Dr.M.G.

R University
FACULTY OF ARCHITECTURE

Dr. M.G.R
EDUCATIONAL & RESEARCH INSTITUTE

UNIVERSITY
GRAPHIC COMMUNICATION AND SIGNAGE
PLEASE NOTE: Give sketches and also colour them wherever necessary.
UNIT - I - GRAPHIC COMMUNICATION
PART A
1. What is graphic communication? explain with few examples.
2. Do graphics overpower words? Substantiate your answer with
justifications.
3. When did communication evolve in human kind?
4. Define Visual communication with examples and explanations.
5. Define Communication design with examples and explanations.
6. What is Visual design? Explain its components
7. What do you understand by the term Graphic Representation?
8. Write brief notes on Visual arts and its role in Graphic Communication.
9. Define Graphicacy and explain the same.
10.Design a business card for an architect. Explain the concept behind your
design.
11.Design an architect's Letter head. Explain the concept behind your design.
12.Design a logo for an oil painting artist. Explain the concept behind your
design.
13.Define typology and explain the same with examples.
14.What is the need for 'white space' in Visual Communication design?
PART B
1. Explain the history of Communication through the ages, in detail.
2. Explain in detail the components of Graphic design, with necessary
examples and sketches.
3. Write in detail the role of Branding in communicating about a product.
What are the elements of branding? Give Branding design for a Green
Furniture of your choice. Explain your concept for the same.
4. Provide Page Layout design, along with your design concept, for the
following pages in an a4 size architecture magazine:

Cover page

Index Sheet

Editorial

A standard Sheet of Content

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Dr.M.G.R University
FACULTY OF ARCHITECTURE

UNIT - II - VISUAL COMMUNICATION SYSTEMS

PART A
1. Explain Gestalt Theory and list its Principles.
2. What is Aldous Huxley's take on Visual Perception.
3. Explain image analysis and explain the 6 perspectives of image analysis
by Paul Martin Lester.
4. Give your personal perspective on a picture or ad.
5. Give your cultural perspective on any sensational picture or artwork.
6. What are Visual Aids? Explain the need for Visual aids.
7. List the various types of Visual aids.
8. Explain about Visual aids media and list a few.
9. Explain Figure-Ground relationship with examples.
10.How does Critical and Personal Perspective vary?
11.Briefly explain an advanced visual aids media.
PART B
1. Describe Gestalt's Theory and discuss its principles in detail with
necessary examples.
2. Give detailed accounts on Visual aids, its needs, types and Visual Aids
Media.
3. What are the 6 perspectives of image analysis? Explain the same with
examples.
4. List the Gestalt's Principles and design an Architect's office logo option for
each Principle. Explain each option's design approach in detail pertaining
to its respective Gestalt principle
5. Give your detailed Critical Perspective on any one art or craft form along
with your choice of example for analysis.

UNIT - III - VISUAL COMMUNICATION SYSTEMS

PART A
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Define Signage.
List the purpose of Signs.
How has signs evolved over the years in mankind?
Explain the need for signs in day to day life.
List a few modes in which signs are executed.
With Shopping mall as example explain the role of signage.
Can signs provide safety? Substantiate with explanations.
Explain Audio Visuals.
Has signage overpowered Architecture in any unusual Urban case? Justify
your statement.
10.Explain a few early Sign systems that were used in communicating a
message.
11.Give examples of how signs can be used for direction.
PART B
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Dr.M.G.R University
FACULTY OF ARCHITECTURE

1. Design a signage system for an architectural school explaining the various

rooms and spaces. How will this signage be unique for an Architectural
school? Give details of sign technology of your proposal.
2. Give detailed accounts on sign technologies.
3. Design a name board and signage for a coffee house facade of your design
specification. Give necessary details and design approach description.
4. Explain Audio Visuals, its need and today's advancements in AV. Also
substantiate how AVs have changed every walk of life.

UNIT - IV - GRAPHIC AS A SPACE

PART A
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What is the role of graphics in an interior space?

Explain the importance of graphics in a learning space.
How can graphics add aesthetics values to a space?
Do spaces communicate? Discuss with examples.
Can designers design spaces to communicate? Substantiate your reply
with an example design approach.
Can graphics transform a space? Substantiate your reply with an example
design approach.
Explain what are space making elements.
Do you feel that graphics can qualify as a space making element?
Design a space using primarily only graphics. Give a 3d pencil sketch of
the same.

PART B
1. Considering graphics as a predominant space making element, choose
and design any particular interior space. The choice and design should
emphasize the usage of graphics.
2. Considering graphics as a predominant space making element, design a
Eco hotel lobby. The design should emphasize the usage of graphics.
3. How can spaces be transformed using different elements? Discuss whether
graphics can transform a space with your own interior spatial design as
example. Give labelled 3d pencil sketches to substantiate your argument.
4. Discuss whether graphics can transform a space with respect to
vernacular examples. Give labelled 3d pencil sketches to substantiate
your argument.

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