Professional Documents
Culture Documents
QUALITATIVE RESEARCH
Resulting from internal aspects, people cannot measure
worldviews but can know them through numbers.
Obtaining world knowledge in this manner directs you to
do a research called Qualitative Research. These is a
research type that puts premium or high value on peoples
thinking or point of view conditioned by their personal
traits. As such, it usually take place in soft sciences like
social sciences, politics, economics, humanities,
education, psychology, nursing, and all business-related
subjects.
QUALITATIVE RESEARCH
Subjectivity in qualitative research is true, not only for an
individual or a group under study, but also for you, the
researcher, because of your personal involvement in
every stage of your research. For instance, during
interviews, you intend to admire or appreciate peoples
ideas based on their answers to your observations and
analysis of certain objects. By carefully looking at or
listening to the subject or object in a natural setting, you
become affected by their expressions of what they think
and feel about a topic. (Coghan 2014)
QUALITATIVE RESEARCH
In a qualitative research, the reality is conditioned by
society and peoples intentions are involved in explaining
cause-effect relationships. Things are studied in their
natural setting, enough for you to conclude that qualitative
research is an act of inquiry or investigation of real-life
events. Giving you more concepts about a qualitative
research are the following paragraphs that
comprehensively present the elements or characteristics,
types, and advantages of this kind of research (Silverman
2013; Litchman 2013; Walliman 2014; Suter 2012)
RESEARCH IN CONTEXT
ADVANTAGES OR STRENGTHS OF
QUALITATIVE RESEARCH
1. It adopts a naturalistic approach to its subject matter, which means that
those involve in the research understand things based on what they find
meaningful.
2. It promotes full understanding of human behavior or personality traits in
their natural setting.
3. It is instrumental for positive societal changes.
4. It engenders respect for peoples individuality as it demand the
researchers careful and attentive stand toward peoples world views
5. It is a way of understanding and interpreting social interactions.
6. It increases the researchers interest in the study as it includes the
researchers experience or background knowledge in interpreting verbal
and visual data.
7. It offers multiple ways of acquiring and examining knowledge about
something.
DISADVANTAGES OR WEAKNESSES OF
QUALITATIVE RESEARCH
1. It involves a lot of researchers subjectivity in data analysis.
2. It is hard to know the validity or reliability of the data.
3. Its open ended questions yield data overload that requires
long time analysis.
4. It is a time-consuming.
5. It involves several processes, which results greatly depend
on the researchers views or interpretations.