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Design
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Design as a process
Design, as a process, can take many forms depending on the object being designed and the
individual or individuals participating.
It should be noted that "the management of constraints" may not include the whole of what is
involved in "constraint management" as defined in the context of a broader Theory of
Constraints, depending on the scope of a design or a designer's position.
An architect at his drawing board, 1893. The Peter Arno phrase "Well, back to the old
drawing board" makes light of the fact that designs sometimes fail and redesign is necessary.
The phrase has meaning beyond structural designs and is an idiom when a drawing board is
not used in a design.
[edit] Redesign
Something that is redesigned requires a different process than something that is designed for
the first time. A redesign often includes an evaluation of the existent design and the findings
of the redesign needs are often the ones that drive the redesign process. Some authors
nevertheless suggest that from the evolutionary point of view the functionality, and even the
aesthetic sophistication of artifacts is best understood as a result of redesign rather than
design, as all successful artifacts are outcomes of cumulative improvements.[8]
Pre-production design
o Design brief or Parti an early often the beginning statement of design goals
o Analysis analysis of current design goals
Redesign any or all stages in the design process repeated (with corrections made) at
any time before, during, or after production.
These stages are not universally accepted but do relate typical design process activities. For
each activity there are many best practices for completing them. [10]
A 1938 Bugatti Type 57SC Atlantic from the Ralph Lauren collection. "Form follows
function" can be an aesthetic point of view that a design can heighten, as often seen in the
work of the Bugattis, Ettore, Rembrandt, and Jean.
KISS principle, (Keep it Simple Stupid, etc.), which strives to eliminate unnecessary
complications.
Use-centered design, which focuses on the goals and tasks associated with the use of
the artifact, rather than focusing on the end user.
User-centered design, which focuses on the needs, wants, and limitations of the end
user of the designed artifact.
Redefining the specifications of design solutions which can lead to better guidelines
for traditional design activities (graphic, industrial, architectural, etc.);
Managing the process of exploring, defining, creating artifacts continually over time
[edit] Terminology
Look up design in Wiktionary, the free dictionary.
The word "design" is often considered ambiguous depending on the application.
Design is often viewed as a more rigorous form of art, or art with a clearly defined purpose.
The distinction is usually made when someone other than the artist is defining the purpose. In
graphic arts the distinction is often made between fine art and commercial art. Applied art
and decorative arts are other terms, the latter mostly used for objects from the past.
In the realm of the arts, design is more relevant to the "applied" arts, such as architecture and
industrial design. In fact today the term design is widely associated to modern industrial
product design as initiated by Raymond Loewy and teachings at the Bauhaus and Ulm School
of Design (HfG Ulm) in Germany during the 20th Century.
Design implies a conscious effort to create something that is both functional and aesthetically
pleasing. For example, a graphic artist may design an advertisement poster. This person's job
is to communicate the advertisement message (functional aspect) and to make it look good
(aesthetically pleasing).
The distinction between pure and applied arts is not completely clear, but one may consider
Jackson Pollock's (often criticized as "splatter") paintings as an example of pure art. One may
assume his art does not convey a message based on the obvious differences between an
advertisement poster and the mere possibility of an abstract message of a Jackson Pollock
painting. One may speculate that Pollock, when painting, worked more intuitively than would
a graphic artist, when consciously designing a poster. However, Mark Getlein suggests the
principles of design are "almost instinctive", "built-in", "natural", and part of "our sense of
'rightness'."[12] Pollock, as a trained artist, may have utilized design whether conscious or not.
A drawing for a booster engine for steam locomotives. Engineering is applied to design, with
emphasis on function and the utilization of mathematics and science.
Jonathan Ive has received several awards for his design of Apple Inc. products like this
laptop. In some design fields, personal computers are also used for both design and
production
"Process design" (in contrast to "design process" mentioned above) refers to the planning of
routine steps of a process aside from the expected result. Processes (in general) are treated as
a product of design, not the method of design. The term originated with the industrial
designing of chemical processes. With the increasing complexities of the information age,
consultants and executives have found the term useful to describe the design of business
processes as well as manufacturing processes.
Communications
Physical
Business design
Book design
Architectural design
New product
development
Communication design
Architectural
engineering
Content design
Automotive design
Exhibition design
Cellular manufacturing
Graphic design
Information design
Instructional design
Design engineer
Environmental design
News design
Fashion design
Production design
Floral design
Sound design
Furniture design
Theatrical design
Garden design
Typeface design
Geometric design
Typography
Industrial design
Visual communication
Interior
design/redesign
Landscape architecture
Packaging design
Product design
Service design
Applications
Experience design
Game design
Interaction design
Software design
[15]
Software development
Software engineering
System design
Web accessibility
Combinatorial
design[16]
Web design
Mechanical
engineering
Sustainable design
Urban design
Design of experiments
Co-Design
Design patterns
Mind mapping
Creative problem
solving
Design strategy
Open design
Design thinking
Participatory design[17]
Engineering design
process
Transformation design
TRIZ
Universal design
User innovation
Creativity techniques
Design for X
Error-tolerant design
Design leadership
Design management
Functional design
Design-build
Metadesign
Design Exchange
AIGA
Design tools
Computer-aided design[18]
Graphic organizers
All Saints Chapel in the Cathedral Basilica of St. Louis by Louis Comfort Tiffany. The
building structure and decorations are both examples of design.
All human made products are designed. Above is Poul Henningsen's PH5 lamp, designed in
1958.
Design, when applied to fashion, includes considering aesthetics as well as function in the
final form.
Design is the planning that lays the basis for the making of every object or system. It can be
used both as a noun and as a verb and, in a broader way, it means applied arts and
engineering (See design disciplines below). As a verb, "to design" refers to the process of
originating and developing a plan for a product, structure, system, or component with
intention[1]. As a noun, "a design" is used for either the final (solution) plan (e.g. proposal,
drawing, model, description) or the result of implementing that plan in the form of the final
product of a design process[2]. This classification aside, in its broadest sense no other
limitations exist and the final product can be anything from clothing to graphical user
interfaces to skyscrapers. Even virtual concepts such as corporate identity and cultural
traditions such as celebration of certain holidays[3] are sometimes designed. More recently,
processes (in general) have also been treated as products of design, giving new meaning to
the term process design.
The person designing is called a designer, which is also a term used for people who work
professionally in one of the various design areas, usually also specifying which area is being
dealt with (such as a fashion designer, concept designer or web designer). Designing often
requires a designer to consider the aesthetic, functional, and many other aspects of an object
or a process, which usually requires considerable research, thought, modeling, interactive
adjustment, and re-design. With such a broad definition, there is no universal language or
unifying institution for designers of all disciplines. This allows for many differing
philosophies and approaches toward the subject. However, serious study of design demands
increased focus on the design process[4][5].
Contents
[hide]
1 Design as a process
o 1.1 Defining a design process
1.1.1 Redesign
3 Terminology
o 3.1 Design and art
o 3.2 Design and engineering
o 3.3 Design and production
o 3.4 Process design
4 See also
o 4.1 Design disciplines
5 External links
6 Footnotes
An architect at his drawing board, 1893. The Peter Arno phrase "Well, back to the old
drawing board" makes light of the fact that designs sometimes fail and redesign is necessary.
The phrase has meaning beyond structural designs and is an idiom when a drawing board is
not used in a design.
[edit] Redesign
Something that is redesigned requires a different process than something that is designed for
the first time. A redesign often includes an evaluation of the existent design and the findings
of the redesign needs are often the ones that drive the redesign process. Some authors
nevertheless suggest that from the evolutionary point of view the functionality, and even the
aesthetic sophistication of artifacts is best understood as a result of redesign rather than
design, as all successful artifacts are outcomes of cumulative improvements.[8]
Pre-production design
o Design brief or Parti an early often the beginning statement of design goals
o Analysis analysis of current design goals
o Research investigating similar design solutions in the field or related topics
o Specification specifying requirements of a design solution for a product
(product design specification[9]) or service.
Redesign any or all stages in the design process repeated (with corrections made) at
any time before, during, or after production.
These stages are not universally accepted but do relate typical design process activities. For
each activity there are many best practices for completing them. [10]
A 1938 Bugatti Type 57SC Atlantic from the Ralph Lauren collection. "Form follows
function" can be an aesthetic point of view that a design can heighten, as often seen in the
work of the Bugattis, Ettore, Rembrandt, and Jean.
A design philosophy is a guide to help make choices when designing such as ergonomics,
costs, economics, functionality and methods of re-design. An example of a design philosophy
is dynamic change to achieve the elegant or stylish look you need.
KISS principle, (Keep it Simple Stupid, etc.), which strives to eliminate unnecessary
complications.
Use-centered design, which focuses on the goals and tasks associated with the use of
the artifact, rather than focusing on the end user.
User-centered design, which focuses on the needs, wants, and limitations of the end
user of the designed artifact.
Redefining the specifications of design solutions which can lead to better guidelines
for traditional design activities (graphic, industrial, architectural, etc.);
Managing the process of exploring, defining, creating artifacts continually over time
To study the purpose of designs, beyond individual goals (e.g. marketing, technology,
education, entertainment, hobbies), is to question the controversial politics, morals, ethics and
needs such as Maslow's hierarchy of needs. "Purpose" may also lead to existential questions
such as religious morals and teleology. These philosophies for the "purpose of" designs are in
contrast to philosophies for guiding design or methodology.
Often a designer (especially in commercial situations) is not in a position to define purpose.
Whether a designer is, is not, or should be concerned with purpose or intended use beyond
what they are expressly hired to influence, is debatable, depending on the situation. In
society, not understanding or disinterest in the wider role of design might also be attributed to
the commissioning agent or client, rather than the designer.
In structuration theory, achieving consensus and fulfillment of purpose is as continuous as
society. Raised levels of achievement often lead to raised expectations. Design is both
medium and outcome, generating a Janus-like face, with every ending marking a new
beginning.
[edit] Terminology
Look up design in Wiktionary, the free dictionary.
The word "design" is often considered ambiguous depending on the application.
In the realm of the arts, design is more relevant to the "applied" arts, such as architecture and
industrial design. In fact today the term design is widely associated to modern industrial
product design as initiated by Raymond Loewy and teachings at the Bauhaus and Ulm School
of Design (HfG Ulm) in Germany during the 20th Century.
Design implies a conscious effort to create something that is both functional and aesthetically
pleasing. For example, a graphic artist may design an advertisement poster. This person's job
is to communicate the advertisement message (functional aspect) and to make it look good
(aesthetically pleasing).
The distinction between pure and applied arts is not completely clear, but one may consider
Jackson Pollock's (often criticized as "splatter") paintings as an example of pure art. One may
assume his art does not convey a message based on the obvious differences between an
advertisement poster and the mere possibility of an abstract message of a Jackson Pollock
painting. One may speculate that Pollock, when painting, worked more intuitively than would
a graphic artist, when consciously designing a poster. However, Mark Getlein suggests the
principles of design are "almost instinctive", "built-in", "natural", and part of "our sense of
'rightness'."[12] Pollock, as a trained artist, may have utilized design whether conscious or not.
A drawing for a booster engine for steam locomotives. Engineering is applied to design, with
emphasis on function and the utilization of mathematics and science.
Jonathan Ive has received several awards for his design of Apple Inc. products like this
laptop. In some design fields, personal computers are also used for both design and
production
Communications
Physical
Business design
Book design
Architectural design
New product
development
Communication design
Architectural
engineering
Content design
Automotive design
Exhibition design
Cellular manufacturing
Graphic design
Information design
Instructional design
Design engineer
Environmental design
News design
Fashion design
Production design
Floral design
Sound design
Furniture design
Theatrical design
Garden design
Typeface design
Geometric design
Typography
Industrial design
Visual communication
Interior
design/redesign
Landscape architecture
Mechanical
engineering
Sustainable design
Urban design
Packaging design
Product design
Service design
Applications
Experience design
Game design
Interaction design
[15]
Software design
Software development
Software engineering
System design
Web accessibility
Web design
Combinatorial
design[16]
Design of experiments
Co-Design
Design patterns
Mind mapping
Creative problem
solving
Design strategy
Open design
Design thinking
Participatory design[17]
Engineering design
process
Transformation design
TRIZ
Universal design
User innovation
Creativity techniques
Design for X
Error-tolerant design
Design leadership
Design management
Functional design
Design-build
Metadesign
Chartered Society of
Designers
European Design
Awards
The Design
Association
Design Exchange
AIGA
Design tools
Computer-aided
design[18]
Graphic organizers
Design as intellectual
property
Studying design
Critical design
Design education
Design research
Wicked problems[19]
Impact of design
Creative industries
Design classic
Concept design
Futurology
[edit] Footnotes
1. ^ See dictionary meanings in the Cambridge Dictionary of American English, at
Dictionary.com (esp. meanings 1-5 and 7-8) and at AskOxford (esp. verbs).
2. ^ See dictionary meanings at Dictionary.com, esp. meanings 10-12. Note that meaning no. 9
in the same entry is the product of a design process.
3. ^ This is sometimes seen in religion. In the Old Testament or Torah, God arranges how the
Jewish Passover should be observed. Also consider Jehovah's Witnesses' observance of The
Memorial, they being a religious body that began in 1879.
4. ^ College of Design, Bachelor of Fine Arts, Graphic Design, Iowa State University. (Mission
statement, 2nd paragraph, from "Analytical thought ..." ).
5. ^ Judith E. Sims-Knight, Richard L. Upchurch and Paul Fortier, A Simulation Task to Assess
Students Design Process Skill (Introduction, 4th paragraph, line 4)
6. ^ Talk given at the 2005 Game Design and Technology Workshop held by Liverpool JM
University
7. ^ GDC Europe 2009 talk: Design, Constraints and Integrity
http://www.gdcvault.com/free/category/272/conference/ also
http://dinodini.wordpress.com/2009/11/25/gdc-europe-2009-design-constraints-and-itegrity/
8. ^ Michl, Jan (2002). "On Seeing Design as Redesign: An Exploration of a Neglected Problem
in Design Education." In: Scandinavian Journal of Design History 12:7-23; online at:
http://www.designaddict.com/essais/michl.html
9. ^ Cross, N., 2006. T211 Design and Designing: Block 2, page 99. Milton Keynes: The Open
University.
10. ^ Ullman, David G. (2009) The Mechanical Design Process, Mc Graw Hill, 4th edition
11. ^ Holm, Ivar (2006). Ideas and Beliefs in Architecture and Industrial design: How attitudes,
orientations and underlying assumptions shape the built environment. Oslo School of
Architecture and Design. ISBN 8254701741.
12. ^ Mark Getlein, Living With Art, 8th ed. (New York: 2008) 121.
13. ^ American Psychological Association (APA): design. (n.d.). The American Heritage
Dictionary of the English Language, Fourth Edition. Retrieved January 10, 2007, from
Dictionary.com website: http://dictionary.reference.com/browse/design
14. ^ American Psychological Association (APA): engineering. (n.d.). The American Heritage
Dictionary of the English Language, Fourth Edition. Retrieved January 10, 2007, from
Dictionary.com website: http://dictionary.reference.com/browse/engineering
15. ^ Examines the role of embedded behaviour in human environments.
16. ^ Concerns the existence and construction of mathematical set systems that have specified
numerical properties.
17. ^ Actively involving users in the design process.
18. ^ Drafting and other forms of modelling.
19. ^ Includes economic, environmental and political issues.
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