I.

Tng quan
1. Cng ty Vinamilk
Vinamilk l tn vit tt ca cng ty sa Vit Nam, c thnh lp trn quyt nh
s155/2003Q-BCN ngy 10 nm 2003 ca B Cng nghip v chuyn doanh nghip
Nh nc Cng Ty sa Vit Nam thnh Cng ty C Phn Sa Vit Nam. Giy php
ng k kinh doanh: Ln u s 4103001932 do S K hoch v u t thnh ph
H Ch Minh cp ngy 20/11/2003. Ln sau s: 0300588569 cp ngy 12/10/2009.
Tn giao dch theo ting anh l: VIETNAM DAIRY PRODUCTS JOINT STOCK
COMPANY
Tr s giao dch: s 36 38 Ng c K, Qun 1, Tp.H Ch Minh
Vn phng giao dch: s 148-186-188 Nguyn nh Chiu, Qun 3, Tp.H Ch Minh
Website: http://www.vinamilk.com.vn/
Danh hiu v thnh tch:
- Hun chng lao ng hng III(1985), hng II(1991), hng I(1996).
- Anh hng lao ng(2000)
- Top 200 Doanh nghip tt nht chu (tp ch Forbes bnh chn).
- Top 10 thng hiu ni ting nht khu vc.
- 1 trong 15 thng hiu c nhn gii T ho thng hiu Vit
- Top 200 Doanh nghip va v nh chu do Forbes Asia bnh chn (2010)
- Top 10 thng hiu c ngi tiu dng yu thch nht Vit Nam (2010)
- Top 5 doanh nghip t nhn ln nht th trng Vit Nam (VNR500)
Tm nhn v s mnh
Tm nhn: Vinamilk tp trung mi ngun lc tr thnh cng ty sa v thc phm
c li cho sc khe vi mc tng trng nhanh, bn vng nht ti Vit Nam bng
chin lc xy dng cc dng sn phm c li th cnh tranh di hn.
S mnh: Vinamilk khng ngng a dng ha cc dng sn phm, m rng lnh th
phn phi nhm duy tr v tr dn u bn vng trn th trng ni a v ti a ha li
ch ca c ng cng ty. Vinamilk mong mun tr thnh sn phm c yu thch
nht mi khu vc, lnh th.
V th Vinamilk tm nim rng cht lng, sng to l ngi bn ng hnh ca Cng
ty v xem khch hng l trung tm v cam kt p ng mi nhu cu ca khch hng.

Sn phm:
- Vinamilk: Sa chua thanh trng, tit trng, sa chua n, sa chua ung, kem, ph
mai, sn phm dinh dng cho ngi ln, sa chua men sng.
- Dielac: Dnh cho tr em, dnh cho b m.
- Ridielac: Dnh cho tr em
- V-fresh: Nc tri cy, nc tri cy sa, tr, nc nha am, nc m ngm
- Icy: Chanh mui, nc ung ng chai.
- Lincha: Tr nm linh chi
- Sa c: ng th, ngi sao phng nam.
- Sa u nnh: Goldsoy, Vfresh, GoldsoyCad
Khch hng mc tiu:
Sn phm sa ca Vinamilk rt a dng, phong ph cc chng loi, c nhng loi sa
dnh ring cho tr em, cho b m, c chia theo tui v cng c nhng loi sa
ph dng, ai cng c th dng c. V vy m khch hng mc tiu ca tng dng
sn phm th c nhng cn vi cng ty ni chung l kh xc nh. Vinamilk l doanh
nghip hng u ti Vit Nam v sn xut sa v cc sn phm t sa. Hin nay,
Vinamilk chim khong 39% th phn ton quc.
2. H thng phn phi ca Vinamilk
Hin cng ty Vinamilk c 3 loi knh phn phi chnh:
-

Phn phi qua knh truyn thng (220 nh phn phi c lp v 1.400 i l cp 1
cng nh mng li phn phi tri u khp ton quc vi 5.000 i l v 140.000
im bn l c kinh doanh sn phm ca Vinamilk) thc hin phn phi hn 80% sn
lng ca cng ty:
Bn cht ca loi knh ny tht ra l knh VMS trong nh sn xut l Vinamilk
qun l cc nh phn phi ca mnh thng qua vic k kt cc hp ng rng buc v
trch nhim quyn li v ngha v ca hai bn. Cc nh phn phi c t khp cc
tnh thnh trong c nc gm 3 khu vc chnh: Min Bc, Min duyn hi, Min
Nam. Ti mi vng s lng cc nh phn phi c t l khc nhau ph thuc
vo quy m khch hng, v tr a l. Mi nh phn phi li hot ng trong
khu vc ca ring mnh v phn phi hng ha ca vinamilk cho cc i l
v ca hng bn l trong khu vc. Ti mi nh phn phi c 10-15 nhn vin bn
hng chu s qun l ca nh phn phi nhng c s h tr v o to t Vinamilk.
Thm vo cng c mt Sup (superviosor) l gim st bn hng.
- Phn phi qua knh hin i (nh h thng siu th, Metro ). h tr mng li
phn phi ca mnh, Vinamilk m 14 phng trng by sn phm ti cc thnh ph

ln nh H Ni, Nng, TP H Ch Minh v Cn Th. H thng cc nh my sa

c u t tri di nhiu a phng trong c nc.
Knh th 1: Knh siu th, Vinamilk chia knh siu th ra lm 2 loi nh hn:
Loi 1 l cc siu th ln nh Big C, Metro v loi 2 l cc siu th nh nh
Five Mart, Citi Mart, Intimex Cc siu th ny t hng trc tip vi chi
nhnh ca Vinamilk.
Knh th 2: trong h thng phn phi ca Vinamilk l knh key accounts. Knh
ny bao gm cc nh hng khch, sn trng hc, c quan. Cc n v ny
cng trc tip t hng t chi nhanh ca Vinamilk vi s lng ln.

II. M t v Phn tch H thng thng tin ca Vinamilk

1. Lch s pht trin H thng Thng tin Vinamilk
Vinamilk xem h thng CNTT hin i l mt phn khng th thiu trong chin lc
kinh doanh di hn ca cng ty. H thng qun l sn xut v phn phi trc y
khng th m bo cung cp thng tin chnh xc kp thi phc v cho qui trnh sn
xut, qun l hng tn kho v marketing.
15/3/2005: Pythis bt u trin khai h thng ERP s dng gii php Oracle E
Business Suite ca Oracle cho Vinamilk.
1/1/2007: H thng ERP ti Vinamilk c a vo s dng chnh thc.
7/9/2007: Ti TP.HCM, nh trin khai Pythis cng n v ng dng Vinamilk t
chc l bn giao h thng thng tin hoch nh ngun lc doanh nghip (ERP).
15/7/2013: Cng ty H thng Thng tin FPT (FPT IS) k kt hp ng cung cp
dch v trin khai nng cp phn mm qun tr doanh nghip Oracle ERP cho Cng ty
C phn Sa Vit Nam (Vinamilk). Tham d l k kt c b Mai Kiu Lin, TG
Vinamilk, v anh Nguyn Tun Hng, Ph TG FPT IS.
21/2/2013: Vinamilk k kt hp ng trin khai h thng qun l bn hng do
Viettel cung cp.

2. Thnh phn h thng thng tin Vinamilk

II.1. Phn cng
Trong cc nh cung cp, Vinamilk nh gi cao IBM bi kh nng cung cp
cng ngh hin i, nng lc chuyn mn su v t vn gii php ph hp vi DN.
Vinamilk hp tc vi IBM xy dng v trin khai c s h tng CNTT bao gm
h thng my ch, h thng lu tr, h thng phc hi s c v phn mm qun l
ng dng. Nhng gii php ny mang n cho Vinamilk kh nng m rng h thng,
hiu nng ti a v mang li hiu qu cao trong hot ng kinh doanh.

Trung tm d liu: ca Vinamilk l mt cn phng khng bng hiu. Trong trung

tm ny ti tr s chnh ca Vinamilk c 4 chic my ch System P cng cc my ch
khc ang lu tr cc gii php Oracle EBS, SAP CRM v Microsoft Exchange.
Vinamilk cng xy dng trung tm d phng ny t mc hin i nht vi cp
mc 7, mc d phng cao nht theo cc tiu chun v d phng quc t nhm m
bo hot ng lin tc ca h thng. Trong trng hp trung tm d liu ti ni thnh
TP.HCM gp trc trc, h thng s chuyn sang vn hnh trn 3 my ch IBM System
P t ti nh my Thng Nht ca Vinamilk ti qun Th c, TP.HCM.
H thng my ch: 2 my IBM System P iu khin h thng SAN
-

Mc bo mt Internet mnh m v c kh nng chng cc cuc tn

cng
H tr c d liu lu tr, to bn sao lu
Tit kim nhiu thi gian lao ng
Mc gi phi chng: 2,5 triu USD
C kh nng nng cp vi quy m ngy cng tng ca nhu cu kinh doanh

Trc khi trin khai ERP, Vinamilk vn hnh cc my ch thuc dng IBM Blade
Center System X (chy BVXL Intel). Tuy nhin, sau thng 2/2007, Vinamilk chuyn
ton b ng dng sang nn h iu hnh AIX trong cc my ch mi IBM System P
mi.
IBM System da trn BVXL IBM POWER5, c thit k cung cp nng lc tnh
ton a ng dng mc h thng chy UNIX th h 3. Kin trc POWER c
thit k nhm em li hiu sut ti a, s tin cy v n gin trong qun l v an ninh
mng. Bn thn IBM, trong cc s kin, cng t nh gi cao nht dng my ny so
vi cc dng my khc nh System I, System X. Ch ci P trong tn ca dng sn
phm l vit tt ca t Performance ngha l hiu nng cao.
Vinamilk cng thng xuyn ng dng cng ngh o ha ca IBM trn h thng
System P.
H thng lu tr: SAN ca IBM DS8100
H thng lu tr SAN ca IBM DS8100 dung lng 10 Terabyte nng 1 tn, c
iu khin bng 2 my ch IBM System p. Vinamilk l khch hng u tin ca IBM
ti Vit Nam ng dng h thng ny.
Thit b lin lc: dng cho cc nh phn phi v cc gim st vin cng nhn vin
bn hng ca cng ty.
PDA l tn gi chung ca Pocket PC v Palm. Pocket PC l PDA s dng h iu
hnh Windows Mobile do Microsoft pht trin. Cn Palm cng l PDA nhng dng h
iu hnh PalmOS.
Palm Z22 l thit b cm tay m Vinamilk trang b ng lot cho cc NPP c mn hnh
cm ng n sc (en- trng). Vinamilk cng cung cp cho cc nhn vin bn hng

cc thit b cm tay PDA kt ni thng tin v bo co v trung tm nhng thng tin

nh tnh trng kho, hng, doanh thu, cng n... ca mi nh phn phi.
II.2. Phn mm
H thng thng tin phn mm ca Vinamilk da trn c s l thuyt v ERP v
c th l vic s dng 3 h thng phn mm ERP Oracle EBS 11i, SAP CRM v
Microsoft Dynamics SL Solomon. Ngoi ra cn s dng h thng Business
Warehouse to ra lung thng tin thng nht t 3 h thng trn.
a. H thng thng tin trong qun l:
C rt nhiu h thng thng tin nhng Vinamilk , ang v s pht trin theo h
thng ERP. Sau y l 1 s l thuyt chung:
Khi nim: ERP1 l mt thut ng c dng lin quan n mi hot ng ca doanh
nghip do phn mm my tnh h tr v thc hin cc quy trnh x l mt cch t
ng ha gip doanh nghip qun l cc hot ng then cht. Theo Kurmar v
Hillegersberg (2000), ERP l mt thut ng lin quan n h thng tch hp thng tin
v qu trnh kinh doanh bao gm cc phn h chc nng c ci t ty theo mc
ch ca doanh nghip.
Cc phn h trong ERP:
c trng ca cc phn mm ERP l cu trc phn h, trong tng phn h c th
hot ng c lp nhng vn c kh nng kt ni vi nhau.
Theo ti liu chnh thc ca CIBRES c quan t chc thi v cp chng ch chuyn
vin trin khai ERP, th mt ERP tiu chun gm cc phn h: k ton ti chnh, hu
cn, sn xut, qun l d n, dch v, d on v lp k hoch v cng c lp bo co.
c im ca ERP:
- y cc phn h nghip v nh cc phn h k trn
- Tch hp hon ton, d liu tp trung
- T ng ha quy trnh tc nghip
- Kin trc v cng ngh tin tin
- An ton v bo mt cao
Li ch ca ERP (theo Shang v Seddon, 2002):
-

Li ch hot ng: gim chi ph, chu k thi gian hot ng, ci thin nng
sut, cht lng cng nh dch v khch hng.
Li ch qun tr: ERP p dng c s d liu dng chung v kh nng phn tch
d liu to iu kin d dng cho vic ra quyt nh v ci thin nh gi hot
ng cc b phn.

1 Enterprise Resource Planning Hoch nh ngun lc doanh nghip

5

Li ch chin lc: cung cp li th cnh tranh trn c s cng ngh thng tin.
Li ch c s h tng cng ngh thng tin: to iu kin cho doanh nghip
gim chi phi v tng kh nng thc hin cc ng dng khc.
Li ch doanh nghip: ci thin quy trnh lm vic, qu trnh hc tp v truyn
thng trong doanh nghip t ci thin vn ha cng ty.

Thc trng Vit Nam:

Th trng ERP Vit Nam i sau khong 10-15 nm so vi th trng ERP Chu u
v M. S lng chuyn vin t vn c kh nng trin khai nhng d n ERP quy m
ln vn cn rt t, ch yu cn c s tr gip t cc chuyn vin t vn nc ngoi.
2003, th trng ERP Vit Nam bt u pht trin.
2004, th trng ERP pht trin trn nhiu phn khc doanh nghip c ln v nh.
Nhiu d n ERP quy m ln c trin khai ti cc cng ty: Bibica, Tng cng ty
lng thc min nam, Savimex v Vinamilk.
Tip n 2010, ng dng ERP pht trin mnh m ti Vit Nam t cc doanh nghip
ln ti c cc doanh nghip va v nh.

b. Gii php ERP ca Oracle

Tn gi: Oracle E-Business Suite (EBS) phin bn 11i

qun l hiu qu qu trnh mua bn c u vo v u ra Vinamilk s

dng gii php qun tr doanh nghip tng th ERP EBS 11i, a vo s dng v kt
ni ti 13 a im, gm cc tr s, nh my, kho hng ca Vinamilk trn ton quc.
H thng ERP c thit k theo kiu cc phn h. Nhng phn h chc nng chnh

c chia thch hp vi nhng hot ng kinh doanh chuyn bit nh ti chnh k

ton, sn xut v phn phi.

Trn th trng ERP, Oracle E-Business Suite c bit n nh l mt trong

nhng gii php ERP hng u trn th gii. y l mt b gm cc ng dng qun tr
doanh nghip cho php qun l hiu qu v t ng ha tt c cc mng nghip v: k
ton ti chnh, thng mi dch v, sn xut, cung ng, vt t hng ha
c. CRM ca SAP

SAP CRM l mt phn mm qun l quan h khch hng tch hp (CRM)

nm trong gi SAP Business Suite, c sn xut bi SAP AG m i tng l hot
ng kinh doanh ca cc t chc va v ln trong tt c cc ngnh, lnh vc.
Chc nng CRM ca SAP kt hp ERP Oracle EBI 11i, Vinamilk c th qun
l mi mt trong quan h khch hng v cc quy trnh hot ng t khi bt u n
lc kt thc. Vinamilk s dng SAP CRM giao tip vi cc nh phn phi. Phn
mm ny khng ch gip cng ty gii quyt mc tiu ngn hn - t gim chi ph v
tng kh nng ra quyt nh m cn c th gip cng ty c c kh nng cnh tranh
hiu qu trong di hn.
d. Microsoft Dynamics SL Solomon

Microsoft Dynamics SL l mt trong nhng sn phm phn mm hoch nh

ngun lc doanh nghip ca Microsoft cho doanh nghip nh v nh hng theo d
n. N l phn mm trong gi Microsoft Dynamics.
Microsoft Dynamics SL c bit n vi th mnh ca h thng ERP vi s
kt ni vi Microsoft Office Project Server, mt phn mm trong gi Microsoft
Office. Gii php qun l doanh nghip ton din ny cung cp doanh nghip theo
hng d n, dch v v phn phi cch qun l d n cng chc nng k ton d n
gip cc t chc qun l hiu qu cc d n, nng cao li nhun v hiu qu. Cc
chc nng bao gm ti chnh, k ton d n, sn xut, dch v lnh vc, qun l
chui cung ng, phn tch, v thng mi in t.

Cc nh phn phi s dng gii php Solomon ( c i tn li l Microsoft

Dynamics SL) thng tin vi Vinamilk. H thng ny m bo thng tin c lu
chuyn thng sut v kp thi gia Vinamilk v cc nh phn phi. Nhn vin bn
hng dng my tnh bn nhp d liu, sau ng b d liu vo h thng CNTT
ca Vinamilk.
e. Bussiness Intelligent

BI l qui trnh v Cng Ngh m cc doanh nghip dng kim sot khi
lng d liu khng l, khai ph d liu. Mt h thng BI (BI system) cn c gi l
h thng h tr quyt inh (Decision Support System -DSS). Vn ct li trong h
thng BI l kho d liu (Data Warehouse) v khai ph d liu (Data Mining) v d liu
dng trong BI l d liu tng hp, l c trung ca kho d liu. ng thi vic
phn tch d liu trong BI khng phi l nhng phn tch n gin (query, Filtering)
m l nhng k thut trong khai ph d liu (Data Mining) dng phn loi
(classification) phn cm (clustering), hay d on (Prediction). V vy BI c mi
quan h rt cht ch vi Data Warehouse v Data mining.
Ti Vinamilk, H thng phn mm SAP c xy dng theo cng ngh SAP
NetWenver. NetWenver tch hp thng tin t h thng ERP s dng Oracle EBS,
cng vi h thng Solomon s dng ti cc nh phn phi v ng dng trn PDA cho
nhn vin bn hng. Ba ng dng c NetWenver tch hp thnh h thng Business
Warehouse - BW phc v cho h thng bo co thng minh, gip ban lnh o
Vinamilk c c thng tin chnh xc v trc tuyn v tnh hnh hot ng kinh doanh
trn ton quc.

3. Tc ng ca h thng thng tin ti cc dng chy trong knh

H thng thng tin tc ng mt cch ng thi ti dng chy hng ha vt
cht, s hu v t hng. Trc ht n tc ng ti chi ph vn hnh cc dng chy
trong knh, sau lm thay i vic b xung kho hng.
a. Dng phn phi vt cht
Dng phn phi vt cht nhm qun l cc mng li cung ng, tc l cc
dng gia tng gi tr t ngi cung ng ti ngi s dng cui cng. Khi vn dng h
thng thng tin v qun l mng li cung ng ca mnh th hiu qu s tng cao. H
thng thng tin c vai tr vi dng phn phi vt cht nh sau:
-

D bo mc tiu th, t , cng ty s ln lch tin sn xut v xc nh

mc d tr hng ha.
Kho d tr thnh phm l cu ni gia n t hng ca khch hng v
hot ng sn xut ca cng ty.
n t hng ca khch hng lm tiu hao mc d tr thnh phm, cn
hot ng sn xut li lm tng mc d tr thnh phm. Dng thnh phm
vt cht ri khi dy chuyn qua ng gi ri vo kho ca nh my, x l
ti phng gi hng, vn chuyn i, nhp kho ngoi nh my ri giao cho
nh phn phi.

Phn h Logistics ca Oracle EBS 11i h tr qun l ton b quy trnh cung
ng t qun l kho n vn chuyn v tr li hng vi cc phn h:
-

Inventory Management qun l hng tn kho

Supply Chain Intelligence qun l chui cung ng
Transportation qun l vn ti
Warehouse Management qun l kho hng

Ngoi ra Microsoft Dynamics SL Solomon cung cp tnh nng gim s qu

ti ca kho hoc nm di ngng an ton. Gip gim chi ph phn phi bi qun l
vn ti v tinh gin cc quy trnh.
b. Dng t hng
Dng t hng l dng 2 chiu. Qun l n hng trc y da vo in thai
v cc chng t c lin quan nh n hng, n hng thay i, bng bo gi, ha n
bn hng. . . Hin nay Vinamilk xy dng c quy trnh thu thp, tp hp, gii
quyt n t hng ti u bng cc h thng t hng t ng v qun l tn kho bng
my tnh. Nh vy, thi gian t hng, ch i v giao hng c rt ngn.
Vinamilk cn c gim st kinh doanh v nhn vin bn hng trc tip. Hng
ngy, cc nhn vin bn hng s nhn cc thit b cm tay PDA c cp nht danh
sch i l v cc mc tiu bn hng trng tm. Cui ngy, cc nhn vin s cm thit
b ny vo my tnh ca nh phn phi cp nht c vo h thng thng tin ca
nh phn phi, a ra cc kt qu v s liu trong ngy v tnh trng kho hng, doanh
thu, cng n, T , Vinamilk phn tch tnh hnh tiu th hng a ra cc hng
x l, ch tiu v lp k hoch phn phi hng.

10

Vinamilk thc hin qun l n hng vi cc nh phn phi ca mnh qua Palm
Z22 1 thit b cm tay c Vinamilk trang b ng lot cho cc nh phn phi. Z22
khng nhng thit lp c l trnh giao hng theo ng k hoch v ngy giao hng,
sn phm thay th v nhng n hng thc hin trc ca khch hng.
Trc ht, Z22 tip nhn cc l trnh bn hng theo ng k hoch cc gim st
kinh doanh ra. Th hai, Z22 thay th cho hng ng h s, giy t lin quan ti
tng i l m trc y cc gim st kinh doanh vn phi mang theo.
c. Dng ri ro
i vi cc nh phn phi: Cc quy nh trong hp ng ch r trch nhim
ca mi bn i vi hng ha. Khi hng ha c chuyn n kho ca nh phn phi,
h c trch nhim bo qun hng ha theo ng tiu chun nh.
Vi cc sn phm sp ht hn hoc qu hn, nh phn phi c trch nhim
thng bo cho cng ty bng cch cp nht ln h thng qun l bng my tnh c
Vinamilk trang b t trc qua ng truyn Internet s dng chng trnh SAP hoc
kt ni offline qua phn mm Solomon ca Microsoft.
Ngoi ra, Vinamilk cn thu dch v h tr k thut qua in thoi (call center)
ca FPT. Dch v ny s h tr nhanh t vic sa cha gp trong vng mt gi n
vic thay lun tng chic my tnh bn ca nh phn phi. Vinamilk cng i hi
cc nh phn phi phi c h thng sao lu d liu phng trng hp h thng gp
s c.
d. Dng thanh ton
Phn h Oracle Order Fulfillment ca Oracle EBS 11i cho php qun l cc quy
trnh bn hng rt mm do, cung cp s liu kp thi, gp phn tng kh nng thc
hin ng hn cc n hng ca khch hng, t ng ha quy trnh t bn hng n
thu tin, gp phn lm gim cc chi ph bn hng v thc hin n hng. Cc phn h
ca Qun l bn hng gm Order Management, Configurator, Advanced Pricing,
iStore, Supply Chain Intelligence
Hot ng thanh ton gia Vinamilk vi cc nh phn phi, siu th, key accounts
c thc hin thng qua trung gian l cc ngn hng. Vic thanh ton qua ngn hng
l mt giao dch khng th thiu i vi mi doanh nghip. H thng k ton PERPFin cung cp cho doanh nghip mt giao din m thc hin thanh ton in t qua
cc ngn hng.
Ngoi ra Vinamilk lin kt vi Ngn Hng Sacombank cho ra i sn phm th
Sacombank - Vinamilk dnh cho cc i l, nh phn phi ca Vinamilk. Th kt ni
vi ti khon tin gi ti Sacombank, cho php bn s dng tin trong ti khon
giao dch mi lc mi ni thng qua dch v Sacombank M-Plus, Internet Banking
nh tra cu s d, in sao k, chuyn khon, thanh ton d n. Thm vo , ngi
dng s c hng cc u i, gim gi ti tt c im mua sm, m thc, du lch,
gio dc c biu tng Sacombank Plus.

11

e. Dng m phn
y l dng 2 chiu lin quan n s thng lng, trao i song phng gia
Vinamilk vi cc i l, nh phn phi, hay bn l. Vic qun l dng chy ny da
trn nhng hp ng k kt v tho thun gia 2 bn v s xc lp li ch lu di ca
cc thnh vin knh, m bo quyn li v ngha v ca cc thnh vin knh phi gn
vi doanh nghip. Vinamilk m phn vi cc nh phn phi h bn cc sn phm
ca hng ng gi, p dng y cc chng trnh xc tin m cng ty ra. Mi
NPP c 1 Supervisor qun l nhim v m phn ny.
Cng ngh thng tin c Vinamilk dng nh 1 trong nhng iu kin tho
thun gia 2 bn. Vinamilk s cung cp phn mm Microsoft Dynamics SL cho gn
200 NPP , y l phn mm h tr cho cc qui trnh kinh doanh chnh nh k ton,
tng hp s liu, in n hng. i li, cc nh phn phi phi c h thng sao lu gi
liu phng s c v u tin bn sn phm ca Vinamilk 1 cch ti u nht.
ng dng PDA c th l Palm Z22 gip cho cng tc mua bn trn giy t
gim i, thay vo nhiu hot ng s c t ng ho nh l trnh k hoch
ra trong nhng ln m phn trc, trong iu kin khng c s thay i trong cc
iu khon m phn.
f. Dng xc tin
Thit b cm tay Palm Z22 v h tr cho nhn vin v sn phm v chng
trnh khuyn mi. h tr mnh cc chng trnh khuyn mi. Bi Vinamilk c rt
nhiu loi sn phm khc nhau nn cc chng trnh khuyn mi km theo cng rt
phong ph ty theo tng dng sn phm gy kh khn cho nhn vin bn hng trong
vic ghi nh, vic s dng thit b s gip nhn vin cp nht y hn.

III.

Tnh hung

H thng ERP (gm c phn cng v phn mm nh trnh by trn) c

Vinamilk chnh thc vn dng t nm 2007. H thng ny gy tr ngi cho Vinamilk
v s phc tp khi s dng c 3 lung thng tin ny. Nhng h thng Business
Warehouse gip Vinamilk khc phc c iu ny. Nh vy, ti gi th h thng
ny cng tng i ti u. Tuy nhin, Vinamilk mi trin khai thnh cng v ton
din ti 220 nh phn phi ca mnh. T cc nh phn phi ny ti h thng bn l
khng l rt d c nhng vn pht sinh. Nhm s dng 1 tnh hung thc t sau
y lm r vn ny.

Tnh hung t ra:

Theo ch Linh ( Hi Phng) thng mua sn phm sa ti ca thng hiu ny cho
hai con 7 tui v 18 thng tui dng. Gn y ch mua thng mt thng sa ti
Vinamilk (48 hp) gi 312.000 ng ch gn nh. Khi gn ht thng ny ch mi
pht hin ra cc hp sa ti c hin tng kt ta, mu hi vng v c v ng...

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Ch Linh cho rng a phn sa ti ca Vinamilk l dnh cho tr em ung nn khi cho
cc chu ung ngi ln khng th m cho cc chu ung lun, nay thy sa c
nhng biu hin bt thng nh vy gia nh rt lo lng cho sc khe ca cc chu b
v hon ton khng yn tm khi cho con em mnh s dng nhng loi sa nh vy.
Theo quan st, hp sa ti chnh xc l ca Vinamilk. Hp sa c ng Hong
Minh Giang cn b gim st ti Hi Phng c mi n nh ch Linh, m bao b
cn nguyn vn, tuy nhin m ra sa cng c hin tng kt ta, mu vng. ng
Giang c gii thch, nu sa hng c th l do khu vn chuyn, cch bo qun ca
mt s i l bn sa nh l.
Ngy 6-2-2014 Vinamilk c cng vn s do ng Mai Tin Trinh, gim c nh my
sa Lam Sn (nh my trc thuc Vinamilk) k tr li ch Linh. Cng vn vit: Cn
c vo mu lu ti nh my v thng tin sn phm ch cung cp, chng ti cho rng
hp sa ca ch c hin tng nh vy l li do qu trnh lu thng vn chuyn v bo
qun hng ha. Hng ha vn chuyn i xa v qua nhiu ln bc d, hp sa ca ch
b tc ng c hc t bn ngoi lm cho bao b dp nh, try xc hoc c th b
thng to iu kin cho vi khun t mi trng xm nhp vo sa v gy hng sn
phm.

Phn tch:
Gi nh l nhng phn hi ca Vinamilk l ng l li l do vn chuyn v bo qun
ca 1 s i l bn sa nh l. y l mt tnh hung khng th trnh khi trong phn
phi, c bit vi doanh nghip ln nh Vinamilk. iu ny cng cho thy nhc
im ca h thng qun l m Vinamilk ang p dng. H thng ny mi tc ng n
hn 220 nh phn phi chnh thc ca Vinamilk trn ton quc nhng t cc nh phn
phi ny ti i l bn l (khong 300000 im bn l) th Vinamilk li hon ton
khng kim sot c. Chnh cng ty cng sm nhn thc c iu ny.

Trn thc t, ti Vit Nam c ti 200.000 - 300.000 im bn l, nhiu im tn

vng su, vng xa hay ch l ca hng bn cho h gia nh khu dn c nh, s lng
im bn v a im bn lun thay i. Hin trng ny gy ra 3 kh khn vi cc
doanh nghip c knh phn phi ln trn phm vi ton quc nh Vinamilk:
Khng qun l c hng tn, lng tiu th ca i l, dn ti khng c k
hoch sn xut chnh xc.
Kh qun l thu n, khng c h thng qun l gim st nn khng qun l
c vic thu hi n, lng hng tn ca im bn iu chnh kp thi.
Kh qun l nhn vin bn hng, khng c cng c hu hiu lng ha,
nh gi kt qu kinh doanh ca nhn vin.

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Bn cnh , Vinamilk li l mt cng ty ln c h thng phn phi rng khp c

nc v ang vn ra th trng quc t. V vy, vic qun l h thng phn phi ny
l khng h n gin. Vic p dng h thng ERP hoch nh ngun lc doanh
nghip t nm 2007 nhng Vinamilk cng ch mi gim st ti mc bn bun (tc
220 nh phn phi chnh thc). Cn cp bn l vi khong 300.000 im bun
bn nh, u nm 2013, Vinamilk tip tc pht trin h thng ERP ca mnh qua vic
k kt hp ng trin khai h thng qun l bn hng do Viettel cung cp.
Sau khi gii php c th nghim t 1/10/2012 ti TP.HCM vi 300 nhn vin bn
hng, thu c kt qu t c rt ngon mc, cha ht 2 thng, doanh s tng
42% so vi cng k. Vinamilk quyt tm pht trin k hoch ny. V ti gi, Viettel
v Vinamilk trin khai xong ti khu vc thnh ph HCM cho 350 ngi dng my
tnh bng v th im thnh cng ti 7 tnh, 40 im gii thiu sn phm trn ton
quc.
im t ph ca gii php do Viettel cung cp so vi cc gii php ngoi trc y
l ln u tin tnh ti chuyn s dng my tnh bng kt ni 3G v tch hp bn s
GPS h tr khu qun l bn hng ca knh phn phi, c th l cc cng vic nh
qun l mua bn hng, qun l hng tn kho, qun l cng n, qun l thng tin
tng im bn l (Viettel c u th ang trin khai rt tt h thng mng Internet kt
ni 3G ti Vit Nam). Nh , lnh o ca Vinamilk c th nh k 2 - 3 gi/ln
gim st ghi nhn thng tin bn hng t cc im bn.

IV.Tng kt
S thnh cng ca Vinamilk cho thy vai tr rt quan trng ca h thng thng
tin trong knh phn phi ni ring v trong kinh doanh ni chung. H thng thng tin
ca Vinamilk ang ngy cng c hon thin hn.
H thng thng tin gip cho Vinamilk d dng trong vic qun l dng hng ca
mnh, khng ch l tn kho, thanh ton m cn c nhng ri ro trong vn chuyn, bo
qun N cng gp phn gip cho vic m phn d dng, nhanh chng hn, gip
cho vic xc lp hp ng chnh xc, y v gim chi ph v thi gian

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