All the print ads are very informative with all information Analysis shows that when a brand owns a house color, the brand recognition and recall
Cons
Low point of Purchase display
Not sufficient presence in rural markets, product sells primarily in sachets Low trade margins No balance between frequency and continuity of media schedule
Recomendations
Concentrate more on trade promotions
Concentrate on consumer promotions Increase trade margins Tie ups with electronic showrooms, hotel chains etc.