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ASSIGNMENT-I

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BASIC ASPECTS OF BRAND AND PRODUCT
MANAGEMENT

ASSIGNMENT-1 BRAND ANF PRODUCT MANAGEMENT-DR. BAXI

12/18/201
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What is Expected from Student

Brand Name: Meaning of Brand Name:


Product Category:
Date/Year of Launching:
Brand Symbol and its meaning (Student should
explain the meaning of logo of allotted brand in detail)
Punchline of Brand and Mascot of Brand (if any)
Meaning of punchline used in brand promotion.
Brand stands for: (i.e. what type of solution the brand
provides.)
List of Sub-Brands developed by the same company:
List of products under the same Brand Name or
Category by the same company:
ASSIGNMENT-1 BRAND ANF PRODUCT MANAGEMENT-DR. BAXI

12/18/201
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Brand Good Knight


Brand Name: Good Knight
Let the user of brand enjoy good-night.
Without interruption
Without Mosquitos
Without any other side effect (smell,
headache and other aspects)
Student should mention Brand Name
Philosophy in one paragraph (60 words)
Product Category: Mosquito Repellents
ASSIGNMENT-1 BRAND ANF PRODUCT MANAGEMENT-DR. BAXI

12/18/201
6

BRAND OWNER AND YEAR OF LAUNCHING


Brand is owned by Godrej Consumer
Products
http://www.goodknight.in/timeline/
Year of Launching: 1984
First form of Product: Mosquito Repellent
tablet with electronic machine.
Brand launched in competition of All Out.

ASSIGNMENT-1 BRAND ANF PRODUCT MANAGEMENT-DR. BAXI

12/18/201
6

LOGO

ASSIGNMENT-1 BRAND ANF PRODUCT MANAGEMENT-DR. BAXI

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Punch Line
Matching of logo and puch line
Advanced word is used in the earlier
years and it is reflected in the form of
innovation at regular interval of time.
Brand always tries to find out new way of
solutions to the problems.
Specific categories like
Electronic (Metro, Mega and Urban areas)
Non-Electronic (Semi-metro cities and Rural Area)
Outdoor (for kids-specially but can be used by all age
group)
ASSIGNMENT-1 BRAND ANF PRODUCT MANAGEMENT-DR. BAXI

12/18/201
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Punch line for different forms of


Product
Advanced Protection from morning
mosquitoes
Fast Card: Machhar Fatak se foor.
100% Natural Protection
Separate Punchline for separate product
under one brand may be there.

ASSIGNMENT-1 BRAND ANF PRODUCT MANAGEMENT-DR. BAXI

12/18/201
6

Good Knight Stands for

Protection from
Mosquitoes
Fastest as to other options
With latest technology
Without any hurdles or side effect
Cheapest

ASSIGNMENT-1 BRAND ANF PRODUCT MANAGEMENT-DR. BAXI

12/18/201
6

List of Sub Brands

Mosquito Repellent
Liquid
Coil
Card
Roll On
Cream
Spray

ASSIGNMENT-1 BRAND ANF PRODUCT MANAGEMENT-DR. BAXI

12/18/201
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Brand Ambassador

Who was Brand Ambassador of Good Knight

ASSIGNMENT-1 BRAND ANF PRODUCT MANAGEMENT-DR. BAXI

12/18/201
6

11

Other Instructions
Front Page
Contribution by all embers needs to be equal
Logo should be pasted in colour print
Total No of pages should not be more than
four
Relevant information is required
No direct copy and paste from net other than
LOGO

ASSIGNMENT-1 BRAND ANF PRODUCT MANAGEMENT-DR. BAXI

12/18/201
6

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