Joselid Chavez Soto A01364793

Olivia Aminta Estrada Leyva A01364942

APPLE
1.-Change:
When Steve Jobs died, different things in Apple changed, the most important changes that
apple experimented are:

Jobs famously never visited China during his tenure as Apple CEO
that was Cooks job, who served as the companys chief operating officer
before Jobs stepped down. As CEO, Cook has taken a more hands-on
approach in the worlds most populous country, visiting China multiple times to
meet with government officials and survey Apples factories there.
Part of Apples financial success stems from the fact that it
manufactures a relatively small slate of products that sell on a massive scale.
Cook has deviated somewhat from this strategy by introducing variants on the
iPad (the iPad Mini) and the iPhone (the iPhone 5c) that serve as smaller
cheaper alternatives to Apples flagship devices.
Part of Apples financial success stems from the fact that it
manufactures a relatively small slate of products that sell on a massive scale.
Cook has deviated somewhat from this strategy by introducing variants on the
iPad (the iPad Mini) and the iPhone (the iPhone 5c) that serve as smaller
cheaper alternatives to Apples flagship devices.
In order to always have something new, apple change its products constantly, Apple
products are in constant changing.
2.-Culture:
Apples organizational culture is effective in supporting the firms leadership because of key
features that fit the business. Different businesses have different requirements for their
culture. In Apples case, the following characteristics are the most significant in its
organizational culture:
1. Top-notch excellence.- Apple just hire the best empoyees, they take skills like
knowledge, innovation, imagination, etc. Which keeps them in the top in the market.
2. Creativity.- Employees involved in product design and development
processes are especially creative. Every good product comes from good creativity.
3. Innovation.- Apple is frequently appraised as one of the most innovative
companies in the world. Innovation is needed when creating a new product, almost
each year and keep the manufacturing running.
4. Secrecy.- to avoid theft of proyects and be the oly ones to offer that to the
market. Upon hiring, Apple employees agree to this organizational culture of secrecy,
which is reflected in the firms policies, rules and employment contracts. This aspect
of Apples organizational culture helps protect the business from corporate espionage
and the negative effects of employee poaching.
5. Moderate combativeness.- Challenge of workers to see it they really belong to
be in Apple.

3.- Ethics: Apple has its own code of control were regulates the behaviour of suppliers,
which include:
Apples suppliers are required to provide safe working conditions, treat
workers with dignity and respect, act fairly and ethically, and use environmentally
responsible practices wherever they make products or perform services for Apple.
Apple believes all workers in our supply chain deserve a fair and ethical
workplace. Workers must be treated with the utmost dignity and respect, and
suppliers shall uphold the highest standards of human rights.
Supplier shall not discriminate against any worker based on age, disability,
ethnicity, gender, marital status, national origin, political affiliation, race, religion,
sexual orientation, gender identity, union membership, or any other status protected
by country law, in hiring and other employment practices. Supplier shall not require
pregnancy or medical tests, except where required by applicable laws or regulations
or prudent for workplace safety, and shall not improperly discriminate based on test
results.
Supplier shall commit to a workplace free of harassment and abuse. Supplier
shall not threaten workers with, or subject them to, harsh or inhumane treatment,
including but not limited to verbal abuse and harassment, psychological harassment,
mental and physical coercion, and sexual harassment.
Supplier may employ juveniles who are older than the applicable legal
minimum age but are younger than 18 years of age, provided they do not perform
work that might jeopardize their health, safety, or morals, consistent with ILO
Minimum Age Convention No. 138. Supplier shall not require juvenile workers to work
overtime or perform night work.
A workweek shall be restricted to 60 hours, including overtime, and workers
shall take at least one day of every seven days except in emergencies or unusual
situations. Regular work week shall not exceed 48 hours. Supplier shall follow all
applicable laws and regulations with respect to working hours and days of rest, and
all overtime must be voluntary.
And the list of rules that apple suppliers must apply continues,referring to different rules in
order to include all the groups that may work here and the most common problems worker
may face.
4.-Globalization:
Apple has succeeded exceptionally in terms of advanced strategies, which utilize
most frequently on foreign outsourcing, importing and exporting.
As of July 2013, Apple has developed 417 retail stores in 13 countries and an online
store available in 38 countries with global sales of $16billion dollars in merchandise in 2011.
As a multi-national corporation, Apple Inc has realized the significance of globalization by
spreading all over the world.
Moreover, Apple is good at seizing opportunities in the global market. For example,
Apple and China Mobile have been working on an iPhone distribution agreement for more
than six years, it has gradually become a vissional company that offers work to people
outside of America.
5.-Innovation: Apple is widely considered as the #1 innovative company in the world. The
companys innovation strategy involves terrific new products and innovative business
models. It applies different kinds of innovation, such as:

 Business model innovation: Apple doesnt just focus on building innovative

and beautiful products. It builds innovative business models too. The iPod and
iPhone would not have had nearly as much impact if they hadn't been matched with
iTunes and the App Store respectively.
Innovation system: Apples commitment to innovation is cultural, not
process driven. The most successful products at Apple were started with
only a few people with no formal structure or hierarchy and little corporate
oversight. Yet, to turn really interesting ideas and fledgling technologies
into a company that can continue to innovate for years, it requires a lot of
disciplines, advised Steve Jobs. Apple has built an effective innovation
system to harnesses creativity in its people, stimulate new ideas,
streamline the design process, and launch successful, profitable new
innovations.

6.-Strategy:

Apples generic strategy is broad differentiation. This generic strategy focuses

on key features that differentiate the company and its products from competitors.
Even though this generic strategy makes Apple stand out, the company still
broadly reaches various segments of the market. The firms products are designed
for everyone, thereby supporting a broad market reach. For example, Apple reaches
to individuals and business organizations through the MacBook product line. In this
way, the generic strategy of broad differentiation supports the company in
maintaining its leadership and position as a high-end and high-value business.
To effectively apply this generic strategy, the company must continue
emphasizing innovation through research and development. Apple must continually
develop innovative products so that the firm always stands out against competitors.
Competitors eventually catch up with new products, so the broad differentiation
generic strategy compels Apple to always innovate to keep itself always ahead of
competitors.
Product Development. Apple uses product development as its main
intensive strategy for growth. Product development requires that the company must
offer attractive products to grow its market share and performance.