Dr. A. THANGA RAJA., M.B.A., PGDMM.

, PhD
4a/1, Rastha South Street, Melaseval, Tirunelveli, Tamilnadu, India, Pin- 627 452
Mob: 9842529981, Resi: 04634 279474
thangaraja.mba@gmail.com
Summary
Profile
Nationality
Current Location

Past position
Institution

: Male, 31 single
: Indian
: Tamilnadu, India
:

Assistant Professor ( T)
: Manonmaniam Sundaranar University (State Government)

Academic Interests & Activities

- Papers Published - 32 (ISSN - 21 , ISBN 10) ( High impact factor and Scopus
Indexed Journal)
- Workshop and Seminar participated - 18
Salary Expectations : Negotiable.

Work experience - Academic

From August 2011
to
November,2016

Assistant Professor(Temporary) in Management

Department of Management Studies,
Manonmaniam Sundaranar University
(STATE GOVERNMENT UNIVERSITY)

Tamilnadu, India

This university is one of the 20 state universities in Tamilnadu, India. The

department focuses on quality education in management.
Reporting to the Head of the Department and handling 60 students every year
I am responsible for:
Teaching & Mentoring
Classroom Lecturing 14 hours per week
Library - in - charge (students movement, Books stock maintenance,
journal
renewals etc)
Coordinator for Research forum where periodic reviews and data analytics
on students research work are monitored and directed
Coordinator for HUMITAL club in which the HR aspirants are formed
and
stimulating them for worldly knowledge of Human resource
Member - Campus development
Member - Organizing committee for Workshop / Seminars, Invited
guest lectures in past six years
Coordinator for Alumni
Students coordinator for 'Oriflamme' Management Meet every year
Member - Board of studies
Question paper setting and Answer Paper valuation for semester
examinations
Instrumental in making students to participate in meets, conferences etc
From July,2010
to
July,2011

Lecturer in Management
Department of Management Studies,
M. D. T. Hindu college
Lecturing 16 hours per week
Student external participation coordinator
Student career development activities
Personality development orientations
Conducting internal examinations

Tamilnadu, India

Work Experience - Industry

From January, 2009
to
July 2010

ASMI enterprises - channel partner of Vodafone India Pvt Ltd,

Sales manager
Tamilnadu, India
Handling team
Lead generation
Distributors queries
Resolving customers' problems
Reporting manager
Target fixation for sales force
Customers' feed back

Educational Qualification
July 2012 - October
2016

Manonmaniam Sundaranar University (PhD - Awarded)

Doctor of Philosophy in Business Administration
Tamilnadu, India

June 2013 - April 2014

Madurai Kamaraj University

Postgraduate Diploma in Marketing Management (PGDMM)
Tamilnadu, India

June 2006 - April 2008

Manonmaniam Sundaranar University

Master of Business Administration (MBA) - Full-Time
Tamilnadu, India

June 2003 - April 2006

Manonmaniam Sundaranar University

Bachelor of Business Administration (BBA) - Full Time
Tamilnadu, India

August, 2011

UGC - SET - State Eligibility Test For Lectureship in Management

Tamilnadu, India

September, 2012

UGC - NET - National Eligibility Test For Lectureship in Management

India

Academic and Research activities

Acted as a CHAIRPERSON for the ICCR sponsored Regional level seminar on E-Marketing is it
indispensable for todays marketing?
Prepared a Manuscript on 101 Differences in Management
Research guidance for more than 120 postgraduate students

Resource Person For UGC NET & SET Coaching in Saratha College for Women (2015)
Handling weekend classes for MBA and BBA, M.S.University Correspondence Courses,

Bharathiyar University Correspondence Courses in Tirunelveli etc.(from 2011 to presently)

Handling classes for UGC NET coaching in Synergy Coaching Centre.
Organizing Member in Two Day National Level Workshop On Business Research Analytics
organized by Department of management studies , MSU , Tirunelveli.( March 7 & 8 , 2016)

Other Academic Services:

Provided Research information, Tools, Techniques and Guidance to the MBA,MPhil and
research scholars.

Produced Good Results in Paper handled and got good feedback from the students.

 Served as External and Internal Examiners for University exams

Membership
Member in Consumer Association of India
Self-grade of the subjects
S.No

Subjects

Self-grade ( scale 1 10)

Marketing Management

10

Research Methodology

Organisational Behavior

10

Operational Research

Business Statistics or Quantitative Methods

Sales distribution and supply chain

Human resource management

10

Management Information System

Brand Management

10

Business Communication

Papers published in Journals

s.no

Authors

Title

A.Thangaraja

Pull Factors, Career Anchor And

Turnover Of Academicians In
Malaysian Higher Education

A.Thangaraja

A.Thangaraja
3

A.Thangaraja
4
A.Thangaraja
5

A.Thangaraja

A.Thangaraja

Year
Septemb
er, 2016

The indispensability of
information technology in
marketing intelligence system: A
conceptual approach
The mediating role of employee
engagement on compensation
and retention among frontline
hospitality employees in
Tamilnadu
The role of marketing
intelligence in green banking
practices: A conceptual approach

August
2016

The impact of E-learning in the

development of training
effectiveness on hospitality
sector in Tamilnadu
An evolution of distributors
Marketing intelligence system
among FMCG distributors: A
conceptual Framework

JulyAugust
2016

Impact of self efficacy on

customers online shopping
attitude of cosmetic products in
Tirunelveli district

July
2016

JulyAugust
2016
August
2016

July
2016

The role of Q-metric approach in July

Name of the
Journal /
Program
Scopus Indexed
Journal of
international
Business and
Economics

Pag
e no

ISBN /
ISSN if
any

Aug
ust,
2016

ISSN:1
5448037

IJSRD

118121

23210613

International
Journal of
Advanced
Educational
Research
Imperial journal
of
interdisciplinary
research
National Journal
of Advanced
Research

2427

ISSN:
24556157
ISSN:
24541362

1820

ISSN:
2455216X

International
Journal of
multidisciplinary
education and
research

1113

ISSN:
24554588

International
Journal of
Advanced
research and
innovative ideas
in education
International

463466

ISSN:
23954396

42-

ISSN:

10

11

A.Thangaraja

The impact of personal growth

May
of generation y employees
June
among educational institutions
2016
in Tirunelveli: A retention View
Preference and Promoting of EA.Thangaraja Learning as a Training Medium
in the Hospitality Industry with
May
special reference to four and five
2016
star hotels in Tamil Nadu India
The role of rural marketing
A.Thangaraja intelligence in the development
of agro products in southern
March
Tamilnadu: An empirical
2016
approach.
A.Thangaraja

13
A.Thangaraja

15

16

17

18

A.Thangaraja

A.Thangaraja

A.Thangaraja

A.Thangaraja

A.Thangaraja

19
A.Thangaraja

20

2016

A.Thangaraja

12

14

the training of emotional

intelligence competence among
the employees of the hospitality
industry, Tamilnadu-India.

A.Thangaraja

Fast moving consumer goods

distributors acceptance of
technology for marketing
intelligence: an Empirical
approach.
The adoptability of emotional
intelligence for self
Evaluation of post graduate
teachers in Tirunelveli:
A pragmatic approach
The veiling part of neuro
marketing in developing brand
preference in FMCG sector: A
conceptual study
Application of marketing
intelligence towards customer
acceptance of technology in
banking sector in Tirunelveli: An
empirical study
The association of Fast Moving
Consumer Goods distributors
involvement in distributors
marketing decisions: An
empirical approach

53

21644063

International
Journal of
multidisciplinary
education and
research
International
journal of
business
Administration

2326

ISSN:
24551940

International
Journal of
Advanced
research and
innovative ideas
in education

467471

March
2016

Global academic
research journal

March
2016

Vignettes of
research

Issue 5,
2015

January
June,
2015
January
June,
2015

Marketing Intelligence System

Among Supermarkets in
Tirunelveli City: An Empirical
Study
Role of Marketing intelligence
system in marketing decisions
for health drink distributors in
Tirunelveli

May
2014
Issue

Students Habitude In Internet

And Their Inclination On
Various Websites : An Empirical
Study

Volume,
Main
Issue :1
January
June,
2014
July

Event tourism :Tourist attitude

Journal of
Learning and
development

Dec,
2014

International
Journal of
Advanced
research and
innovative ideas
in education
Journal of
physical
education and
allied health
sciences
Journal of
physical
education and
allied health
sciences
International
journal of current
research (ijcr)
ACME
international
journal of
multidisciplinary
research.
Saratha college
library science
and research
forum, Tirunelveli
Journal of

ISSN:
192391- 4007
100
ISSN:
23954396

2128

ISSN :
23473592

1620

ISSN :
23201797

1012 ISSN:
23951015 4396

22 25

ISSN:
2249 2380

6-9

ISSN:
2249 2380

ISSN:
6668 0975833X
6670

4450

6267
100

ISSN:
2320236X
ISSN:
22496017
ISSN:

and preference with respect to

event management in Tamilnadu
21

A.Thangaraja

Decembe physical
r 2014
education and
allied health
sciences
July
Journal of
Decembe physical
r 2014
education and
allied health
sciences

A study on student perception

towards choosing electives in
business studies in Tirunelveli

104

2249 2380

105109

ISSN:
2249 2380

Papers presented in conferences and published

s.n
o
1

Authors
A.Thangara
ja

2
A.Thangara
ja

A.Thangara
ja

Title
Application of Business
intelligence in
Entrepreneurial
Development: A Conceptual
approach
Status Quo of Promotions of
FMCG products and its
scope in India : A conceptual
study
A study on Marketing
Intelligence system among
the Automobile Dealers in
Tirunelveli

A.Thangara
ja

FMCG Retailers approach

towards Marketing
Intelligence system in
Tirunelveli

A.Thangara
ja

A study on Marketing
Intelligence system among
the
Pharmaceutical
Distributors in Tirunelveli

Year
th

18
Februar
y, 2015
First
Edition
2013

JAN
30&31
2013

ICOSMS2012,
M.S.U - August
2012

12
212
5

A.Thangara
ja

Marketing in Sports
Management

Feb 24
& 25 ,
2012
Feb
4th
2011

Challenges in Human
resource Management

Dec 11
2010

Evolution of strategic
Human Resource
Management

Nov
2010

10
A.Thangara
ja

21
721
9

August
24-25
2012

Consumer awareness on
CPA among college students
in Tirunelveli.

A.Thangara
ja

International
conference on
changes and
challenges and
strategic reforms
in management

17
718
6

18
418
6

A.Thangara
ja

Service sector
Management

21
922
3

Marketing
dynamics

A.Thangara
ja

SadakathullahA
ppa College ,
Tirunelveli

Pa
ge
no

Feb
20th
2013

Application of Marketing
Intelligence system in
FMCG sectors

Name of the
Journal /
Program

May
12th
2012

Contemporary
development in
operations
Management
and MIS
Department of
Commerce,
M.S.University,
Tirunelveli
Prospective
approaches &
Applications in
Sports science

553

33
133
2
Iynthamilaaiyval 57
armantram
8-madurai
58
2
The rising of
BRIC
economies a
scenario
thinking

ISBN
ISBN:
9789380686
-29-5
ISBN:
9788192604
0-1-5
ISBN:
9788192624
8-0-8
ISBN:
97893
81790
939
ISBN :
9789382338
-15-4
ISBN:
9789381583
-76-0

ISBN:
9788190725
2-4-8
ISBN:
9789380312
-06-4

Workshop, seminars and symposium participated

S.N
o
1

Title of

Organizer

Date

Two day national

workshop on
Business Research
Analytics

Department of Management
Studies,
ManonmaniamSundaranar
University, Tirunelveli

7th and 8th

March 2016

Art of writing
Bibliography based
on Mendeley
reference Manager

PerunthalaivarkamarajarLibrar
y,ManonmaniamSundaranarU
niversity, Tirunelveli

30th March
2016

Understanding
Gender and
Masculinities

Department of criminology
and criminal justice,
M.S.University

4th April
2016

Department of criminology
and criminal justice,
M.S.University

Safety and Loss

prevention

Department of criminology
and criminal justice,
M.S.University

29th march
2016

Department of criminology
and criminal justice,
M.S.University

Statistical tools of
research with special
reference to SPSS

DoMs , Regional office , Anna

University : Tirunelveli
Region
30th and 31st January 2015

January
2015

Anna University :
Tirunelveli Region
627007

Reaching The
Unreached; Higher
Education in India

Curriculum Development cell,

One day Seminar,25th
August,2015

25th August,
2015

Advances in Data
analysis Using
Structural equation
modeling

DoMs , Regional office , Anna

University : Tirunelveli
Region
th
th
25 and 26 September, 2015

September,
25th& 26th ,
2015

Curriculum development
cell,
Manonmaniam Sundaranar
University.
Anna University :
Tirunelveli Region

UGC Sponsored
National seminar on
prospects and
challenges in Women
Entrepreneurs

Department of Commerce,
M.D.T. Hindu College,
Tirunelveli.

March 12th
& 13th 2015

UGC sponsored One

day Workshop
Access to Eresources through
NLIST and other
resources 10th
January 2014

10

Model Building and

Validation of
research in
Management and
Social science

11

National symposium
on understanding the
role of citation, The
Impact factors and
copyright in research
publications

12

Statistical analysis

Sadakathulaappa college,
Tirunelveli

Department of Management
Studies, Anna University,
Chennai
March, 27- 29 , 2014

Saratha library ,Sri Saratha

College for Women ,
Tirunelveli
14.02.2014
School Of Business,

10th January
2014

Institution
Department of
Management
Studies,ManonmaniamSun
daranar
University,Tirunelveli
PerunthalaivarkamarajarLi
brary,ManonmaniamSunda
ranarUniversity,
Tirunelveli

Department of Commerce,
M.D.T. Hindu College,
Tirunelveli.

Sadakathulaappa college,
Tirunelveli

March, 2729 2014

Department of
Management Studies,
Anna University, Chennai

February
14th
2014

Saratha library ,Sri Saratha

College for Women ,
Tirunelveli

September

Karunya University,

and interpretations
using SPSS &
AMOS (Two day)

Leadership And ManagementFDP - Karunya University,

Coimbatore September 2012

21st 22nd
2012

Coimbatore

13

Modern Banking
Reforms

Jan
12- 2011

M.D.T. Hindu College,

Tirunelveli

14

Application of SPSS
for Data analysis.

PG Department Of
Commerce, M.D.T. Hindu
College, Tirunelveli Jan
2011
PG and Research
Development of Economics
M.D.T. Hindu College,
Tirunelveli December 2010
Department Of Management
Studies, M.S.University
March 2007

December
27th
2010

M.D.T. Hindu College,

Tirunelveli

March
28&29
2007

Department Of
Management Studies,
M.S.University March
2007

15
Developing Soft
skills
16

17

18

Empowering
Commerce
Graduates To Face
Career Challenges In
The Post
Liberalization Era
Application of
statistical package
for the social science
(SPSS) research
Two day workshop
on research
methodology

St Xaviers College,
Tirunelveli March 2006

March
17th
2006

St Xaviers College,
Tirunelveli March 2006

Manonmaniam sundaranar
university college,
sankarankovil

October,
2016

Manonmaniam sundaranar
university college,
sankarankovil

Department Of Management
Studies, M.S.University

2&3
December

Department Of
Management Studies,
M.S.University

Yours Sincerely,

(A.THANGA RAJA)