Jl. Riyanto No.

300
Sumampir, Purwokerto
Utara

081391333252
(0281)631444

Shoe-Klin
Shoe Cleaning Service

shoeklin@gmail.com
shoeklin.com

Table of Contents
I.

Executive Summary.........................................................................2
Highlights
Objectives
Mission Statement
Keys to Success

II.

Description of Business...................................................................3
Company Ownership/Legal Entity
Location
Interior
Hours of Operation
Products and Services
Manufacturing
Management
Financial Management

III. Marketing.........................................................................................3
Market Analysis
Market Segmentation
Competition
Pricing

Executive Summary
Today, shoes are one of the important items to support a person's appearance. Shoes
not only needed by adults only. Teenagers even children also need shoes in any of their
activities. There are so many types of shoes that have been produced. Famous brands
also produce shoes that have their own characteristics and advantages. That's why a lot
of people who are interested in collecting all of shoes with different types or a specific
brand, willing to spend her wallet deeply. They really took care of the shoes they have.
Likewise with the people who always need shoes when going to an event, wherever and
whenever

Highlights
We just set price start from Rp 20.000 for the wet clean and Rp 40.000 for the dry clean
and in a day we estimate 10-15 shoes is cleaned.

Financial Overview
Rp2,500,000
Rp2,000,000
Sales

Rp1,500,000

Net Profit

Expenses

Rp1,000,000
Rp500,000
Rp0

1 st Week

2 nd Week

3 rd Week

4 rd Week

Objectives
Fulfill the needs and wants of todays consumer by continuing to be innovative and creative. Its
mission is to become the most widely recognized and trusted shoe cleaning service. Making the
customers very satisfied and will never be disappointed with our service. Our business has a
slogan One call, cleans it all which describe our competitive advantage.

Mission Statement
Our business has a statement One call, cleans it all which describe our competitive advantage.
SHOE-KLIN - ]

Keys to Success
Many people simply dont enjoy or maybe cant cleaning their shoes and are willing to pay a
reasonable price to have someone do the work for them. This is a great way to earn extra money
in a flexible way, especially when we have free time during the weekdays. And since we will be
working by in a work team, we can often choose our own hours, terms, and pay

SHOE-KLIN - ]

Description of Business
We want to make a shoe cleaning service in Purwokerto around Unsoed or in the downtown, so
the customers have an easy access to reach us. The customer can also call us through social
media or to our contact person if their shoes want to be picked up. And we wont charge the
pickup service. Its for free. We also sell customers shoes that still in a well-condition. We will
repaint, regluing, or fixed their shoes if there is any defect. Apart of those service. We also
provide equipment that can help the customer clean their shoes quickly by themselves

Company Ownership/Legal Entity

Our Company is service company that founded by:
-

Izhar Alles as CEO

Larasati Nanda as Financial Manager
Lintang Maharani as Sales Manager
Ilham Anugraha P. as Operational Manager
Wisnu Reno W. as Marketing Manager.

Location
The store location at Jl. Riyanto 300, Sumampir, Purwokerto Utara, this location has many
advantage for our store because it near from Jenderal Soedirman University and boarding house.

Interior
The stores design interior is simple with vintage ornament and some display windows to show
the shoes that finish cleaned and shoes that will to sell.

Hours of Operation
Our store is open every Monday Saturday at 9 a.m. until 9 p.m.

Products and Services

We make a shoe cleaning service that can booking by call us through social media or to our
contact person if their shoes want to be picked up. We also sell customers shoes that still in a
well-condition. We will repaint, regluing, or fixed their shoes if there is any defect. Apart of
those service. We also provide equipment that can help the customer clean their shoes quickly by
themselves

SHOE-KLIN - ]

Manufacturing
Shoe-Klin use special machine to clean the shoe, so it isnt make shoe defect and can finish
faster. Beside the machine, we use soap that have good quality. After finish the cleaned, we use
good package for keep shoe still clean and look more prestige.

Management
We make training for all employees to make sure the quality of service, we receive suggestion
from customer to evaluate the services, we have commitment to make customer satisfy and fulfil
the needed of customers.

Financial Management
We will make loan from bank about Rp 50.000.000 to start our business and apply scholarship
program from Dikti that provides capital for added to start our business. We need beginning
capital around Rp 50.000.000. We will use this money for buying some shoe cleaning equipment,
buying the soap, buying the interior design accessories internet quota for our cellphone, buying
extra gasoline (for pick up the shoe), making pamphlet or booklet for promoting our business
using media or media social (Line, Instagram, newspaper), rent building, etc.

SHOE-KLIN - ]

Marketing
We want to make a home based and store based cleaning service that cleaned using machine and
manually. Why we clean it using machine and manually? Because if using machine, it can faster
and for make sure that shoe perfectly clean we use manually for quality control. The customer
can choose their kind of service that we serve, and then decided the day when we have to return
their shoes in a better condition. They can also ask us to do another shoe treatment like regluing
or repaint. And of course the price is very friendly for the students around Purwokerto

Market Analysis
Our Target Market is Student around Purwokerto and busy people that dont have some time to
clean their shoe. We will promote our business by telling to our friends, making some
pamphlet/booklet, and make some social media accounts for our shoe cleaning service. This
Services is happening and growing in Purwokerto.

Market Segmentation
Compared with the other shoe treatment in Purwokerto such as Smith & Shoes and Care, our
store is more unique, because the customers dont need to bring their shoes to us. Just contact
and tell us their address by message, call, or through various kind of social media platform and
we will come to their location, the price is friendly, you can get 1 free cleaning service if you
have 10 cleaned at Shoe-Klin, and every 5 times you have cleaned at Shoe-Klin you can get
souvenir (Sticker, Key chain, shoelace, or discount coupon).

Market Segments

Discount; 10%

Elite; 15%

Students; 75%

SHOE-KLIN - ]

Competition
There are some Shoe cleaning service that earlier famous in Purwokerto, such as Smith and
Shoes and Care, but we think that our Shoe Klin is can compete with them, because our
store has something unique than competitors and the price is more friendly with same quality of
services.

Pricing
Compared with competitor, our price is lower than them and we think that with price about Rp
20,000 Rp 40,000 its suitable with our market segmentation.

Advertising and Promotion

Promote our business by telling to our friendsmaking and using media social promotion

Through pamflet/booklet

Make some social media accounts to make easy in order and customer service

We allocate about Rp 2,500,000 Rp 5,000,000 for advertising and promotion

Strategy and Implementation

Because our business is a service and we still have a college life, we will doing it when we have
no class or when we have free time like on the weekend, we will recruit employees and we can
make a schedule for whom that have to work in the shop. If there are a lot of request from the
customer, we will limit the number of shoe that we have to clean on a week as many as 50 - 70
shoes to maximum the quality, if the number of shoes over the limit, we will make it on waiting
list, so it will make customer satisfaction. So we will focus to clean each shoe we have and
doesnt rushed by the amount of the shoes we have to clean. Each member should have a
motorcycle to pick up and deliver the shoe to the customer and also each of us have a cellphone
that support our business if there is any order from the customer anytime they want.

SHOE-KLIN - ]