng.
Bo co s t ng gi vo mail cho bn.

Save lu nhng ty chn hin th m bn thit lp cho bo co ny, sau mt cng lm li.
Share chia s bo co cho ngi khc.
V Export xut ra file .xls hoc .csv
168
Edit Columns gip bn thm mt s ct s liu b n, hoc xa bt cc ct s liu tha. Nu bn ang cn

lm mt bo co gi sp vi nhng s liu lin quan v c nh hng, th iu ny l cn thit.
Sau khi ty chn xong, bn n Save Columns v xem li bo co s thy cc ct s liu c hin th
theo mnh.
Nu bo co ca bn c qu nhiu, bn b rc ri trong vic phn loi v tp trung. Hy s dng Add Filter
(b lc) lc d liu quan trng v c lin quan.
Sauk hi hon thnh, bn c th n Clear Filters hon nguyn li thng tin bo co ban u.
V cui cng l phn Dates, hy chn ngy hm qua, ngy hm nay, hoc khong thi gian no bn cn
xem, i chiu vi hiu qu mang li, hay v bt c mt mc ch no .
169
Chn Custom a ra nhng ty chn c nhn.
10.2. Facebook Marketing vi Google Analytics

Nu bn ang chy mt chin dch Facebook Marketing cho mt trang
Landing Page ca bn, th nhiu kh nng l vic s dng Google
Analytics phn tch lu lng truy cp l iu cn thit vi bn.
Nu bn ang thc mc khng bit hiu qu ca vic lm Facebook
Marketing cho Website ca bn chnh xc l bao nhiu, th chc chn l bn cn n Google Analytics.
Hy th xem Google Analytics s lm c nhng g nh.
a. Mi quan h trn mng x hi

u tin chng ta cn phi bit Google nh ngha Mi quan h trn mng x hi l nh th no?
Web x hi kt ni mi ngi ni h chia s, ph bnh v tng tc vi ni dung v vi nhau. Phn tch
trn mng x hi cung cp cho bn cng c o lng tc ng ca mng x hi. Bn c th nhn din
cc mng v ni dung c gi tr cao, theo di tng tc ca ngi dng trn trang web v ngoi trang web
vi ni dung ca bn, ng thi kt hp tt c vi doanh thu im mu cht ca bn thng qua mc tiu v
chuyn i.
Di y l cch chng ti xem cu chuyn ny:
Ngun & Trang: Nhn din cc mng v cng ng ni

mi ngi cam kt vi ni dung ca bn.
Chuyn i: o lng gi tr ca mng x hi bng cch
theo di mc tiu, chuyn i v giao dch thng mi
in t ca bn.
Plugin trn mng x hi: o lng cam kt ca ngi
dng trn trang web ca bn.
Lung khch truy cp trn mng x hi: So snh lng
lu lng truy cp v mu lu lng truy cp ca khch
truy cp thng qua trang web ca bn.
170
b. Ti thi im hin ti c bao nhiu ngi truy cp vo Website t

Facebook?
Bc 1: Truy cp vo Google Analytics
Bc 2: Click vo Bo co chun / Ngun Lu Lng / X hi
Ngun lu lng truy cp ti thi im hin ti ca website
Ngun lu lng truy cp t mng x hi (hin ti ch c Facebook) ti thi im hin ti ca website
171
c. Lung khch truy cp n t Facebook l bao nhiu?

Bc 1: Click vo i tng /Lung khch truy cp
Bc 2: Chn khong thi gian / Mng x hi / X hi / Mng x hi
V bn c thy g khng, cc con s c gip bn hnh dung ra c iu g khng?

Nu vn cn m h, chi tit thm na nh
172
Click vo bi vit / chn Chi tit nhm

d. Knh Facebook c thc s hiu qu?

Click vo Sc thu ht / Knh / Social
Bn c nhn cc con s c gch chn pha trn kia khng ?

Truy cp t mng x hi trn trang ca ti l nhiu nht. Vi s lt truy cp t Social l 5.469 trong 1
thng. T l thot kh cao v Time on site cn thp. Xem ra ti phi ti u Onpage hn na ri.
Biu sc thu ht t knh Social
173
Thng s chi tit t knh Facebook
e. Ngun gii thiu t u l ch yu?

Click vo Sc thu ht / Tt c gii thiu
Hn l nu ti tp trung vo ngi dng Mobile trn Facebook th kt qu nh th ny l cha n ri.
Ti ch hot ng Group Social Media Vietnam v cng ch ng bi ln nn vic c ngi truy cp

c gii thiu t l hin nhin. M qui nh, sao ng Mai Xun t SEONgon li c mt kia, iu tra
ngy. Haha
174
f. Gii thiu trn mng x hi

Click vo Sc thu ht / X hi / Gii thiu mng
Trong tt c cc mng, hn Facebook l mang li hiu qu nht ri, v ti ch tp trung trn n.
bit c th nhng link no c gii thiu trn Facebook th hy click vo Facebook:
175
, qu chun lun. Bi vit Xy dng quy trnh lm SEO t trong nhn thc ! c Promote t
nhiu Fanpage, User, thm ch l chy Facebook Ads nn hn l n phi ng u ri.
Ri, gi bn th click vo 1 link m bn cn tm hiu phn tch k hn xem sao.
Haha, qu tuyt phi khng. Thm ch n cn chi tit c hn na c, nhng nhiu l qu cho bn
ri.
g. Hot ng trn trung tm d liu
Click vo Sc thu ht / X hi / Hot ng trn trung tm d liu

Hy xem xem c bao nhiu cuc tr chuyn xoay quanh website ca bn nh. Mun bit chi tit hn tng
cuc tr chuyn, click vo Khc / chn Xem hot ng.
176
tab S kin th sao ?
Lu : trung tm d liu ny khng c Facebook.
h. Trang ch
Click vo Sc thu ht / X hi / Trang ch
Mt bng thng tin y v trang ch ca bn nh s lt truy cp, s ln xem,. Tuy nhin bn li ch
quan tm n trang ch c gii thiu t Facebook? V chnh xc l n c gii thiu t u,
t ai?
OK, bn hon ton c th lm c iu .
177
Nhng ci link di di v thp thong trong c cha 2 ch fb th r l c gii thiu t Facebook ri,
vic ca bn l tm gi tr fb_action_ids, v copy on ID c gn vi gi tr . y ca ti
l 604461122942203
Hy nhp URL theo cu trc:
facebook.com/[fb_action_ads]
y ca ti l:
facebook.com/604461122942203
V ti tm ra bi vit ca ti c gii thiu u.
R rng l chng ta hon ton c cch kim sot c cc con s trong qu trnh lm Marketing Online
ni chung hay Facebook Marketing ni ring. V cc con s lun l cc con s bit ni, n s ni cho
bn bit bn lm vic hiu qu cha!
178
10.3. Tracking Facebook Ads

phn Tracking Facebook Ads ny ti s hng dn cc bn cch m c ngi dng trn Facebook
truy cp vo Website ca chng ta t u. Mt bi vit m c nhn ti ngh l rt hay, v p dng c
trong rt nhiu trng hp, khng ch ring Facebook Ads
.
Tm hiu cch o lng nh hng ca Facebook Ads ti qu trnh kinh doanh ca bn thng qua Google
Analytics.
Bn sn sng Tracking Facebook Ads?
179
a. Google Analytics URL Builder

Google Analytics URL l cng c to ra cc gi tr v bin cng c Google Analytics c th c c v
da vo phn tch truy cp. Truy cp vo cng c to Google Analytics URL ti y:
https://www.facebook.com/business/google-analytics/build-your-url
Khung nhp liu
180
V y l hng dn s dng ca Facebook
Website URL: Nhp lin kt bn cn Tracking
Campaign Medium: Loi chin dch ca bn: CPC, CPM, oCPM, hoc bn c th t nhp 1 ci tn khc,
v d nh REF, Tuy nhin Google Analytics s mc nh CPC, CPM v oCPM l Paid Click (click c tr
ph).
Campaign Name: Tn chin dch ca bn, nn phn bit r rng sau tin tng hp.
Campaign Term: i tng m bn hng ti, v d vi nhng ngi lm Marketing Online th s l:

marketing+online
Campaign Content: Nhp vo loi content m bn cn xy dng URl, khng yu cu.
Sau khi nhp y thng tin, bn y Create URL, cng c s tr v cho bn mt ng dn bn s

dng.
181
b. Test Your URL

bit bn lm ng hay cha, hy copy lin kt trn v dn trn trnh duyt. Ri truy cp vo Google
Analytics, bn s thy iu k l.
Click tip vo Keyword i no
Click tip vo Google Analytics > Traffic Sources > Sources > Campaign. Bn thy ri ch?
182
Vy l bc th 2 xong! Gi th r rng bn c th kim sot c ngun lu lng ca bn t

Facebook, khi bn ch ch mun qung co hay chy mt chin dch Facebook Marketing ri ch ?
c. Google Analytics URL for Facebook Ads

Bn to Ads bng cng c Ads Manage hoc Power Editor.
URL bn va to c dng l:
trungduc.net/huong-dan-lay-chung-nhan-chuyen-gia-pages-ads-tufacebook/?utm_source=facebook&utm_medium=cpc&utm_campaign=ads_tracking&utm_term=exp
ert%2Bfacebook&utm_content=textlink
Hy ch ly on in m, v b on gch ngang i.
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Xong xui th ngi lm chn tr v ch hiu qu thi.
d. Track Your Performance

OK, gi th ta th xem nhng s liu ny mang li cho ta iu g, v n c ng khng nh.
Ngun truy cp, v tn chin dch.
Thi im hin ti c 10 ngi online, trong c 3 ngi n t Campaign (Google Analytics URL for
Facebook Ads)
Cc loi chin dch khc nhau, CPC, oCPM, REF,

184
Reports t Facebook Ads
V t Google Analytics (gn nh khng c s chnh lch, chnh lch 1 n v c th l do khong thi gian
ti chp hnh cch nhau 1,2 pht. Hehe)
185
Vo mc Acquisition / Campaign xem thng tin chi tit cc chin dch
Vo mc Acquisition / Keyword / Paid xem thng tin chi tit cc t kha c tr ph trong chin dch
Hoc vo mc Acquisition / All Traffic/ ti Primary Dimensio chn Keyword xem thng tin chi tit
ngun lu lng n t cc t kha.
186
C nhiu bn thc mc s liu gia Facebook Ads v Google Analytics ti sao li khc nhau, c nhn ti
cng phi test rt nhiu a ra c bi vit ny. Thm ch ti cn nh bn b vo theo link chun ca
GA, ri khng cho ai khc vo xem hiu qu ra sao, kt qu l chnh xc 100%, ng n tng giy.
Tuy nhin, ti sao li c s sai lch s vi Facebook Ads? Ci ny cn ty thuc vo cc thng s v lt
Clicks, Unique Clicks, bn ly thng s no? V nhn nhn thng s i xng no t Google
Analytics?. Cc KPIs bn a ra liu ng n cha?
V y cng l 1 Tip nh m Facebook hng dn cho nhng ngi lm kinh doanh nh chng ta, r rng
vic s dng Google Analytics hon ton c c s v c tnh chnh xc cao. Bn c th xem link hng dn
t FB ti y:
https://www.facebook.com/business/google-analytics
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XI. Facebook Research

11.1. Facebook Trends
Lm Facebook Marketing m khng dnh thi gian cp nht v tm hiu xu hng ca ngi dng trn
Facebook l mt thiu st nghim trng. Ai cng bit iu ! Nhng ai c thi gian lt Facebook
lin tc xem bn b, cng ng ng ci g, thch ci g c?
V l , nn chng ta cn n nhng cng c, nhng trang tng hp li ton b xu hng . Cng ging
nh cng c theo di xu hng Google Trends ca Google, bi ny ti xin gii thiu vi mi ngi 1 vi
cng c h tr theo di xu hng ngi dng trn Facebook gi l Facebook Trends.
Tt c nhm h tr vic lm Facebook Marketing hiu qu hn.
188
a. Top Facebook Pages Searches

http://www.toponsocial.com/facebook-pages/top-searches/
b. Top Pages
http://www.toponsocial.com/facebook-pages/vn/all-categories-0/
189
c. Top Growing Pages

http://www.toponsocial.com/facebook-pages/vn/growing-by-day/
c. Top Losing Pages

http://www.toponsocial.com/facebook-pages/vn/losing-by-day/
190
e. Top Photos
http://www.toponsocial.com/facebook-pages/vn-contents/#top-photos
f. Top Stories
http://www.toponsocial.com/facebook-pages/vn-contents/#top-stories
191
g. Top Status
http://www.toponsocial.com/facebook-pages/vn-contents/#top-status
h. Facebook Country Statistics

http://www.toponsocial.com/facebook-pages/all-countries/
Vit Nam ng th 16 vi 20 triu ngi dng.

192
i. Report Hot Trends in Vietnam

http://reports.toponsocial.com/
j. Vietnam Facebook Pages

http://www.toponsocial.com/facebook-pages/vn/
193
194
k. Brands in Vietnam
http://www.socialbakers.com/facebook-pages/brands/country/vietnam/
l. Celebrities in Vietnam
http://www.socialbakers.com/facebook-pages/celebrities/country/vietnam/
195
m. Top Facebook Applications & Developers

http://www.socialbakers.com/facebook-apps-and-developers/
n. Top Facebook Places (Checkins)

http://www.socialbakers.com/places/country/vietnam/
196
o. Earnings
http://investor.fb.com/results.cfm
Download Earning Slides Q3-2013
Vi nhng thng tin v s liu c cp nht hng ngy v xu hng, hnh vi ca ngi dng, thng
hiu, khu vc t nhiu ngun uy tn. Bn hon ton c th lm Facebook Marketing tt hn na.
197
11.2. Facebook Insights

Nhng ngi lm truyn thng thng hiu trn mng x hi c th nm bt d dng hn cc s liu v
thng k v lng ngi dng trong Facebook Fan Page ca ti qua cng c Page Insights.
a. Overview
Tab tng quan a ra s liu thng k trong 7 ngy gn nht, tp trung vo 3 s liu chnh:
S lt thch trang: Tng like v s like tng.

Truy cp bi vit: Tng s ln truy cp v tham gia vo bi vit
Lt tham gia: Tng s ngi tham gia vo Page; S ngi like, cmt, share v nhp chut vo bi
vit.
Ngoi ra cn c bng thng k 5 bi vit gn y nht.
198
n vo xem tt c bi vit nu mun xem cc bi vit c hn.
b. Likes
C 3 s liu chnh:
Tng s ngi like Page
S like thc = Like thch Unlike
Xut x s lt thch trang (t di ng, qung co, hay trn trang)
199
bit chi tit hn v thng k like ca ngy no, nhp chut vo v tr th tng ng vi ngy . Bn
cng c th chn nhiu ngy, bng cch gi cht chut tri ko chn trn th. Bng thng k hin ra
s lit k y lt Like Unlike v xut x Like.
Bm vo ty chn bn phi mi th So snh hiu qu hot ng trung bnh theo thi gian
Tip cn
Lt truy cp
Tab Tip cn thng k:
Trong tab Lt truy cp, bn s thy:
Truy cp bi vit: S ngi nhn thy bi vit

ca bn.
Lt thch, bnh lun v chia s: Nhng thao tc
ny s gip bn tip cn thm nhiu ngi.
n, Bo co nh Tin rc v B thch: Nhng
thao tc ny s lm gim s ngi bn t
c.
Tng s lt truy cp: S ngi xem bt k
hot ng no t trang ca bn bao gm bi
vit, bi vit ca ngi khc, Trang khc nh
qung co, nhc n v gh thm.
Nu bn nhp hoc ko chn khong thi gian bt k
trn th, ca s hin ra s cho bn bit ngi dng
thy bi no trong khong thi gian . iu ny
gip bn nhanh chng lin kt c xu hng ca
ngi dng trn biu ca bn.
Lt gh thm trang v Tab: S

ln tng tab trang ca bn c
xem.
Hot ng trang khc: S thao tc
mi ngi thc hin c lin quan
n Trang ca bn.
Ngi gii thiu bn ngoi: S ln
mi ngi truy cp Trang ca bn
t mt trang web nm ngoi
Facebook.
200
c. Reach
S lng ngi nhn thy cc ni dung ca bn
S lng ngi c nhng tng tc vi ni dung ca bn
S lng ngi n tin bi, khng thch trang
Tng lng Reach (ngi dng nhn thy) t rt nhiu ngun.
d. Posts
When Your Fan Are Online
Thng k lng Fan ang online ti mt thi im nht nh trong ngy.
V d:
201
th trn cho thy thi im 9h ti (21h), lng Fan online nhiu nht, thi im 3h sng, lng Fan
online t nht.
Tr chut n cc ngy khc hin th th so snh vi ngy Ch Nht.
Posts Types
Thng k v Lt tip cn trung bnh v Lt tham gia trung bnh.
Bng bn di hin th thng tin cc bi bn ng ln Page, nh tiu , loi, Nhm mc tiu, Tip cn,
Lt tham gia.
Bn cng c th tm hiu thm hiu sut ca cc bi vit bng xem thm cc ty chn Lt thch/Bnh
lun/Chia s, Lt n bi vit, T l tham gia nh hnh:
V d, khi bn chn T l tham gia, l t l s ngi nhp vo, thch, nhn xt hoc chia s bi ng,
chia cho tng s ngi ng bi v xem s liu ny cho tt c cc bi vit ca ti.
Nu bn nhp vo ng link 1 bi vit, mt bng d liu s hin ra. Cc s liu s gip bn xc nh c

ni dung no thu ht ngi xem nht.
202
Mt thng k chi tit v cc tng tc ca ngi dng vi bi vit .
e. People
Your Fans
Phn ny gip bn bit thng tin Fan qua cc thng k v Tui, Gii tnh, Quc gia v Ngn ng s dng. S
Fan ca bn cng c so snh vi tng s ngi dng trn Facebook. Di chuyn con tr n tng ct
bit thm thng tin so snh v tui, gii tnh.
V cc mc cn li cng tng t:
People Reached
S ngi c Reach n trong mt khong thi gian (mc nh l 1 thng).
People Engaged
S ngi tng tc vi trang (gm like page, like/share/comment/ ni dung)
203
Check-ins
Nu trang ca bn l loi trang c a im, bn s thy thm bo co ny, y l thng k s ngi
tng n y.
11.3. Research Facebook Marketing

Theo s liu thng k nm 2013, Vit Nam c ti 31 triu ngi s dng Internet, 66% truy cp Internet
mi ngy. V 86% ngi dng Internet c thi quen truy cp mng x hi. Tc l c n 26,66 triu ngi
dng mng x hi. n thng 8/2013, ti Vit Nam c 19,6 triu ngi dng Facebook, chim 21,42%
dn s v chim ti 71,4% ngi s dng Internet. Vit Nam ang l nc ng th 16 trn th gii v t
l tng trng lng ngi s dng Facebook tnh n thng 7/2013 .
(Tng quan v Facebook Marketing 2013 & S liu Social Media qu 1/2014)
iu ny c th gip chng ta bit c rng mng x hi Facebook khng ch tim nng trong kinh doanh
bn hng, pht trin sn phm, dch v, m cn c th c ng dng nghin cu (research) i tng,
i th, sn phm. bi vit ny ti s chia s vi bn vic s dng Facebook Demographics (mt cng
c trong phn setup chin dch qung co ca Facebook) thc hin Research Marketing ni chung,
hoc Research Facebook Marketing ni ring.
cho mch bi c xuyn sut v bn c th hiu mt cch d dng, ti s show case study m ti trc
tip nghin cu v trin khai. Giao din Facebook l ting Anh M.
204
a. Gii thiu v sn phm

Mt sn phm dnh cho nhng ngi thch Chim tinh hc, ngnh khoa hc Huyn b phng Ty, nhng
ngi ang tm kim v tin tng vo gi tr ca chnh bn thn ti, thi gian u s ngm n th trng
VN.
y chng ta mc nh l sn phm tt nh
b. Tm kim tp khch hng tim nng

Chnh xc l ti s tm kim cng ng c cha nhng ngi thch Chim Tinh Hc, khoa hc Huyn B
cng nhiu cng tt. V ti tm 4 Fanpage ln nht v Chim tinh hc (Horoscope):
Username/UserID: a ch ca fanpage.
Likes: Tng lt like (lng fans) tnh n thi im hin ti.
Active Users: Tng ngi dng c tng tc trn Fanpage.
Potential Reach: Tng ngi dng tim nng c th qung co n h, v c th phn tch d liu t
h.
205
c. To i tng ty chnh
Sau khi c 1 lng ln i tng tim nng ( phn tch, research th trng), ta hy get ton b
UID ca ngi dng (Bn c th s dng tools iTarget hoc bt c mt tools g cng c, min l get
c UID), v thm vo Custom Audiences.
Vy l ti c 110,000 khch hng tim nng, trc tin l phc v cho mc ch nghin cu th trng
ca ti ri.
206
d. To qung co Facebook Ads

mc Audience, bn hy thm tp i tng ty chnh:
Nhn sang bn pha bn phi mn hnh, bn s thy mt ct nh l Audience Definition, n chnh l nhng
g chng ta cn quan tm. 110,000 ngi chng ta c th reach ti.
Hy tht ch ci ct nh ny, n s rt rt hu dng vi ngi lm Facebook Marketing, nh c n bn s

bit nn target n i tng no l hp l, target n i tng no l khng hp l.
207
e. Demographics Target Audience

Hy cng xem ci cm t ny lm c nhng g nh
Gii tnh
Hy xem mc Gender, thay v All, hy th click vo Men hoc Women i no. Bn s bit c nam
hay n quan tm n sn phm ca bn nhiu hn, v chnh xc l bao nhiu %.
Biu c to nn t chnh nhng s liu m Facebook Audience Definition cung cp.
208
N hin nhin l quan tm n ci Horoscope nhiu hn nam ri!

tui
Cc ty chnh bn thit lp t trc nh gii tnh, s thch, hy v mc nh. Lc no
ct Audience Definition thng bo i tng tim nng nh ban u th mi nn tip tc cng vic
nghin cu ca ti ( m bo s chnh xc).
Gi hy click vo mc tui. C mt s quy tc m ti xc nh r trc khi lm Research, l xc
nh nhm tui, di y l cc nhm tui ti thng a vo nghin cu, v nhng nhm ny c s khc
bit v s trng thnh cng nh nhn thc r rt.
13-17
18-24
25-34
35-44
45-54
55+
V ti cng khuyn bn khi lm Research nn chia nhm tui nh th ny, rt nhiu bo co uy tn trn
th gii c p dng cc nhm tui ny, k c Google.
tui quan tm n Chim tinh hc, 18-24 l nhiu nht, c nam v n.

Vn cha , ti cn chi tit hn na v tui, ti cn t l chnh xc. Bn hy chn gii tnh l nam/n
v chn nhm tui. Cc ch s hp dn khc s hin ra.
209
Vn nh nhng s liu , ti bit c rng 61% n gii t 18-24 tui thch Chim tinh hc.
64% nam gii t 18-24 tui thch Chim tinh hc (thc ra l Horoscope, my ai bit r chim tinh hc n l
ci g. Hehe).
210
S thch
Bn hy click vo More Demographics, v chn Interest In
Bn s bit thm nhng i tng mc tiu ca ti h thch g, v t l chnh xc l bao nhiu
i tng tim nng ca ti thch nht l Entertainment & Hobbies and activities
211
Hn l h thch nhng th ny ri
Hy th tng mc mt (hi mt thi gian nhng bn nn lm th), v nh l mi ln th ty chn mi th
hy xa ty chn c i.
Tnh trng quan h

Mt vi trng hp bn s rt cn n thng tin v tnh trng quan h ca i tng mc tiu, v d nh
khi bn bn dnh cho ngi ln, ni tht gia nh,
mc More Demographics, bn chn Relationship Status. Ti cn ly 3 nhm tnh trng quan h:
c thn
ang trong mt mi quan h
ci
Nhm tui 18-24 th t l c thn l rt cao ri.

Trnh hc vn
Vic tm hiu xem khch hng mc tiu ca ti h c hc thc nh th no rt quan trng, bn s phi
quyt nh vit mt vn tht mch lc d hiu, hay mang y tnh hc thc khi bit r phn ng i
tng tim nng ca ti c trnh hc vn ra sao.
mc More Demographics, bn chn Education Level.
212
L nhng ngi c hc thc
f. i tng mc tiu
Ci ny cht, sau khi xc nh chnh xc s liu cng nh t l phn trm v cc nhm, chng ta nn
hiu r gia vic chnh xc theo t l v la chn theo cm tnh (kinh nghim). Sau mt s bc tng
hp d liu, ti xc nh c i tng mc tiu ca d n ny, mt mng m ti khng chuyn.
Gii tnh: N
Tui:
13-17: C nhu cu
18-24: T l hiu qu cao
24-34: C nhu cu
Cn c thn
tt nghip i hc
S thch: Tin, Makeup, Shopping, Chocolate, Dancing,
Quan tm: Gii tr, s thch v hot ng,
Quy trnh ny ti thng gi l Research ngc, hoc l Research Facebook Marketing. Vic p dng quy
trnh ny s gip bn target v research c i tng cng nh th trng mc tiu mt cch chun xc
nht.
213
XII. Strategy & Tactics

10.1. Facebook Marketing Process
y l mt quy trnh chun mc trong vic lm Marketing trn Facebook. N l mt vn trn khp kn,
khng c im u v cng khng c im cui.
Quy trnh
Ni dung thc hin
Research
Phn chia i tng mc tiu

Kho st nhu cu ca ngi dng
Do thm i th cnh tranh
T nghin cu ban u, a ra nhng chin lc v chin thut ph hp, ph hp vi
mc tiu ban u, ph hp vi nh mc u t, cng nh rng ca th trng
Chn knh (Fanpage, Group,) c cha nhiu i tng mc tiu nht. a ra nhng
ni dung hiu qu, ng thi im, ng nhu cu.
Bc trin khai, thc hin cc k hoch t ra trc . Ni dung, s kin, qung
co,
Khng th thiu bc kim tra, nh gi, v o lng hiu qu mang li t chin dch,
cng nh i chiu vi chi ph u t. T rt ra nhng vn cn gii quyt, ti u,
bc Research tip theo c tt hn.
Strategy
Development
Engagement
Mesurement
214
10.2. Facebook Circle Focus
Facebook v chin lc vng trn tp trung, nu khch hng (ngi dng) cn trn Facebook, th h s
khng th thot c vng trn ny.
215
V d thc t:
Mt cng ty cung cp cc gii php mng, h cn thc hin chin lc Facebook Circle Focus, cc bc
thc hin nh sau:
Nhm
Chc nng
Ni dung thc hin
Fanpage
Brand
Fanpage thng hiu gip tng nhn din thng hiu cho cng ty, v
y s ch cp nht cc vn lin quan n cng ty, cng nh thng
hiu ca cng ty. To n tng tt vi khch hng, khng cn nhiu like,
nhng nht nh khng phi l like o.
Fanpage chia s v cc Voucher gim gi Hosting/Domain, mi ngy s c
nhng voucher dnh cho ngi dng nng n, tch cc ng gp. Hay cc
thng tin lin quan n vic a ra cc gii php mng, nng hi v c ch
vi ngi xem, mc ch l tng cng ng, to xu hng v k t thng
hiu.
Profile mang tn thng hiu, tng tc v ng b vi Fanpage. Bn
cnh c th tip cn thm nhiu khch hng mc tiu. Ngoi ra th hin
ti vic reach cc ni dung trn Fanpage c s chnh lch vi cc ni
dung trn Profile c nhn, thng th Profile cao hn rt nhiu.
Profile Care l mt ti khon chm sc khch hng, trc tip chm sc
khch hng ca mnh thng qua nhng tng tc vi h, gip h mi vn
lin quan n gii php mng.
To mt ng dng trn Fanpage c chc nng bn hng cng l mt cch
hay tng li nhun.
Hoc to mt ng dng vui vui cho cng ng ca mnh chi, lan
truyn, v to hiu ng cm xc, thc y s t m, quan tm.
S kin trc tuyn l mt trong nhng iu nn lm, chi ph u t thp,
khng tn cng t chc, hiu qu tng i n.
Bn cnh khng th thiu nhng s kin truyn thng, chia s v mt
gii php cng ngh mi dnh hng trm ngi, hay n gin t chc
mt bui caf chia s cho chnh cng ng ca mnh. C th t chc s
kin di dng talk show, workshop, seminar,
Nhm cng ng, mi ngi c th tham gia vo chia s, hi p cc vn
lin quan n cng ngh v gii php s. Khng c cc hot ng rao
bn, n gin l tng thng hiu, to xu hng v quan trng hn c l
s hu cng ng.
Nhm kn, dnh cho nhng khch hng s dng sn phm ca cng ty,
vic thm khch hng vo nhm ny s gp phn xy dng cht lng
ca dch v. Gip khch hng x l s c nhanh nht, v cng ty c th
qun l cng nh chm sc, to dng mi quan h vi khch hng mt
cch hiu qu nht.
Community
Profile
Brand
Care
App
Shop
Games
Event
Online
Offline
Group
Community
Care
216
10.3. Conversion Rate
Mt ni dung tt l nh th no? Nu khng phi l t c mc tiu ban u, nu khng phi l

vt ci ngng t l chuyn i nh ra?
Lm sao tng c t l chuyn i?
Khi m bn khng a ni dung n ng i tng mc tiu, nhng ngi c (th) quan tm?
Khi m ngay chnh ni dung vn cha hiu qu v mt chuyn i, thiu cc Call to Action (thc y
ngi dng mua hng), ni dung khng c g mi m, ngi dng c xong cha bit h cn g sn phm
ny, hay hnh nh hin th khng p, cha bt mt, tt c u c nh hng, hy trau trut tng cht
mt.
V k c bn c lm tt 2 phn u, th bn vn cha th t c hiu qu thc s, khi m thi im
online ca ngi dng ca bn l ban ngy, m bn li chy qung co vo ban m?
217
10.4. Target Audiences
Khch hng ca bn u?
Nhng khch hng tim nng
Mt bi vit v mt ch no c rt nhiu comment, d phn hi l tt hay xu, ng hay khng
ng , th vi chng ta, nhng ngi lm Marketing, h vn ang quan tm, v l nhng ngi khch
hng tim nng.
Rt nhiu ngi nhn tin qua Inbox Fanpage hoc Profile Care, mi quan tm ca h thc y h phi
hnh ng bng vic ch ng lin h vi chng ta, y cng l nhng v khch hng tim nng y ch.
Trong cc tng tc vi ni dung trn Facebook, hnh ng th hin mi quan tm v chng t ngi
dng l nhng khch hng tim nng, mc cao nht l hnh ng Share, phi thc s thch th, c
cm xc (yu/ght), hoc t nht l c ch cho h (hoc bn b) th h mi share.
Nhng ngi v ang quan tm
Mt fanpage c hng trm ngn like, phn ln l h c quan tm, quan tm n fanpage , cng nh ch
m fanpage ang hng ti.
Mt nhm c hng chc ngn ngi tham gia, bn lun si ni v mt ch no , liu c gip ch cho
bn?
Hay nhng bi vit c like nhiu, t nhiu trong th hin s quan tm, cm xc y ch.
218
10.5. Brand
Gi tr thng hiu nh hng rt ln n quyt nh mua hng ca ngi dng. Nu thng hiu ca bn
c mt ch ng vng chc trong tm tr khch hng, ngha l khi ngh v sn phm ny, h ngh ngay n
bn. Th vic bn hng ca bn s n gin hn bao gi ht.
Cn nu khng, bn cng ng bun, hy i tng bc mt.
u tin hy xy dng hnh tng ring cho cng ty, sn phm, thng hiu ca bn, t nht, n c mt
phong cch ring, trit l ring, khng b ng hng vi bt c mt bn no. Hy nh, lun phi t cht
lng sn phm/dch v cung cp cho khch hng i song song.
Khch hng ca bn s c s nh gi, so snh vi cc bn khc. Hy t hi, bn c g ni tri v c bit
hn cc bn khc?
H s trc tip tri nghim bng vic tip xc vi thng hiu ca bn, t vn, h tr, gii p l nhng
iu bn cn lm.
Sau khi bit chc v cm xc tri nghim ca mnh l g, h mi tin ti vic c mua hng ca bn hay
khng, v h s tn hng cm gic lm thng nh th no.
Tin vui l nu l cm xc tt, h s trung thnh vi bn, thng hiu ca bn, ln sau nu c nhu cu, h
vn c tm n bn.
Cn khng, ti xin chia bun vi bn, bn lm cha tt.
219
10.6. Customer
Ngi dng (khch hng) mc tiu ca bn,

-
H yu ci g?
H ght ci g?
H bit ci g?
V h khng bit ci g?
Cng nh vic ngi khc nhn vo h v h th hin n ra sao.

Hy t cu hi, v t tr li. Bn s bit mnh cn lm g.
Hy tm hiu tht k lng, khng c con ng no ngn hn con ng i t tri tim n tri tim.
220
10.7. Sale
y c s ch vi khch hng, sn phm ca bn phi c o, ni dung cho mi phi kch thch,

khu gi, gy s t m cho khch hng, hoc gi phi shock.
Khi h ch ri, h s chuyn sang thch th khi bit sn phm ny cn gip ch cho h rt nhiu, l nhu
cu ca m h cn gii quyt.
H s cm thy khao kht mua hng khi sn phm ny qu HOT, m s lng li c hn, hay khuyn mi
km theo ch gii hn, hay bt c mt li ch g m h c th c thm khi mua sn phm ny.
V h s b thuyt phc hon ton khi c nhng phn hi tt, nh gi tt t pha ngi dng nh mnh.
T thuyt phc n hnh ng ch cn mt bc n gin, l thi v cung cch chiu chung khch
hng ca bn. Hy cho h thy, chng ti coi bn nh thng (c th l bn ngh l khng).
Sau khi mua hng, hy tip tc chm sc h, quan tm h, nu bn mun h trung thnh vi mnh, mun
h mua nhiu hn 1 sn phm, mun h gii thiu n nhiu ngi hn na.
Hn c 6 bc cht Sale!
221

Ban Thao Sach Facebook Marketing A Z

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Ban Thao Sach Facebook Marketing A Z

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Mc Lc

Facebook Marketer ....................................................................................................................................................... 5

Facebook User ............................................................................................................................................................... 6

Facebook Marketing Strategy ...................................................................................................................................... 7

II. FACEBOOK TERMS .......................................................................................................................................................................................... 18

Quyn v trch nhim ................................................................................................................................................ 19

Nguyn tc qung co trn Facebook ....................................................................................................................... 19

III. FACEBOOK GRAPHSEARCH ......................................................................................................................................................................... 27

User ID Facebook ........................................................................................................................................................ 54

GET User ID.................................................................................................................................................................. 55

4.4. Retargeting Audiences ...................................................................................................................................................... 58

Image dimensions ....................................................................................................................................................... 60

Add Payments ............................................................................................................................................................. 66

Create Boost Post ........................................................................................................................................................ 67

Create Facebook Ads .................................................................................................................................................. 69

5.6. Ad Manager Error .............................................................................................................................................................. 77

Trung c | Copyright 2014 T R U N G D U C . N E T

7.2. Suggest Page ....................................................................................................................................................................... 88

7.4. Tng Organic Reach cho Fanpage .................................................................................................................................. 104

Tng qun v Power Editor ..................................................................................................................................... 141

9.2. Lookalike Audiences ....................................................................................................................................................... 159

Facebook Marketing: tn ti v chin thng!

Trung c | Copyright 2014 T R U N G D U C . N E T

Trung bnh 1 ngi c tham gia v like 89 group/fanpage.

Trung bnh mi ngi c 141,5 ngi bn.

Tng cng 240 t bc nh c upload ln.

350 triu bc nh c upload hng ngy.

Tng s bi ht v album c chia s ln ti 110 triu lt.

C kt ni ti 130 triu ti khon Instagram, ng nhiu hn 40 triu bc nh mi ngy t

Facebook Marketing: tn ti v chin thng!

Trung c | Copyright 2014 T R U N G D U C . N E T

Facebook Marketing: tn ti v chin thng!

Trung c | Copyright 2014 T R U N G D U C . N E T

S tng quan v Facebook Marketing 2013 2014

1.1. Facebook Marketer

Facebook Marketing: tn ti v chin thng!

Trung c | Copyright 2014 T R U N G D U C . N E T

Mun pht trin thng hiu c nhn thng qua Event.

Mun pht trin kinh doanh thng qua Event.

Mun pht trin cng ng vi mc ch phi li nhun (i n li ch v sau) trn cc

V bn ang phn no trong danh sch trn?

1.2. Facebook User

Profile: user-follower, user-friend, follower-friend, user- customer, follower-customer, friendcustomer.

Fanpage: user-fan, user-customer, fan-customer.

Group: user-member, member-customer.

Event: user-member, user-customer

Tc l t nhng ngi dng Facebook xa l, t nhng khch vng lai u , iu m 1 ngi

Facebook Marketing: tn ti v chin thng!

Trung c | Copyright 2014 T R U N G D U C . N E T

1.3. Facebook Marketing Strategy

Facebook Marketing: tn ti v chin thng!

Trung c | Copyright 2014 T R U N G D U C . N E T

+ Cch thc hot ng ca qung co facebook

Lun hng n ng i tng l khch hng tim nng

Ch tr tin khi c ngi mong mun s dng dch v ca bn

Tnh linh hot cao:

Ni dung qung co facebook c th km theo c cc tng tc ca bn b ngi dng vi sn

Khng ph thuc ngn sch

Phn phi qung co hp l

Facebook Marketing: tn ti v chin thng!

Trung c | Copyright 2014 T R U N G D U C . N E T

Cc dng qung co facebook

Khi ngi qun tr page ng chi tr mt s tin nht