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Social media

Mijloc de comunicare / informare ?


Interactivitate
Mediu de dezbatere?
Conversaii / participare

The Romanian Digital Landscape


Romania Internet penetration:
52,9% of the Romanian households are connected to
Internet, out of which only 24% are using internet on a
regular basis
73,2% are from urban area and
26,8% are from rural area..

The only Social Media that matters in Romania is


Facebook.

Users:

Sources: INS, November 2013 and Eurostat, 2013.

E-commerce penetration:
27% of the Internet users :
84% are from the urban environment
16% are from the rural area.
Note: Only 10% of the e-shoppers pay by card, 90% prefer to
pay cash.

Linkedin,
1323169, 8%

Instagram,
77152, 1%

Twitter,
125361, 1%

Face

Twit

Sources: Daedalus Millward Brown, RomCard, 2013

Link

Smartphone penetration:
Smartphones represent most rapid growth in electronic
sales in Q1 2014
61,8% of the daily use of Internet is via smartphone
and/or tablet; although smartphone penetration is of 28%
(2013) of the total population, being expected to grow up
to 52% by 2017.
Source: INS, 2013. Orange Romania

Facebook,
7200000, 83%

Insta

Sources: Facebook, LinkedIn, Social Bakers

De ce sunt clienii prezeni n SM?

Informare
Difuzare informaii
Interaciune
Share
Implicare

De ce sunt firmele prezente n SM?

Informare
Expunere / vizibilitate
Engagement
Spreading

Endorsement

What is Digital?

More than online.


Process Automation
as support for
business

Internet of all things:


smart devices
connected to the web

- New processes

Customer
Experience

- Documents

Big data collecting


and analysis

Operational
Processes

Digital Marketing

- Commercial branding
- Sales (support or
e-commerce)
- Aftersales
Brand and Image

Business Model
6

Social Media
Mobile marketing
Online advertising
Search engine marketing

MIT & Capgemini model


CUSTOMER
EXPERIENCE

OPERATIONAL
PROCESS

Customer understanding

Process digitization

Analytics-based segmentation

Performance improvement

Socially informed knowledge

New features

Top line growth


Digitally enhanced selling
Predictive marketing

Self service (online agency)

Unified Data & Processes


Analytics Capability

Legend:
: YES; X: NO; : WORK IN PROGRESS
7

Product/service augmentation
Transitioning physical to digital

Worker enablement
Broader, faster communication

X
X

Performance management
Operational transparency

Data-driven decision making

Digital capabilities

New products
Reshaping organizational boundaries

X
Digital globalization
Enterprise integration

New digital business

Working anywhere, anytime

Desktop and mobile website


Cross channel coherence

Digitally modified business

Community knowledge sharing

Customer touch points

BUSINESS
MODEL

Shared digital services

Business & IT Integration


Solution delivery

Source: MIT and Capgemini, 2011.

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