Apple iPhone 7 smartphone was launched in September 2016. The phone comes with a 4.

70-inch
touchscreen display with a resolution of 750 pixels by 1334 pixels at a PPI of 326 pixels per inch.

The Apple iPhone 7 is powered by quad-core Apple A10 Fusion processor and it comes with 2GB
of RAM. The phone packs 32GB of internal storage cannot be expanded. As far as the cameras
are concerned, the Apple iPhone 7 packs a 12-megapixel primary camera on the rear and a 7megapixel front shooter for selfies.

The Apple iPhone 7 runs iOS 10 and is powered by a 1960mAh non removable battery. It
measures 138.30 x 67.10 x 7.10 (height x width x thickness) and weighs 138.00 grams.

The Apple iPhone 7 is a single SIM (GSM) smartphone that accepts a Nano-SIM. Connectivity
options include Wi-Fi, GPS, Bluetooth, NFC, 3G and 4G (with support for Band 40 used by some
LTE networks in India). Sensors on the phone include Compass Magnetometer, Proximity sensor,
Accelerometer, Ambient light sensor, Gyroscope and Barometer.
About Apple
Founded in a garage in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple began as a
personal computer pioneer that today makes everything from laptops to portable media players.
Headquartered in Cupertino, California, the consumer electronics giant entered the smartphone
market with the iPhone in 2007, and the tablet market with the iPad in 2010, and the smartwatch
market with the Apple Watch in 2014.
Who Are the Best Customers for Apple?
54% of consumers who purchase an iPhone say that their last phone was also an iPhone.
1 in 4 people say that theyve purchased Apple products because their friends also had an Apple
product.
For people who have purchased multiple Apple products in the past five years, less than 30% say
that the iPhone is the best phone on the market today.
Just 0.3% of people in a recent survey stated that the interface created by Apple is the reason why
they prefer the brands products.
The average household income for Mac owners is $98,500.
2 out of every 5 Mac owners is younger than 34.
Apple is a premium brand that is associated with a premium income level. Its a brand that
everyone may want, but not everyone can afford. For this reason, the best customers for Apple
tend to be younger and wealthier, so Millennials tend to be the next preferred targeted
demographic after teenagers. Millennials are hooked into technology like no other generation,

exploit the benefits Apple can provide, and this leads to more wealth for them and more sales for
Apple.
The Trends of Apples Target Market Demographics
Men outnumber women on a 2:1 basis when it comes to purchasing Apple products.
The average age of an Apple customer is 35-44.
1 in 4 people in the 18-34 age demographic express a strong interest in purchasing an Apple
product at some point in the next 6 months.
Apple users are 94% more likely to be affluent than others who utilize mobile devices on a regular
basis.

GENERAL
Release date

September 2016

Form factor

Touchscreen

Dimensions (mm)
Weight (g)

138.30 x 67.10 x 7.10

138.00

Battery capacity (mAh)

1960

Removable battery

No

Colours Rose Gold, Gold, Silver, Black, Jet Black

SAR value

NA

DISPLAY
Screen size (inches)

4.70

Touchscreen

Yes

Resolution

750x1334 pixels

Pixels per inch (PPI)

326

HARDWARE
Processor

quad-core

Processor make Apple A10 Fusion

RAM

2GB

Internal storage 32GB

Expandable storage

No

CAMERA
Rear camera
Flash

12-megapixel

Yes

Front camera

7-megapixel

SOFTWARE
Operating System

iOS 10

CONNECTIVITY
Wi-Fi

Yes

Wi-Fi standards supported

GPS

Yes

Bluetooth
NFC

802.11 a/b/g/n/ac

Yes, v 4.20

Yes

Infrared No
USB OTG
FM

No

No

Number of SIMs 1
SIM 1
SIM Type

Nano-SIM

GSM/CDMA

GSM

3G

Yes

4G/ LTE

Yes

Supports 4G in India (Band 40) Yes

SENSORS
Compass/ Magnetometer
Proximity sensorYes

Yes

Accelerometer Yes
Ambient light sensor
Gyroscope

Yes

Barometer

Yes

Temperature sensor

Yes

No

Samsung Galaxy S7 smartphone was launched in February 2016. The phone comes with a 5.10inch touchscreen display with a resolution of 1440 pixels by 2560 pixels at a PPI of 577 pixels
per inch. Samsung Galaxy S7 price in India starts from Rs. 43122.

The Samsung Galaxy S7 is powered by 1.6GHz octa-core it comes with 4GB of RAM. The phone
packs 32GB of internal storage that can be expanded up to 200GB via a microSD card. As far as
the cameras are concerned, the Samsung Galaxy S7 packs a 12-megapixel primary camera on the
rear and a 5-megapixel front shooter for selfies.

The Samsung Galaxy S7 runs Android 6.0 and is powered by a 3000mAh non removable battery. It
measures 142.40 x 69.60 x 7.90 (height x width x thickness) and weighs 152.00 grams.

The Samsung Galaxy S7 is a dual SIM (GSM and GSM) smartphone that accepts . Connectivity
options include Wi-Fi, GPS, Bluetooth, NFC, USB OTG, 3G and 4G (with support for Band 40 used
by some LTE networks in India). Sensors on the phone include Compass Magnetometer, Proximity
sensor, Accelerometer, Ambient light sensor, Gyroscope and Barometer.
About Samsung
Founded back in 1969 as Samsung Electric Industries, Suwon, South Korea-headquartered
Samsung Electronics today makes everything from televisions to semiconductors. It released its
first Android smartphone in 2009, and can be credited with the launch of the first Android tablet
back in 2010. The company is among the biggest players in the smartphone market in the world.
It has recently developed smartphones running Tizen OS, as an alternative to its Android-based
smartphones.
Target Market
Samsung's targets a very wide range of consumers ranging from normal day to day usage devices
to industrial standard equipment. The usual target age group of customers range from the 20s to
50s or even older, as long as the person has the ability to purchase and use the products that
Samsung has to offer in the market.
Teenagers to early adults (age 14 ' 25) ' This age group of Samsung product consumers is usually
Samsung's smartphone target customers as they are mostly technology savvy. This group of

customers is growing as Samsung saw that this group has more spending power in recent years
compared to in the past.
Adults (age 26 ' 50) ' This specific group of targets the largest portion of Samsung's target
market as this is the group of consumers that have the most ability to purchase any of the product
Samsung has to offer in the market be it smartphones, smart television, cameras or any other
household products like vacuum cleaners or washing machines. This portion of customers will
continue to grow in the years to come.
Galaxy
GENERAL
Release date

February 2016

Form factor

Touchscreen

Dimensions (mm)
Weight (g)

142.40 x 69.60 x 7.90

152.00

Battery capacity (mAh)

3000

Removable battery

No

SAR value

NA

DISPLAY
Screen size (inches)

5.10

Touchscreen

Yes

Resolution

1440x2560 pixels

Pixels per inch (PPI)

577

HARDWARE
Processor
RAM

1.6GHz octa-core

4GB

Internal storage 32GB

Expandable storage

Yes

Expandable storage typemicroSD

Expandable storage up to (GB)
CAMERA

200

Rear camera
Flash

12-megapixel

Yes

Front camera

5-megapixel

SOFTWARE
Operating System

Android 6.0

CONNECTIVITY
Wi-Fi

Yes

Wi-Fi standards supported

GPS

Yes

Bluetooth
NFC

802.11 a/b/g/n/ac

Yes, v 4.20

Yes

Infrared No
USB OTG

Yes

Headphones

3.5mm

FM

No

Number of SIMs 2
SIM 1
SIM Type
GSM/CDMA
3G

GSM

Yes

4G/ LTE

Yes

Supports 4G in India (Band 40) Yes

SIM 2
SIM Type
GSM/CDMA
3G

GSM

Yes

4G/ LTE

Yes

Supports 4G in India (Band 40) Yes

SENSORS
Compass/ Magnetometer

Yes

Proximity sensorYes
Accelerometer Yes
Ambient light sensor
Gyroscope

Yes

Barometer

Yes

Temperature sensor

Yes

No

Apples AAPL 1.31% iPhone 7 went on sale on Friday. While the interest led to some lines
outside some Apple stores, many people had instead already preordered their phones.
In fact, the iPhone 7 Plus was fully sold out online before the smartphone became available in
stores, leaving only iPhone 7 units on store shelves.
Apples limited supply was apparent on Sept. 9, when the iPhone 7 went on preorder. Just hours
after going on sale, supplies had run out and shipment dates were pushed back. Just three hours
later, the jet black iPhone 7s shipment date was pushed back to November.
The Galaxy S7 and S7 Edge smartphones drove the profit gain. The company launched the latest
versions of its flagship smartphones in March, several weeks sooner than it did last year. Early
launches helped Samsung report strong sales during the first quarter, and the latest results
dispelled doubts it could sustain the momentum during the second quarter, since consumers
continued to snap up new phones in the spring.