IYF Digital

B. Degenhart | N. Lapintie | N. Vahtera | N.J. Noordzij | S.L. Zhang

Social Media Plan for

Children Are The Future
100% Personal

OVERVIEW

GOALS

OBJECTIVES

About IYF Digital

1 - Better website, better communication better chance to succeed

1.1 - Website
Typos
Donating
Our team
Photos
Pictures
Overall
1.2 - Newsletter
What is a newsletter?
Why every organizations should have a newsletter
A good newsletter How is it constructed?

5
5
5
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6
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2 - Google and other Search Engine Optimization

Google Adwords plan:
Estimated costs:

9
10
10

3 - Sponsor Acquisition

11

4 - Promotion video

12

5 - Facebook Campaign
5.1 - Promotion
Unpaid:
Paid:
5.2 - Six month Facebook plan:
Stage one:
Recruiting stage:
Stabilisation stage:
Timeline of Facebook Campaign:

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14
15
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6 - Twitter Campaign
Timeline of Twitter Campaign:

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7 - Connecting and marketing with Instagram and Snapchat

7.1 - Instagram plan
7.2 - Snapchat plan

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Timeline of Instagram and Snapchat Campaign:

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8 - Conclusion
Concluded Timeline of Social Media Campaign:

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9 - References

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10 - Appendix - Scripts for Prototype Promotional Videos

Video 1 - What is CAF
Video 2 - The CAF Programs

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OVERVIEW
This social media plan was made for Children are the Future, a small NGO in Brussels. What
struck us about this NGO is the honesty and how personal this NGO is. We think the main
strength of CAF is that every penny goes to the beneficiaries, the hopeful stories filled with
positivity and personal information. That is why our campaign is centred around the slogan
100% personal. We think this will speak to not only people that love NGOs, but also to
people who have their doubts about where the money goes.
This plan focuses on the website, google, Facebook, twitter, Instagram, snapchat and a video
which can be shared on all platforms. We hope that his plan will inspire CAF to not only have a
more professional social media presence, but most of all to attract more donators and
contributors to this beautiful NGO.

GOALS
1.

Raise awareness for the organizations vision and mission

2. Raise awareness for CAFs 3 main programs

3. Attract donators and sponsors
4. Attract volunteers

OBJECTIVES
1.

Increase the number of followers and friends on social media platforms

2. Increase the number of email subscribers

3. Increase the number of donators and sponsors
4. Increase the number of volunteers

About IYF Digital

This social media plan is made by IYF Digital, a team of students of the HU - University of
Applied Sciences Utrecht. At IYF Digital we strive to be honest, open and to give as many
advice as we can.

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1 - Better website, better communication better chance to succeed

1.1 - Website
Typos
There are some typing, spelling and grammar errors on your website these need to be
corrected. Even a small typo lowers the quality in the eyes of possible donators.

Donating
Has to be easier. Right now CAF website has a Donate via PayPal link but the link doesnt
work. Fix PayPal and youre good to go.

Our team
Tell about yourselves, your background stories and experiences. How you got into Children
Are The Future.
It is nice to know about who deals with the donated money, and it makes you more reliable,
when everything is transparent. We suggest that you make a profile of the founders. Dont
forget to add pictures.

Photos
The photos in the articles dont show up in the actual article page. Add the picture to the article
on Wordpress as well.

Pictures
If there arent any pictures, dont have a pictures tap. It would be nice to add pictures (that can
be used for Instagram as well) to this section.

Overall
Website doesnt give a trustworthy feeling. There is nothing about who is behind the
foundation, and overall the website is messy. Simplify the website. Now you have lot of
sections that are useless, try to combine some of the sections. Like Our mission and Our
approach. They should be also refreshed more often.

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1.2 - Newsletter
What is a newsletter?
Newsletter is an old-fashioned way of communication, and people thought it was also a dead
way of communication. But newsletter has made its comeback, having its renaissance and it
is more popular than ever. All of this is because the people are fed up with all the useless
information they are blasted from the internet. They want information about the stuff that they
are really interested in, and they want to decide what information they receive. And to do that,
newsletter is a perfect tool.
A newsletter is send via email and it tells news and information about its sender. It is regularly
distributed and mainly about the topic that subscribers are interested in.

Why every organizations should have a newsletter

A newsletter is a perfect way to keep in contact with different stakeholders. With a newsletter
you can inform them about your campaigns, share stories of the children they are donating to,
and other news about Children Are The Future. It is really about keeping the interest of the
donators, it helps to make them and other subscribers part of the community. A newsletter can
be a small gift to donators if you make it interesting.

A good newsletter How is it constructed?

There is no one clear advice how a brilliant newsletter is made, but below we gathered some
points and advices you should take into notice before making your own newsletter.
At first you have to ask yourself: Why am I making this newsletter? What is the point of this?
What I want to tell and what I want to profit by distributing a newsletter?
After you have answered the questions, you can start.
GOALS AND TRACKING
Set some goals on what you want to gain with a newsletter. Also stay on track and follow how
your newsletter is working. There is different software that provide data tracking.
MAKE YOUR NEWSLETTER INTERESTING
A newsletter has to have interesting content. In your case: make them personal. Tell stories of
the children you help, and also about yourselves your own experiences. You may also
contact the donators and tell their stories. Part of the making it personal is also that you sign
the letter with your name, not the foundation, your own name.

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Pay extra attention to headlines. They have to be good and informative. If not, your newsletter
is just going to be forgotten in the subscriber's email box.
Remember to sell your products and campaigns, but dont make them the number one thing of
the newsletter. A good guideline is that 90% of the content is for subscriber and 10% is about
your products.
MAKE THEM VISUAL
Nice visualisation and photos make a newsletter appealing. Use a professional (volunteer) for
graphics.
MAKE THEM CLEAR AND SIMPLE
This means that a newsletter has to be clear and easy for the subscriber. Add straight links like
Contact us, Donate, Find out more and so on. People dont have much time to spend, if
there is something they are interested in, make it easy for them to find.
HOW OFTEN WE SEND?
We recommend that the newsletter should be distributed every second Wednesday evening.
The main point is that newsletter drops in their subscriber's email box regularly. You can test
this and see what time and how often works best for you. If too often people may see it as junk
mail. If not posted frequently enough, people may forget about it and lose interest.
STRUCTURE
Three key points and a summary.
The basic structure of the newsletter contains three key points. From those three one could be
a main point.
Summaries: these points at beginning of the letter with short sentences. Keep your newsletter
short, 2000 marks maximum. If you have a longer story you can add a link to that story for
those who are interested.
BASIC EXAMPLE
In Wordpress there is different types of newsletter templates, but here is one basic example
from us.

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HEADLINE: Children Are the Future has a new website with Paypal to donate - Check out also
our new info video!
SUMMARY:
- Children Are the Future released a new infographic video and improved websites
- Donating by Paypal, background stories and lot more
- Even though we are growing, our philosophy remains the same: 100% personal
*Main text
Best regards,
*Own name

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2 - Google and other Search Engine Optimization

To bring as many donations as possible, and to make everyone familiar with the work of
Children are the Future, it is vital that the company can be easily found on Google. Right now, if
you simply Google on: Children are the Future, the company isnt even on the first page.

Source: Google
There is a very simple solution for this matter. In order to get to the top of the hit page you
have to optimize your search engine strategy. Children are the Future should make a small
investment to improve their SEO status. Therere two options to start and maintain an online
strategy, do it yourself or use another company, specialized in the matter. Naturally it is
cheaper to do all the work but if you hire another company you can make sure that everything
is updated and brand new. An important consideration. In our opinion, being findable on
Google is a key aspect for a company with a strong yet often used name.
Of Course, this is strongly depending on the status of the website. The whole point of investing
in Google Adwords is to generate traffic to your website. After all, that is where you pay for. To
maintain customer loyalty, brand awareness and simply get donations, all the platform should
be constantly updated and sending the same basic message.

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Google Adwords plan:

Constantly check and update your SEO strategy and campaigns.

Dont be afraid to spend a little bit of money. Most of the time, you all have to pay when
you actually generate traffic.

Stay consistent with your outings. Make sure will recognize the name, brand and the
story around it.

Do not only generate traffic to your website, but also target your Social Media channels.
After all, these channels are an easy way to express your message in valuable ways.

Hire a company to make sure the job is done right. This way, you dont have worry
about this part of business and you can spent you on the actual campaigns.

Estimated costs:
In order to make sure every setup is done right in a proper manner and you dont have to think
about this part of your marketing strategy anymore, we recommend to outsource the job.
Various companies often offer different services, from a Basic one to a more advanced service.
For CAF the basic service should be more than enough for now. This basic service guarantees
a account set up, enough advertisements, a Search Engine campaign and monthly report.
Estimated costs are around the 100,- a month to really secure a great Search Engine
Optimization (Conversie Marketeers. (2016).

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3 - Sponsor Acquisition
Finding sponsors is an easy way to collect serious donations. Nowadays, companies are eager
to show their Corporate Social Responsibility. It is a way for companies to be set apart from the
competitors. This trend can be taken into consideration and a project can be started to find
companies to connect their name to Children are the Future.

Let companies sponsor a certain trip or campaign by paying for flights, housing, etc.

Let companies bring employees on the trip to help on the spot. In this way, they dont
money but offer help and man hours.

Let companies sponsor goodies or products for a campaign.

There are many more ways to collaborate with companies. Our advice is just to consider taking
this effort, besides the smaller donations, to really create a broader spectrum of partners. More
importantly, companies have shown to be open for this kind of partnerships, even more a
reason to not forget this market.

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4 - Promotion video
Videos are a fast and easy way to communicate fast, this plan has 2 video ideas. Starting with
an introduction video, a quick introduction to what CAF does. Our team has made a prototype
promotion video:

https://youtu.be/Usj0KekiVUc

This prototype shows how such a video can be done. We advice that a similar video is made by
students specialised in video creating, and use proper recording equipment.
During the day most people dont have their sound on, we advice to have subtitles with the
videos.
The video will be on the website, on Facebook, twitter and be mentioned to people who want
to know what CAF is.
The second video is about the programs which CAF has. Through recruiting on Facebook and
other mediums volunteers could make this video. Students would be a good group to make
one again. We dont advice the video to exceed 2 minutes.

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5 - Facebook Campaign
Facebook is used by 1.7 billion people (Facebook, n.d.). The main user is young, but more
people are discovering the platform. Facebook not only has many users, it also has great
options for anyone to promote their page, events and posts.

5.1 - Promotion
There are a few things one can do to get more post views, paid and unpaid.

Unpaid:
Sharing: the moment a post is shared, the friends of the people that shared a post or the page
will have more chance of seeing it. Make sure you have a network of people that share and like
your page, posts and events.
Timing: Timing on Facebook is very important, they have an algorithm which could make your
post disappear instantly. It is important to time posts at times that people are mostly on their
phone: before work, after dinner, during lunch. You dont have to sit ready to click on publish at
those set times: Facebook has a publishing tool (Moons, 2013).
Content: Content with pictures and videos always have more interaction than just random
posts (Moons, 2013): make sure there are quality pictures and videos so that people will want
to click on it.
Contests: Sharing and liking contests always do well. As a charity this might be difficult,
however interaction can be a key part. Make sure people have a reason to leave a comment or
a like. Maybe they could vote for their favourite picture by using a like (Facebook, n.d.).

Paid:
Facebook has an easy way to get more reach and that is by paying them. For as little as a euro
per post you can reach more people than you would by only sharing and liking it (Facebook,
n.d.). Once youve reached your goal you can stop doing the promotion and focus completely
on spending the money on CAF.

5.2 - Six month Facebook plan:

Stage one:
Right now, barely anyone knows what CAF is.
The WHAT and WHY needs to be explained. Who are we, what do we do and why do we do it.
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A video made by volunteers with a background in video making explaining what CAF is and
what makes CAF special is the first goal. This video can be distributed on all social media
platforms and on the website.
To promote this video, we recommend spending 60 euros on this video, meaning 60 days of
promotion 1 euro a day. This means people will see the post for 2 months. Repetition is
everything, seeing something more and more will make it more likely that a social media user
will be engaged with the post (Lakoff, 2014).
3 days a week (Monday, Wednesday and Friday) should be Facebook post days. Starting on a
Wednesday with the video. Fridays will be to introducing the team and their passion for CAF,
and why they help CAF. These introductions can be brief, and more expanded on the website.
We recommend professional photos.
Mondays will be to expand on what CAF has achieved, they can be very personal (e.g. this is
Sara and because of use she has a degree in teaching) or more broad, this year we help a X
amount of people graduate. Make sure there is a balance with these, some people like the
personal stories more whereas the others prefer knowing how many people are personally
helped.
Tips: repeat the big strengths of CAF over and over again: we use people to people strength
and every penny goes to India.
Every post in the first two months could be promoted with up to 3 euros per post, while the
video is still being promoted.
Estimated costs: 72+60 = 132

Recruiting stage:
The next two months is the recruiting stage, people now know what CAF is, they know that it is
100% personal and honest. Try recruiting more volunteers to help make videos or even
manage the Facebook and twitter page. Try to bring this to the attention once a week. you
can help us with other things than money, help us with X. The target audience here is mostly
students, make sure that the young people in your network share this.
This is also the time to host an events for curious people, use a little bit more money to
promote this. You can choose to do it in a pub in Brussels with for instance a Facebook life
stream, so that all over the world people can see it. Also google hangouts where you can
answer questions are an easy way for people to find you.

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One post a week can be an experience story from a donator, ones that went to
India/Cambodia. But also ones that just donate to CAF. Make them explain why they do this
and what their experiences are.
You can chose to promote the posts for 1 euro per post: 24 extra promotion minimal: 1,-

Stabilisation stage:
The last 2 months, arent the last two months but the beginning of a running Facebook page.
The second video is uploaded, there is regular content with pictures stories and events. Keep
the content regular (3 times a week) and try to keep it balanced, upbeat and positive.
Because CAF doesnt want to use donations for anything other than the projects at this point
we will go without the promotion. An option is the ask people to donate for things such as
Facebook if you feel that it gives a lot more engagement, and always ask other to share the
posts and events.

Timeline of Facebook Campaign:

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6 - Twitter Campaign
Twitter is a very fast way to inform people. What we noticed from the current twitter page is
that it is barely used.
Make sure several CAF staff members have access to your account so that they can regularly
update. Always use hashtags, so that twitter users can find you. Try to link to your site and add
photos as well. This platform is more to quickly inform people, keep it short: have you seen our
new video? We are currently at a congress. Our partner in India just told us X (Twitter, n.d.).
Twitter can also be used to live tweet during events to keep your donators updated.
You can also pay twitter to promote (Twitter n.d.), we dont think this should be priority however
and we advice to focus that more on Facebook. Twitter (n.d.) also advises interacting with
people, asking Questions, getting retweets, using hashtags and following similar accounts can
really help increase your following.
A tweet a day seems like a difficult task, but it is easily done if more CAF staff members have
access, just keep each other informed when you post something.

Timeline of Twitter Campaign:

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7 - Connecting and marketing with Instagram and Snapchat

Visual creates associations and effect on emotions, which is exactly what is needed for a
company where the main selling point is the personal and trustworthy way of donating to
charity. In these channels there is also an easy possibility for interaction between donators and
the company. As inspiration of what a visually perfect and emotionally appealing Instagram can
be, you can go check the Instagram page of National Geographic for example. Big charities like
Plan also use Instagram frequently, and post pictures about their charity locations and people
from the charity.
With both Instagram and Snapchat the main goal of this plan is to improve the image of the
company, make it easily approachable and modern. With successful social media image the
company seems more valid and trustworthy.

7.1 - Instagram plan

Instagram has over 500 million users. According to Hubspot, the number has increased 25%
since last year. When producing quality content in Instagram it is easy to find likes and
audiences through hashtags, reposts and possible endorsements. These endorsements may
turn out as free marketing.
Plan and BRAC, the two big charity companies and their Instagrams inspire this plan.

Frequency. Try to post every day, but not too much. In Instagram, three is a good
number. Post maximum of three pictures a day, and do not have a break longer than
three days.

Tell stories. not just picture. If there is a picture of a child looking into the camera, tell
her story in caption. You can also put quotes in the picture. Tell your companys story as
well.

Quality of picture. high quality pictures make a more professional and effective look.
Lighting is as important as the camera. It is always more effective if the person in the
picture looks at the camera.

Stay consistent with the look. No strong filters and if you use light filters, make sure it is
the same in every picture. This way the feed looks put together and whole. Keep the
pictures the same size.

Conversation and surveillance. It is important that people asking questions or leaving

comments get answered and noticed. It is also important to make sure there are not
any clearly inappropriate comments left in pictures. Also like your followers pictures.

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Videos. Use them! Do interviews, clips from the trips to India and so on. Put subtitles in
videos, so people can scroll and watch them without the sound. Also keep them short,
under a minute.

Hashtags. Use both your own and general ones. For example CAFs own hashtags could
be: #CAFlife #100percentpersonal. Use these in every post. But also general ones like:
#NGO #Charity #India #Children. Do not use them too much however. Keep it short and
professional.

7.2 - Snapchat plan

While Instagram pictures should be more professional, Snapchat is more carefree. Especially
during the India trips that the company makes, Snapchat would be a perfect way to show more
about the project. Also you can do Question & Answers and people can easily ask about
things from a company. According to Social Media Examiner, Snapchat has over 100 million
daily users and 400 million snaps a day.

Live events. When the donators go to India, post many live videos from the location. Or
when there is an event you attend to as CAF or anything worth posting live, do it in
Snapchat.

Offer private content. You can give your audience special content that might not be
seen in other social medias. Snapchat is a lot more relaxed, even a CEO of a big
company can chat in Snapchat, though a video like that would never be posted in
Instagram for example.

Frequency. Although it is not as important as in Facebook and Instagram, it is still

important that Snapchat stays up to date and gains followers. It is a good idea that the
same person responsible for Instagram also takes care of Snapchat.

Influencers on board. If it is possible to get someone well known on board and take
over the companys Snapchat for a day, it makes a big impact.

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Timeline of Instagram and Snapchat Campaign:

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8 - Conclusion
There is a lot that needs to change to make CAF a successful NGO on social media. We think
that it can be done.
Month 1-2. Start your Social Media Plan. Make the website sharing ready by filtering out the
spelling and grammar mistakes. Make the site 100% personal by having pictures, introductions
and personal stories. Make PayPal available, this is a little investment to make the site more
professional and to make the donator feel safe. Follow the social media rules on Facebook,
Instagram, Snapchat and Twitter.
Month 3-4. Make a newsletter twice a month for all the latest information. Make the CAF
website show up on google, with the right words the site will be found easier which will
increase the professional image of the site.
Month 5-6 Find sponsors that can safe CAF money and give it more attention. Remember to
keep following the social media rules.

Concluded Timeline of Social Media Campaign:

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9 - References
HubSpot. (2016, September 28). 17 of the Best Brands on Instagram Right Now. Retrieved from
https://blog.hubspot.com/marketing/instagram-best-brands#sm.0000kuktcrda9dldz8420noia5
6uc
Social Media Examiner. (2015, July 28). 10 Ways to Use Snapchat for Business. Retrieved from
http://www.socialmediaexaminer.com/5-ways-to-use-snapchat-for-business/
Social Media Examiner. (2016, June 27). 10 Ways to Use Snapchat for Business. Retrieved from
http://www.socialmediaexaminer.com/10-ways-to-use-snapchat-for-business/
The Content Factory. (n.d.). 16 Reasons Why Your Business NEEDS Social Media Marketing.
Retrieved from
http://www.contentfac.com/9-reasons-social-media-marketing-should-top-your-to-do-list/
Facebook. (n.d.). Connect with people and grow your business. Retrieved January 18, 2017,
from https://www.facebook.com/business/
Lakoff, G. (2014). The All New Don't Think of an Elephant. Vermont, United States of Amerca:
Chelsea green publishing co.
Moons, J. (2013, March 27). Connect with people and grow your business. Retrieved from
http://www.marketingfacts.nl/berichten/facebookberichten-wanneer-en-hoe-vaak
Twitter. (n.d.). Twitter voor bedrijven. Retrieved January 18, 2017, from
https://business.twitter.com/nl.html
Wishpond. (n.d.). 52 Tips: How to Market on Instagram. Retrieved from
http://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram
Louhimies, P. (2013, January 22). Uutiskirje markkinointiviestinnn vlineen. Retrieved from
http://someco.fi/blogi/uutiskirje-markkinointiviestinnan-valineena/
Karvanen, A. (2015, September 28). Uutiskirje vuonna 2016, osa II Hyvn uutiskirjeen
rakentaminen. Retrieved from
http://oma.otavamedia.fi/uutiskirje-vuonna-2015-osa-ii-hyvan-uutiskirjeen-rakentaminen/
Conversie Marketeers. (2016). Google Adwords Pakketten. Geraadpleegd van
http://www.conversiemarketeers.nl/online-marketing-pakketten/google-adwords-pakketten/
George, S. U. E. (2014, December 11). Corporations and NGOs working in partnership to create
social change. Retrieved from
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https://www.theguardian.com/sustainable-business/2014/dec/11/corporations-and-ngos-working
-in-partnership-to-create-social-change
Conversie Marketeers. (2016). Google Adwords Pakketten. Geraadpleegd van
http://www.conversiemarketeers.nl/online-marketing-pakketten/google-adwords-pakketten/
George, S. U. E. (2014, December 11). Corporations and NGOs working in partnership to create
social change. Retrieved from
https://www.theguardian.com/sustainable-business/2014/dec/11/corporations-and-ngos-working
-in-partnership-to-create-social-change

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10 - Appendix - Scripts for Prototype Promotional Videos

Video 1 - What is CAF
The following script is already made into a prototype video, which can be viewed here:
https://youtu.be/Usj0KekiVUc
Sq:

Animation:

Narration:

Light colored background, bold

text pop up in the middle
Have you ever wondered about
how charities work?

Have you ever wondered about

how charities work?

Show symbol of some charities,

then show currency symbols
flying towards them.

Most charities are non-profit

organizations that receive
money via donations,

A collection of currency
symbols on top, dropping
downwards, some stop at the
first block employee travel
cost, some stop at the second
block office rent, and some
eventually survive to reach
the final block
Beneficiaries

and distribute this donation

into operation and
organization costs, only
giving the beneficiary
whatever is left.

Show logo (or photo) of CAF,

show map of west europe, zoom
into Brussels.

We - are Children Are The

Future, a small NGO located in
Brussels, Belgium,

Zoom out of Brussels, and pan

camera eastwards to India, pop
up city names, and pop up name
of Cambodia.

and we have been supporting

projects for the benefit of
children in impoverished
communities in India and,
since 2015, Cambodia.

Same graphics used in Sequence

3, currency symbols fall
straight down into the last
block of beneficiaries.

When we receive a donation

that is aimed to help the
children, we give every cent
to the beneficiaries.

Camera pan back up. Show euro

signs coming out of the logo
of CAF, going down into blocks

And we do separate fund

raisers in combination with
use our personal budgets to

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in the middle.

cover the entirety of the

organization costs,such as
traveling, accommodations, and
recruitment.

Show the logo of CAF in the

middle, figurines appear at
the left side of the screen,
currency symbols flow from
figurines towards CAF. Smaller
figurines appear on the right
side, currency symbols flow
through CAF towards the right
side.

Our mission is to create

people-to-people solidarity
partnerships in support
concrete projects addressing
the welfare and educational
needs of children and young
adults.

Currency symbols disappear, as

one figurine pops up on the
left side, one smaller
figurine appear on the right
side. This pop-up process
accelerates, until the
figurines fill the majority of
the screen.

To think it as for each

donation that is given to us,
there will be a corresponding
person or family in our
supported communities to
receive the entirety of the
benefit.

10

Screen dims a bit darker.

Highlight one figurine on the
left side, the highlight one
figurine on the right side
with a smile on its face.
Show web address at the middle
bottom of the screen.

It is 100% personal.
Visit our website at
www.childrenarethefuture.eu

Video 2 - The CAF Programs

This script has NOT been made into a video yet, it is up to CAF to find volunteers to produce
this video.
Sq:

Animation:

Narration:

Show logo of CAF at the upper

area. Three blocks pop up in
the middle. Text appear in the
blocks from left block to the
last one on the right,
synchronized with narration.

At ChildrenAreTheFuture, we
offer three programs of
charity: The Family
Micro-Business programme, the
Child Sponsoring programme,
and the Think Big programme.

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Pan camera to left, zoom in to

first block FMB. Show a
transparent house with two
figurines inside. The house is
then surrounded by thick
outlines and become opaque,
symbolizing the solidity and
safety. Then two smaller
figurines appear besides the
original two.

The Family Micro-Business

programme is aimed at helping
families in obtaining the
necessary income to ensure not
only familys subsistence but
also the welfare and education
of their children or young
adults.

Zoom into the household, one

of the figurine becomes
highlighted, and appear to be
a woman. The house and other
figurines fade away, new
background appears - an office
with desk and office chairs.
Currency symbol comes out of
the woman figurine, then it
goes towards the small
figurines, the currency
symbols transform into books
and school bags. Then the
camera follow them going
toward the shape of a school
building.

CAF assists those families,

especially women-headed
households to set up a small
business that will generate
regular sustainable income,
thus allowing children to
pursue their education.

Cut to Sequence 1, zoom into

middle block CS. Show the
logo of CAF in the middle,
figurines appear at the left
side of the screen, currency
symbols flow from figurines
towards CAF. Smaller figurines
appear on the right side,
currency symbols flow through
CAF towards the right side.

The Child Sponsoring programme

is aimed at providing direct
support for the welfare and
education of individual
children or young adults.

Camera pans towards the small

figurine on the right side,
the currency symbols go from
them towards different
directions, then other symbols
return towards the center:
Books, academic caps, suits,
laptops.

Sponsors will support the

expenses for education and
basic needs of specific
children or young adults to
allow them to pursue their
education and develop the
necessary skills to reach
their full potential.

Cut to Sequence 1, zoom into

And finally, we have the Think

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last block T-Big. Shows one

big figurine next to a smaller
one. Camera zooms out, more
figurines representing
different families appear.
Currency symbols fly from the
left side towards each family.
Then outlines appear around
them resembling the shape of
houses, school buildings, and
barns.

Big programme. It is aimed at

supporting not only one child
or family but a whole
community.

Zooms out of previous scene,

showing, the origin of the
currency symbols are from the
logo of CAF. More instances of
CAF logo fly towards the
communities grouped by the
figurines and stay next to
them. On the top of the
figurines the word India
appear. The camera pans to the
right, then a new group of
figurines appear at the far
right side of the screen, with
the word Cambodia appear
next to them. Then the CAF
logos also fly towards them.
Show web address at the middle
bottom of the screen.

For all programmes, CAF works

hand in hand with the local
partner and the community
involved in Tamil Nadu, South
India. And since 2015, CAF is
also providing its support to
projects in Cambodia.

It has been designed to

contribute to community
projects with wider impacts on
the living conditions and
education of children and
young adults, such as building
a school, buying a school bus,
computers for an IT training
center, a plot of land.

You are welcomed to view our

past projects at our webstie:
www.childrenarethefuture.eu

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