1Dream 1Tree Core Elements

1D1T

AWARENESS/
ACQUISITION
-

PR
Social Media
NGO Partners
Events
In-Store Branding

ENGAGEMENT/
RELEVANCE
-

Did messaging
reached intended
audience?

BEHAVIOR/
ACTION
-

Positive
engagement
Likes
Comments
Shares
-

Scanning of QR

AWARENESS & ACQUISITION

RESULTS

Social Media Highlights

(Total, 4 countries)

Results
Reach

6.8 million

Engagement

2.5 million

Impression

48 million
Figures as of 30 September 2016

Sample Social Media Postings

Partners
NGO Partners

Academic Partner

Technical Advisor for sustainable

forestry

Activities with Partners

Press Conferences (KR, SG and MY)

Outdoor Event (KR)

Sustainability Workshop and Field Visit with 1Dream 1Tree Winners

BEHAVIOR & ACTION

RESULTS

Total Trees Donated

As of 10 November 2016

Feedback on campaign: Singapore

Feedback on campaign: Korea

Although
I
recognize
the
seriousness of environmental issue,
I didnt think about importance of
product process. Through this
campaign, I will act smart
consumption.
(Office worker, 40s participated in
Survey on Environmental
recognition)

Feedback on campaign: Malaysia

Consumers Scanning QR

Total Trees Donated by Country

As of 10 November 2016

- Strong support from Southeast Asian countries

- Malaysia exceeded Thailand and Korea, Double As largest markets with
highest brand awareness. This is due to:
1. Awareness of impact of haze
2. Strong on-ground activities

Participating Farmers

Mrs. Boonsri Chanthongjorn

Trees received: 500

Benefits:
- Can fully utilize her unused
land.
- Earn extra income from the
trees.

Mr. Boonchu Payuha

Trees received: 900

Benefit:
- Earn more income for
his 7 children.

Mr. Virat
Trees received: 640

Benefit:
- Use additional income to
purchase seeds and
fertilizers for his rice
crops.

THANK YOU
THANK YOU