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QUY TRNH 5 BC

VIT TIU
QUNG CO
BN HNG

GII THIU

Cc bn copywriter ng bun nhng l s tht. D l thm


nin trong nghip vit nhng iu cng khng th m bo
cho s thnh cng trong mi tiu ca bn.
C bao nhiu tiu ca bn b c gi rung b, y vo

Bt c ai
cng c kh nng
vit mt tiu tt.

lnh cung v khng bao gi c ng ngng ti ln th hai?


(cha k ln th nht c c l do tai nn)
Ngay c i vi ngi chuyn nghip cng s c mt t l
khng-mun-nhc-ti nh vy, do bn ng bao gi ngh
mnh phi th ny hay th khc mi c kh nng vit mt tiu
tt.
Khng cn qu thng minh v sng to vit ra iu m mi
c gi ca bn mun nghe, thay vo l s thu hiu v
ng cm. Khng ai c th hiu khch hng su sc bng mt
nhn vin bn hng tn tm, l l do chng ti lun thch
tng training mt saleperson chm ch thnh mt copywriter
hiu qu, hn l b tin thu mt chuyn gia hay agency v
lm vic .

QUY TRNH 5 BC VIT


TIU QUNG CO BN HNG

BC 1

Khc vi cc loi tiu mt bi PR, TVC, hay print ads


Tiu trong qung co bn hng hay Landing Page c t
t th hin s sng to m tp trung nhiu vo hiu qu
nhm thu ht v gy s ch .

Thng ip chnh

Nh trong Ebook 12 Sections tiu chun cho trang ch bn

cho tiu .

phn khng th thiu ca Section Intro. Chng ta cn phi

hng (Download ti y), chng ta u hiu Tiu l mt


ngay lp tc a ra l do v sao ngi c nn li v nh
i thi gian qu gi ca h.
V bn cht c 2 trng thng tin bn c th khai thc:
V sn phm dch v
V cng chng mc tiu
Hy chn lc thng tin trong 2 trng ny a vo tiu ,
trnh a nhng thng tin chung chung nh tn sn phm, tn
cng ty, tn dch v v cng ngh gy kh hiu cho ngi c.

chun ha quy trnh, chng ti xin gii thiu cng c u

Bn cht ca M hnh kin to tiu trn Canvas l tip cn

tin: M hnh kin to tiu trn Canvas. (Download Template

cc tng tiu qua cc gc nhn khc nhau ca cng mt

ti y).

ni dung. Vn ca khch hng l gc nhn chnh sau ti


cc gc nhn t gii php v sn phm. Qua s chm ti
ng nhu cu m khch hng ang tm kim.
Di y l v d v khai thc cc gc nhn cho tiu ca
chnh ebook bn ang c.

y l cng c h tr ly tng tiu cho qung co bn


hng. Tiu phc v cho vic bn hng tp trung vo tnh

hiu qu (v chng ta b chi ph qung co cho n) cng nh


ni dung lun phi hng ti gii quyt vn ca khch hng.
Cc yu t gii tr, vn hoa ngh thut, hay n theo trend s
khng c tnh n. Khi chy theo nhng tiu git tt cu
view, trong nhng ngi click vo xem s c khng t l v hiu

k ch khng thc s quan tm ti vic mua hng.

Bng vic lit k cc gc nhn, chng ta nhanh chng khai thc

Liu cc tng a ra t trong ni b doanh nghip c s b

c nhiu cch tip cn tiu khc nhau cho cng mt n

thin kin ch quan qu khng?

v ni dung. Mi mt gc nhn c th to ra 3 5 tng thng

ip cho tiu .
V d nh, t gc nhn 2.How chng ta c th khot su vo
vic khng c quy trnh s lm mt rt nhiu thi gian, hoc t
gc nhn 6.Features chng ta c th nhn mnh vo s u vit
ca quy trnh 5 bc. Tt c cc hng thng ip tiu u

c th dng lm tiu cho ebook ny.


Mc ch ca bc 01 l lm sao to ra cng nhiu tng
thng ip cho tiu cng tt, ti thiu l 10.
Bn nn s dng phng php lm vic nhm Brainstorming
gia cc thnh vin gm c nhn s kinh doanh v marketing.

Hai b phn s d dng cng nhau chia s nhiu hn v tri


nghim ca mnh v khch hng mc tiu. Khi BrainStorming,
trng nhm cn lu nh hng mi ngi vo vic nhn
nh v gii quyt vn ca khch hng, nh vy mi trnh
ni dung b lan man, mt thi gian m khng em li hiu qu
cng vic.

Nu l iu bn ang thc mc th chng ta hon ton c


th tm thm cc kin khch quan n t chnh khch hng.
Cc cch tip cn c th tham kho nh gi in chm sc
khch hng, lch s script ca live chat, lng nghe trn cc din
n, mng x hi hay n gin l ln group tp hp cng
chng mc tiu ca bn hi nh cch chng ti lm, s
gip b xung gc nhn t chnh khch hng mc tiu.
Hy c gng t ng cu hi c th ly c thng tin st
nht vi cng chng mc tiu.

V d v cch ly tng thng ip vit tiu

Gi s y l mu ln, chng ta c th d dng nhn thy


vn c nhiu ngi nhc ti nht l vic la chn ngn
t vi cc keyword khc nhau: ngn t, word choices, key

message, t gy ch
T c th d dng b xung thm mt tng gi thit na
vo M hnh kin to tiu trn Canvas. Vi m hnh lun
c lm giu bng chnh tri nghim ca tp th v phn hi
ca khch hng, dng nh vic b tng l iu v cng
kh c th xy ra.

GOOD ARTISTS COPY


GREAT ARTISTS STEAL
- PABLO PICASSO

QUY TRNH 5 BC VIT


TIU QUNG CO BN HNG

BC 2

Trong bo co v Content Marketing 2015, c ti 51% Content

Vit tiu

headline qu lu trc khi bt tay vo vit ni dung bn trong.

nhp.

on, cho d c vit xong c tiu th cng cha chc

Marketer c hi u cho rng mt trong nhng kh khn h


gp phi l thiu thi gian sn xut ni dung.
Thng thng mi ngi hay b sa ly vo vic suy ngh
Vic ny khin cho mch t duy vit, hay lm ni dung, b gin
c th tip tc vit ngay ni dung bn trong.
Sau khi c 10 15 tng thng ip cho tiu , chng ta
cn nhanh chng vit xung thnh nhng tiu nhp. Nhng
tiu nhp ny khng cn thit phi chn chu, ngn gn, m
ch cn din gii tng minh iu bn mun ni.
V d nh:
Download guidebook v quy trnh 5 bc vit tiu qung
co tt c mi ngi, khng ch l copywriter, u c th d
dng lm theo
Sau khi din nm iu mnh mun ni, hy nhanh chng bt
tay x l phn ni dung bn trong v quay li phn tiu cui
cng.

QUY TRNH 5 BC VIT


TIU QUNG CO BN HNG

BC 3

Vi khong 10 15 tiu dng miu t tng minh, chng


ta s th p dng cc cch sau y ph php bin nng l
lem ca bn thnh cng cha kiu dim.
S dng t ng ngha: Thay th nhng t chuyn

Ti u v

ngnh, nng v vn vit bn ang dng bng cc t ng

sng to.

nhin, gn gi to cm gic nh mt li tr chuyn. Nu

ngha khc. Chng ta s u tin nhng cch dng t t


c th a thm cc t c cng vn iu s khin tiu
mm mi hn rt nhiu.
Tt tn tt v tiu trang ch cho newbie
S dng bin php tu t: Nhng bin php so snh, n
d, hon d, ip t ip ng, thm xng trong sch
Ting Vit cp s gip khi gi hnh nh lin tng, nhng
lin tng ny s gip thng ip bm su hn vo tm tr
v ng thi kch hot cc cm xc m ngi c tng
c qua cc hnh nh lin quan y.
Vit tiu ng gi triu trong chp mt
Guide map vit tiu : ng lc li gia ma trn ngn t

Lai ging cht lng cao: Bn c bit cng chng ca

S dng s liu: n gin l nht mt con s vo tiu

mnh ang theo di hoc thn tng mt ai ch? Li ch

sao cho ph hp vi thng ip ca tiu nhp. S

ca cch lm ny l tn dng c s lan ta c sn ca

lng cc khch hng hi lng, t l click tiu ca mt

ngn t cng nh chiu su trong cch la chn ngn t

chin dch tiu biu, thng k doanh thu cui k Theo

ca chnh influencer . Pht minh mt phin bn lai to

thng k trong nm 2015, nhng ni dung c chia s

gia tiu nhp ca bn v ngn ng ca influencers

nhiu nht u c im chung l tiu dng lit k theo

chc chn l mt cch rt khn ngoan.

s lng, vy nn khng ti g m chng ta b qua phng


n ny.

Top 10 v d vit tiu vi CTR trn 30%


6 Bc cho mt tiu ngn m l
Quy trnh Vng vit tiu
khin khch hng khng th ri mt

S dng cheat sheet: L danh sch cc keyword v


tng gi gip bn nhng lc b bch. Hy th t cc
hot keyword ny vo tiu ca bn xem sao. (Download
ti y)

QUY TRNH 5 BC VIT


TIU QUNG CO BN HNG

BC 4

Chng ta ang c 10 15 tiu hon chnh nu nh bn lm

Lc tiu .

s la chn khng bm st theo mch ca ton trang.

ng theo quy trnh hng dn.


tip tc rt ngn, hy gn tr li tiu vo tng th ca ni
dung bn trong. Vi cch ny chng ta s loi c gn 1 na

Hy t chc mt cuc b phiu chng cu kin chuyn mn.


Bn c th hi c lp v ln lt ng nghip, mentors, sp
sp xp cc tiu theo th t t tt nht n d nht khi i
vi tng th ni dung
Vi s mu t 10 20, khng phi qu nhiu, nhng cng s
nht ngay c ra 3 5 tiu hon ton chim u th so vi
cc la chn cn li.
y chnh l mc ch ca bc 4, v by gi ch cn tr li mt
vi ng vin tiu biu nht, sn sng cho cuc u chung kt:
bc th 5.

QUY TRNH 5 BC VIT


TIU QUNG CO BN HNG

BC 5
A/B Testing v
Analytics

iu tuyt vi ca A/B Testing l gip bn c s liu la


chn phng n tt nht v tranh lun khi cn thit. l khi
sp chn phng n A thay v phng n B, hoc ai ln
ting khen ch tiu ca bn da trn trc gic c nhn ca
h. Nn nh cc option ang c a ra u l nhng gi
thit, c th a vo s dng, nhng gi thit ny cn c
chng minh hiu qu bng s liu.
Ebook 12 Sections tiu chun cho trang ch bn hng cng
nhc ti Tip s dng Facebook ads xem tiu no nhn
c nhiu click hn. Chng ta s ni k hn ti Bc 6 ny.
Ging nh qung co Facebook, khi mu qung co reach
c 500 ngi, Facebook s tr v cho Advertiser mt mc
im Relevant Score da trn tng tc m mu nhn
c.
Nh vy chng ta cn traffic c th kt lun v hiu qu ca
tiu . Trc mi campaign, nn trch ra khong 5% ngn
sch cho vic testing l ph hp. Ngn sch ny s phn b
bng nhau cho mi phng n xem mu no mang li kt
qu chuyn i tt hn.

Cch nhanh nht ly traffic l chy qung co Click to web

Lu khi thc hin A/B Testing chng ta ch thay i yu t

trn Facebook. C 2 ch s cn theo di l CTR ca qung

cn test v gi nguyn hin trng ca cc yu t cn li. Nh

co Click to web v Bounce Rate trn trang Landing Page.

vy mi c th xc nh s thay i trong kt qu n t
nguyn nhn no, t c th kt lun chnh xc u l

CTR cao c ngha l tiu trn mu Ads thu ht ngi c. T

phng n tt nht dnh cho chin dch.

l Bounce Rate trn trang Landing Page thp c ngha l ngi


c b thi gian tip tc tm hiu v ni dung ca
Landing Page.

chc chn hn na, c th da vo ch s chuyn i thc


t ca Landing Page nh gi hiu qu ca tiu . Chng
ta cn c lng Unique Visitor trn trang tng i ln, khong
500. y l phng n cn chi ph do bn nn da vo mc
quan trng ca chin dch p dng cho ph hp.

Mt cch khc c th dng tm vi doanh nghip nh, l


chy Email Marketing. Bn ly tiu mu lm tiu cho
email, so snh t l m mail s phn no phn nh hiu qu
ca cc tiu . Cch ny c mt nhc im l chng ta
kh xc nh c tp cng chng mc tiu thay v s dng
Customer Audience ca Facebook s target c theo
Demographic, Interest v Behavior.

GOOD SELLING IS BASED


ON GOOD TESTING
- CLAUDE C. HOPKINS

TNG KT

VI quy trnh n gin 5 bc trn, chng ta c th nhanh


chng gii quyt c phn u tin ca bt c ni dung no:
Tiu .

C nhiu cch khc nhau tip cn vn ny v khng c


mt cch no l ng n tuyt i. Cc bn nn th nghim
tm cu tr li xem liu y c phi l phng n ph hp
nht cho mnh, cho sn phm/ dch v mnh ang kinh doanh
v hn ht l kt qu c ph hp vi cng chng mc tiu
ca mnh hay khng?
Cc yu t tip theo ca Landing Page s ln lt c gii
thiu qua cc ebook chuyn su vo thi gian sp ti. Cc bn
hy cng chng ti kin nhn i cc sn phm tip theo nh!
Have fun and get converting!
----Tham gia group LadiPage Vietnam ti y.
Gi phn hi ti team Content LadiPage.vn ti y.

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