Consumer Report 2016

98%
98%
96%
66%
37%
28%
34%
38%
33%
32%
35%
23%
25%
27%
18%
20%
12%
13%
20%
19%
17%
14%
10%
12%
13%
9%
10%
11%
8%
9%
11%
7%
9%
9%
5%
8%
49%
56%
47%
52%
73%
74%
31%
31%
1%
3%
20%
22%
23%
20%
11%
10%
5%
4%
7%
6%
32%
32%
16%
21%
32%
25%
9%
8%
10%
11%
46%
36%
41%
34%
39%
32%
36%
29%
34%
28%
30%
24%
28%
23%
27%
22%
24%
19%
19%
15%
18%
15%
18%
16%
8%
7%
64%
62%
56%
55%
55%
52%
34%
33%
34%
33%
34%
33%
33%
35%
24%
21%
21%
19%
12%
12%
10%
11%
9%
9%
8%
9%
8%
8%
8%
10%
7%
6%
7%
11%
5%
5%
1%
1%
35%
32%
25%
29%
25%
27%
24%
26%
21%
26%
22%
15%
12%
15%
13%
14%
11%
10%
10%
8%
8%
7%
5%
7%
7%
7%
5%
6%
5%
6%
6%
46%
62%
55%
51%
32%
34%
27%
28%
21%
23%
26%
31%
22%
24%
26%
20%
20%
19%
17%
20%
19%
17%
16%
13%
9%
Families with kids

Urban/Rural/ National Population
TECH & WEB
2%
5%
6%
6%
7%
9%
9%
83%
Families with kids
Urban/ Rural/ National Population
36
17
56%
47%
36%
41%
35%
34%
29%
29%
29%
10%
19%
11%
11%
5%
4%
2%
1%
1%
25%
26%
8%
12%
5%
6%
2%
3%
1%
1%
0%
0%
28%
23%
21%
17%
18%
17%
10%
8%
8%
8%
All urban
Families with kids
Online overall
39%
47%
Watch TV Offline
87%
88%
4%
4%
13%
13%
3%
4%
11%
15%
5%
5%
12%
16%
5%
6%
11%
16%
7%
11%
6%
9%
35%
45%
6%
6%
Urban population 2016
Families with kids 2016
14%
16%
6%
6%
28% 33%
22% 27%
21% 26%
19% 25%
26%
12%
9% 10%
Families with kids
90%
87%
86%
79%
44%
54%
52%
47%
56%
51%
40%
46%
80%
73%
43%
39%
68%
58%
35%
34%
21%
29%
58%
51%
27%
22%
9%
3%
67%
50%
35%
32.0%
59%
39%
25% 24%
16%
13%
26%
24%
38%
24% 20%
16%
32%
20%
37%
14%
Families with kids

64%
69%
60%
57%
62%
56%
48%
48%
41%
33%
34%
32%
21%
21%
21%
21%
21%
20%
20%
21%
21%
19%
21%
19%
12%
7%
15%
Families with kids

19%
15%
10%
8%
10%
8%
8%
4%
7%
5%
5%
3%
3%
2%
3%
3%
3%
3%
3%
2%
2%
2%
81%
85%
All urban
Families with kids
Online
27%
31%
Offline
58%
62%
19%
19%
6%
6%
14%
14%
3%
4%
8%
7%
8%
9%
3%
4%
9%
10%
14%
14%
70%
80%
76%
5%
5%
19%
18%
12%
12%
19%
18%
75%
68%
59%
19%
17%
16%
13%
19%
17%
18%
16%
3%
3%
3%
4%
6%
7%
6%
6%
6%
7%
3%
3%
5%
5%
4%
5%
5%
4%
5%
5%
Families with kids

Urban/ Rural/ National population
35%
31%
27%
20%
32%
31%
25%
18%
32%
27%
23%
16%
29%
29%
22%
21%
24%
22%
22%
27%
20%
16%
19%
15%
19%
15%
14%
14%
18%
15%
12%
8%
14%
12%
9%
6%
10%
9%
8%
6%
31%
26%
29%
25%
28%
22%
25%
23%
22%
19%
22%
24%
16%
12%
14%
11%
11%
9%
10%
10%
8%
7%
Families with kids

50%
48%
49%
39%
42%
34%
27%
36%
28%
43%
39%
37%
33%
32%
24%
29%
20%
29%
27%
29%
25%
29%
22%
22%
17%
19%
15%
44%
34%
31%
25%
39%
20%
22%
39%
28%
20%
22%
20%
22%
16%
12%
13%
14%
19%
15%
15%
11%
11%
7%
10%
7%
9%
6%
6%
6%
8%
8%
7%
8%
Families with kids

49%
45%
41%
41%
40%
36% 34% 36% 34%
32%
28%
30%
29% 27% 28%
26%
26% 28% 23% 25% 23%
58%
60%
19%
19%
10%
11%
6%
5%
7%
5%
18%
19%
17%
19%
13%
7%
9%
25%
14%
59%
58%
50%
53%
40%
46%
11%
21%
21%
22%21%
20% 21% 19%
16% 19%
11%
12%
7%
7%
15%
9%
19%
22%
10%
10%
6%
5%
7%
5%
42%
44%
51%
51%
16%
24%
12%
15%
7%
5%
22%
13%
18%
23%
11%
13%
7%
5%
14%
9%
Families with kids
26%
24%
28%
26%
07:00-10:00
10:00-17:00
17:00-20:00
17%
15%
13%
19%
16%
17:00-20:00
14%
13%
05:00-07:00
10%
12%
05:00-07:00
22%
07:00-10:00
10:00-17:00
19%
19%
22%
20%
16%
13%
25%
23%
18%
05:00-07:00
07:00-10:00
10:00-17:00
17:00-20:00
13%
10%
11%
05:00-07:00
10%
10%
05:00-07:00
10%
10%
05:00-07:00
6%
4%
20:00-05:00
4%
4%
20:00-05:00
5%
20%
20%
21%
18%
15%
07:00-10:00
10:00-17:00
17:00-20:00
15%
14%
13%
15%
07:00-10:00
15%
10:00-17:00
14%
17:00-20:00
18%
17%
14%
18%
07:00-10:00
17%
15%
17:00-20:00
10:00-17:00
15%
4%
20:00-05:00
6%
5%
20:00-05:00
5%
4%
20:00-05:00
5%
4%
20:00-05:00
FAMILIES WITH KIDS| ENTERTAINMENT
51%
57%
41%
40%
43%
39%
29%
30%
22%
25%
28%
27%
23%
24%
22%
21%
20%
20%
20%
21%
16%
16%
17%
15%
16%
16%
15%
13%
15%
11%
Families with kids
12%
8%
2016
16%
Families with kids
11%
13%
2015
11%
9%
8%
10%
Urban population
2016
5%
5%
5%
5%
2%
2%
2%
2%
2%
2%
2%
2%
1%
2%
1%
2%
All urban
Families with kids
Online
34%
42%
Offline
49%
51%
Books
25%
25%
31% 36% 32%

6% 7% 7%
11% 12% 13%
7%
5%
7%
33% 37% 33%
18% 19% 18%
20% 20% 20%
15% 15% 16%
11% 12% 11%
28% 27% 28%
14% 10% 13%
25% 25% 24%
15% 12% 14%
29% 31% 30%
35% 32% 33%
8%
10%
7%
5%
6%
4%
5%
7%
5%
5%
4%
4%
5%
4%
4%
4%
3%
3%
3%
3%
3%
4%
3%
3%
3%
3%
2%
3%
2%
3%
2%
2%
2%
2%

Families with kids

22%
5%
5%
5%
4%
4%
3%
3%
3%
3%
2%
3%
3%
3%
3%
3%
3%
3%
4%
4%
3%
3%
3%
3%
3%
2%
2%
3%
1%
2%
1%

18%
14%
12%
12%
11%
11%
11%
10%
8%
7%
6%
6%
4%
3%
3%
Families with kids

No of books bought in last year

60% 52%
5% 7%
10% 13%
4% 6%
Book genre
42%
47%
26%
24%
19%
18%
14%
13%
19% 19%
2%
3%
Buying place
41%
49%
35%
30%
19%
15%
17%
14%
15%
11%
13%
5%
13%
10%
8%
8%
13%
11%
11%
11%
6%
6%
7%
7%
7%
8%
58%
57%
15%
16%
48%
48%
13%
13%
26%
22%
25%
24%
23%
22%
38%
40%
16%
12%
14%
13%
7%
7%
12%
13%
1%
1%
11%
11%
11%
12%
8%
6%
7%
6%
13%
13%
18%
17%
29%
29%
29%
31%
8%
8%
3%
2%
7%
10%
7%
7%
6%
5%
5%
5%
2%
2%
29%
28%
9%
2%
15% 11%
11%
11%
10%
5%
4%
4%
5%
5%
5%
4%
5%
5%
6%
5%
5%
6%
5%
5%
7%
4%
4%
7%
4%
4%
5%
5%
4%
4%
3%
25%
23%
10%
3%

26%
21%
7% 2%
6% 2%
6%
5%
5%
3%
4%
4%
3%
3%
3%
2%
2%
2%
2%
2%
1%
2%
2%
1%
2%
1%
1%
1%
1%
1%
2%
1%
1%
2%
1%
8% 2%
31%
16%11%
25%
10% 4%
22%
7% 2%
18%
5% 3%
Activities practiced weekly

88%
87%
69%
56%
64%
67%
62%
58%
53%
49%
52%
48%
46%
44%
39%
37%
32%
27%
25%
25%
24%
20%
20%
20%
13%
12%
6%
6%
6%
5%
6%
6%
4%
4%
Among those who do play games on modern devices

(online, mobile phone, on PC, tablet etc):
Motivations (top 10)
86%
80%
68%
70%
61%
54%
47%
49%
45%
47%
45%
52%
43%
46%
44%
50%
14%
10%
43%
47%
Places (among those that play mobile)

81%
86%
40%
43%
22%
27%
12%
15%
6%
8%
6%
5%
2%
2%
Online Families with kids
Online Urban population
40%
43%
38%
43%
36%
33%
31%
40%
26%
31%
Frequency of playing online (among

those that play online)
17%
18%
18%
19%
16%
19%
10%
9%
6%
8%
27%
22%
6%
3%
Duration per session (among those that

play online)
33%
39%
34%
29%
17%
18%
6%
5%
4%
2%
1%
0%
1%
2%
1%
0%
4%
2%
Frequency of playing on the mobile

phone (among those that play mobile)
17%
14%
18%
23%
16%
19%
11%
11%
6%
6%
21%
16%
11%
10%

play mobile)
28%
24%
10%
9%
4%
5%
1%
1%
1%
1%
0%
0%
1%
0%
4%
4%
51%
54%
94%
96%
Play online
1%
0.5%
5%
3%
Monthly pay for mobile games (among

those that play mobile)
6%
4%
Monthly pay for online games

9%
8%
5%
8%
3%
3%
6%
7%
2%
1%
6%
7%
84%
84%
3%
1%
77%
76%
Info sources (among those that play

online)
46%
51%
40%
37%
23%
25%
20%
20%
10%
15%
5%
5%
5%
9%
4%
4%

mobile)
38%
42%
33%
35%
31%
31%
20%
20%
13%
15%
8%
12%
7%
10%
4%
5%
3%
3%
Ads in online gaming (among online players)
Ads in mobile gaming (among mobile players)

12%
11%
12%
12%
17%
17%
14%
16%
17%
20%
16%
17%
17%
20%
17%
18%
10%
12%
11%
12%
10%
11%
12%
11%
36%
33%
46%
37%
37%
31%
38%
32%
33%
39%
35%
35%
21%
21%
18%
16%
Ads in online gaming (among online

players)
Ads in mobile gaming (among mobile

players)
27%
28%
27%
27%
27%
24%
25%
26%
27%
30%
23%
22%
25%
27%
22%
20%
25%
24%
20%
24%
23%
22%
20%
21%
18%
10%
22%
11%
21%
25%
21%
17%
18%
23%
17%
15%
15%
17%
13%
15%
15%
17%
11%
9%
34%
34%
38%
38%
Families with kids

Urban/ Rural/ NationalPopulation
13%
12%
62%
60%
40%
42%
13%
12%
Most often followed celebrities

28%
17%
28%
37%
15%
11%
6%
5%
6%
16%
4%
3%
4%
6%
4%
3%
4%
2%
Most often followed professionals
Most often followed regular people
37%
33%
23%
26%
13%
13%
9%
8%
8%
8%
7%
9%
2%
2%
27%
24%
21%
23%
13%
13%
13%
15%
9%
8%
9%
11%
7%
7%
Online urban Population
Main shopper
75%
Totally agree and agree with
77%
75%
74%
69%
68%

69%
69%
Most important deciding criteria

30%
27%
59%
56%
28%
25%
57%
57%
23%
23%
53%
56%
14%
14%
12%
12%
53%
56%
6%
6%
4%
3%
2%
1%
1%
2%
41%
39%
30%
28%
Shop
97% 98% 98%
21%
28% 22%
19%
27% 20%
10% 11% 8%
Families with kids 2016 and

interest for promotions
no interest for promotions
Offline they shop weekly from

67%72%65%
48%54% 50%
48%50%45%
Visited hypermarkets in L3M

70%
79%
73%
47%
54%
49%
41%
46%
41%
23%
22%
22%
17%
21%
17%
16%
19%
16%
28%31% 28%
6% 7% 7%
Visited supermarkets in L3M
63%
71%
64%
37%
45%
42%
37%
44%
40%
31%
39%
35%
25%
23%
22%
14%
14%
12%
9%
8%
8%
5%
5%
5%
5% 6% 6%
4% 6% 5%
Visited Electronics/ appliances stores in

L3M
37%
42%
37%
24%
33%
29%
16%
17%
16%
1%
3%
3%
Average interest for BF 2016

Online users, 18-44, not single
1
Not at all
interested
Adult online users
4,8
7
Very
interested
1
Not at all
interested
4,7
7
Very
interested
29%
25%
24%
45%
39%
22%
21%
18%
18%
14%
12%
1
18%
11%
30%
10%
18%
9%
21%
8%
11%
7%
7%
6%
10%
6%
3%
6%
7%
5%
9%
5%
11%
4%
1%
4%
11%
4%
10%
3%
8%
2%
11%
2%6%
2%
6%
Bought
Intended to buy
53%
Info sources Intended versus Used

84%
78%
36%
48%
34%
51%
31%
52%
23%
30%
18%
21%
17%
23%
13%
20%
9%
16%
9%
15%
8%
12%
Online retailers
94%
85%
Bought
64%
57%
5%
10%
4%
10%
1%
4%
Bought
Intended to buy
Intended to buy
53%
47%
37%
34%
33%
27%
20%
2%
25%
20%
13%
15%
9%
8%
8%
18%
6%
5%
16%
5%
6%
4%
8%
4%
4%
4%
Black Friday vs. Easter

28%
5%
45%
17%
18%
18%
21%
2%
39%
30%
21%
18%
18%
1%
6%
1%
53%
45%
18%
12%
12%
11%
10%
11%
11%
11%
8%
10%
5%
10%
2%
9%
2%
8%
Intended to buy on Easter

2016
Intended to buy for BF 2015
7%
1%
7%
7%
6%
6%
3%
1%
1%
43%
They shop online from

25%
19%
Purchased products from Romanian online retailers

9%
7%
10%
10%
Purchased products from foreign websites

4%
4%
6%
5%
3%
3%
6%
3%
2%
2%
6%
4%
1%
2%
6%
4%
4%
2%
3%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
98%
98%
96%
74%
78%
49%
37%
42%
48%
34%
41%
32%
32%
31%
38%
18%
25%
29%
23%
20%
23%
17%
17%
20%
12%
13%
10%
13%
12%
10%
10%
12%
9%
9%
12%
9%12%
9%
7%
8%
66%
67%
35%
31%
61%
36%
5%
3%
15%
22%
16%
20%
13%
10%
7%
4%
8%
6%
57%
28%
8%
21%
16%
25%
15%
8%
24%
11%
53%
32%
49%
23%
29%
16%
34%
32%
58%
34%
22%
40%
38%
37%
33%
24%
29%
15%
27%
19%
22%
15%
10%
7%
68%
83%
66% 76%
56%
33%
56%
39%
54%
49%
39% 54%
37% 50%
34%
43%
43%
27%
37%
35%
35%
23%
33%
26%
31%
15%
31%
18%
30%
23%
24%
17%
19%
14%
17%
18%
17%
11%
15%
14%
25%
47%
46%
22%
45%
24%
44%
21%
35%
32%
30%
25%
22%
13%
16%
10%
14%
6%
14%
12%
12%
8%
11%
7%
10%
5%
7%
11%
3%
5%
3%
5%
51%
47%
27%
57%
49%
48%
23%
22%
46%
53%
46%
54%
20%
39%
43%
17%
41%
17%
9%
19%
16%
52%
83%
88%
Teens
84%
81%
12%
13%
88%
85%
77%
71%
9%
12%
1%
1%
25%
16%
0.4%
0%
Teens
National
54%
23%
38%
17%
38%
17%
21%
8%
15%
8%
All urban
Teens
Online overall
39%
70%
Watch TV Offline
87%
79%
4%
5%
13%
3%
8%
11%
17%
5%
8%
12%
17%
5%
10%
11%
15%
7%
5%
6%
5%
35%
44%
6%
3%
33%
Teens 2016
14%
12%
6%
3%
28% 29%
22%
34%
21% 24%
19%
29%
26%
14%
9% 11%
Ratings
90%
94%
86%
100%
56%
63%
52%
78%
43%
44%
80%
40%
35%
100%
68%
44%
32%
89%
58%
74%
27%
30%
35%
28%
21%
22%
9%
11%
67%
50%
35%
32.0%
59%
39%
25% 24%
16%
13%
26%
24%
38%
24% 20%
16%
32%
20%
37%
14%
64%
69%
60%
57%
62%
56%
48%
48%
41%
33%
34%
32%
21%
21%
21%
21%
21%
20%
20%
21%
21%
19%
21%
19%
12%
7%
15%
16%
15%
9%
8%
10%
8%
3%
4%
4%
5%
6%
3%
3%
2%
4%
3%
2%
3%
2%
2%
3%
2%
84%
85%
Teens 2016
All urban
Teens
Online
27%
47%
Offline
58%
44%
33%
19%
6%
9%
19%
35%
40%
18%
38%
12%
10%
18%
37%
37%
58%
68%
50%
59%
65%
76%
17%
5%
4%
12%
4%
29%
14%
14%
20%
14%
7%
24%
39%
17%
42%
17%
33%
16%
28%
13%
12%
3%
12%
4%
19%
7%
10%
6%
15%
7%
11%
3%
15%
5%
16%
11%
5%
13%
5%
5%
31%
31%
24%
22%
17%
27%
16%
29%
15%
16%
9%
15%
8%
12%
7%
5%
6%
27%
52%
46%
41%
26%
20%
51%
42%
32%
25%
18%
20%
22%
15%
19%
15%
16%
12%
14%
10%
11%
16%
15%
21%
8%
6%
6%
8%
5%
6%
5%
14%
22%
23%
12%
9%
11%
9%
24%
7%
9%
5%
4%
39%
59%
22%
20%
16%
13%
7%
11%
4%
22%
4%
22%
22%
2%
7%
8%
4%
4%
24%
20%
7%
6%
17%
13%
5%
6%
39%
15%
6%
15%
22%
12%
27%
9%
28%
25%
28%
27%
14%
33%
31%
48%
19%
53%
25%
24%
17%
59%
34%
50%
55%
39%
24%
58%
28%
4%
4%
5%
4%
3%

Teens 2015
Teens 2016
42%
41%
33%
34%
34%
21%
20%
26%
27%
19%
16%
21%
14%
10%
15%
6%
9%
7%
3%
18%
24%
27%
21%
11%
11%
11%
13%
7%
7%
12%
25%
14%
16%
12% 13%
11%
15%
8%
23%
12%
16%
26%
18%
10%
7%
6%
13%
7%
6%
40%
26%
56%
19%
51%
42%
59%
45%
36%
17%
13%14%
19%
50%
40%
58%
53%
19%
18% 20%
14%
12%
13%
18%
22%
11%
10%
7%
7%
15%
22%
21%
14%
14%
14%
26%
24%
14%
05:00-07:00
07:00-09:59
17%
10%
9%
9%
4%
10:00-17:00
17:00-20:00
20:00-05:00
15%
8%
7%
05:00-07:00
07:00-10:00
22%
13%
6%
10%
7%
19%
13%
10%
10:00-17:00
20%
8%
17:00-20:00
9%
9%
9%
05:00-07:00
07:00-10:00
10:00-17:00
17:00-20:00
20%
4%
20:00-05:00
16%
8%
10%
4%
20%
15%
5%
4%
20:00-05:00
6%
2%
6%
8%
3%
3%
05:00-07:00
07:00-10:00
10:00-17:00
17:00-20:00
20:00-05:00
15%
10%
12%
05:00-07:00
14%
13%
07:00-10:00
18%
10%
13%
11%
10:00-17:00
17%
5%
8%
17:00-20:00
14%
1%
20:00-05:00
5%
7%
9%
9%
5%
2%
05:00-07:00
07:00-10:00
10:00-17:00
17:00-20:00
20:00-05:00
51%
60%
41%
34%
42%
15%
27%
26%
27%
24%
30%
11%
6%
5%
2%
2%
23%
16%23%
20%
30%
15%
18%
19%
22%
15%
6%
16%
14%
17%
39%
12%
14%
22%
Teens 2016
11%
13%
20%
9%
Teens 2015
14%
11%
9%
16%
10%
7%
5%
Urban population
2016
3%
2%
5%
2%
3%
2%
2%
2%
2%
2%
All urban
Teens
Online
34%
42%
Offline
49%
30%
Books
25%
28%
6% 7% 7%
11% 9% 5%
7%
9% 10%
31% 36% 32%
33% 24%
19%
18% 22% 18%
20% 20% 20%
15% 13% 14%
11% 14% 12%
28% 27% 28%
14% 10% 13%
25% 27% 34%
29% 23% 27%
Teens 2015
15%
26% 26%
35% 30% 31%
Teens 2016
5%
9%
1%
4%
3%
3%
3%
7%
3%
3%
7%
3%
2%
4%
3%
5%
2%
2%
4%
2%
2%
2%
2%
3%
2%
2%
4%
Teens 2016
Teens 2015
1%
1%
1%
1%
1%
1%
2%
3%
1%
2%
3%
1%
2%
1%
1%
3%
2%
3%
3%
2%
3%
4%
3%
5%
4%
3%
4%
Teens 2016
Teens 2015

60% 58%
5%
4%
4%
4%
10%
11%
19%
20%
2%
Buying place
Book genre
52%
49%
49%
47%
30%
30%
22%
24%
16%
18%
12%
8%
11%
13%
8%
7%
6%
5%
5%
8%
3%
16%
14%
10%
11%
9%
15%
9%
10%
8%
11%
7%
11%
4%
6%
68%
57%
15%
14%
13%
21%
48%
22%
25%
25%
30%
22%
7%
6%
12%
10%
1%
1%
38%
13%
38%
34%
25%
25%
21%
13%
Teens 2016
18%
2%
17%
11%
13%
19%
18%
22%
29%
35%
29%
18%
8%
6%
3%
1%
40%
14%
12%
10%
6%
10%
7%
9%
6%
7%
5%
6%
5%
68%
28%
13%
12%
20%
6% 4%
20%
20%
7% 4%
6% 4%
19%
7% 4%
20%
20%
10%
12%
16%
4%
12%
15%
8%
11%
15%
4%
9%
14%
4%
9%
Teens 2016
5%
8%
Teens 2015
16%
5%
8%
13%
2%
7%
5%
7%
11%
5%
6%
13%
6%
6%
11%
3%
16%
6% 4%
16%
6% 4%
8%
11%
5%
6%
6%
1%
5%
5%
2%
4%
4%
1%
4%
7%
2%
4%
5%
1%
3%
7%
3%
3%
8%
2%
3%
5%
1%
3%
6%
1%
31%
16%
26%
8%
11%
2%
25%
22%
7%
10%4%
2%
21%
6%
4%
18%
5%3%
16%
7% 2%

79%
87%
73%
56%
70%
67%
49%57%
47%
27%
44%
28%
25%
27% 37%
26%
24%
22%
20%
15%
12%
14%
6%
14%
20%
9%
5%
4%8%
7%
6%
48%
44%
58%
93%
94%
71%
77%
70%
62%
64%
68%
40%
34%
Teens
Urban population
66%
62%
78%
86%
Online Teens
100%

85%100%
69% 91%
76%
65%
70%
59%
66%
59%
64%
60%
64%
57%
64%
62%
57%
55%
100%

64%
57%
56%
49%
50%
46%
49%
47%
48%
57%
48%
54%
43%
46%
98%
78%
58%
49%
56%
46%
53%
48%
48%
43%
48%
43%
43%
45%
Online Teens
Main shopper
68%
32%
71%
74%
66%
69%
Teens 2016
63%
68%

22%
27%
62%
57%
22%
25%
56%
56%
21%
23%
55%
56%
16%
14%
12%
12%
6%
6%
53%
39%
49%
5%
3%
1%
1%
2%
2%
56%
29%
28%
Shop
97% 97% 97%
21%
35% 35%

19%
33% 34%
10%
21% 21%
Teens 2016 and interest for

promotions
Teens 2016 and no interest
for promotions

68% 65%
68%
38%44% 50%
42%48%45%

65%
73%
73%
45%
56%
49%
37%
44%
41%
21%
23%
22%
19%
20%
16%
19%
20%
17%
26%31% 28%
11% 8% 7%
62%
69%
64%
42%51%
42%
40%50%
40%
35%
32%
35%
21%
23%
22%
16%
17%
12%
10%
11%
8%
7%
5%7%
10% 9% 6%
7% 7% 5%

L3M
6%
4%
3%
23%
25%
16%
29%
35%
29%
38%
38%
37%
40%
30%
16%
35%
7%
9%
2%
0%
36%
26%

19%
34%
Purchased products from Romanian online retailers
10%
21%
Purchased products from foreign

websites
14%
7%
7%
4%
11%
5%
4%
3%
6%
4%
4%
2%
5%
4%
4%
2%
5%
3%
3%
2%
3%
2%
2%
2%
2%
1%
2%
2%
1%
1%
3%
1%
3%
1%
2%
1%
2%
1%
2%
1%
2%
1%
32%
55%
63%
66%
47%
42%
42% 58%
37%
40% 49%
34%
24%
29%
23%
21%27%
18%
20%
21%
17%
20%
18%
12%
16%
12%
10%
9%14%
9%
14%
12%
9%
13%
8%
8%
12%
9%
13%
93%
95%
96%
49%
35%
46%
24%
45%
25%
38%
25%
36%
22%
30%
21%
25%
13%
23%
12%
16%
11%
16%
10%
15%
8%
13%
6%
12%
7%
10%
5%
9%
5%
9%
5%
30%
31%
66%
34%
2%
3%
14%
22%
21%
20%
63%
32%
60%
36%
56%
28%
15%
10%
52%
6%
4%
29%
47%
23%
10%
6%
46%
24%
22%
30%
32%
8%
45%
36%
19%
21%
16%
25%
25%
32%
15%
14%
8%
22%
11%
35%
32%
15%
15%
7%
67%
62%
64%
55%
48%
52%
41%
33%
38%
35%
37%
33%
37%
33%
24%
19%
19%
11%
17%
21%
15%
10%
12%
12%
12%
9%
11%
8%
10%
9%
8%
5%
6%
6%
6%
11%
0%
1%
78%
79%
51%
41%
50%
27%
36%
46%
22%
38%
46%
20%
47%
42%
23%
36%
42%
17%
31%
37%
17%
12%
11%
9%
Single Youth
Urban/Rural/National Population
Single Youth
39
17
47%
32%
41%
31%
34%
22%
10%
28%
29%
20%
11%
27%
26%
10%
5%
2%
2%
1%
1%
8%
6%
5%
12%
3%
3%
1%
1%
0%
0%
62%
49%
23%
36%
17%
36%
17%
18%
8%
14%
8%
All urban
Single Youth
Online overall
39%
71%
Watch TV Offline
87%
78%
4%
6%
13%
3%
6%
11%
18%
5%
8%
12%
15%
7%
8%
6%
5%
5%
9%
11%
16%
35%
45%
6%
6%
34%
Single Youth 2016
14%
9%
6%
5%
37%
22%
21%
30%
19%
28%
28% 24%
26%
9% 10%
9%
86%
99%
90%
95%
56%
70%
52%
55%
43%
62%
80%
44%
45%
99%
40%
44%
68%
89%
58%
69%
35%
40%
27%
39%
21%
21%
9%
13%
67%
50%
35%
32.0%
59%
39%
25% 24%
16%
13%
26%
24%
38%
24% 20%
16%
32%
20%
37%
14%
Single Youth 2016

68%
75%
60%
56%
65%
56%
39%
45%
41%
34%
35%
32%
31%
33%
21%
30%
37%
19%
23%
23%
21%
13%
14%
20%
13%
6%
15%
Single Youth
16%
15%
8%
8%
7%
8%
5%
5%
4%
3%
3%
3%
3%
3%
3%
4%
3%
2%
2%
2%
2%
2%
84%
85%
Single Youth 2016
All urban
Single Youth
Online
27%
51%
Offline
58%
55%
30%
19%
16%
9%
7%
4%
9%
6%
23%
14%
19%
10%
26%
14%
74%
76%
8%
5%
25%
18%
21%
12%
6%
4%
7%
3%
7%
4%
9%
7%
3%
3%
7%
5%
19%
18%
16%
13%
69%
59%
68%
24%
17%
18%
16%
11%
7%
11%
6%
11%
7%
7%
4%
5%
6%
5%
5%
Single Youth
22%
17%
59%
45%
42%
26%
37%
20%
31%
43%
38%
25%
27%
31%
18%
23%
22%
19%
24%
16%
15%
22%
29%
15%
16%
20%
12%
21%
27%
14%
19%
22%
8%
21%
22%
11%
15%
10%
16%
15%
10%
12%
9%
6%
8%
27%
21%
18%
23%
14%
11%
9%
6%
10%
9%
8%
6%
9%
5%
7%
Single Youth
Urban/Rural/ National population
24%
7%
4%
Single Youth
Urban/ Rural/ National
population
Single Youth

Single Youth 2015
Single Youth 2016
53%
41%
41%
34%
32% 34%
34%
29%
27%
29%
27%
23%
36%
17%
25%
25%
10%
12%
6%
8%
7%
5%
11%
10%
7%
12%
25%
16%
22% 26%
21%
19%
16% 17% 16%15%17%
50%
45%
40%
58%
50%
19%
25% 23%
24%23%
23%
21%
20% 20%
18%
18%
25%
11%
11%
42%
52%
19%
23%
10%
13%
7%
10%
6%
15%
9%
7%
6%
7%
51%
49%
42%
59%
16%
18%
12%
16%
18%
21%
11%
14%
7%
6%
7%
6%
22%
18%
14%
10%
8%
26%
21%
24%
24%
17%
19%
6%
14%
05:00-07:00
6%
10%
07:00-09:59
17%
14%
15%
17:00-20:00
11%
13%
6%
20:00-05:00
4%
5%
05:00-07:00
07:00-10:00
20%
22%
8%
13%
05:00-07:00
07:00-10:00
20%
10%
6%
05:00-07:00
10%
4%
05:00-07:00
10%
18%
10:00-17:00
5%
05:00-07:00
20%
10:00-17:00
20%
16%
07:00-10:00
18%
20%
20%
13%
07:00-10:00
15%
10:00-17:00
14%
07:00-10:00
17:00-20:00
16%
15%
17:00-20:00
15%
20:00-05:00
5%
5%
20:00-05:00
13%
6%
4%
10:00-17:00
14%
11%
10:00-17:00
17%
17%
10:00-17:00
17:00-20:00
13%
14%
17:00-20:00
14%
20:00-05:00
13%
17:00-20:00
5%
2%
20:00-05:00
5%
3%
20:00-05:00
50%
62%
41%
34%
37%
15%
8%
5%
8%
5%
25%
28%
27%
25%
11%
33%
5%
2%
23%
27%
3%
2%
15%
23%
26%
39%
21%
23%
3%
2%
3%
2%
22%
21%
24%
22%
3%
2%
18%
23%
3%
2%
16%
16%
18%
20%
15%
17%
Single Youth 2016
15%
20%
Single Youth 2015
13%
5%
Urban population
2016
10%
11%
16%
All urban
Single Youth
Online
34%
54%
Offline
49%
39%
Books
25%
25%
6% 4% 3%
11% 8% 7%
7%
5%
6%
31% 32% 26%
20% 19% 21%
33% 28% 27%
15% 19% 16%
18% 18% 20%
11% 14% 11%
28% 31% 31%
14% 13% 17%
25% 28% 29%
15% 16% 20%
29% 29% 33%
35% 34% 29%
Single Youth 2015
Single Youth 2016
4%
4%
3%
3%
7%
3%
3%
3%
2%
3%
7%
2%
2%
4%
2%
2%
4%
2%
2%
2%
2%
2%
1%
2%
2%
4%
2%
1%
1%
Single Youth 2016
Single Youth 2015
Single Youth
4%
4%
4%
5%
3%
5%
5%
3%
3%
4%
8%
9%
3%
4%
3%
8%
14%
4%
5%
4%
5%
6%
2%
3%
3%
12%
17%
2%
12%
14%
2%
4%
5%
3%
3%
6%
6%
4%
4%
7%
8%
7%
11%
8%
9%
11%
12%
8%
10%
12%
14%
2%
2%
3%
14%
15%
10%
12%
12%
15%
1%
1%
1%
15%
17%
11%
11%
13%
16%
1%
2%
2%
1%
1%
1%
22%
23%
26%
26%
14%
16%
21%
23%
21%
16%
22%
20%
Single Youth
Single Youth 2016
Single Youth 2015
Urban/Rural/ National Population

60% 58%
5%
5%
4%
10%
5%
Book genre
12%
19%
19%
2%
Buying place
47%
47%
47%
49%
20%
24%
20%
18%
16%
13%
10%
8%
8%
8%
6%
7%
4%
5%
31%
30%
18%
14%
14%
11%
12%
11%
11%
15%
11%
11%
10%
10%
6%
6%
2%
15%
14%
48%
13%
15%
64%
57%
25%
29%
38%
34%
7%
7%
22%
13%
21%
18%
13%
Single Youth 2016
18%
12%
15%
12%
14%
11%
13%
15%
18%
23%
29%
31%
29%
22%
8%
7%
3%
2%
34%
32%
26%
22%
10%
1%
1%
66%
11%
6%
10%
7%
10%
6%
9%
6%
7%
5%
34%
24%
7% 3%
16% 18%
19%
19%
10%
12%
14%
5%
8%
8%
5%
8%
9%
4%
8%
9%
3%
8%
9%
5%
8%
8%
4%
8%
7%
4%
7%
6%
5%
7%
6%
5%
27%
10% 7%
20%
Single Youth 2016

Single Youth 2015
6% 4%
17%
26%
6% 4%
11%
12%
5%
9%
9%
4%
6%
5%
3%
4%
4%
2%
4%
3%
2%
4%
4%
2%
3%
4%
1%
3%
3%
1%
3%
3%
1%
2%
2%
1%
8% 2%
31%
16%11%
25%
10% 4%
22%
7% 2%
18%
5% 3%

78%
87%
56%
67%
67%
58%
27%
49%
55%
58%
41%
37%
48%
33% 44%
30%
37%
25%
25%
22%
20%
16%
20%
15%
12%
6%11%
7%
4%
7%
5%
7%
6%
78%

76%
80%
72%
70%
53%
46%
59%
52%
52%
54%
52%
50%
39%
47%
47%
43%
10%
10%
47%
49%

88%
86%
45%
43%
46%
47%
45%
40%
29%
27%
15%
15%
10%
8%
7%
5%
3%
2%
Online Single Youth
41%
43%
41%
34%
36%
33%

17%
18%
18%
21%
16%
15%
10%
9%
6%
5%
27%
26%
6%
7%

play online)
33%
29%
34%
33%
17%
16%
6%
9%
4%
5%
1%
0%
1%
1%
1%
3%
4%
4%

17%
20%
18%
13%
16%
17%
11%
9%
6%
5%
21%
26%
11%
11%

play mobile)
28%
25%
10%
10%
4%
5%
1%
1%
1%
3%
0%
1%
1%
0%
4%
3%
51%
52%
94%
91%
Play online
1%
2%
5%
7%

6%
6%
5%
3%
9%
9%
3%
4%
6%
7%
2%
3%
6%
8%
84%
84%
3%
2%
77%
74%

online)
50%
37%
45%
51%
27%
25%
21%
20%
13%
9%
13%
15%
7%
5%
4%
4%

mobile)
18%
20%
16%
10%
15%
15%
11%
12%
5%
5%
3%
3%
41%
35%
38%
42%
37%
31%

11%
11%
12%
12%
17%
17%
14%
16%
17%
20%
15%
17%
19%
20%
17%
18%
11%
12%
12%
12%
12%
11%
11%
11%
31%
37%
31%
33%
35%
30%
32%
38%
36%
38%
35%
35%
19%
21%
14%
16%

players)

players)
31%
28%
30%
27%
28%
27%
26%
23%
27%
28%
23%
24%
25%
25%
23%
26%
22%
17%
19%
22%
21%
24%
19%
16%
20%
24%
17%
15%
18%
17%
16%
21%
18%
17%
14%
20%
17%
12%
14%
10%
15%
22%
34%
34%
13%
15%
39%
38%
Single Youth 2016

Urban/ Rural/ National Population 2016
12%
12%
46%
42%
60%
60%
18%
19%
Online Single Youth

21%
16%
21%
17%
10%
11%
10%
6%
3%
3%
0%
5%
0%
3%
0%
2%
34%
37%
22%
24%
32%
33%
28%
26%
12%
9%
9%
13%
8%
8%
7%
8%
3%
2%
20%
23%
16%
15%
14%
13%
12%
11%
11%
7%
5%
8%
Online Single Youth
Main shopper
75%
69%
72%
74%
67%
68%

Single Youth 2016
66%
69%
59%
57%
26%
27%
26%
25%
57%
56%
16%
23%
52%
56%
15%
14%
13%
12%
5%
6%
51%
39%
48%
56%
3%
3%
2%
2%
1%
1%
34%
28%
Shop
97% 98% 98%

21%
37%
34%

19%
33%
31%
10%
21% 23%
Single Youth 2016 and

Single Youth 2016 and no

64% 67% 65%
51%52% 45%

72%
78%
73%
54%
61%
49%
49%
55%
41%
29%
30%
22%
19%
21%
16%
24%
20%
17%
41% 50%
38%
32% 37% 28%
10% 9% 7%

45%
46%
42%
65%
70%
64%
36%
45%
40%
40%
39%
35%
29%
30%
22%
18%
17%
12%
9%
10%
8%
7%
7%
5%
8% 7% 6%
6% 6% 5%

L3M
44%
50%
37%
33%
34%
29%
24%
28%
16%
7%
5%
3%

Online users, 18-34, single
1
Not at all
interested
Adult online users
4,7
7
Very
interested
1
Not at all
interested
4,7
7
Very
interested
Intended to buy versus bought

24% 44%
24%39%
22%
22%
19% 45%
18%
23%
16%
18%
15%
19%
13%
28%
10%
9%
9%20%
7%
12%
5%
8%
5%
8%
4%
1%
3%
7%
3%
8%
3%
19%
3%
8%
3%
5%
2%
6%
2%
5%
1%
8%
1%
8%
0%
4%
Bought
Intended to buy

82%
88%
33%
51%
29%
43%
24%
36%
21%
31%
21%
42%
15%
14%
14%
23%
10%
21%
9%
19%
95%
Online retailers
7%
16%
3%
7%
2%
9%
2%
6%
Bought
Intended to buy
Bought
75%
66%
43%
42%
28%
24%
19%
5%
48%
14%
13%
Intended to buy
53%
41%
37%
18%
10%
10%
9%
8%
9%
14%
4%
4%
16%
3%
15%
3%
20%
3%

21%
45%
41%
44%
7%
39%
16%
28%
48%
23%
2%
22%
5%
20%
5%
19%
11%
19%
18%
2%
12%
9%
4%
8%
8%
5%8%
8%
18%
2% 8%
1%
8%
6%
7%
6%
6%
5%
5%
5%
4%
1%
1%
Intended to buy on Easter

2016
40%

19%
33%
10%

websites
21%
Purchased products from Romanian

online retailers
8%
4%
13%
7%
6%
3%
9%
5%
4%
2%
8%
4%
7%
4%
4%
2%
3%
1%
5%
3%
2%
1%
5%
2%
2%
1%
4%
2%
2%
1%
3%
2%
2%
1%
3%
2%
2%
1%
2%
1%
Single Youth 2016
97%
98%
96%
38%
49%
37%
36%
32%
32%
35%
45%
34%
24%
27%
23%
19%
16%
17%
17%
21%
18%
14%
9%13%
13%
11%
12%
11%
8%
10%
9%
6%
9%
9%
6%
9%
8%
5%
8%
68%
71%
66%
37%
35%
26%
25%
25%
25%
24%
24%
21%
21%
20%
22%
14%
13%
13%
11%
12%
12%
10%
10%
8%
8%
7%
7%
6%
5%
5%
6%
5%
5%
5%
5%
32%
31%
3%
3%
24%
22%
21%
20%
10%
10%
4%
4%
32%
32%
21%
21%
29%
25%
9%
11%
30%
34%
29%
32%
28%
29%
23%
28%
23%
24%
20%
23%
6%
6%
7%
8%
32%
36%
20%
22%
18%
19%
13%
15%
13%
15%
12%
16%
6%
7%
66%
62%
58%
55%
57%
52%
40%
33%
37%
35%
37%
33%
36%
33%
25%
21%
19%
19%
11%
12%
11%
11%
11%
9%
10%
9%
10%
10%
10%
8%
8%
11%
7%
6%
5%
5%
1%
1%
49%
43%
51%
26%
26%
27%
20%
17%
23%
19%
19%
20%
15%
14%
17%
14%
14%
17%
20%
23%
22%
7%
8%
9%
Families without kids


35
17
54%
47%
40%
41%
35%
34%
28%
28%
29%
10%
19%
11%
26%
26%
10%
5%
4%
2%
1%
1%
7%
12%
6%
6%
2%
3%
1%
1%
0%
0%
19%
23%
15%
17%
15%
17%
8%
8%
6%
8%
All urban
Online overall
39%
37%
Watch TV offline
87%
90%
4%
3%
13%
11%
3%
3%
11%
10%
5%
4%
12%
12%
5%
5%
11%
12%
7%
8%
6%
8%
35%
38%
6%
7%
Families without kids 2016
14%
16%
6%
7%
28% 30%
22% 23%
21% 22%
26% 21%
19% 19%
9% 10%
86%
84%
90%
85%
56%
54%
52%
51%
44%
35%
80%
72%
68%
62%
58%
53%
35%
33%
40%
29%
43%
25%
27%
24%
9%
16%
21%
12%
67%
50%
35%
32.0%
59%
39%
25% 24%
16%
13%
26%
24%
38%
24% 20%
16%
32%
20%
37%
14%

Urban/Rural/National
Population
61%
66%
60%
57%
62%
56%
44%
49%
41%
33%
38%
32%
21%
22%
21%
20%
22%
20%
20%
24%
21%
17%
19%
19%
14%
9%
15%
15%
15%
9%
8%
8%
8%
5%
5%
3%
3%
2%
4%
2%
2%
2%
2%
2%
3%
2%
2%
2%
3%
85%
85%
All urban
Online
27%
27%
Offline
58%
61%
21%
19%
5%
6%
11%
14%
10%
9%
3%
4%
9%
10%
4%
5%
67%
59%
81%
76%
17%
14%
16%
18%
19%
18%
10%
12%
76%
68%
23%
17%
19%
17%
12%
13%
17%
16%
4%
4%
2%
3%
3%
4%
6%
7%
7%
6%
6%
7%
7%
7%
4%
3%
6%
5%
3%
5%
4%
5%
4%
5%
34%
24%
27%
21%
34%
31%
23%
33%
22%
33%
19%
16%
16%
12%
12%
9%
28%
20%
23%
19%
27%
15%
24%
21%
28%
25%
20%
28%
15%
26%
18%
31%
22%
29%
16%
29%
27%
30%
22%
18%
15%
15%
14%
9%
8%
9%
7%
8%
8%

24%
22%
19%
15%
11%
15%
12%
12%
9%
11%
10%
47%
54%
48%
28%
41%
31%
33%
30%
34%
37%
20%
39%
36%
40%
28%
39%
34%
25%
32%
24%
17%
10%
7%
7%
5%
25%
27%
22%
25%
22%
22%
19%
30%
27%
22%
27%
19%
33%
24%
30%
27%
15%
39%
35%
17%
15%
15%
13%
11%
12%
14%
15%
8%
11%
6%
9%
5%
7%
7%
8%

50%
44%
41%
43%
38%
34%
43%
37%
34%
32%
32%
29%
30% 27% 28%
26%26%
29%
24%
24%
23% 24% 23%22% 19% 22% 20% 21%

20% 19%
40%
58%
19%
10%
6%
7%
17%
11%
7%
18%
11%
7%
25%
59%
50%
19%
10%
6%
7%
15%
51%
42%
16%
12%
7%
18%
11%
7%
22%
14%
Urban/Rural/National
Population
15%
14%
05:00-07:00
12%
10%
05:00-07:00
14%
13%
05:00-07:00
11%
10%
05:00-07:00
13%
10%
29%
28%
26%
24%
07:00-09:59
19%
18%
17%
15%
12%
10%
05:00-07:00
17:00-20:00
15%
13%
10:00-17:00
17:00-20:00
25%
24%
19%
22%
20%
16%
07:00-10:00
10:00-17:00
20%
21%
20%
20%
17:00-20:00
17%
15%
07:00-10:00
10:00-17:00
17:00-20:00
24%
23%
21%
14%
13%
07:00-10:00
10:00-17:00
17:00-20:00
22%
22%
19%
18%
07:00-10:00
17%
10:00-17:00
6%
6%
19%
07:00-10:00
15%
05:00-07:00
10:00-17:00
22%
14%
17:00-20:00
20:00-05:00
4%
4%
20:00-05:00
5%
5%
20:00-05:00
5%
6%
20:00-05:00
7%
5%
20:00-05:00
6%
5%
20:00-05:00
43%
44%
41%
42%
52%
39%
26%
32%
27%
24%
26%
22%
2%
2%
2%
2%
17%
16%
16%
2%
2%
15%
16%
15%
10%
10%
10%
10%
12%
11%
16%
9%
16%
5%
5%
2%
2%
23%
26%
22%
22%
23%
20%
12%
13%
15%
11%
13%
11%
4%
5%
2%
2%
2%
2%
Families without
kids 2016
Families without
kids 2015
Urban population
2016
All urban
Online
34%
37%
Offline
49%
53%
Books
25%
25%
31% 37% 34%
6% 7% 6%
11% 13% 12%
33% 37% 36%
7% 7% 7%
18% 19% 18%
20% 20% 20%
15% 16% 15%
11% 13% 12%
28% 25% 26%
25% 22% 24%
29% 30% 29%
14% 11% 13%
15% 12% 13%
35% 32% 34%
2%
2%
2%
2%
3%
2%
2%
3%
2%
3%
4%
3%
3%
5%
3%
5%
6%
4%
5%
5%
4%
5%
6%
4%
7%
7%
8%
11%
7%
6%
7%
5%
4%
4%
4%
4%
4%
4%
3%
4%
3%
3%
3%
3%
3%
3%
3%
2%
3%
3%
2%
3%
2%
1%
2%
1%
1%
2%
1%
Fmilies without kids 2016
Urban population


60% 59%
5% 5%
4% 4%
10% 10%
Book genre
19% 20%
2%
2%
Buying place
48%
49%
46%
47%
30%
30%
26%
24%
18%
18%
14%
13%
8%
8%
8%
8%
7%
7%
4%
5%
16%
15%
12%
14%
12%
11%
11%
11%
10%
10%
10%
11%
7%
6%
54%
57%
15%
17%
45%
48%
13%
12%
21%
13%
25%
23%
21%
22%
38%
40%
18%
10%
7%
7%
13%
13%
1%
1%
21%
22%
12%
12%
11%
12%
9%
11%
7%
6%
13%
12%
18%
17%
29%
29%
29%
30%
8%
9%
3%
2%
6%
7%
5%
5%
5%
6%
5%
2%
5%
5%
31%
17%
26%
12%
25%
9%
2%
8%
9%
10%
5%
5%
5%
5%
6%
5%
5%
3%
5%
5%
6%
4%
5%
5%
5%
4%
4%
4%
4%
5%
5%
4%
4%
4%
4%
3%
4%
11%
22%
3%

2016

2015
19%
7% 2%
5% 3%
3%
3%
4%
2%
1%
1%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
2%
1%
2%
1%
1%
2%
2%
1%
1%
1%
1%
1%
1%
31%
16%11%
26%
8% 2%
25%
10% 4%
22%
7% 2%
18%
5% 3%

90%
87%
65%
67%
61%
58%
58%
56%
51%
48%
49%
49%
48%
44%
40%
37%
26%
27%
25%
25%
22%
20%
21%
20%
12%
12%
6%
6%
6%
6%
5%
5%
4%
4%
Among those who do play games on modern devices

(online, mobile phone, on PC, tablet etc):
80%
80%
62%
70%
64%
54%
48%
50%
51%
46%
47%
43%
48%
47%
47%
49%
7%
10%
43%
47%

85%
86%
37%
43%
43%
52%
42%
43%
24%
27%
17%
15%
7%
8%
5%
5%
1%
2%
Online Families without kids
36%
40%
32%
33%
30%
31%

17%
16%
18%
19%
16%
17%
10%
13%
6%
7%
27%
22%
6%
6%

play online)
33%
25%
34%
39%
17%
20%
6%
5%
4%
5%

17%
15%
18%
20%
16%
20%
11%
12%
6%
5%
21%
19%
11%
9%

play mobile)
51%
44%
28%
33%
1%
2%
1%
1%
10%
11%
4%
4%
1%
2%
1%
1%
0%
0%
1%
1%
4%
2%
1%
1%
4%
5%
94%
96%
Play online
1%
1%
5%
4%

6%
6%
5%
6%
9%
9%
3%
3%
6%
6%
2%
2%
6%
4%
84%
83%
3%
2%
77%
78%

online)
57%
51%
27%
25%
26%
37%
22%
20%
13%
15%
8%
5%
7%
9%
3%
4%

mobile)
50%
42%
32%
35%
29%
20%
23%
15%23%
31%
13%
12%
9%
10%
7%
5%
1%
3%

14%
11%
14%
12%
20%
17%
20%
16%
19%
20%
19%
17%
21%
20%
22%
18%
14%
12%
15%
12%
11%
11%
15%
11%
34%
33%
36%
37%
37%
39%
32%
38%
33%
28%
35%
35%
22%
21%
17%
16%

players)

players)
38%
30%
36%
28%
34%
24%
33%
34%
38%
26%
37%
27%
35%
21%
34%
20%
30%
24%
30%
22%
29%
22%
29%
23%
28%
25%
27%
27%
29%
38%
28%
24%
21%
10%
22%
16%
21%
17%
21%
15%
19%
17%
18%
9%
18%
15%
17%
13%
59%
60%
42%
42%
20%
19%
13%
12%
43%
19%
31%
33%
37%
11%
11%
4%
17%
5%
4%
6%
3%
3%
2%
2%
1%
3%
24%
23%
22%
24%
29%
26%
16%
11%
14%
13%
9%
8%
8%
9%
7%
8%
2%
2%
15%
15%
15%
13%
11%
11%
8%
8%
4%
7%
Main shopper
75%
78%
75%
74%
69%
69%

68%
68%
56%
57%
27%
27%
26%
25%
56%
56%
22%
23%
56%
56%
15%
14%
13%
12%
56%
7%
6%
3%
3%
2%
2%
1%
1%
56%
38%
39%
28%
28%
Shop
97% 98% 97%
21% 19% 18%
19% 18% 16%
10% 9% 8%

no interest for promotions

63% 67% 65%
43%
54% 50%
47%45%
42%
69%
78%
73%
45%
51%
49%
39%
41%
41%
19%
24%
22%
15%
17%
17%
13%
16%
16%
29% 28%
25%
6% 7% 7%
59%
68%
64%
36%
43%
40%
35%
43%
42%
35%
34%
35%
22%
20%
22%
11%
15%
12%
6%
8%
8%
4%
5%
5%
5% 6% 6%
4% 6% 5%

L3M
34%
39%
37%
23%
32%
29%
13%
16%
16%
2%
2%
3%

Online users, 45+, not single
1
Not at all
interested
Adult online users
4,7
7
Very
interested
1
Not at all
interested
4,7
7
Very
interested
Intended to buy versus bought

34% 55%
27% 50%
20% 40%
14% 35%
14%
16%
12%
16%
11% 22%
9%
13%
8%13%
7%18%
6%
6%
5%
11%
5%
9%
4%
9%
4%
4%
4%14%
4%
4%
3%11%
2%
1%
2%9%
2%
4%
1%
3
1%
4%
9%
Bought
Intended to buy

80%
77%
38%
34%
28%
58%
57%
51%
20%
31%
16%
36%
12%
27%
9%
17%
8%
15%
Online retailers
92%
84%
Intended to buy
62%
61%
8%
8%
49%
39%
7%
45%
45%
36%
29%
4%
11%
2%
10%
1%
6%
Bought
Intended to buy
Bought
23%
13%
12%
14%
14%
29%
8%
26%
5%
25% 24%
20%
11%
3%
4%
18%
8%
17%
3%
16%
3%

23%
55%
3%
50%
7%
40%
17%
4%
35%
22%
8%
18%
16%
1%
33%
16%
5%
1%
14%
13%
3% 11%
7%11%
3% 9%
8%
9%
4%9%
6%
7%
8%
4%
5%
4%
1%
3%
3%
1%
2%
Intended to buy on Easter 2016
58%

19%
17%
Purchased products from Romanian

online retailers
6%
7%
5%
5%
4%
4%
4%
4%
3%
3%
2%
2%
2%
2%
2%
2%
1%
2%
1%
1%
1%
1%
0%
0%
10%
9%

websites
3%
4%
2%
3%
1%
2%
1%
1%
1%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%

Consumer Report 2016

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98%

Families with kids

TECH & WEB

Families with kids

Urban population 2016

Families with kids 2016

Families with kids

Urban/ Rural/ National Population

Families with kids

Families with kids

Families with kids 2016

Urban population 2016

Families with kids

Families with kids

Families with kids

Families with kids

Urban population 2016

Urban/ Rural/ National population

Families with kids

FAMILIES WITH KIDS| ENTERTAINMENT

Families with kids

31% 36% 32%

11% 12% 13%

33% 37% 33%

18% 19% 18%

Urban population 2016

20% 20% 20%

15% 15% 16%

11% 12% 11%

28% 27% 28%

14% 10% 13%

25% 25% 24%

15% 12% 14%

29% 31% 30%

35% 32% 33%

Families with kids 2015

Families with kids 2016

Families with kids 2016

Families with kids 2015

Families with kids

Families with kids 2016

Families with kids 2015

Families with kids

No of books bought in last year

Families with kids 2016

Families with kids 2016

Activities practiced weekly

Among those who do play games on modern devices

Motivations (top 10)

Places (among those that play mobile)

Online Urban population

Frequency of playing online (among

Duration per session (among those that

Frequency of playing on the mobile

Duration per session (among those that

Monthly pay for mobile games (among

Monthly pay for online games

Info sources (among those that play

Info sources (among those that play

Ads in online gaming (among online players)

Ads in mobile gaming (among mobile players)

Ads in online gaming (among online

Ads in mobile gaming (among mobile

Families with kids