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12/4/2016

TheHistoryofAmazon|Coursera

The History of Amazon


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1.
Je Bezos is the name of Amazon.coms ______________.

Founder
Correct Response

Correct. Je Bezos is the founder of Amazon.

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2.
Je Bezos ________________ the company in 1995 in the garage of his house.

started
Correct Response

Correct. He started the company in 1995 in the garage of his house.

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3.

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12/4/2016

TheHistoryofAmazon|Coursera

3.
When Bezos ____________ Amazon.com, online shopping was not very
popular.

founded
Correct Response

Correct. When Bezos founded Amazon.com, online shopping was


not very popular.

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4.
Amazon.com ____________new customers as they made it easy to shop online.
They were the rst online company to have a shopping cart on their site.

attracts
Incorrect Response

Incorrect. Amazon.com attracted new customers as they made it


easy to shop online. They were the rst online company to have a
shopping cart on their site.

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points

5.
________ Bezoss leadership, the company expanded.

Under
Correct Response

Correct. Under Bezoss leadership, the company expanded.

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TheHistoryofAmazon|Coursera

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6.
At rst, Amazon.com only sold books. Its product line was ___________.

narrow
Incorrect Response

Incorrect. At rst, Amazon.com only sold books. It's product line was
limited.

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7.
Then they opened Amazon Marketplace and gave other people and stores
the ____________ to sell their products on the Amazon.com website.

opportunity
Correct Response

Correct. Then they opened Amazon Marketplace and gave other


people and stores the opportunity to sell their products on the
Amazon.com website.

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points

8.
In 2000, they added an arrow below the name in their logo from the A to
the Z. Today, this arrow shows that they ___________ everything from A to Z.

sell
Correct Response

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TheHistoryofAmazon|Coursera

Correct. In 2000, they added an arrow below the name in their logo
from the A to the Z. This arrow shows that they
oer/provide/sell everything from A to Z.

Show other acceptable responses

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points

9.
Now, you can buy almost anything at Amazon.com. It has an __________
product line.

extense
Incorrect Response

Incorrect. Now, you can buy almost anything at Amazon.com. It has


an extensive product line.

Show acceptable response

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points

10.
In 2007, they _______ a new product, the Kindle. This was the rst e-book.

launched
Correct Response

Correct. In 2007, they launched a new product, the Kindle. This was
the rst e-book.

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