You are on page 1of 1

Critical Analysis

Pros

All the print ads are very informative with all information
Analysis shows that when a brand owns a house color, the brand recognition and recall

Cons

Low point of Purchase display


Not sufficient presence in rural markets, product sells primarily in sachets
Low trade margins
No balance between frequency and continuity of media schedule

Recomendations

Concentrate more on trade promotions


Concentrate on consumer promotions
Increase trade margins
Tie ups with electronic showrooms, hotel chains etc.

You might also like