Professional Documents
Culture Documents
The Networker
Announcements The Art and Science of Real
Estate Research: How to Find
APRA-MN Virtual Seminar
and Value Real Estate
APRA-MN Virtual Seminars are coming back!
This summer, APRA-MN will hold a virtual Tara McMullen, Senior Research Analyst,
seminar, "Shameless Self-Promoting for Massachusetts Institute of Technology
Prospect Researchers." The event will take
place at Macalester College in St. Paul on Editor's Note: An extended version of this article
August 10. Watch your email for details as the originally appeared in the Spring 2010 issue of
date approaches! NEDRA News, published by the New England
Development Research Association, a chapter of
APRA International. For information on
Employment Opportunities subscribing to NEDRA News, please contact
NEDRA via email at office@nedra.org. Special
The MN Zoo Foundation is currently looking thanks to Tara McMullen and the editors of
for a Database & Stewardship Associate NEDRA News for allowing APRA-MN to reprint
(Development Associate). Visit the apra-mn.org the article in The Networker.
"Job Openings" page for link to downloadable
position description.
In the process of writing this article, I consulted
a handful of articles previously published in
Is Your Favorite Charity Spying on You? NEDRA News that discussed various aspects of
real estate, including "Aim High," by Jim
By now, many of you have read the Holzbach (Spring 2008); "New York, New York:
article originally published in the Wall Street Lease or Own?" by Andrew Kishner (Summer
Journal (SmartMoney, "Is Your Favorite Charity 2003); and particularly the comprehensive
Spying on You?" May 16, 2010) that portrayed article on real estate valuation "The ABCs of
our profession in a rather negative Finding Assessed and Market Values," by Elise
light. APRA International has responded in a LaFosse (Summer 2006). My aim was to bring
number of ways, including a letter to the together the information touched on in these
editor written by the APRA President, Deborah articles, make any necessary updates to
Mueller and the President Elect, Robert resources and techniques commonly used (since
Scott. You can read their response here. it had been a few years since a comprehensive
article was written on this topic for NEDRA
News), and to then discuss how to find and
value real estate.
If you were able to show your fundraising Data mining and predictive modeling and cool
colleagues that high-scoring segments of the data stuff are all exercises in discovery. When
alumni population give a lot more than the we discover something new, our natural urge is
others, and that low-scoring segments give little to share. In the past, I tended to share the
or nothing, youd think your work was wrong way: I would carefully reveal my
done. Alas, no. Dont assume that youll simply discovery as if the process were unfolding in
be able to hand off the data, because if data real time. These expositions (usually in the form
mining is not yet part of your institutions of a Word document emailed around) would
culture, its more than likely your findings will usually be rather long. The central message
be under-used. Youve got to sell it. would often be buried in detail which someone
not inhabiting my head would regard as
Ensure that your end-users know what to do extraneous.
with their scores. Be prepared to make
suggestions for applications. (Is the goal cost- Dont expect people to follow your plot: Theyre
cutting through reducing the solicitation effort, too busy. They need the back of a cereal box,
or is it growth in number of donors, or is it and youre sending them Proust. You need to
pushing existing donors to higher levels of make your point, back it up with the minimum
giving?) In fact, before you even begin you amount of verbiage acceptable, incorporate
should have some sense of what would really be visuals judiciously, and get the hell out.
in demand at your institution, and then try to
satisfy that demand. The Annual Fund is a good
After networking, it was time to sit down and The APRA-MN Mentor Program
put on our thinking caps, so to speak. In their
presentation, Make it easy on yourself, Gail In May 2006, APRA-MN announced the launch of
Whitney and Divah Yap of the University of its Mentoring Program. The goal of the program
Minnesota Foundation explored approaches to is to provide members with the opportunity to
manipulating data. Emphasizing that repetitive partner with experienced research professionals
processes in research offer opportunities to who can offer support, guidance and assistance
build tools for long-term results, each walked on research strategies and resources. For those
through practical examples of data formats and involved, the program has been a great
functions with which to build and reuse content. success.
Developing a data table vocabulary of common
and uncommon terms, for example, can be used To learn more about getting involved in the
to ease the labor of matching records from mentoring program, visit APRA-MN's mentoring
electronic sources to records in ones own program page, or contact Marcy Cheeseman at
database by retaining significant name terms mcheeseman@apra-mn.org.
and deleting others. Basic statistical approaches
were also presented. Although the data- Join an APRA-MN Committee
manipulation techniques Gail and Divah
presented may not have been immediately The APRA-MN Board invites you to join us as a
applicable for all attendees, they provided member of one of its subcommittees. This is
enough great concepts to your chance to effect change in our growing
fuel new ideas about how professional organization.
all of us can use our data
tools to be more efficient. - Programming Subcommittee: Assists
Perhaps most valuable with educational programming to include
and simplest to conferences and other chapter activities
implement was their and events.
observation that NOZA - Membership Subcommittee: Assists by
provides an organizations developing membership registration
EIN in one of its download procedures and outreach to non-member
formats save EIN in nonprofits.
your database and you - Communications Subcommittee:
Generates content for APRA-MN's
APRA-MN 2010
Board of Directors
President, Sharla Donohue
Courage Center
sdonohue@apra-mn.org
Visit us on the web at
Vice President, Marcy Cheeseman
University of Minnesota Foundation www.APRA-MN.org
mcheeseman@apra-mn.org