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Victoria

Bex
Francesca
Jenna
Monday

Tuesday Wednesda Thursda


y
y

Week
1

On twitter
having the
charity
Barnardo's talk
about having a
new ad airing
soon.

Campaign
launchedwith
details of
the where
you can
get the
merch
from
within a
few days.

Week
2

Leaflets will be
released to
receptions of
Medical Centers,
school uniform
shops and
receptions at
school, this will
give the public
more
information
about the
charity and on
how you can get
involved.

The hashtag
will be
revealed to
the public
and the
instagram
account will
start to post
screenshots
of the
Bernardos
staff working
on set.

Week
3

Wristbands in
local
supermarkets
with
#believeinme
printed on. 1
each and the
money goes
towards
Barnardos
charity.

Encourage
people to
take photos
of their
wristbands
and post on
social media
to show
foster
children and
others
involved with
the charity
that they are
not alone.
Including the
hashtag
#believeinm
e

Friday

Designs of
the
wristbands
and what
the
instagram
is for when
you have a
wristband.

Saturday

Sunday

On the
website a
clear
countdown
appears,
ready for
closer to the
release date.

Posters will
be released
on this day,
around
main parts
of the city
or town.
The posters
will give
information
on how you
can get
involved
with the
hashtag.
School
children
will get
involved by
having a
day of nonuniform in
colourful
clothing.
Short radio
advert
introducing
the path of
the story of
the advert.
The same
format as
the tv ad
through a
voice over
of a young
child and
her hope
for support.

Livestream
of head
workers at
Bernardos
talking
about their
experiences
with children
in foster
care and
giving
details about
how people
can get
involved.

Afternoon
where
people can
post their
own
positive
and
negative
experience
s in foster
care
through
either
named or
anonymou
s names. A
page of
the
website
just for
this so
people can
read
others

Victoria
Bex
Francesca
Jenna

Week
4

Week
5

Week
6

Special
packaging for
remainder of the
campaign
launched

Radio ads
played
between
5pm-9pm

Radio ads
played between
5pm-9pm
between the Top
40 playlist on
channels from
capital, links and
bbc radio

Radio Ads
played
between
4pm-8pm
between
the top 40
playlist on
channels
from
capital,
links and
bbc radio.

TV ads played
between
7pm-11pm
Radio ads
played between
4am-7am
internet advert
is played
between 6pm 9pm

Radio Ads
played
between
8am-12pm
and 3pm9pm

TV ads
played
between
10am-3pm

TV add
released of
both versions
broadcasted
between 8am
and 8pm

Radio ads
played
between
7pm-9pm

Radio Ads
play from
9am-9pm

Radio Ads
played
between
4pm-8pm

TV advert
played
between
8pm-11pm
Radio Ads
play
between
7pm - 9pm

TV ads
played
between
4pm-8pm

Radio ads
played
between
5pm-9pm top
40 playlist on
links, capital
and bbc
radio.
TV ads
played
between
5pm-9pm

TV ads
played
between
5pm-9pm

Radio Ads
played
between
10am-3pm

Radio ads
played
between
10am-2pm

Radio ads
played
between
10am-2pm
internet
advert
played
between 9
pm - 11 pm

TV ads
played
between
10am-2pm
& 9pm-1am
Radio Ads
play
between
3pm-8pm

TV ads play
between
10am-5pm
Radio Ads
played
between
5am-7am

TV ads play
between
5am-5pm
Radio Ads
play from
9am-9pm

stories
and
connect
with each
other.
Radio ads
play
between
1pm-7pm;
particularl
y within
the
Vodafone
Big Top 40
on
channels
from
capital,
links and
bbc radio
Release of
the
internet
version of
the advert.
This will
be shown
on the
online
version of
ITV and
Channel 4.

Material
removed
from
Social
Media and
website
throughou
t the day
Final TV
Ads play
between
4pm - 11p.
A special
ad at 8pm
thanking
everybody
for
donating
to the
charity.
Final Radio
ads play
between
7pm-

Victoria
Bex
Francesca
Jenna
11pm;
particularl
y within
the
Vodafone
Big Top 40