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State of the Startup
State of the
Startup
If you open the worlds financial journals youll read
article after article about the worlds largest
corporations. Yet small businesses matter every bit
as much, and in some ways more, to our economic
health. Consider a few facts:1
213
CANADA
311
U.S.
Business bank
15
15%
Angel
investors
15%
15%
Attorneys
What best
describes the kind
of company you
work at?
Business
owner
group or
associates
15%
Incubators
Venture
capitalists
15%
55%
14%
15%
3%
Construction
more likely
57%
More likely to choose
healthcare and retail
48%
Gender differences
Accountants
57%
23%
15%
Sage
State of the Startup
Generation gap
What is the best age to found a startup?
Our findings show 30-50-year-olds, also
known as Generation X, overwhelmingly
dominate the playing field, founding
more than half of all new business.
They, too, bring their unique
perspectives to bear in many areas,
especially marketing.
MILLENNIAL
GEN X
BOOMER
29%
Websiterelated
Email
marketing
Online
forums
35%
37%
Hot spots
Small
No experience necessary
Segments
The most popular business
segments are services,
retail, and construction.
46%
Consumer-related
social media
17%
29%
A womans touch
Women are more likely to found
new businesses (57 percent have
female founders, compared to 43
percent with male founders).
Generation startup
Gen X seems to be the sweet spot for
new business founders, claiming
more than half (55 percent) of all
startup founders.
Sage
State of the Startup
12%
58%
45%
Awareness of their
company among their
prospects
97%
Confidence in the
business financials
they produce
34%
Took a paycheck in
the first 12 months
Top tier
91%
29%
Bottom tier
88%
Sage
State of the Startup
36%
Some nurturers say they have
somewhat to extremely low trust
of entrepreneurs financials
0%
No one has an extremely
high level of trust of
these financials
Startups financials
Nurturers say new businesses often
struggle with the same three things:
growing revenue, adding customers
and producing accurate financials. On
the accounting question, 36 percent of
nurturers say they have a somewhat to
extremely low trust of the financials
they receive from entrepreneurs.
Sage
State of the Startup
Recommendations
We have combined our expertise and the
insights provided by this in-depth study
to provide a list of recommendations for
founders of startups.
No experience?
No problem!
Hire a trusted
advisor
Maintain a
work/life balance
Do your research
Seek opportunities
to network
Sage
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Irvine, CA 92618-2301
866-996-7243
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