2014

TM TT
THC HIN
CAM KT GIM HNH VI UNG BIA
RU C HI CA
CC NH SN XUT RU BIA
BO CO HOT NG NM 2014

TM TT THC HIN

CC NGUYN TC CA CHNG TI

Chng ti quan nim rng vic gim hnh vi ung ru bia c hi s c li cho x hi cng nh cho cc t

chc kinh doanh.


Chng ti tn trng quyn ca ngi trng thnh chn ung hay khng ung ung c cn.

Chng ti quan nim rng mi ung c cn bn ra ngoi x hi phi c qui nh mt cch ph hp v

hiu qu.


Chng ti quan nim rng hnh vi ung ru bia chu nh hng rt ln ca vn ha v tn gio.

Chng ti quan nim rng bin php kh thi v hiu qu nht gim hnh vi ung ru bia c hi phi da

trn chng c, ch trng n nhng hnh vi ung khc nhau v tm cch gii quyt nhng vn c th.


Chng ti quan nim rng cc chnh ph, cc nh sn xut v cc i tc khc cn lm vic cht ch vi

nhau gim thit hi lin quan n ung c cn phi thng mi hoc khng ng k v loi ny chim
mt thnh phn ng k ca tng lng ung c cn c tiu th ton cu, c bit trong cc nc c
thu nhp thp v trung bnh.


Chng ti ng h vic thc hin Chin lc ton cu ca T chc Y t Th gii nhm gim hnh vi ung

ru bia c hi v vai tr xy dng m cc Quc gia thnh vin xc nh cho nh sn xut. .

Cam kt1: 1. Gim nn v thnh nin ung bia

ru

php lm vic tp th ny c th hin ngay trong cc Cam kt.

Cam kt 2: Cng c v m rng thc thi qui ch

tip th sn phm

Mi Cam kt s c thc hin thng qua mt chng trnh

hot ng c th, c k hoch thi hnh v cc ch s o lng
hiu qu (KPI) ring ca n, v mi hot ng s c chng ti
bo co chi tit trang 10-20. Nhng trang ny bao gm nhng
nghin cu tnh hung lm v d cho cc hot ng a dng v
phong ph ti cc khu vc khc nhau, do cc cng ty, cc t
chc v i tc khc nhau ca ngnh cng nghip thc hin.
Chng ti cng s bo co c th v ch s KPI trang 31-36;
cc ch s ny do dch v Accenture Strategy thu thp v cc kt
qu c c quan KPMG Sustainability m bo.

Cam kt3: Cung cp thng tin cho ngi tiu

dng v nhng sng kin c
trch nhim v sn phm
Cam kt 4: Gim tnh trng li xe khi ung
Cam kt5: Huy ng s h tr ca cc nh bn
l nhm gim hnh vi ung bia
ru c hi
Cam kt ca chng ti, cc nh sn xut ru bia, bao gm mt
chng trnh hot ng nhiu tham vng, c trin khai trong
5 nm (2013-2017), vi hy vng chng trnh s ng gp thc
s vo mc tiu ton cu do cc chnh ph trn th gii ra,
l n nm 2025 gim t nht 10% tc hi do lm dng ru, bia
gy ra. Vi t cch l cc cng ty k Cam kt, mi cng ty chng
ti t cam kt v cng nhau cam kt n lc gii quyt tnh trng
ung ru bia gy tc hi, thc y quyt nh c trch nhim
v vic ung hay khng ung nhng quc gia ni chng ti
hot ng. Chng ti thc hin iu ny bng cch thc y i
thoiv chnh sch, nh gi chng c v tm nhng gii php
ph hp vi tng a phng i vi nhng vn c th lin
quan n hnh vi ung ru bia c hi ti mi quc gia. Nhng
chng ti bit chng ti khng th lm iu ny mt mnh c:
ch bng cch lm vic chung vi nhiu i tc khc nhau th
chng ti mi c th t mc tiu ra cho nm 2017. Phng
1

TNG QUAN V TIN TRIN

Mt trong nhng lnh vc chnh chng ti tp trung vo m
chng ti bit chng ti c th to thay i l t nhng vn
quan trng lin quan n ung c cn vi cc chnh ph v
nh lm chnh sch. V d, chng ti vn ng cho vic thc thi
nghim ngt hn quy nh khng li xe khi ung v bo v gii
tr bng cch gii thiu cc quy nh v tui mua bia ru hp
php nhng ni cha c quy nh ny. Mi nm, chng ti cng
t t ra nhng hot ng u tin c th gip chng ti tp
trung n lc v t nhng thnh qu c th o lng c. Tuy
t nhiu tin b trong nhiu lnh vc khc nhau, chng ti
cng xc nh nhng lnh vc chng ti cn c gng hn na
t mc tiu ra, nh tm tt sau y.

2014 PRIORITIES

1: GIM NN V THNH NIN UNG BIA RU

u tin: Thng 10 nm 2014, Lin minh Quc t v Ung c

trch nhim (IARD) pht hnh thnh cng Hng dn xy

dng chng trnh gio dc v ung c cn.


V d hot ng: Chng ti tham gia tch cc vo vic xy

dng quy nh v tui mua bia ru hp php do chnh ph

Vit Nam ban hnh vo thng 2 nm 2014 (trang 11); lm vic
vi B Y t v B Gio dc ca cc nc Grenada, St. Lucia v
Dominica thc y li sng lnh mnh, nhn mnh vn ha
tr em v ung c cn khng th ng hnh (trang 13).

2: CNG C V M RNG THC THI QUI CH TIP TH SN PHM

u tin: Vo thng 9 nm 2014, chng ti pht hnh b

Nguyn tc hng dn k thut s..

V d hot ng: Ti H Lan, chng ti ng h mt t chc x

hi (Social Aspects Organization, SAO) thc hin kim duyt

trc cc qung co bia ru phi tun th Qui ch Qung
co ung c cn ca quc gia (trang 20).

3: CUNG CP THNG TIN CHO NGI TIU DNG V NHNG SNG KIN C TRCH NHIM V
SN PHM
u tin: Nm 2014, chng ti xy dng mt trang mng

dnh ring cho ngi tiu dng, ResponsibleDrinking.org

c pht hnh vo thng 5 nm 2015. Trn trang mng ny,
ngi tiu dng c th tm thy d dng nhng d kin v nh
hng ca ung c cn trn ngi ung, cho php h ra
quyt nh tt nht trong mi hon cnh c th .

V d hot ng: Chng ti tin hnh kho st tt c cc

loi ung c cn do cc cng ty k Cam kt hin ang sn

xut v tip th. Kt qu cho thy rng tt c cc loi ny u
c mc cafein thp hn ngng cho php theo quy nh ca
nhng quy chun kht khe nht dnh cho nc gii kht hoc
nc ung tng lc (tc l 200 mg / L).

4: GIM TNH TR NG L I XE KHI UNG

u tin: Chng ti thc hin cc nghin cu v tnh kh

thi v xy dng cc mi quan h, cho php chng ti quy nh

thm su quc gia na l ni chng ti s t chc thc hin
cc chng trnh khng li xe khi ung trong nm sp ti.
l: Cm-pu-chia, Cng ha Dominica, Namibia, Nam Phi, chen-ti-na v Thi Lan.

V d hot ng: Nhm ng h chng trnh Thp k Hnh

ng v An ton giao thng ng b ca Lin hip Quc,

chng ti hp tc vi cc chnh ph Trung Quc, Colombia,
Mexico, Nigeria, Nga v Vit Nam thc hin cc chng trnh
khng li xe khi ung. V d, chng ti hp tc vi i An
ton giao thng Lin bang ca chnh ph Nigeria nhm thc
hin chuyn kim tra nng cn trong hi th trn khp
quc gia ny (trang 26).

5: HUY NG S H TR CA CC NH BN L NHM GIM HNH VI UNG BIA RU C

HI
u tin: Cc Nguyn tc hng dn bn l c trch nhim

c pht trin ti bui hp bn trn vi s tham gia ca

nm cng ty bn l v cc chuyn gia quc t, nhng chng
ti khng hon tt c d n ny trong nm 2014. Chng
ti hy vng s hon tt d tho cc Nguyn tc vo cui nm
2015..

V d hot ng: Trong khi ch i hon tt d tho cc

Nguyn tc, chng ti v ang hp tc vi cc nh bn

l trong cc chng trnh thc hnh c th nh hun luyn
ngi phc v kim tra tui qua th chng minh nhn dn
(CMND.) V d, chng ti t chc hp tc ton ngnh cng
nghip ti an Mch a ra cc d kin c tnh thuyt
phc v vic ung c trch nhim v phng chng tnh trng
tr v thnh nin mua bia ru nh mt phn ca k hoch
phng chng quc gia ca B Y t an Mch.
2

THNH TU NM 2014

1: REDUCING UNDERAGE DRINKING

Hp tc vi cc i tc
(bao gm chnh ph, cnh st
v truyn thng), chng ti m
rng a bn, y mnh hot ng
v tui mua bia ru hp php
S ngi trng thnh c
nh hng tham gia cc
chng trnh gio dc
tng ln n
3,2 triu

895
2014

131
2013

2,58 triu
tr v thnh nin tham gia
cc chng trnh tng tc
nhm phng chng nn v
thnh nin ung ru bia

2: STRENGTHENING AND EXPANDING MARKETING CODES OF PRACTICE

bo v gii tr,
chng ti cng b
b nguyn tc hng dn k
thut s
u tin cha tng c
nhm m bo cc tiu chun
cao cho hot ng qung co

3: PROVIDING CONSUMER INFORMATION & RESPONSIBLE PRODUCT INNOVATION

18
Trong 5 nm,
cc cng ty k cam kt
s in nhng
biu tng ung c trch nhim
trn bao b sn phm

cung cp cho ngi tiu dng

thng tin v ung c hi,
chng ti cng b trang mng
responsibledrinking.org

Tt c cng ty k cam kt
Tun th vic phng chng nguy c ung c hi,
chng ti khng sn xut ung c cht hng
phn qu mc
4: R EDUCING DRINKING
AND DRIVING

Su chng trnh th im
ung v li xe c
thc hin t nm 2010,
thm su quc gia khc
c chn thc hin trong nm
2014

5: E
 NLISTING THE SUPPORT OF
RETAILERS TO REDUCE HARMFUL
DRINKING

Cc sng kin bn l
c trch nhim ti a
phng ang c tin
hnh / c cc cng ty
c i din bn l ti 66
quc gia h tr

Chng ti cng c tin b trong cch thu thp v bo co

d liu. Chng ti xc nh l KPI ca hai trong s cc Cam
kt ca chng ti khng mnh. Sau chu k bo co nm
2013, mt ln na chng ti tham kho kin ca Accenture
Strategy v cch ci tin cc th tc v cc nh ngha lin quan
n nhng KPI , nhm iu chnh tnh nht qun khi bo co
v gim thiu ti a tnh khng r rng xuyn sut tt c cc
cng ty v i tc ca chng ti. Trong qu trnh xem xt KPI
cng vi Accenture Strategy, chng ti thit lp hai KPI mi
(2d v 9b) nhm nm bt c s a dng v phong ph trong
cc hot ng h tr mc ch ca cc Cam kt.

HNG TI NM 2015
Chng ti bit r l chng ti cn nhiu vic lm v quy
nh cc hot ng u tin cho nm 2015 trang 37. Chng ti
cng thng xuyn cp nht thng tin v cc hot ng v tin
trin gia mi k bo co v ng trn trang mng ca chng ti
ti, producerscommitments.org.

TH IM NM 2014

C AM K T

HNH NG

1: Gim nn v thnh nin ung bia

ru

Pht hnh Hng dn xy dng chng trnh gio

dc v ung c cn: Gim tnh trng v thnh nin
ung bia ru v nhng hnh vi ung c hi khc
Pht trin v ph bin nhng chng trnh da trn
b Hng dn ny.

2: C ng c v m rng thc thi qui ch

tip th sn phm

Pht hnh b Nguyn tc hng dn k thut s

M rng vic kim tra php tun th 70/30 i vi
qung co trn i truyn hnh

3: C ung cp thng tin cho ngi tiu

dng v nhng sng kin c trch
nhim v sn phm

Khi ng mt trang mng chuyn trch

4: G
 im tnh trng ung v li xe

Hon tt cuc nh gi ca su sng kin hin c v

t nn mngchocc chng trnh bn vng lu di
Bt u m rng chng trnh n ti a l su quc
gia th im mi

5: H
 uy ng s h tr ca cc nh bn
l nhm gim hnh vi ung bia ru
c hi

Pht hnh b cc Nguyn tc hng dn bn l c

trch nhim

The work summarized in this report is part of the implementation of the

Beer, Wine and Spirits Producers Commitments to Reduce Harmful Drinking