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SiteTitle: Entrepreneurship:SuccessfullyLaunchingNew
Ventures,3/e
BookTitle: Entrepreneurship:SuccessfullyLaunchingNew
Ventures,3/e
BookAuthor: Barringer
LocationonSite: Chapter12>ChapterQuiz

SummaryofResults
90%Correctof20Scoreditems:
18Correct:
2Incorrect:

90%
10%

2questionsnotscored.20scoredquestions.
Moreinformationaboutscoring

Date/Time December30,2016at6:47PM(UTC/GMT)
Submitted:

1.

Itisimportantforbusinessestorecognizewhatintellectualpropertyis,andhowtoprotectit,
forallthefollowingreasonsEXCEPT:
YourAnswer: Intellectualpropertycanbelicensedorsold,providingvaluablelicensing
income.
CorrectAnswer: Becauseofitstangiblenature,intellectualpropertyisanattractivetarget
fortheftandresale.

p.412

2.

EachofthefollowingisaformofintellectualpropertyEXCEPT:
YourAnswer: therecipeforapplepiethathasbeenpasseddownthroughyourfamilyfor
severalgenerations.

3.

_____isagrantfromthefederalgovernmentconferringtherightstoexcludeothersfrom
making,selling,orusinganinventionforacertainterm.
YourAnswer: Patent

4.

WhichofthefollowingisNOTabasicrequirementforapatent?
YourAnswer: Itmustbeextraordinarilycreative.

5.

WhichtypeofpatentwouldbeapplicabletosomethinglikeAmazon.com'soneclickordering
systemorPriceline.com"nameyourownprice"modelofpurchasingtraveland
accommodations?
YourAnswer: businessmethodpatent

6.

_____isanyword,name,symbol,ordeviceusedtoidentifythesourceororiginofproductsor
servicesandtodistinguishthoseproductsorservicesfromothers.
YourAnswer: Atrademark

7.

AllofthefollowingareprotectedbytrademarksEXCEPT:
YourAnswer: avideoofaplaycreatedandperformedbyacollegedramaclass.

8.

Whichformofintellectualpropertyprotectionisgrantedtotheownerofaworkofauthorship,
andrequirestheworktobeintangibleform?
YourAnswer: copyright

9.

Assumeafirm'smarketingVPleavestobecomethemarketingVPofarivalfirm,andcreatesa
marketingplanforthenewfirmthatisvirtuallyidenticaltoonehewasworkingonattheold
firm.Theoldfirmcouldarguethatthisisa________.
YourAnswer: tradesecretdispute

10.

Thefirststepafirmshouldtaketoprotectitsintellectualpropertyistodeterminethe
intellectualpropertythatitownsby________.
YourAnswer: conductinganintellectualpropertyaudit

11.

Althoughintellectualpropertyhasnovalueinthemarketplace,itisimportanttofirmsbecause
itistheresultofhumanimaginationandinventiveness.
YourAnswer: False

12.

Thelosstoabusinessofintellectualpropertyassetscanbeascostlyasthelossofphysical
propertylikeequipmentandbuildings.
YourAnswer: True

13.

Owningtheexclusiverightstosomething,evenifnomarketforitexists,hastremendous
value.
YourAnswer: False

14.

Onceanentrepreneurhasobtainedlegalprotectionoftheirintellectualproperty,theyshould
contactthepoliceimmediatelyiftheyobserveanyinfringementsorviolationsoftheir
intellectualpropertyrights.
YourAnswer: False

15.

PatentprotectionhasalonghistoryitwasmentionedintheU.S.Constitution.
YourAnswer: True

16.

Utilitypatents,themostcommontypeofpatent,havetermsof20yearsfromthedateof
application.
YourAnswer: True

17.

Scandalousmatter,suchasprofanelanguageusedbyverycreativestandupcomedianscanbe
protectedbytrademark.
YourAnswer: False

18.

Thetitleofthetextbooksforeachofyourclassesisexcludedfromcopyrightprotection.
YourAnswer: True

19.

BootlegorpiratedDVDsandCDsareexamplesofcopyrightinfringement.
YourAnswer: True

20.

Anemployee'smemoryofspecifiedinformationcannotbeprotectedfromunauthorized
disclosuretheinformationmustbewritten,recorded,orsavedtoacomputerfile.
YourAnswer: True
CorrectAnswer: False

p.433

21.

Listthestepsinvolvedintheprocessofobtainingapatent:
YourAnswer:
(blank)

22.

Foreachofthefollowing,statetheformofintellectualpropertyprotectionthatapplies:
McDonald'sgoldenarches
RollingStonesGreatestHitsCD
Viagramedication
ListofcustomersthathavepurchasedkeywordsfromGoogleforsearchads
YourAnswer:
trademark
copyright
Patent
nothing

1)trademark
2)copyright
3)patent
4)tradesecret

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