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PGP06017
DEEPSHI AGRAWAL PGP06018
DIVYANSHU YADAV PGP06020
GAURAV BATRA
PGP06022
INDIAN INSTITUTE OF MANAGEMENT | ROHTAK
Domestic sales in the FY14-15 were INR 138.48 crore, compared to INR 139.91
crore in the previous year. The company believes this was a momentary phase
and discretionary spends will bounce back as the economy returns to a high
growth trajectory. The company is well-positioned to unlock the full value of its
brands in the domestic market.
Outlook
The focus for the company would be to expand geographic presence to new
countries and deeper penetration in existing markets through aggressive
marketing and distribution. The Company is optimistic that the economy will
recover and return to a higher growth trajectory sooner rather than later. The
expanding middle class segment offers tremendous growth prospects for the
organized footwear industry. The Company is planning to leverage this market
opportunity by increasing its retail presence through setting up more exclusive
showrooms and through multiple brand outlets. The Company will also look to
tap this demand potential through volume growth by entry in Tier 3 & 4 cities. In
addition to these, the online platforms now offer a new growth engine for retail
companies. The Company will look to engage with more customers through a
well-thought digital strategy.