Division of Business

Course: HND Level 5 Business (management)

Year: 2014/15

Student Name:
UNIT 16:Managing Communications,
Knowledge & Information

Lecturers Name: Mr A. Pius

Date Issued: 6th of October 2014

Completion Date: 16th of January 2014

Fail
P1

P2

Pass
P3

P4

Merit
P5

P6

P7

Distinction
P8

P9

P10

P11

P12
P13
P14
P15
P16
M1
M2
M3
D1
D2
D3
Learning Outcomes: 1 Understand how to assess information and knowledge needs. 2 Be able to create
strategies to increase personal networking to widen involvement in the decision making process. 3 Be able to
develop communication processes. 4 Be able to improve systems relating to information and knowledge.

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EDEXCEL BTEC HND Business (Management)

Unit 16: Managing Communications, Knowledge & Information
Task 1: Scenario

It is apparent that modern companies relied on dependable sources of information and

knowledge in making strategic decisions for their businesses. However, the general
believe is that stakeholders are the best sources of veritable information and
knowledge that can improves and enhances effective communication, as different
decisions are taken within an organisation, at various levels.
Focus on a work role, it maybe past experience or current, paid and unpaid work such as
voluntary. Use real life examples from these experiences where possible and relevant
to the report. You can also draw from your study to support your argument.
LO1 Understand how to assess information and knowledge needs.
Write a business report illustrating how to assess information and knowledge needs in
an organisation of your own choice.
Please be aware that the following ACs must be considered in your report;
AC1.1 discuss the range of decisions to be taken in an organisation of your own choice.
AC1.2 examine the information and knowledge needed to ensure effective decision
taking in this institution is possible and fit for purpose.
AC1.3 assess internal and external sources of information and understanding, available
for the employees in your chosen organisation.
AC1.4 justify recommendations for improvement to the management team, during a
special meeting focussing on the propose organisation enhancement strategy.

Task 2: Networking Event

As part of WLCBMS week long networking events that will be coming up on the
15th,16th,17th and 18th of December 2014, end of the term party and fundraising event,
the occasion will be great fun and get together for many students, as part of the build
up to the festive season.
We are holding network events for students to showcase their businesses and sell
seasonal goods. Students are expected to make seasonal door wreaths, garlands and
table decorations which they will be selling from a traditional stall inside, all ideas and
creativities are welcomed. We are also planning to raise funds for Children in needs at
the same time and will be running a raffle, tombola, competitions, etc.
The jamboree for HNDB 2014 cohorts (Branson, Maslow, Jones and Meaden) will be
recorded, observed and marked as learning outcome 2. Please note that if you fail to
participate in this event, you will fail the whole unit 16.

LO2 Create strategies to increase personal networking to widen involvement in the

fourth coming event.
You are required to plan and implement your agenda for this occasion, and make sure
that you keep step by step record of this event, as this will help in your post event
reflection.
Please be aware that the following ACs must be considered carefully;
AC2.1 identify stakeholders for this occasion and communicate your plan effectively to
them.
AC2. make contact with those identified and develop a relationship with them, find out
2
what they will like at the occasion.
AC2.3 involve those identified in the occasion agenda and ensures that their interests
are represented in your planning and implementation.
AC2.4 design strategies that will make the occasion interesting and memorable for all
stakeholders, as their donations will be used for good courses around.

Task 3: Scenario
You are recently engaged as an assistant manager in your family owned business, which
specialised in stationaries supply for over fifty years. As part of your initial training,
you are set the tasks to develop effective communication process for the company,
completion of which will provide you with a better insight on how communication
processes can be developed in business context.
LO3 Develop communication processes
Write a report on how effective communication system can be developed and align with
corporate strategies in an organisation.

Please be aware that the following ACs must be considered in your report
AC3.1 report on existing processes of communication in the organisation.
AC3.2 design ways to improve appropriateness of communication systems for internal
and external stakeholders.

AC3.3 implement improvements to ensure greater integration of systems of

communication in the company.
AC3.4 create a personal plan to improve own communication skills, that will feed into
the project.

Task 4: Power Point Presentation

The company you inherited is consciously and tirelessly working to improves systems in
the areas of information and knowledge that will feed into increase productivity and
also guarantee business sustainability. You are instructed as the newly appointed
assistant manager to lead this project, it is vital that you come up with an effective
plan that will transform the way business is done here and bring the standard up in-line
with modern realities.
LO4 improve systems relating to information and knowledge
You are asked to prepare a power point presentation for the management team,
demonstrating how you intend to build on the existing structures and systems, in order
to move the business forward through modern technologies.
Please include the following sections on your presentation;
AC4.1 report on existing approaches to the collection, formatting, storage and
dissemination of information and knowledge in an organisation.
AC4. carry out appropriate changes to improve the collection, formatting, storage and
2
dissemination of information and knowledge that will improve.
AC4. implement a strategy to improve access to systems of information and
3
knowledge, in-line with corporate goals.

Grading criteria:
Learning outcomes and assessment criteria
Learning Outcomes (LO)

Assessment Criteria(AC) for a Pass

LO1. Understand how to

1.1 discuss the range of decisions to be taken

assess information and

knowledge needs.

1. examine the information and knowledge needed to ensure effective

2 decision taking
1. assess internal and external sources of information and
3 understanding
1. justify recommendations for improvement
4

LO2. Be able to create

2.1 identify stakeholders for a decision-making process

strategies to increase
personal networking to

2.2 make contact with those identified and develop business

relationships

widen involvement in the

decision making process.

2.3 involve those identified in the decision making as appropriate

2.4 design strategies for improvement

LO3. Be able to develop

communication processes.

3.1 report on existing processes of communication in an organisation

3. design ways to improve appropriateness
2
3. implement improvements to ensure greater integration of systems
3 of communication in that organisation
3. create a personal plan to improve own communication skills
4

LO4.Be able to improve

systems relating to
information and knowledge.

4.1 report on existing approaches to the collection, formatting, storage

and dissemination of information and knowledge
4.2 carry out appropriate changes to improve the collection,
formatting, storage and dissemination of information and knowledge
4.3 implement a strategy to improve access to systems of information
and knowledge.

In addition to the above Pass Criteria, this assignment gives you opportunity to
submit evidence in order to achieve the following MERIT and DISTINCTION grades

Grade Descriptor

Indicative

Contextualisation

characteristic/s
To achieve M1:
M1 Identify and apply
strategies to find

M1.1 Effective
judgements have been

You will make effective

judgements about

appropriate solutions

made.

fundamental concepts and

principles that underpin the
information and knowledge
management in a selected
organisation

M1.2 Complex problems

with more than one
variable have been

You will provide supporting

and contrasting examples to

explored.

explain a complex issue.

M1.3 An effective
approach to study and

You will also adopt an

effective approach to study

research has been

applied.

and research by integrating

secondary and empirical
examples in the report. In
addition, you will use
resources to support your
arguments which are
academically accredited,
relevant and appropriate to
the level of this course of
study.
(AC 1.1,1.2,1.3,1.4 )
To achieve M2:

M2 Select/design and apply

appropriate

M2.1 Relevant theories

and techniques have been

You will develop relevant

communication strategy and

methods/techniques

applied

processes.

M2.2 A range of sources

of information has been

You will also use range of

sources of information. Range

used

means range in quantity and

range in variety. In addition,
arguments will be supported
by drawing information from
variety of sources including

variety of sources such as

M2.3 Appropriate
learning methods/

internet, journals, books etc.

technique have been

applied

You will also acknowledge all

resources using correct

M3 Present and

M3.1 Appropriate

Harvard Referencing System.

(AC 1.2,1.3,1.4,2.1,2.2)
To achieve M3:
You will use appropriate

communicate appropriate
findings

structure and approach

has been used

academic report format to

present the work neatly and
professionally maintaining
highest academic and
professional standard.

M3.2 Coherent, logical

development of
principals/concepts for

You will make sure

arguments/theories provided

the intended audience

are appropriate to the

audience.

M3.3 A range of methods

of presentation have been

You will also use technical

used and technical

language has been

language accurately in the

context and check the work

accurately used

D1 Use critical reflection to

D1.1 Conclusions have

for spelling errors.

(AC 1.3,1.4,2.1,2.2)
To achieve D1:
You will provide concluding

evaluate own work and

justify valid conclusion

been arrived at through

synthesis of ides and

paragraph for each task and

an overall conclusion that

have been justified.

would derive directly from

your analysis. You should

D1.2 Realistic

justify the conclusion you

have reached.

improvements have been

proposed against defined

Provide recommendation for

characteristics for
success.
D2 Take responsibility for

D2.1 Autonomy /

further improvements.
(AC1.4,2.1,2.2,2.3,2.4)
To achieve D2:
You will have demonstrated an

managing and organising

independence

effective approach to

activities

demonstrated

independent research and

D2.2 Activities have been

study.
You will have met the deadline

managed

to submit the tasks. You will

also have attended regularly
and contributed to class
sessions.
(AC2.2,2.3,2.4,3.1,3.2)
To achieve D3:

D3 Demonstrate
convergent/lateral/creative

D3.1 Self-evaluation has

taken place

thinking

You will write a selfevaluation showing your

ability to reflect upon your
learning by identifying
strengths and areas for
improvement in relation to
unit.

D3.2 Convergent and

lateral thinking have been
applied

You will be conducting a

thorough and critical
investigation. This can be
done by outlining, comparing
and discussing key ideas,
explanations, concepts,

D3.3 Innovation/creative
thought have been

theories and models

associated with the topic

applied

area.
The originally of your work
will be evident.
(AC3.2,3.3,3.4,4.,4.2,4.3,4.4 )

Resources
Business Essentials. Managing Communications and Achieving Results.
BPP Learning Media. July 2013
Campaign (Haymarket Publishing)
Harvard Business Review (Harvard Business Publishing)
www.bized.co.uk
www.ft.com
www.thetimes100.co.uk

Bized provides a selection of teaching and learning resources

The Financial Times business sections
multimedia resources

Submission Guideline

Work should be referenced

Sources should be acknowledged fully by referenced books, journals used and

URL visited
All work should be word processed, font size of 12 and font style of Times New

Roman/Arial
Subtitles of the assignment should be in the font size of 14
Pages should be numbered in the bottom right hand corner
Spell check the document and read thoroughly for grammatical errors
1.5 Line spacing
Reference at the end of the assignment
All paragraphs should be aligned in justified mode
The guided word limit is between 2500-4000 words