Wearesocialdigitalin2016v02 160126235031 1 40

we
are
socia
l
DIGITA
L
@ wearesocialsg 1
IN
2016
WE ARE SOCIALS COMPENDIUM OF GLOBAL DIGITAL,

SOCIAL, AND MOBILE DATA, TRENDS, AND STATISTICS
SIMON KEMP
WE ARE SOCIAL
@ wearesocialsg 2
COUNTRIES INCLUDED IN
THIS OVERVIEW
19
4
28
24
29
18
12
26
6
15
23
5
20 27
16
3
10
9
30
14
21
25
13
17
11
2
22
1
1
2
3
4
5
6
7
8
9
10
ARGENTINA
AUSTRALIA
BRAZIL
CANADA
CHINA
EGYPT
FRANCE
GERMANY
HONG KONG
INDIA
11
12
13
14
15
16
17
18
19
20
INDONESIA
ITALY
JAPAN
MALAYSIA
MEXICO
NIGERIA
THE PHILIPPINES
POLAND
RUSSIA
SAUDI ARABIA
21
22
23
24
25
26
27
28
29
30
SINGAPORE
SOUTH AFRICA
SOUTH KOREA
SPAIN
THAILAND
TURKEY
UNITED ARAB EMIRATES
UNITED KINGDOM
UNITED STATES
VIETNAM
@ wearesocialsg 3
WELCOME
Welcome to We Are Socials DIGITAL IN 2016 report, collating all the key data,
statistics and trends you need to understand the state of digital, social and mobile
media around the world today. Weve received numerous requests for data on
additional countries over the past few years, so weve split this years report into three
distinct parts:
DIGITAL IN 2016
This report, which contains regional and global overviews, together with in-depth
profiles of 30 of the worlds top economies. Cl ick h ere to access our previous
reports.
2016 DIGITAL YEARBOOK
A separate report, which contains high-level profiles of 232 countries around the world.
Read and download We Are Socials 2016 Digital Yearbook by cl icking h ere.
EXECUTIVE SUMMARY
Our analysis of this years key data and trends, together with our forecasts for
the coming twelve months. Read We Are Socials Executive Summary by cl icking
h ere.
If you have any questions about what these trends might mean for your organisation,
or if youd like to know how We Are Social can help you make sense of them, visit us at
wearesocial .com, cl ick h ere to email us, or contact us on Twitter: @wearesocial sg.
@ wearesocialsg 4
CLICK HERE TO ACCESS WE ARE SOCIALS 2016

DIGITAL YEARBOOK, WHICH CONTAINS HIGH-LEVEL
DATA SNAPSHOTS FOR 232 COUNTRIES WORLDWIDE
@ wearesocialsg 5
GLOBAL & REGIONAL OVERVIEWS

@ wearesocialsg 6
JAN
2016
GLOBAL DIGITAL SNAPSHOT

A SNAPSHOT OF THE WORLDS KEY DIGITAL STATISTICAL INDICATORS
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
7.395 3.419 2.307 3.790 1.968

BILLION
BILLION
BILLION
BILLION
BILLION
URBANISATION: 54%
PENETRATION: 46%
PENETRATION: 31%
PENETRATION: 51%
PENETRATION: 27%
FIGURE REPRESENTS TOTAL

GLOBAL POPULATION, INCLUDING
CHILDREN
FIGURE INCLUDES ACCESS VIA

FIXED AND MOBILE
CONNECTIONS
FIGURE BASED ON ACTIVE USER

ACCOUNTS, NOT UNIQUE
INDIVIDUALS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE
USERS
Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry
associations;

INDIVIDUALS
Social & Mobile

Social:
Facebook,
Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
@ wearesocialsg 7
JAN
2016
ANNUAL GROWTH
YEAR-ON-YEAR GROWTH TRENDS FOR KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF UNIQUE
MOBILE USERS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL
USERS
+10%
+10%
+4%
+17%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
+332 MILLION
+219 MILLION
+141 MILLION
+283 MILLION
associations;
Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
@ wearesocialsg 8
JAN
2016
SHARE OF GLOBAL USERS
EAST EUROPE
WEST EUROPE
NORTH AMERICA
5%
9%
9%
5%
6%
%9
10%
7%
3%
3%
8%
8%
CENTRAL ASIA
CENTRAL AMERICA
4%
8%
EAST ASIA
MIDDLE EAST
3%
6%
3%
3%
4%
4%
AFRICA
SOUTH AMERICA
POPULATION
6%
9%
INTERNET USERS
7%
7%
16%
6%
10%
13%
1%
<1%
1%
1%
22%
33%
25%
22%
SOUTHEAST ASIA
SOUTH ASIA
9%
10%
24%
8%
8%
11%
14%
18%
ACTIVE SOCIAL MEDIA ACCOUNTS
OCEANIA
1%
1%
1%
1%
MOBILE CONNECTIONS
Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations;
@wearesocialsg 9
JAN
2016
DIGITAL IN AFRICA
A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS
TOTAL
POPULATION
ACTIVE
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
1,201
349
129
986
102
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 41%
PENETRATION: 29%

REGIONAL POPULATION, INCLUDING
CHILDREN

FIXED AND MOBILE
CONNECTIONS
PENETRATION: 11%
INDIVIDUALS
vs POPULATION: 82%
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE
USERS
associations;
PENETRATION: 8%
INDIVIDUALS
@wearesocialsg 10
JAN
2016
ANNUAL GROWTH: AFRICA

YEAR-ON-YEAR GROWTH TRENDS FOR THE REGIONS KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL
USERS
+14%
+25%
+9%
+20%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
+47.2 MILLION
+25.3 MILLION
+84.4 MILLION
+17.1 MILLION
associations;
@wearesocialsg 11
JAN
2016
DIGITAL IN THE AMERICAS

TOTAL
POPULATION
ACTIVE
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
997
665
511
1,072
437
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 81%
PENETRATION: 67%
PENETRATION: 51%

CHILDREN

FIXED AND MOBILE
CONNECTIONS

INDIVIDUALS
vs POPULATION: 108%
USERS
associations;
PENETRATION: 44%
INDIVIDUALS
@wearesocialsg 12
JAN
2016
ANNUAL GROWTH: THE AMERICAS

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL
USERS
+6%
+6%
+1%
+9%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
+38.9 MILLION
+28.6 MILLION
+9.6 MILLION
+37.5 MILLION
associations;
@wearesocialsg 13
JAN
2016
DIGITAL IN ASIA-PACIFIC
TOTAL
POPULATION
ACTIVE
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
4,116
1,662 1,211
MILLION
MILLION
MILLION
URBANISATION: 47%
PENETRATION: 40%
PENETRATION: 29%

CHILDREN

FIXED AND MOBILE
CONNECTIONS

INDIVIDUALS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
3,860 1,066
MILLION
vs POPULATION: 94%
USERS
associations;
MILLION
PENETRATION: 26%
INDIVIDUALS
@wearesocialsg 14
JAN
2016
ANNUAL GROWTH: ASIA-PACIFIC

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL
USERS
+12%
+14%
+4%
+21%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
+199.0 MILLION
+145.8 MILLION
+155.6 MILLION
+187.3 MILLION
associations;
@wearesocialsg 15
JAN
2016
DIGITAL IN EUROPE
TOTAL
POPULATION
ACTIVE
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
838
616
393
1,102
305
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 73%
PENETRATION: 73%
PENETRATION: 47%

CHILDREN

FIXED AND MOBILE
CONNECTIONS

INDIVIDUALS
vs POPULATION: 132%
USERS
associations;
PENETRATION: 36%
INDIVIDUALS
@wearesocialsg 16
JAN
2016
ANNUAL GROWTH: EUROPE

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL
USERS
+4%
+3%
+1%
+6%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
+25.9 MILLION
+11.2 MILLION
+13.5 MILLION
+18.2 MILLION
associations;
@wearesocialsg 17
JAN
2016
DIGITAL IN THE MIDDLE EAST

TOTAL
POPULATION
ACTIVE
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
242
128
MILLION
MILLION
MILLION
URBANISATION: 71%
PENETRATION: 53%
PENETRATION: 26%

CHILDREN

FIXED AND MOBILE
CONNECTIONS
63
INDIVIDUALS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
298
58
MILLION
vs POPULATION: 123%
USERS
associations;
MILLION
PENETRATION: 24%
INDIVIDUALS
@wearesocialsg 18
JAN
2016
ANNUAL GROWTH: THE MIDDLE EAST

GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
CONNECTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL
USERS
+17%
+13%
+3%
+66%
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
SINCE JAN 2015
+21.4 MILLION
+7.5 MILLION
+8.9 MILLION
+23.0 MILLION
associations;
@wearesocialsg 19
GLOBAL INTERNET USAGE

@wearesocialsg 20
JAN
2016
INTERNET USE
REGIONAL INTERNET PENETRATION FIGURES
NORTH
AMERICA
WEST
EUROPE
88%
83%
64%
EAST
EUROPE
40%
54%
53%
44%
CENTRAL
AMERICA
MIDDLE
EAST
60%
GLOBAL
AVERAGE:
46%
SOUTH
AMERICA
29%
AFRICA
CENTRAL
ASIA
EAST
ASIA
27%
SOUTH
ASIA
41%
SOUTHEAST
ASIA
68%
OCEANIA
Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.
JAN
2016
@wearesocialsg 21
INTERNET USE: REGIONAL OVERVIEW

INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION
867
INTERNET USERS, IN MILLIONS
INTERNET PENETRATION
480
259
254
53%
MIDDLE
EAST
60%
ASIA
41%
AMERICA
SOUTH
SOUTHEAST
64%
EAST
88%
EUROPE
83%
AMERICA
NORTH
29%
AFRICA
27%
SOUTH
ASIA
ASIAEAST
54%
EUROPE
WEST
128
96
27
27
44%
68%
40%
ASIA
271
CENTRAL
315
OCEANIA
345
AMERICA
CENTRAL
349
INDIA
INDONESIA
GLOBAL AVERAGE
PHILIPPINES
MEXICO
SOUTH AFRICA
CHINA
VIETNAM
EGYPT
NIGERIA
THAILAND
BRAZIL
TURKEY
ITALY
SAUDI ARABIA
POLAND
MALAYSIA
RUSSIA
SPAIN
HONG KONG
ARGENTINA
SINGAPORE
FRANCE
USA
AUSTRALIA
28%
34%
64%
67% 68%
72%
91% 91% 92%
96%
JAN
2016
GERMANY
SOUTH KOREA
JAPAN
CANADA
UK
UAE
Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population
data.
@ wearesocialsg 22
INTERNET USE BY COUNTRY
NATIONAL INTERNET PENETRATION FIGURES
data.
JAN
2016
@ wearesocialsg 23
INTERNET RANKINGS
BASED ON INTERNET PENETRATION IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE
HIGHEST INTERNET PENETRATION
LOWEST INTERNET PENETRATION
COUNTRY
USERS
COUNTRY
01
ICELAND
98%
324,518
214
NORTH KOREA
02
BERMUDA
97%
68,280
213
NIGER
2.0%
395,990
03
NORWAY
96%
5,047,528
212
CHAD
2.5%
356,678
04
DENMARK
96%
5,452,151
211
CONGO (DEM. REP.)
3.0%
2,381,254
05
ANDORRA
96%
82,148
210
ETHIOPIA
3.7%
3,700,000
06
UAE
96%
8,807,226
209
GUINEA-BISSAU
3.8%
70,000
07
NETHERLANDS
95%
16,143,879
208
SIERRA LEONE
4.0%
260,000
08
LUXEMBOURG
95%
541,206
207
CENTRAL AFRICAN REP.
4.4%
217,279
09
FAROE ISLANDS
95%
47,762
206
SOMALIA
4.6%
500,000
0.03%
USERS
7,200
10
SWEDEN
94%
9,216,226
205
BURUNDI
4.6%
526,372
data.
TIME SPENT ON THE INTERNET

4.7
AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE
5.2
ACCESS THROUGH MOBILE DEVICE
3.1
0.6
JAPAN
SOUTH KOREA
1.9
2.2
1.1
2.9
3.3
1.3
2.5
1.0
1.9
2.1
2.2
1.6
1.3
MEXICO
MALAYSIA
VIETNAM
RUSSIA
INDONESIA
ARGENTINA
1.9
2.6
2.4
1.3
1.4
THAILAND
SOUTH AFRICA
PHILIPPINES
BRAZIL
3.3
3.1
3.0
3.2
3.4
3.6
3.8
3.8
3.9
4.1
4.1
4.2
4.2
4.3
3.6
3.8
3.6
3.5
3.4
3.5
3.6
3.9
3.9
4.4
4.4
4.4
4.6
4.6
4.7
4.7
4.7
4.6
ACCESS THROUGH LAPTOP / DESKTOP
4.9
5.2
JAN
2016
@ wearesocialsg 24
SPAIN
UK
CANADA
ITALY
SAUDI ARABIA
TURKEY
SINGAPORE
US
INDIA
POLAND
UAE
Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 1664.
SHARE OF WEB TRAFFIC BY DEVICE

BASED ON EACH DEVICES SHARE OF TOTAL WEB PAGES SERVED
HONG KONG
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
GERMANY
SHARE OF WEB
PAGE VIEWS:
TABLETS
CHINA
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
FRANCE
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
AUSTRALIA
JAN
2016
@ wearesocialsg 25
56%
39%
5%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-9%
+21%
-21%
0.1%
YEAR-ONYEAR:
-10%
Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of
device.
JAN
2016
@ wearesocialsg 26
MOBILES SHARE OF WEB TRAFFIC
12%
RUSSIA
51%
CANADA
FRANCE
45% 46%
47%
49%
ITALY
EGYPT
GERMANY
VIETNAM
BRAZIL
SOUTH KOREA
AUSTRALIA
USA
UK
PHILIPPINES
HONG KONG
ARGENTINA
SPAIN
MEXICO
JAPAN
GLOBAL AVERAGE
CHINA
SINGAPORE
THAILAND
41%
TURKEY
MALAYSIA
UAE
POLAND
SAUDI ARABIA
INDIA
INDONESIA
SOUTH AFRICA
NIGERIA
55%
66%
70%
75%
82%
PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
ITALY
8.2
5.5
EGYPT 1.7
NIGERIA
INDIA
PHILIPPINES
INDONESIA
SAUDI ARABIA
VIETNAM
BRAZIL
SOUTH AFRICA
CHINA
ARGENTINA
MALAYSIA
GLOBAL AVERAGE
MEXICO
TURKEY
UAE
AUSTRALIA
THAILAND
FRANCE
13.0
RUSSIA
SPAIN
POLAND
GERMANY
15.8
6.2 6.5
6.8
20.5
JAN
2016
CANADA
SINGAPORE
12.5 12.6
USA
UK
JAPAN
HONG KONG
15.0
SOUTH KOREA
Source: StatCounter, Q1
2016.
@wearesocialsg 27
AVERAGE NET CONNECTION SPEEDS
AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS (FIXED CONNECTIONS)
31%
62%
AUSTRALIA
57%
37%
23%
27%
SOUTH AFRICA
INDIA
27%
29%
INDONESIA
PHILIPPINES
MEXICO
VIETNAM
41% SAUDI ARABIA
44% THAILAND
44% CHINA
44% BRAZIL
45% TURKEY
RUSSIA
48%
48%ITALY
MALAYSIA
50%
POLAND
53%
ARGENTINA
53%
JAPAN
55%
HONG KONG
57%
SINGAPORE
57%
SPAIN
60%
62%
UAE
72%
74%
77%
JAN
2016
CANADA
64%
66%
FRANCE
USA
SOUTH KOREA
GERMANY
UK
Source: Akamais State of the Internet report, Q3
2015.
@wearesocialsg 28
ACTIVE E-COMMERCE SHOPPERS
PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED]
Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national
penetration.
@ wearesocialsg 29
GLOBAL SOCIAL MEDIA USAGE

@wearesocialsg 30
JAN
2016
SOCIAL MEDIA USE

BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRYS MOST ACTIVE PLATFORM
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS

AS A PERCENTAGE OF
THE TOTAL POPULATION
2.31B
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL

USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
31%
1.97B
Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population
data.
27%
@wearesocialsg 31
JAN
2016
SOCIAL MEDIA USE

TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
NORTH
AMERICA
WEST
EUROPE
59%
48%
45%
EAST
EUROPE
6%
CENTRAL
ASIA
48%
26%
40%
CENTRAL
AMERICA
MIDDLE
EAST
50%
GLOBAL
AVERAGE:
31%
11%
EAST
ASIA
11%
SOUTH
ASIA
AFRICA
SOUTH
AMERICA
Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
37%
SOUTHEAST
ASIA
45%
OCEANIA
@wearesocialsg 32
JAN
2016
SOCIAL MEDIA REGIONAL OVERVIEW

ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY (IN MILLIONS) COMPARED TO POPULATION
769
ACTIVE SOCIAL MEDIA USERS, IN MILLIONS
JAN
62%
76%
data.
2016
45%
6%
CENTRAL
26%
18
OCEANIA
40%
63
MIDDLE
EAST
87
AMERICA
CENTRAL
11%
68% AFRICA
11%
129
66%
EUROPE
WEST
45%
186
SOUTH
ASIA
48%
EAST
50%
191
EUROPE
59%
AMERICA
SOUTH
201
64%
ASIA
ARGENTINA
211
AMERICA
NORTH
213
37%
HONG KONG
UAE
SOUTH KOREA
ASIAEAST
48%
SINGAPORE
SOUTHEAST
234
ASIA
ACTIVE SOCIAL MEDIA USERS vs. TOTAL POPULATION
@wearesocialsg 33
SOCIAL MEDIA USE BY COUNTRY
data.
NIGERIA
10%
INDIA8%
SOUTH AFRICA
EGYPT
INDONESIA
GLOBAL AVERAGE
SAUDI ARABIA
GERMANY
POLAND
VIETNAM
JAPAN
ITALY
MEXICO
PHILIPPINES
CHINA
SPAIN
RUSSIA
BRAZIL
FRANCE
TURKEY
THAILAND
AUSTRALIA
CANADA
UK
MALAYSIA
USA
24%
36% 37%
42%
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
@wearesocialsg 34
JAN
2016
SOCIAL MEDIA RANKINGS

BASED ON SOCIAL MEDIA USE IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE
HIGHEST SOCIAL MEDIA PENETRATION
COUNTRY
01
LOWEST SOCIAL MEDIA PENETRATION
USERS
COUNTRY
TAIWAN
77%
18,000,000
214
NORTH KOREA
0.03%
6,800
02
SOUTH KOREA
76%
38,400,000
213
TURKMENISTAN
0.2%
12,000
03
QATAR
75%
1,700,000
212
CURAAO
0.6%
950
04
ICELAND
73%
240,000
211
NIGER
0.9%
190,000
05
UAE
68%
6,300,000
210
CENTRAL AFRICAN REP.
1.3%
63,000
06
ARUBA
68%
77,000
209
SOUTH SUDAN
1.3%
160,000
07
FAROE ISLANDS
67%
34,000
208
ERITREA
1.3%
68,000
08
GREENLAND
66%
37,000
207
TAJIKISTAN
1.4%
120,000
09
HONG KONG
66%
4,800,000
206
CHAD
1.4%
200,000
10
MALTA
64%
270,000
205
UZBEKISTAN
1.5%
460,000
data.
USERS
@ wearesocialsg 35
JAN
2016
ACTIVE USERS BY SOCIAL PLATFORM

MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS
FACEBOOK
1,590
1,550
WHATSAPP
900
QQ
860
FB MESSENGER
800
QZONE
653
WECHAT
650
TUMBLR
555
INSTAGRAM
400
TWITTER
320
SKYPE
300
300
BAIDU TIEBA
VIBER
249
SINA WEIBO
222
212
LINE
200
SNAPCHAT
YY
VKONTAKTE
PINTEREST
BBM LINKEDIN
122
100
100
100
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
100
Sources: latest company statements as published in press releases and quarterly results, correct as at 28 January
2016.
@wearesocialsg 36
1.3
1.3
1.7
2.0
2.5
2.7
3.0
2.9
INDONESIA
Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor nonusers.
1.5
1.5
1.5
1.4
UK
CHINA
CANADA
1.1
SOUTH KOREA
0.3
1.1
GERMANY
JAPAN
1.2
AUSTRALIA
FRANCE
POLAND
1.6
1.6
HONG KONG
SPAIN
SINGAPORE
USA
RUSSIA
1.9
2.3
INDIA
ITALY
2.3
VIETNAM
TURKEY
SOUTH AFRICA
2.9
2.9
THAILAND
SAUDI ARABIA
MALAYSIA
3.0
3.2
ARGENTINA
UAE
3.2
3.3
MEXICO
BRAZIL
PHILIPPINES
3.7
JAN
2016
TIME SPENT ON SOCIAL MEDIA
AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY
@wearesocialsg 37
JAN
2016
FACEBOOK USE BY DEVICE

BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIA EACH DEVICE, IN MILLIONS
ACTIVE ACCOUNTS
ACCESSING VIA DESKTOP
OR LAPTOP COMPUTERS
ACTIVE ACCOUNTS
ACCESSING VIA
SMARTPHONES
748M
ACTIVE ACCOUNTS
ACCESSING VIA
FEATURE PHONES
1,259M
ACTIVE ACCOUNTS
ACCESSING VIA
TABLETS
38M
221M
PERCENTAGE OF TOTAL:
50%
83%
2%
15%
Sources: extrapolation of Facebook data Q1 2016. Combined share exceeds 100% due to multi-device
usage.
@ wearesocialsg 38
JAN
2016
MOBILE SOCIAL USE

ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
NORTH
AMERICA
WEST
EUROPE
52%
41%
32%
EAST
EUROPE
CENTRAL
ASIA
43%
24%
35%
CENTRAL
AMERICA
MIDDLE
EAST
42%
GLOBAL
AVERAGE:
27%
8%
EAST
ASIA
9%
SOUTH
ASIA
AFRICA
SOUTH
AMERICA
Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
31%
SOUTHEAST
ASIA
41%
OCEANIA
@wearesocialsg 39
JAN
2016
MOBILE SOCIAL REGIONAL OVERVIEW

MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY (IN MILLIONS) COMPARED TO POPULATION
689
ACTIVE MOBILE SOCIAL USERS, IN MILLIONS
data.
24%
3
4%
41%
ASIA
35%
17
CENTRAL
8%
58
MIDDLE
EAST
9%
76
AMERICA
CENTRAL
41%
102
AFRICA
42%
EAST
32%
52%
EUROPE
136
SOUTH
ASIA
158
EUROPE
WEST
169
AMERICA
SOUTH
31%
175
AMERICA
NORTH
186
ASIA
ASIAEAST
43%
SOUTHEAST
200
OCEANIA
ACTIVE MOBILE SOCIAL USERS vs. TOTAL POPULATION
@wearesocialsg 40

Wearesocialdigitalin2016v02 160126235031 1 40

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Wearesocialdigitalin2016v02 160126235031 1 40

Uploaded by

Copyright:

Available Formats

we

WE ARE SOCIALS COMPENDIUM OF GLOBAL DIGITAL,

CLICK HERE TO ACCESS WE ARE SOCIALS 2016

GLOBAL & REGIONAL OVERVIEWS

GLOBAL DIGITAL SNAPSHOT

7.395 3.419 2.307 3.790 1.968

FIGURE REPRESENTS TOTAL

FIGURE INCLUDES ACCESS VIA

FIGURE BASED ON ACTIVE USER

FIGURE BASED ON ACTIVE USER

Social & Mobile

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

SHARE OF GLOBAL USERS

ACTIVE SOCIAL MEDIA ACCOUNTS

FIGURE REPRESENTS TOTAL

FIGURE INCLUDES ACCESS VIA

ANNUAL GROWTH: AFRICA

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

DIGITAL IN THE AMERICAS

FIGURE REPRESENTS TOTAL

FIGURE INCLUDES ACCESS VIA

FIGURE BASED ON ACTIVE USER

ANNUAL GROWTH: THE AMERICAS

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

FIGURE REPRESENTS TOTAL

FIGURE INCLUDES ACCESS VIA

FIGURE BASED ON ACTIVE USER

ANNUAL GROWTH: ASIA-PACIFIC

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

FIGURE REPRESENTS TOTAL

FIGURE INCLUDES ACCESS VIA

FIGURE BASED ON ACTIVE USER

ANNUAL GROWTH: EUROPE

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

DIGITAL IN THE MIDDLE EAST

FIGURE REPRESENTS TOTAL

FIGURE INCLUDES ACCESS VIA

ANNUAL GROWTH: THE MIDDLE EAST

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

SINCE JAN 2015

GLOBAL INTERNET USAGE

INTERNET USE: REGIONAL OVERVIEW

91% 91% 92%

INTERNET USE BY COUNTRY

NATIONAL INTERNET PENETRATION FIGURES

HIGHEST INTERNET PENETRATION