Professional Documents
Culture Documents
Users:
E-commerce penetration:
27% of the Internet users :
84% are from the urban environment
16% are from the rural area.
Note: Only 10% of the e-shoppers pay by card, 90% prefer to
pay cash.
Linkedin,
1323169, 8%
Instagram,
77152, 1%
Twitter,
125361, 1%
Face
Twit
Link
Smartphone penetration:
Smartphones represent most rapid growth in electronic
sales in Q1 2014
61,8% of the daily use of Internet is via smartphone
and/or tablet; although smartphone penetration is of 28%
(2013) of the total population, being expected to grow up
to 52% by 2017.
Source: INS, 2013. Orange Romania
Facebook,
7200000, 83%
Insta
Informare
Difuzare informaii
Interaciune
Share
Implicare
Informare
Expunere / vizibilitate
Engagement
Spreading
Endorsement
What is Digital?
- New processes
Customer
Experience
- Documents
Operational
Processes
Digital Marketing
- Commercial branding
- Sales (support or
e-commerce)
- Aftersales
Brand and Image
Business Model
6
Social Media
Mobile marketing
Online advertising
Search engine marketing
OPERATIONAL
PROCESS
Customer understanding
Process digitization
Analytics-based segmentation
Performance improvement
New features
Legend:
: YES; X: NO; : WORK IN PROGRESS
7
Product/service augmentation
Transitioning physical to digital
Worker enablement
Broader, faster communication
X
X
Performance management
Operational transparency
Digital capabilities
New products
Reshaping organizational boundaries
X
Digital globalization
Enterprise integration
BUSINESS
MODEL